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    Creativity Culture Contact and DiversityAlfonso Montuoria; Hillary StephensonaaCalifornia Institute of Integral Studies, San Francisco, California, USA

    Online publication date: 06 May 2010

    To cite this ArticleMontuori, Alfonso and Stephenson, Hillary(2010) 'Creativity, Culture Contact, and Diversity', WorldFutures, 66: 3, 266 285

    To link to this Article: DOI: 10.1080/02604021003680503URL: http://dx.doi.org/10.1080/02604021003680503

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    World Futures, 66: 266285, 2010

    Copyright C Taylor & Francis Group, LLC

    ISSN: 0260-4027 print / 1556-1844 online

    DOI: 10.1080/02604021003680503

    CREATIVITY, CULTURE CONTACT, AND DIVERSITY

    ALFONSOMONTUORICalifornia Institute of Integral Studies, San Francisco, California, USA

    HILLARYSTEPHENSONCalifornia Institute of Integral Studies, San Francisco, California, USA

    Recent trends in the understanding of culture contact, with concepts such as

    hybridization, cosmopolitanism, and cultural innovation, open up the possibilityof a new understanding of human interaction. While the social imaginary is rich

    with images of conflict resulting from culture contact, images of creativity are

    far rarer. We propose the creation of an extensive research project to document

    cultural creativity, starting with obvious examples in the arts, and expanding into

    all areas of life in order to counteract the present conflictual images and develop

    a social imaginary with positive attractor images that can guide to greater

    creativity.

    KEYWORDS: Attractor image, complexity, creativity, culture, domination, essentialism,

    hybridization, identity, interaction, social imaginary.

    The great difficulty is thus considering the unity of the many and the multiplicity

    of the unity. Those who see the diversity of cultures tend to overlook the unity

    of mankind; those who see the unity of mankind tend to dismiss the diversity of

    cultures. Edgar Morin

    The scope of the discourse of cultural diversity spans the globe and encompasses

    much of the twentieth century. Adding additional perspectives requires the exami-

    nation of some of the existing dominant frameworks related to cultural diversity. It

    also necessitates addressing the way the underlying assumptions and the contexts

    out of which these frameworks arose, and how they have shaped the focus and

    parameters of cultural diversity theory and research.

    THE MELTING POT

    In the years following the American Revolution, the image of the United States

    as a great melting pot offered a romantic vision of a country where the multiple

    cultural identities and practices of the thousands of immigrants that flooded the

    Address correspondence to Alfonso Montuori, California Institute of Integral Studies,

    San Francisco, CA, USA. E-mail: [email protected]

    266

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 267

    United States would melt together to form a new distinct, homogenized, and

    unified American identity and culture. The term itself was popularized by the

    famous 1908 play by Israel Zangwill (18641926) entitled The Melting Pot,

    in which Zangwill, a British-born Jew, portrayed America as Gods crucible,the great melting pot where all the races of Europe are melting and reforming!

    (Wortham 2001, 5). Despite its idyllic image, the melting pot concept was rooted in

    a strong fear and distrust of cultural pluralism, a belief in the supremacy of white,

    Anglo-Saxon, Protestant American culture, and an investment in the attainment of

    cultural homogeneity through processes of coerced assimilation. Although it has

    been widely critiqued and discredited in more recent times, it remains part of the

    popular American consciousness and vocabulary, and has significantly influenced

    the attitudes, assumptions, and practices related to cultural diversity in the United

    States.

    While in theory the melting pot refers to the blending or fusion of different

    cultural groups, in practice it manifested as an effort to promote assimilation and

    conformity to White, Protestant, Anglo-Saxon American values, ideals, and culture

    through a process called Americanization. As Anne Wortham (2005) explains:

    When it became apparent during the decades before World War I that immigrants

    were not giving up the ways of their origins as the price of assimilation and

    were not mixing together in the great crucible to form the new American, the

    melting-pot idea as a natural laissez-faire process was abandoned. At the turn

    of the twentieth century, the policy of coerced assimilation, known as Amer-icanization, was inaugurated. Public schools, patriotic societies, chambers of

    commerce, womens clubs, public libraries, social settlements, and even indus-

    trial plants were enlisted to divest the immigrant of his foreign heritage, suppress

    his native language, teach him English, make him a naturalized citizen, and inject

    into him a loyalty to American institutions. (7)

    The Americanization movement manifested most strongly in the public education

    system between 1900 and 1930 and was shaped through the discourse of social

    science and educational theorists such as Frances Kellor and E.P. Chubberley, bothof whom advocated for the controlled, intentional indoctrination and assimilation

    of immigrants into adopting a distinctly American culture and identity (Kraver

    1999). Cultural homogeneity was the goal. The establishment of White, Protestant,

    American identity as a cultural norm also meant that successful assimilation to

    American culture, and therefore a degree of upward mobility, was open to White

    European immigrants in a way it never would be to people of non-European

    descent.

    The question of the viability of the melting pot concept has been located in a de-

    bate between cultural assimilation versus cultural pluralism. The Americanization

    campaign taught us that cultural diversity is something to be feared, managed,and controlled, and efforts to put the concept of the melting pot into practice

    have left a residue of assumptions about cultural diversity as a source of conflict

    and contention that continue to permeate popular U.S. attitudes about cultural

    difference.

