Mood Boards

I chose these colours because I thought they best suit the theme of the idea. This idea is not necessarily a happy and love tone, but more of an angry fun tone. Therefore I added dark colours as well as some fun light colours.

My target audience will be mainly students as I think these are the most popular people to be drinking energy supplements.

WE <3 IRN-BRUAs sign boards tend to have a purpose of being read, the text on this advert will have to plain, bold, and clear.

The colour scheme for this advert will be chosen when the season is chosen for the packaging. As I think Christmas will be the most popular theme, I picked out some traditional Christmas colours which I thought would work well.

I think that advertising a season on a popular drink is a very good idea because people get a thrill and will want to buy them as they make things more exciting for an event.

As the idea is quite broad and has a very wide range, the fonts that will be included may be very different to each-other. I assume there will be a lot of script text.

Irn-Bru 32 Irn-Bru 32 Irn-Bru 32

Irn-Bru 32

Irn-Bru 32

Irn-Bru 32

Irn-Bru 32

I think these fonts best suit the Scottish theme.

These are the colours which will be used on this advert as I think they are appropriate for the Scottish theme. If I was to use any colours which were any brighter, people could be confused as to what the whole Idea was.

If I was to use an original Santa Claus figure, it would not make clear what the purpose was. Therefore by adding things such as bagpipes and the Scottish pattern to his clothes, people will begin to understand.