Monthly Social Media Report - KRDS_Travel & Hopitality
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date post
18-Oct-2014 -
Category
Travel
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647 -
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Transcript of Monthly Social Media Report - KRDS_Travel & Hopitality
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
May 1st to May 31st 2014
Travel & Hospitality Brands Considered
Fans: 9,23,355
Fans: 9,57,000
Fans: 9,77,370
Fans: 10,39,443
Fans: 6,77,871
Fans: 3,51,988
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on travel & hospitality pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
8.85
KRDS Engagement Score
8.49
KRDS Engagement Score
4.8
KRDS Engagement Score
0.78
KRDS Engagement Score
0.77
KRDS Engagement Score
Top 5 Promotional PostsContent to publicize product promotions and discounts
19.82
KRDS Engagement Score
11.97
KRDS Engagement Score
2.35
KRDS Engagement Score
1.08
KRDS Engagement Score
0.26
KRDS Engagement Score
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
6.06
KRDS Engagement Score
1.28
KRDS Engagement Score
0.54
KRDS Engagement Score
0.43
KRDS Engagement Score
0.21
KRDS Engagement Score
Madhu Sudan
Account Manager
KRDS - India
+918861822228
madhusudan.v.krds
THANK YOU