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    268 ALFONSO MONTUORI AND HILLARY STEPHENSON

    POSTCOLONIALISM

    As European immigrants to the United States were facing institutionalized Amer-

    icanization, peoples of the newly independent third world were grappling with

    the legacies of European colonial rule and struggling for independence. Out of

    this context arose postcolonial theory or postcolonial studies, in which issues

    of culture are examined in a context of resistance and opposition to European

    cultural imperialism and the dynamics of dominance and marginalization that

    emerged during colonial rule and persisted post-independence. It can be difficult

    to define the boundaries of postcolonial studies in that it is rooted in the inde-

    pendence struggles of colonized nations of South Asia and Africa, and yet has

    been institutionalized within the U.S. academy. Postcolonial studies cross multiple

    disciplines and have been at times intertwined with multiculturalism and ethnic

    studies in the United States, although the fields are not synonymous (Loombaet al. 2005). Some of the primary concerns of postcolonial scholars have been to

    examine the impact of imperialism and colonization on the culture and identity

    of the colonized, to assert the voices (or at least issues) of the formerly colonized

    into the dominant discourses on culture and politics, and in general to challenge

    the dominant epistemologies of European colonial powers as they were forced on

    the colonized.

    Edward Saids seminal workOrientalism (Said 1978) has been credited with

    launching colonial discourse, and therefore the postcolonial theories that followed

    (Williams and Chrisman 1994). Said examines the representation and misrepre-sentation of the peoples and cultures of the colonized East by Western forces

    of imperialism and colonization. Said not only challenged the entrenched and

    deprecatory construct of the Orient in Western consciousness, but invited further

    exploration into the relationship between culture and imperialism (Williams and

    Chrisman 1994).

    Indeed, much of what has arisen out of postcolonial discourse in relation

    to culture and cultural difference focuses on the process by which colonized

    or oppressed peoples re-claim and re-define their cultural or racial identity as

    a form of resistance to that oppression. In his widely read Black Skin, White

    Masks,Franz Fanon (1967) examines the construction of the colonized Other.Speaking of Black people and alluding to Fanons insight, Hall writes: Not only,

    in Saids Orientalist sense, were we constructed as different and other within

    the categories of knowledge of the West by those regimes. They had the power

    to make us see and experience ourselvesas Other (1990, 394, emphasis in the

    original). The process by which colonized or formerly colonized people may come

    to consciousness of their internalization of an identity as the Other is one of the

    markers of postcolonial discourse.

    The focus on the very construction of a cultural identity, and the re-defining of

    this identity as an act of resistance to imperialism and oppression, is one aspectthat defines postcolonialisms treatment of issues of cultural diversity. Postcolonial

    discourse emphasizes cultural identity as a positioning, an aspect of ourselves that

    has been constructed in part through forces of imperialism and colonization and

    that therefore marks our position in relation to those forces (Hall 1990). The focus

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 269

    is not so much on issues of cultural pluralism or an acceptance of diversity, but

    rather what options or strategies might be available to the colonized in their efforts

    to engage with and navigate the dominant or imperial culture (Ashcroft 2001).

    MULTICULTURALISM AND IDENTITY POLITICS

    Just as postcolonial thought arose out of the liberation struggles of colonized

    peoples, multiculturalism arose in conjunction with the politics of the 1960s Civil

    Rights era in the United States and was strengthened by the shift toward cul-

    tural pluralism, or the embracing and valuing of the co-existence of distinct and

    eclectic cultural identities and groups. As marginalized racial and ethnic groups,

    women, and gay and lesbian communities gained greater access to and visibility in

    educational and workplace institutions, multiculturalism emerged as a proactive

    effort to increase inclusivity and equity in the public sphere. In this way, the term

    diversity took on a distinct connotation of that which works against discrim-

    ination based on ones racial, ethnic, cultural, class, gender, or sexual identity.

    Multiculturalism also developed as an academic discourse through the creation of

    womens and ethnic studies departments such as Chicano Studies, Black Stud-

    ies, and Asian-American Studies that sought to bring the social movements of the

    1960s and 1970s into the university classroom.

    While not separate from academic discourse, the multiculturalism that arose as

    a practice outside the academy is often criticized for being too essentialist in its

    treatment of cultural identities, shallow in its tendency to conflate ethnicity, race,and culture, and passive in its avoidance of the issues of power, privilege, and

    oppression that shape relationships between racial and ethnic groups. As author

    Alicia Rodriguez writes:

    There is a stark contrast between the traditional multicultural education schol-

    arship based on identity politics that has been translated into elementary and

    secondary educational practices in relatively innocuous ways and the more con-

    tentious translations of multiculturalism that have been developing in higher

    education institutions in the wake of a sort of second wave of identity politics

    in the late 1980s and 1990s. The former has perpetuated relatively mainstream,heavily essentialistic constructions of cultural identity in the project to further

    diversity, equity, unity, and self-esteem in school settings while the latter theories

    of identity have remained at the academy and have not trickled down, so to speak,

    to pre-university settings. (2)

    These efforts to further diversity, equity, and unity have come in the form of

    diversity initiatives in educational and other professional settings. Cultural com-

    petence training has emerged and been championed as a necessary aspect of

    preparing professionals, in fields ranging from health and human services to ed-

    ucation to multinational corporations, to not only tolerate growing diversity inthe workplace, but actively engage in organizational diversity efforts (Kulik and

    Roberson 2008).

    In their review of corporate diversity training initiatives from 1964 to the

    present, Anand and Winters (2008) examine the different phases through which

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    270 ALFONSO MONTUORI AND HILLARY STEPHENSON

    corporate diversity initiatives have passed. Early efforts that focused on compliance

    with non-discrimination laws and the assimilation of women and minority groups

    (meaning people of color) gave way to trainings focusing on building knowledge

    of and sensitivity toward women and different racial groups, as well as developingskills in responding to increased diversity. This shift was due in part to the work

    of Roosevelt Thomas, considered to be a pioneer in the diversity training field.

    Thomass concept of diversity management emphasized the connection between

    business success and the developing of concrete skills and practices to address

    diversity issues in the workplace (Thomas in Johnson 2008, 409). Corporate

    diversity training during the late 1980s through the late 1990s ranged in style and

    content from more intense, confrontational trainings with a social justice focus, to

    more watered-down versions (Anand and Winters 2008).

