Monthly Product Presentation - Equity · PDF fileMonthly Product Presentation - Equity ......

Copyright Aditya Birla Nuvo Limited 2013
Birla Sun Life Asset Management Company Limited
Monthly Product Presentation - Equity
May 2016
This presentation is strictly for internal consumption only

Copyright: Birla Sun Life Asset Management Company Ltd. This document is strictly confidential and meant for private circulation only.
Mutual Fund investments are subject to market risks, read all Scheme related documents carefully.
Products covered
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BSL Frontline Equity Fund (Large Cap)
BSL Equity Fund (Multi Cap)
BSL Balanced 95 Fund (Balanced) Core Funds
BSL Midcap Fund (Midcap)
BSL Advantage Fund (Multi Cap)
BSL Dividend Yield Plus (Dividend Yield)
BSL MNC Fund (Theme MNC)
Peripheral Funds
BSL Banking & Financial Services Fund (Theme Banking)
BSL Infrastructure Fund (Theme Infrastructure) Tactical Funds
BSL Tax Relief 96 (ELSS) ELSS

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Birla Sun Life Frontline Equity Fund
Investment Style Box
Value Blend Growth Size
Large
Mid
Small
Name of Scheme This product is suitable for investors who are seeking*:
Birla Sun Life Frontline Equity Fund (An Open ended growth scheme)
long term capital growth
investments in equity and equity related securities, diversified across various industries in line with the benchmark index, S&P BSE 200
*Investors should consult their financial advisers if in doubt whether the product is suitable for them.

Birla Sun Life Frontline Equity Fund Scheme Strategy
Birla Sun Life Frontline Equity Fund is a diversified scheme with a bias for large cap stocks. The scheme intends to take advantage of select midcap opportunities from time to time. The scheme is managed using 3 key principles:
Discipline Targeted sector exposure within +/- 25% or absolute +/- 3%, whichever is higher, of the sectoral weight in the benchmark index in order to maintain diversification and avoid concentration in a single sector
Bottom up stock picking is the key to generating alpha. The Fund Manager carries out extensive research to select companies mainly on its individual merits that can offer higher growth potential
Profit booking at opportune moments, particularly for mid caps where we have rotated exposure within sectors from expensive stocks to cheaper stocks
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Birla Sun Life Frontline Equity Fund is a Top Quartile Fund on a 3,5,7, 10 & 12 year basis and is ranked number 1 on a 7, 10 & 12 year period
Birla Sun Life Frontline Equity Funds is the 2nd Largest Large cap fund in the industry

Birla Sun Life Frontline Equity Fund Attribution Analysis
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Sector Avg Weight (%) Contribution
(%)
FINANCIAL SERVICES 26.85% 0.30%
CONSTRUCTION 4.58% 0.06%
TEXTILES 2.34% 0.06%
Negative Sector Contributors
Positive Sector Contributors Positive Stock Contributors
Sector Avg Weight (%) Contribution (%)
METALS 2.16% -0.09%
TELECOM 0.52% -0.03%
1 month attribution as on 30th April 2016
Key Risk parameters
Standard Deviation 15.58%
Sharpe Ratio ## 0.66
Beta 1.00
Risk ratios
Unique stocks contributing positively MUTHOOT FINANCE CROMPTON GREAVES NEW SANOFI INDIA LTD
Smart skipping WIPRO ULTRATECH CEMCO MUNDRA PORT AND SPECIAL ECONOMIC ZONE
Stock Avg Weight (%) Contribution
(%)
HDFC BANK 6.64% 0.39%
NTPC LTD 2.67% 0.22%
INDUS BANK(INDIA) 2.56% 0.22%

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Birla Sun Life Frontline Equity Fund
Scheme Details (As on 30th April 2016)
Fund Manager Mr. Mahesh Patil
Managing Fund Since November 17, 2005
Total Experience 24 Years
Date of Inception August 30, 2002
Benchmark S&P BSE 200
Regular Plan - Growth 158.86 Direct Plan Growth 163.54
Regular Plan Dividend 24.12 Direct Plan - Dividend 36.48
Load Structure (as % of NAV) (Incl of SIP)
Exit Load ** 1% if redeemed/switched out within 365 days from the date of allotment
** (Exit Load is NIL for units issued in Bonus & Dividend Reinvestment)
Other facilities in the scheme
SIP
CSIP STP
SWP

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Birla Sun Life Equity Fund
Investment Style Box
Value Blend Growth Size
Large
Mid
Small
Name of Scheme This product is suitable for investors who are seeking*:
Birla Sun Life Equity Fund (An Open ended growth scheme)
long term capital growth
investments in equity and equity related securities
*Investors should consult their financial advisers if in doubt whether the product is suitable for them

Birla Sun Life Equity Fund Scheme Strategy
Birla Sun Life Equity Fund follows a multi/flexi cap style of investing without any sectoral or market cap bias and looks to invest in growth stocks at reasonable valuations.
Top Down Approach is followed with significant and continuous efforts on evaluating global and India macro trends, basis which OW/UW sectoral positions are taken
Bottom up stock picking is used to pick stocks to take advantage of mispriced opportunities. While some could be turnaround companies, others could be complete contrarian calls with a certain level of conviction
High Equity Allocation with a target of >90% is maintained under normal circumstances with flexibility to move within different market caps. The scheme believes in not taking large cash calls
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Did you know Birla Sun Life Equity Fund has delivered CAGR 24.48% p.a (since inception), implying that an investment doubles every 2.94 years

Birla Sun Life Equity Fund Attribution Analysis
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1 month attribution as on 30th April 2016
Sector Avg Weight (%) Contribution
(%)
FINANCIAL SERVICES 28.12% 0.74%
CHEMICALS 4.14% 0.26%
PHARMA 14.83% 0.19%
Negative Sector Contributors
Positive Sector Contributors Positive Stock Contributors
Sector Avg Weight (%) Contribution (%) Key Risk parameters
Standard Deviation 17.97%
Sharpe Ratio ## 0.86
Beta 1.11
Risk ratios
Unique stocks contributing positively BLUE STAR KARUR VYSYA BANK VA Tech Wabag Ltd
Smart skipping STATE BK OF INDIA ICICI BANK TATA CONSULTANCY SERVICES
Stock Avg Weight (%) Contribution
(%)
CENTURY TESTILES AND INDUSTRIES LTD
2.01% 0.39%
HDFC BANK 6.28% 0.36%
TATA CHEMICALS LTD 4.14% 0.35%

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Birla Sun Life Equity Fund
Scheme Details (As on 30th April 2016)
Fund Manager Mr. Anil Shah
Managing Fund Since October 03, 2012
Total Experience 26 Years
Date of Inception August 27, 1998
Benchmark S&P BSE 200
Regular Plan - Growth 480.60 Direct Plan Growth 493.73
Regular Plan Dividend 84.34 Direct Plan - Dividend 95.45
Load Structure (as % of NAV) (Incl of SIP)
Exit Load ** 1% if redeemed/switched out within

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