Mood boards for posters
Transcript of Mood boards for posters
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Poster Idea Generation
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Mood Board 1
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• This first mood board is for a healthy foods poster. I have gathered images to generate a mood board of a large variety, and to give me some inspiration.
• This poster idea would consist of having foods which are healthy & information about eating healthy.
• I would focus on making the poster appeal to teenagers as that is the audience age range that eat unhealthily. I would use this poster to promote being healthy & try to persuade teenagers & older people in my audience to eat healthier and stay healthier.
• I can do this by using relatively similar colours to other existing products, & foods which are healthy to give a better visual representation of my chosen issue.
• I could also produce this poster in a positive, bright manner to represent that when you eat healthy you feel better & ‘brighter’ as a person yourself.
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Mood Board 1
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• The second mood board is for exercising & doing healthy amounts at a time. For this, I have gathered a moodboard filled with images which consider exercise & eating healthy.
• This poster idea would consist of having people who are exercising such as walking, running, gym, cycling, weight lifting, anything which is healthy for them, and I would contain information in the poster relating to exercise and healthy eating.
• I would focus on making the poster appeal to teenagers as they are the majority of my audience where this type of poster would appeal to them the best. I would also try to make it appeal to older people in my audience, as this would then target all of my audience.
• I can do this by using relatively similar styles and colours to existing products, & use images which would represent my chosen issue.
• I could also produce this poster in a positive or a negative way. Depending how I create the poster, I could add effects which can be positive and appeal to the audience, or negative effects and make them understand how serious doing this is instead of not doing anything.
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Mind map for poster ideas
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Mind map• I have created a mind map to help with my idea generation for my poster idea. I
have created to initial ideas within this mind map which both branch off with questions & answers for them to get the best possible insight on how I can create the poster.
• My first initial idea branches off to the right, and it is ‘healthy eating’. In this idea, I would aim for my product to appeal to teenagers but also to older adults as well. I would like bright, vibrant colours to be used so that they stand out and relate to the topic itself. I would consider using images of healthy foods & including information on healthy foods and diets that people can try. I would try to keep the poster simplistic to not confuse my audience, and I would approach the matter with a positive effect.
• My second idea branches off to the left. This idea would be for ‘exercise’. I would make the product appeal for teenagers mainly but older adults as well as exercise is key for everyone. I would make sure I target a mixture of both. I would use bright colours which relate to exercising activities, and try to keep them simplistic for my audience. I would also include information on these activities and gyms for anybody who would like to try these out, and I would include images which relate to both of these. I would come at the issue with a positive approach and keeping it simple to have a positive effect.
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Mind map 2• My mind map for my other ideas are to have a different approach. Instead of
doing healthy food, I can target unhealthy foods, and explain what they do to you. I could use facts and figures to help support why they should stop eating unhealthy foods, and change to healthy foods instead. I can approach in a positive or negative way, negative being better as I can make it reflect upon how bad unhealthy food is. Using dark colours within the poster would also further support it.
• My other idea was doing a poster which consists of signs, such as things like chest pains for example, in a road sign. This could then continue with different symptoms and at the end tell them to improve their eating or to change altogether. I can also approach this positively or negatively as both ways would suit the poster depending what I include such as image wise and symptom wise. I would also add details about the symptoms and give them information in the poster of helpful websites which could be of use to them.