    The more contentious multicultural academic discourse referenced by Ro-

    driguez as a second wave of identity politics shifts the primary focus of diversity

    discourse and practice to the examination of current and historical experiences

    of oppression, discrimination, cultural appropriation, and the systemic power re-

    lationships between groups. Under this more critical framework of diversity, the

    social, economic, and political context of ones ethnic, racial, cultural, and other

    social identities is emphasized and theorized. This form of multiculturalism has

    revealed itself prominently in feminist discourse and critical race theory (CRT),

    primarily through the voices of women of color feminist writers and activists who

    emphasized the importance of recognizing what critical race theorist Kimberle

    Crenshaw calls the difference that difference makes (as cited in Chen 2007, 1),or the way the intersection of racial, ethnic, and cultural identities in a context of

    White supremacy and patriarchy shape the ways women can engage and respond

    to diversity with and among each other (Chen 2007; Rodriguez 2000). Authors

    such as Trinh T. Minh-ha, Audre Lorde, bell hooks, Patricia Hill Collins, and

    Gloria Anzaldua have asserted the marginalized voices and experiences of women

    of color, but also shed light on the construct of outsider (Hill Collins 1986) and

    mestiza (Anzaldua 1987) identities and experiences, marking one of the points

    at which postcolonialism and multiculturalism intersect.

    If the era of Americanization stressed cultural sameness, the multiculturalismand identity politics that have emerged since the latter half of the twentieth cen-

    tury in the United States have located issues of diversity in the deconstruction

    of difference. This focus on the role of systemic structures of dominance and

    marginalization, as well as the sometimes less contentious embracing of cultural

    pluralism through cultural competence and diversity training, continue to largely

    define the scope of research and discourse on cultural diversity.

    COSMOPOLITANISMAlthough cosmopolitanism as a concept is not new, the recent focus on contem-

    porary forces of globalization has brought fresh perspectives to this discourse.

    Cosmopolitanism as a term itself has multiple meanings. Waldron (in Benhabib

    2006) sketches out three distinct aspects of the term:

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 271

    For some, [cosmopolitanism] is about the love of mankind, or about duties

    owed to every person in the world, without national or ethnic differentiation. For

    others, the word . . . connotes the fluidity and evanescence of culture; it celebrates

    the compromising or evaporation of the boundaries between cultures . . . andit anticipates a world of fractured and mingled identities. For still others . . .

    cosmopolitanism is about order and norms, not just culture and moral sentiment.

    (83)

    Emphasizing this love of mankind, Appiahs cosmopolitanism offers us the

    chance to become citizens of the cosmos (2006, xiv), bound by a sense of

    shared humanity, mutual obligation to one another, and appreciation of human

    difference. Cosmopolitanism in this sense invites us, without rejecting connec-

    tions rooted in cultural identity and practice or grasping at universalism, to findconnection through, within, and beyond cultural diversity. Appiah makes argu-

    ments for embracing the cross-cultural contamination (2006, 111) of beliefs,

    ideas, and practices, and asserts the capacity of human beings to find common

    ground amid the multiple truths of vastly different cultural practices and ideas.

    Theories of cultural hybridization further explore the cultural fluidity empha-

    sized in some cosmopolitan discourse. Chan describes hybridization as the process

    of adaptation, fusion, and transformation that occurs when different cultural groups

    interact. Rather than a linear focus on the degree to which, for example, an im-

    migrant group either takes on the cultural norms of the dominant culture or gives

    up some of their own, hybridization is the assertion that when different culturesinteract, both cultures, to varying degrees depending on factors of number and

    dominance, experience what Chan calls a collision or mutual entanglement of

    the self and other (2002, 194) that results in a cultural change in both groups. Chan

    discusses hybridization as a process of potential innovation in cultural identity and

    expression with opportunity for integration and harmony amid the sometimes dif-

    ficult or troubling process inherent in cross-cultural interaction. He does so while

    acknowledging that the power relationship inherent in minoritymajority relation-

    ships between groups may create an outsider identity for those in the minority in

    which this group risks denigration, rejection, or discrimination, thus marking thenegative aspects of hybridization. Still, Chans assertion that cultural difference or

    pluralism need not be abandoned in order to make way for a cosmopolitan world

    offers a decidedly optimistic view of cultural diversity.

    There are some, however, who caution against the celebration of cosmopoli-

    tanism as a vision for a more unified, global community without thoroughly taking

    into account the political and economic forces of globalization. Cheah (2006) ques-

    tions the degree to which cosmopolitanism as an institutionally grounded global

    political consciousness is possible given the uneven character of global capital-

    ism (491). In other words, to be a citizen of the cosmos, as described by Appiah,

    suggests a kind of global solidarity can arise as a result of an increasingly global-ized world. However, Cheah cautions: The world is undoubtedly interconnected

    and transnational mobility is clearly on the rise. But this does not inevitably gener-

    ate meaningful cosmopolitanisms in the robust sense of pluralized world political

    communities (492). The different lifestyles and motivations of the globetrotting

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    272 ALFONSO MONTUORI AND HILLARY STEPHENSON

    businessman and the transnational migrant worker may prove to be barriers to the

    creation of a global political consciousness or the development of a shared sense

    of global humanity.

    Further challenging the relative optimism set forth by theories of cosmopoli-tanism and cultural hybridization, Huntington argues that our age of globalization

    will result in conflict, and that the primary source of this conflict in the twenty-first

    century will be cultural. Culture, he argues, exists beyond just individual or group

    identity but as part of a broader category of group membershipcivilizationand

    that the locus of future conflict will be between boundaries of different civiliza-

    tions (Huntington 1993). Huntington asserts that regardless of different claims to

    heterogeneous individual, regional, or even nation-state membership, civilizations,

    which encompass more than these sub-groups, are defined based on shared values

    that have developed over centuries. As the world becomes smaller, he argues, the

    cultural differences embodied in civilizations will inevitably clash.

    Regardless of how optimistic one is about the possibilities of cosmopolitanism,

    in relation to issues of cultural diversity it is apparent that the discourse circles

    around some of the same issues of conflict or tension. The very need of some

    scholars of cosmopolitanism to assert that increases in cross-cultural contact will

    bring positive opportunities for global solidarity or the development of a global

    consciousness, points to the legacies of contention and conflict that have marked

    the lived experience and discourse of cultural diversity for many years.

    BEYOND CONFLICT

    Reviewing the literature, it is clear that cultural diversity is heavily situated in

    contexts of contention and conflict. The focus on such questions as whether

    cultural assimilation is necessary or harmful, or the debate over what will be

    gained or lost as diverse groups interact point to the heavy focus on diversity in

    the context of international contexts of colonization, domination, and oppression.

    Without denying these histories or their importance in conversations on cultural

    diversity, we can wonder if all the cases of interaction across difference in the social

    imagination are those of conflict, assimilation, and oppression, whether it may behard for people to imagine cultural diversity as something other than contentious.

    It also may be easy then to overlook the way diversity functions in other contexts

    beyond just identity politics or the battle lines of clashing civilizations. Even

    those theorists who suggest a more positive or optimistic possibility in cultural

    diversity are often situating their arguments in response to dominant assumptions

    of conflict. What other lessons about human interaction across difference can

    be learned? Perhaps important discoveries about the nature and experience of

    cultural diversity await in the unexamined, growing edges of human interaction in

    the context of creativity.

    The great difficulty is thus considering the unity of the many and the multiplicity

    of the unity. Those who see the diversity of cultures tend to overlook the unity

    of mankind; those who see the unity of mankind tend to dismiss the diversity of

    cultures. Edgar Morin

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 273

    CREATIVITY AND DIVERSITY

    The worlds history is not simply the story of one continuous battle between

    different cultures, even though our history books have historically done their best

    to make it appear that way. In fact, in the age of globalization, of planetary culture

    (Thompson 1986, 1987, 1989; Morin and Kern 1999), there is a movement that

    does not see culture contact and diversity only in light of wars, appropriation,

    and oppression, and under the broader umbrella of domination, but recognizes the

    exchanges, hybridizations, and indeed the creativity of culture contact and human

    diversity (Hobson 2004; Niederveen Pieterse 2004; Laplantine, de Villanova, and

    Vermes 2003; Laplantine and Nous 2001).

    Our fundamental premise in this article is that the discourse of diversity

    and culture contact would benefit from focusing on the creativity and the in-

    novations that have emerged as different groups have interacted. If the onlyway culture contact and diversity are framed is in terms of domination, and in

    terms of the identity of individual cultures, then its surely very unlikely that

    we will have models of creative interaction to draw on in order to conceptual-

    ize the possibility of interactions that do not involve either domination or sub-

    mission. We therefore begin by sketching out the role of three key dimensions

    underpinning the present discourse and point toward the need for conceptual

    changes and the creation of a social imaginary (in media as disparate as history

    books and movies) that provides attractor images of creative interaction among

    cultures.By attractor images we mean images (in the broad sense of the word, not

    restricted to the visual sense) that orient a cultures thinking and feeling about a

    topic. When asked about what comes to mind with the word creativity, in the

    United States the responses have historically been individual geniusesPicasso,

    Einstein, and so on. These attractor images of creativity largely define the

    discourse with its focus on the lone genius, the characteristics of the individual

    genius, and so on (Montuori and Purser 1995). Until recently, the concept of group

    creativity was considered an oxymoron in the United States (Montuori and Purser

    1999). Part of the problem was that, despite their existence in the culture, in the

    form of musical and theater groups, R&D labs, citizens groups, and so on, therewere no images of group creativity. The individualist focus of the United States,

    and the media in particular, promoted the notion of the lone creative individual. An

    increasing awareness of the activities of creative groups, with stories about creative

    collaborations, software teams, and so on, is now making inroads in the culture so

    that the notion of creative groups is not so foreign (Sawyer 2006; Amabile 1996,

    1998; Alter 2003).

    In this article we have argued that the emphasis on conflict and identity in the

    discourse on diversity acts as such an attractor image. When asked about diversity,

    the response is predominantly (although not exclusively, of course) to focus onthe history conflict, the importance of avoiding conflict, and of recognizing and

    respecting individual groups. But the images of creative interactions between

    groups are few and far between. They simply do not exist with anything like the

    depth and pervasiveness of images of conflict.

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    274 ALFONSO MONTUORI AND HILLARY STEPHENSON

    In the same way that images are now emerging of creative groups, couples,

    collaborations, and so on, through industry and the arts, we are proposing en-

    riching the social imaginary with a plurality of ways of conceiving of diversity,

    also a source of incredible creativity, and the historical evidence to draw on isconsiderable. The history of exchanges, contaminations, explorations, influences,

    and so on is remarkable. A few examples below, in no particular order, will give

    an idea of the range and richness of the stories.

    In the popular mind we associate the potato with Ireland and Germany, and

    classic dishes such as pizza and spaghetti with tomato sauce with Italy, but we

    have to remember the journey of the potato and the tomato to Northern Europe

    and the Mediterranean after 1492, and the remarkable role of global trade in the

    development of cuisines by providing them with the vegetables and other essentials

    that we now think of as central to their identity. Chili peppers were not introduced

    to Chinese cuisine until the sixteenth century, and Indian cuisine was also chili-

    free until that time. After Columbus there was a veritable transformation in the

    worlds cuisines, and these exchanges alone are enormously complex, intricate,

    and fascinating (Sokolov 1993).

    In the history of music, the birth of jazz alone offers an immensely rich oppor-

    tunity, with its hybridization of European and African instruments and traditions.

    The harmonic complexity of European music and the rhythmic complexity of

    African music, on American soil, led to the development of a new and unique

    musical tradition that, among other things, restored the value of improvisation to

    music in the West after it had been eliminated around 1800 with the emergence ofthe genius composer and copyright (Goehr 1992). The ongoing hybridizations

    in world music provide an endless resource of examples.

    Political theories have traveled the globe and both capitalism and communism,

    which originated in Europe, have undergone transformations in Asia, where they

    have been adapted to local cultures to a greater or lesser extent. The same remark-

    able transformations and hybridizations can be traced in Buddhism, for instance,

    as it traveled from India to Tibet, China, South-East Asia and Japan, and eventu-

    ally to California. In each of these regions new interpretations, approaches, and

    traditions were formed.In the United States and Europe, the popularity of complementary forms of

    medicine, and in particular Chinese Medicine, is growing rapidly. Integrated heal-

    ing approaches are becoming increasingly popular, echoing Deng Xiao-Pings

    famous dictum that it does not matter what color a cat is as long as it catches mice.

    Another extremely rich resource is the story of multicultural cities and regions

    that have been the source of creativity where widely diverse groups have co-existed

    peacefully and creatively, such as Andalusia before the expulsion of the Arabs

    from Spain and the Mediterranean as a whole, which owes its cultural fertility to

    the extensive exchanges between diverse peoples on three continents. All these

    enormously important and creative exchanges require much greater attention andemphasis.

    Polak (1973) has argued that without an image of the future, a culture is adrift.

    At this point, we do not have images of the future that depict a desirable future

    where cultures interact creatively. If anything, the attractor images presented

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    by Huntington and others point exactly the other way. The creation of attractor

    images through documentaries, movies, novels, and scholarly research that revisit

    our past, framed now as a history of conflicts, as a history that also recognizes the

    ability of the human spirit to create together with others, often in the most direcircumstances, and thereby to create a new future of creative collaboration, lies at

    the heart of our proposal.

    CHANS TYPES OF CULTURE CONTACT

    Chan discusses five possible processes in culture contact: essentializing, alter-

    nating, converting, hybridizing, and innovating (Chan 2002, 2005). This catego-

    rization provides an interesting and useful entry point to differentiate different

    understandings of, and approaches to, culture contact and diversity, and articulatetheir underlying assumptions.

    Essentializing assumes cultures are fundamentally closed systems (Wilden

    1980; Morin 2008). The closed systems contain essences that define the nature

    of any culture, nation, or ethnicity. Essentialism is a core underlying assumption

    of the first three forms of culture contact Chan outlines.

    Alternatingoccurs when there is shifting between identities. For instance, an

    immigrant passing in a dominant culture context assumes one identity, and then

    reverts to the identity of origin at home.

    Conversion means assimilation into a dominant culture (e.g., into the melting

    pot) and giving up ones original identity.Hybridizingis the first process that goes beyond the closed system, essentialist

    model. Chan calls it a mutual entanglement and it suggests that both systems are

    open systems. This is popularly seen in fusion cuisine, fashion, world music,

    and so forth. The relationship goes beyond either/or. At a very basic level, this

    might involve adapting the cuisine of the homeland to the conditions of the new

    culture: different produce, different possibilities, and the evolution of different

    tastes. Italian-American food, while retaining some of the same ingredients and

    dishes from Italy, has changed considerably over the years, and is now based on an

    aesthetic that is arguably very different from what one might find in Italy today, inthe same way that the values and political and religious views of Italian Americans

    have been shown to be different from those of Italians in Italy (Barron and Young

    1970).

    As Chan points out, on an existential level hybridizing is common in the

    everyday practices of immigrants. Chan movingly addresses the issues confronting

    migrant persons and the complexity of their lives and identities (Chan 2002, 2005).

    He points out the emergent ethnicity of many migrants today in the context of

    hybridization, and the existential stress it can involve. Central to that stress are

    fundamental issues of identity: personal identity and national identity, issues of

    belonging, of betrayal, change, history, and geography. It is not uncommon forsome migrants, particularly first-generation migrants, to feel like they are neither

    fish nor fowl, having left their culture of origin behind, but never fully accepted

    in their new culture. One key factor here is that in the traditional essentialist view,

    what is valorized is unity, not diversity. In other words, one is eitherfully A or

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    fullyB. Being bothA and Bboth American and Chinesedoes not amount to

    more in this view, but less. One is diminished by interaction.

    While essentialist views seem to have dominated the discourse, it is becoming

    increasingly clear that human beings are all, in the words U.S. President Obamaused to describe himself, mutts. Claims of ethnic or racial purity are deeply

    problematic, with no factual basis. The same applies to claims of owning or be-

    longing to a land. They are ultimately based on the use of an arbitrary cut-off point

    in time and space beyond which one cannot look (Bocchi and Ceruti 1997, 2002).

    Beyond that point (and likely before it, although not in the nationalistic histories)

    there are inevitable migrations, interactions, contaminations, hybridizations. And

    while we respect the importance of individual cultures and attachment to land,

    what is more problematic are claims of purity, and the claims to homogeneity,

    with their all-too-frequent concomitant ethnic cleansing. If we view identity not

    as given but as created in a historical process, then any culture can trace its roots

    further and further back, and its origins to the birth of humanity in Africa.

    Chan also raises the potential of a fifth possibility, Innovating. At this point,

    Chan suggests that Innovating is the most speculative form of cultural contact.

    Innovating involves, among other things, hybridity, cosmopolitanism, metissage,

    and creativity. Chan addresses the difficulties and complexities of such a perspec-

    tive. Innovating is, in our view, most compatible with a focus on the centrality

    of creativity and interaction. We explore some of the specific areas where fur-

    ther research might assist in the development of this innovation, and steps toward

    educating for this view of culture contact.Humanitys history is full of cultural contacts that have led to cultural inno-

    vations (Appiah 2006; Bateson 1994; Berry and Epstein 1999; Chambers 1994;

    Collins 1998; Florida 2002; Hobson 2004; Thompson 1986). Examples range from

    the Renaissance to the birth of jazz to the development of new hybrid forms of

    spiritual and religious practices such as those found in new religious movements.

    The story of Buddhism is an example in its journey from India to China to Japan

    and then California. As Edward Said (1993) has written,

    the history of all cultures is the history of cultural borrowings. Cultures are

    not impermeable. Culture is never just a matter of ownership, of borrowing and

    lending with absolute debtors and creditors, but rather of appropriations, common

    experiences, and interdependencies of all kinds. (261)

    The history of the world is in this view already a history of cultural creativity.

    But the dominant view of cultures is precisely, as Said suggests, that they are

    these impermeable essences. This closed system essentialist view blinds us to the

    creative role of interactions, because in an essentialist view the interactions either

    threaten the essence or appear as opportunities to expand the essential featuresof a culture. This has led to a focus on the achievements of individual cultures,

    and the appropriation of what were in most cases relational achievements that

    emerged out of interactions between cultures by individual cultures in the name

    of one single culture.

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 277

    Developing a broader understanding of cultural interaction requires a minimum

    of three shifts in our fundamental assumptions: going beyond a view of human

    interaction based exclusively on domination; acknowledging the fundamental role

    of creativity in life; learning to think in a non-essentialist way that accounts forhuman complexity.

    CHALLENGING THE FUNDAMENTAL ASSUMPTIONS OF

    ESSENTIALISM, INTERACTION, AND DOMINATION

    We need a kind of thinking that relinks that which is disjointed and compart-

    mentalized, that respects diversity as it recognizes unity, and that tries to discern

    interdependencies. We need a radical thinking (which gets to the root of problems),

    a multidimensional thinking, and an organizational or systemic thinking (Morinand Kern 1999).

    Essentialism is closed system thinking (Wilden 1980). The essence is a

    characteristic of a thing independent of interactions and context (Morin 2008).

    Thinking that views individuals and cultures as open systems recognizes the con-

    stitutive role of interactions and context. Closed systems are fundamentally static

    and equilibrium oriented. Open systems, because of the perturbations caused by the

    interactions, experience disequilibrium, and ongoing processes of re-organization.

    With an essentialist, closed system perspective it is simply not possible to

    conceive of transformative change and innovation. In the essentialist view, iden-

    tity is static and given. A closed system has no significant interaction with its

    environment. Relationships and interactions are not constitutive and constructive

    in a closed system view. Interaction can only be viewed from the perspective of

    domination. In the twenty-first century, these assumptions may appear somewhat

    shocking. but we must not forget their strong historical roots, as demonstrated in

    the following passage:

    The Laws of God operate not through a few thousand years, but through eternity,

    and we cannot always perceive the why or wherefore of what passes in our

    brief day. Nations and races, like individuals, have each a special destiny: someare born to rule, and others to be ruled. And such has ever been the history of

    mankind. No two distinctly-marked races can dwell together on equal terms.

    (Nott and Gliddon 1855)

    In this classic of scientific racism we see a basic set of assumptions that is in

    the work of scholars like Huntington. Creativity and innovation are not in the

    realm of imagination because any deviation from the pre-established identity can

    only be in the form of pollution. Not innovation, but dominationexpanding the

    right essenceis the only possible outcome, as Nott and Gliddon made so clear

    in their articulation of their position. Along with domination, racist rhetoric isfull of the language of degeneration, pollution, and so on. Likewise, Aristotelian

    essentialism precluded any form of evolution, because forms where fixed and

    given. In an Aristotelian/Aquinian perspective, one could similarly speak of a fall,

    but not of evolution (Bocchi and Ceruti 2002).

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    278 ALFONSO MONTUORI AND HILLARY STEPHENSON

    A new way of thinking is needed, a way of thinking that recognizes the in-

    herent complexity of life seen as an ongoing, relational, creative process. From a

    complexity perspective, identity, whether individual or cultural, is not one homo-

    geneous whole but a unitas multiplex, a unity in diversity (Morin 2008). We arenot one thing, but a plurality of complex interactions. These interactions occur

    within any given system, and between the system and its environment. Morin has

    articulated the need for complex thought in an effort to counteract the prevalence

    of reductive and disjunctive thought that cannot account for relational, processual,

    interactive complexity.

    Reduction and disjunction, two characteristics of Morins simple thought, in

    the context of identity means reduction to a clear and distinct identity, free of all

    other influencesthe myth of purity (Bocchi and Ceruti 1997)and one that

    can be separated from the other through a logic of either/or. In moments of

    crisis this becomes the logic of us against them, you are either for us or against us

    (Montuori 2005).

    It is not until we get to Hybridizing and particularly Innovating in Chans

    categorization that we move from the essentialism of cultural and personal identity

    as closed systems that are static and unchanging to an open systems view that is

    more processual and relational. In this view, any identity, and any culture, involves

    a process of construction and creation (Wagner 1981). Creativity and innovation

    are not occasional events, in this view, but the very nature of life itself (Bocchi and

    Ceruti 2002; Ceruti 2008). Innovating might then involve a more conscious process

    of identity construction, a creative dialogue between tradition and change. Thisprocess can be found most explicitly in the arts, where creativity is the essential

    frame of the activity, but it is also increasingly being found in the emergence of

    tribes, groups with shared interests that gather either physically or in cyberspace

    and craft their own identities through common interests and rituals, ranging from

    tattooing to video games to social justice or events such as Burning Man (Godin

    2009).

    FROM DOMINATION TO CREATIVITY

    We have seen how the discourse of diversity and culture contact in the United

    States has focused largely on conflict, because of the exclusionary nature of the

    essentialist, closed system view. The assumption that interactions are inevitably

    conflictual is based on a dynamic of domination (Eisler 1987). A majority group

    might seek to create a homogeneous melting pot, and eliminate differences. This

    is the process Chan identifies as converting, which negates one dominant culture

    in favor of another (Chan 2002, 2005). When the differences are visible because

    of such characteristics as skin color (racial differences) it might seek to keep

    the minority group at a safe distance (segregation, apartheid). The critique ofthe dominant majority, of the colonial heritage and its history of oppression, and the

    diversity trainings that, as Anand and Winters (2008) point out, can occasionally

    degenerate into attacks on the majority, mostly operate with the assumption of the

    inevitability of the paradigm of domination. Whether in the attempt to dominate

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    or the effort to remove the domination of a dominant group, domination is still the

    central paradigm.

    Central to the domination paradigm is the view that interaction, whether in

    the form of culture contact or diversity, will inevitably lead to one culture todominating the other. The interaction of different cultural groups inevitably leads

    to insurmountable differences, which can escalate to violent conflict. This is a

    combination of beliefs about the nature of human nature, of identity, and of

    human interaction (Montuori 1989; Bernstein 2005; Eisler 1987). Underlying the

    focus on conflict and contentiousness there are assumptions of static identity, and

    essentialist purity. Once the boundaries are so tightly drawn between self and other,

    Chan shows this essentializing leads to exaggerations, stereotypes, and prejudice

    (Chan 2002, 2005). It can also lead to a clash of cultures view, in which the

    coexistence of cultures is rejected in favor of an ongoing conflictual clash that

    will, or should, lead to the ultimate domination of one culture (Bocchi and Ceruti

    1997; Huntington 1998).

    In a hybridized planetary culture, identity is not a given. It is not an essence

    that is intrinsic to our nature. It is acquired during a historical process of interaction,

    contingencies, encounters, interpretations, rejections, conflicts, and constructions

    (Appiah 2006). Identity is the result of an ongoing creative process that occurs

    within certain constraints (Bocchi and Ceruti 2002; Ceruti 2008).

    The challenges facing the outsiders, the marginals, the migrants, those

    individuals who do not belong to the majority culture are then transformed into

    challenges of creativity rather than being viewed as ultimately arising out of adeficit, a lack that arises precisely because they are a minority. And indeed

    as Chan points out, outsiders and marginals are often associated with greater

    creativity (Stonequist 1961; Benet-Martnez and Haritatos 2005; Benet-Martnez,

    Lee, and Leu 2006). They stand outside the often homogenized conformity of the

    majority, and bring a plurality of perspectives to bear on their life. What is given

    in one country is not given or just the way things are in another country. The

    outsider, the migrant, therefore sees her or his world from at least two perspectives

    (Montuori and Fahim 2004). As Chan suggests, this can lead to alternating, an

    oscillation between two ways of being. Alternating can involve compartmental-izing ones identity, being one person in culture A and another in (sub-)culture

    B. But alternation also offers the possibility for bisociation, identified as a central

    component of creativity. Bisociation involves seeing a situation from two mutu-

    ally exclusive perspectives, and bringing them together to form something new

    (Koestler 1990). This is the creativity of hybridization. The outsider can develop

    the creativity to bring together aspects of both cultures and create something new.

    Viewing creativity as central to the nature of life itself is parallel to taking

    what might be called a planetary view. This view extends time and space. As

    Ceruti points out, in the West the discoveries of deep space and deep time (in

    cosmology and paleontology and evolutionary theory) led to a challenge againstessentialism in science, and the preformationist view that held all living creatures

    had been designed by God, and history, interaction, and contingency played no

    constructive role. Science has increasingly begun to outline the creative role of

    time through ongoing interactions, and that this web of interactions covers the

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    280 ALFONSO MONTUORI AND HILLARY STEPHENSON

    entire planet (Ceruti 2008). Ultimately there is one place we can truly say we

    all belong to, what Edgar Morin calls Homeland Earth (Morin and Kern 1999).

    In his work on education, Morin has also started that it is imperative that in this

    planetary era we situate everything in a planetary context (Morin 2001). Indeed atthis critical moment in humanitys history our education must valorize creativity

    and diversity. And yet, what we have seen is that neither creativity nor diversity

    are valorizedon the contrary, most educational institutions suppress creativity,

    and are still mired in a conflictual view of culture contact and diversity (Aronowitz

    2001; Abbs 2003; Montuori 2006).

    EXPANDING THE SOCIAL IMAGINARY

    In the mid-1980s, the research literature on creativity in the United States includedhardly any research on creative groups. Likewise, the notion of a creative group

    was difficult to find in the social imaginary. People found it difficult to think of

    a creative group. A band like the Beatles was typically thought of as the result

    of one individuals songwriting, not the interaction of four, and very plausibly

    five, individuals (including producer/arranger George Martin). Group creativity

    was considered an oxymoron, because creativity was known to be something that

    happens exclusively inside one persons head (Montuori and Purser 1999).

    Twenty-five years later, popular business magazines extol the virtues of hot

    groups, and there is a burgeoning research literature on creative groups (Sawyer

    2006) as well as an increased emphasis on teams, whether in business or sports orentertainment. Now it is obvious that 25 years ago there were in fact also creative

    groups. The main difference is that the creative groups were not part of the social

    imaginary. Creative groups were not on peoples radar screen, as we might say

    colloquially. This meant most people did not see groups as a locus for creativity,

    and there was no research on the subject.

    In the same way that more relational forms of creativity were once not in the

    social imaginary, the U.S. social imaginary is struggling to see the creativity that

    is generated by diversity and culture contact. As we saw in the review of diversity

    in the United States, it is clear that although there are movements in the directionof highlighting the positive potential of diversity, an explicit link with creativity is

    still tenuous in the research literature, let alone in the social imaginary. It is much

    easier at this stage in history for any individual to enumerate the often horrific

    clashes, ethnic cleansings, holocausts, and everyday examples of racism rather

    than examples of cultural creativity and collaboration simply because the latter,

    while central to humanitys history, have not received the same amount of attention.

    We can find endless volumes on racism and prejudice and the holocaust, but we

    are hard pressed to find scholarly research that celebrates the creativity of culture

    contact and diversity. Examples can be found in discussions of world music, for

    instance, but even then, the lens through which they are seen often privileges issuesof appropriation and exploitation rather than exploring the dynamics of creativity.

    If the social imaginary provides us only with conflictual images of cultural

    diversity, then we will be hard pressed to conceive of alternatives to conflict.

    Diversity training, and more broadly, education for a pluralistic, diverse society,

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    CREATIVITY, CULTURE CONTACT, AND DIVERSITY 281

    will focus on conflict avoidance and resolution, or the celebration of individual

    groups, such as Black History Month (Anand and Winters 2008). A clarification is

    in order before we proceed. We are not suggesting prejudice, racism, stereotyping,

    and so on should not be addressed, and the focus of education should only be oncreative or positive, generative interactions. That would be equally detrimental,

    and lead to little more than happy talk. We also do not mean to downplay or

    reject the importance of highlighting histories of oppression, appropriation, and

    exploitation. We do want to point out that this is not the whole picture, and that

    without examples of creative interaction it will be much harder to envision what

    we could move towardrather than away from. The futurist Polak has made an

    important case for guiding images of the future, and it is in part to this strain of

    research that we refer (Polak 1973).

    We are also not proposing that individual cultures and minorities should not

    celebrate their histories and achievements. Our proposal would be complementary

    to existing approaches. It would focus on the development of images that show

    creative alternatives to racism and prejudice, and on the nature of interactions

    between different cultural groups, celebrating interaction and creativity. One way

    of doing this would be to collect the enormous and rich variety of what we might

    call positive attractor images of creative diversity and culture contact. This

    research can then inform the lives of citizens by showing them that they can draw

    on their own creativity, and on collaborative creativity to overcome problems,

    create new solutions, and create a world worthy of our aspirations. It is only

    when there is a constant exposure to examples of creative diversity, rather thanan exclusive focus on prejudice, stereotyping, racism, and so on, that creative

    diversity will become more accepted.

    The historical complexity of personal and cultural identity can be shown to be

    a history of interactions, encounters, contaminations, exchanges, conflict, and also

    creativity. Images of essence, of purity can be challenged by historical accounts that

    focus on interaction rather than essence, that view cultural encounters, interactions,

    and exchanges and changes not as a deficit or weakness away from an essential

    ideal but as a positive, as an ongoing creative process.

    Images of creative culture contact and diversity abound in the arts, but alsoreligion and spirituality, philosophy, science, and history. The time has come

    to explore the dynamics of planetary creativity. Where are the collections of

    examples of cultural creativity and diversity? What are the conditions that allow

    for this creativity to emerge? How can we illuminate this creativity to propose

    alternatives to conflictual images of domination, and open up possibilities for new

    ways of relating? How can we make individuals and communities aware of the

    potential for creativity in their own lives? A whole world of research opens up as

    we look at our predicament through the lens of creativity.

    CONCLUSION

    In this article we have reviewed the discourse of culture contact and diversity

    and found it underpinned by a frame of domination. Starting with Chans five

    types of culture contact we explored a variety of positions and perspectives on

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    282 ALFONSO MONTUORI AND HILLARY STEPHENSON

    diversity. We critiqued essentialist perspectives that saw culture contact as an

    event involving two fundamentally closed systems for whom interaction can only

    involve a choice of domination or submission, and offered a perspective that is

    more relational, complex, and that focuses on the creative nature of interactions inculture contact. We proposed the importance of valorizing creative exchanges and

    interactions, outlined key conceptual obstacles to understanding the possibility of

    creative interaction, focusing in particular on essentialism and domination, and

    stressed the importance of seeding the social imaginary with images and stories of

    humanitys history of creative interactions, and an articulation of possible creative

    futures.

    We saw that Polak argued for the importance of images of the future. Morin

    (Morin and Kern 1999) has argued that we are experiencing a crisis of the

    future, lacking, in other words, compelling images of a desirable future. Morins

    central argument is that in a world becoming increasingly complexwith complex

    understood broadly here as more interconnected, interdependent, diverse, and

    adaptivea kind of thinking is needed that accounts for this complexity. We

    saw that in the United States images of creativity have tended to be reductive

    and disjunctive, focusing on eccentric lone geniuses and an either youve got it

    or you havent approach, at the expense of more complex, nuanced, relational

    frames, such as the ones emerging now (Montuori and Purser 1999; Barron 1995;

    Bateson 2001). The emergence in the social imaginary of group and specifically

    relational creativity has helped shift the understanding of creativity, and is now

    being addressed in such popular books as Malcolm Gladwells Outliers (2009),Godins Tribes (2009), and Surowieckis The Wisdom of Tribes (2005), among

    others. The incredible boom in social networking has also perhaps inevitably led

    to a greater appreciation of interconnectedness, and again popular works such as

    BarabasisLinked(2003), and CaprasThe Web of Life (1996), present theoretical

    foundations for this shift in works of scientific popularization.

    The development of more complex ways of representing the worlds diversity,

    interrelations, and interdependence is a powerful artistic, theoretical, and practical

    challenge. Movies such asBabel and Crashhave attempted to capture this com-

    plexity, and it is clear that these are just emerging efforts. An enormous creativetask lies ahead of those who choose to view the world in a more complex way,

    valorizing creativity, collaboration, and complexity. It is a challenge that is truly

    transdisciplinary, drawing on the arts, the sciences, the social sciences, and the

    humanities, and must begin with a process of collection, documentation, and pop-

    ularization of the innumerable examples of hybridity and cultural creativity that

    have made such a remarkable contribution to the human journey, and our emerging

    planetary culture.

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