Monthly Hotel Establishment Report Establishment...City Story’ marketing campaign with Manchester...

Monthly Hotel Establishment ReportJune and YTD June, 2017

Dear Hotel Partner,

It gives me great pleasure to share with you highlights of June’s Hotel Establishments’ Performance

Report as part of our commitment to provide a continuous shared commentary

June saw a remarkable 30% increase in hotel guest arrivals versus the corresponding month in 2016,

boosted by an exceptional Eid Al Fitr period. This lifted the cumulative first half-year guest arrivals to

over 2.25 million, a growth of 7% on the year.

Each of our six tier one markets recorded impressive performance, with guests from Saudi Arabia

more than doubling in June. China’s surge as the largest overseas source market has continued,

posting a 78.5% month-on-month increase, with year to date (YTD) guest arrivals up 55% to 185,000.

This reflects our sustained promotional activity complemented by expansion of air access.

India and the United Kingdom maintain second and third spots, albeit with a more conservative YTD

growth of eight and two per cent respectively. We saw the USA regaining ground after a period of

stability, posting double-digit growth for the month, and pushing YTD growth to 5%. Meanwhile,

domestic tourism – UAE nationals and residents from all of the seven emirates – grew by 28%, with

the 100,000 or so guests representing 32% of all hotel occupants for the month.

I’m pleased to say that we are on track to achieve our forecast guest arrivals growth for the year,

and we are well placed to maximise these opportunities as we head into the second half of 2017.

As I mentioned, Eid Al Fitr has been a springboard for these figures. Abu Dhabi welcomed record-

breaking number of visitors, with many of our leading hotels achieving near full occupancy as

tourists from across the world chose Abu Dhabi as the place to spend their holiday. Abu Dhabi

Summer Season is also now well underway and we expect the remaining series of theatre, music and

entertainment shows to have a pull effect on demand well into August.

Meanwhile, be advised that we have just launched an innovative season-long global ‘Extraordinary

City Story’ marketing campaign with Manchester City Football Club. Utilising a dedicated campaign

website, the promotion will feature online, in print, and through match day billboard and

programme promotional activities. As the Club’s official destination partner, our campaign will also

reach millions of fans through the Club’s own marketing channels, raising awareness of the emirate’s

extraordinary experiences.

Finally, Abu Dhabi has been named the second-best city in the world to live, work and do business in,

overtaking both London and Paris from an overall list of sixty cities in the latest Ipsos City Index. This

is testament to the emirate’s growing appeal, and I thank you for your contribution in achieving this.

Yours sincerely,

Saif Saeed Ghobash

Director General, Abu Dhabi Tourism & Culture Authority

TABLE

OF

CONTENTS123

45

6

7

8

Monthly summary

Abu Dhabi Hotel Guests

Hospitality Performance

Hospitality Performance by Region

Hospitality Performance by Rating

YTD Monthly summary

YTD Abu Dhabi Hotel Guests

YTD Hospitality Performance

YTD Hospitality Performance by Region

YTD Hospitality Performance by Rating

Upcoming Events

TCA News

Glossary

9

10

11

12

12

13

14

Hotel Guests 315,969 30%

vs June 2016

Top 5 Nationalities

(Hotel Guests)

United Arab Emirates 98,024

India 28,254

China 23,070

Philippines 20,706 81%United Kingdom 12,546 2.22

280

Occupancy rate 52% -4%

2.4 -18%

Nights

150 -11%

AED

291 -10%

M AED

For description of the variables, please visit the glossary

Average length of stay

Revenue per available

room

Hotel revenues

ABU DHABI HOTEL

GUESTS

HOSPITALITY SECTOR

PERFORMANCE

MONTHLY

SUMMARYAbu Dhabi Emirate

June, 2017100,087

28,650

24,639

20,858

13,183

United ArabEmirates

India

China

Philippines

United Kingdom

1

HOTEL GUESTS (thousands)

1 2 3 4 5 6 7 8 9 10 11 12

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

397 353 414 437 364 307 - - - - - -

369 340 406 379 390 243 383 379 397 354 382 417

HOTEL GUESTS BY NATIONALITY (thousands)

ALOS

1 United Arab Emirates 98 78 2.0

2 India 28 21 2.5 2.0

3 China 23 14 1.2

4 Philippines 21 16 1.6 2.5

5 United Kingdom 13 12 3.3

6 Egypt 11 9 2.6 1.2

7 United States 9 8 3.7

8 Saudi Arabia 8 3 2.4 1.5

9 Jordan 8 7 2.2

10 Pakistan 7 5 2.0 3.3

11 Other Nationalities 81 70 2.9

12 Total 307 243 2.3 2.7

3.7

2.4

2.2

287 -11% 2.0

519 -7% 2.9

2.3


397 353 414 437 364 316 - - - - - -

369340

406 379 390

243

383 379 397354

382417


2017

2016

ABU DHABI HOTEL GUESTS

Other nationalities

Total

100

29

25

21

13

12

10

9

8

7

83

316

78

21

14

16

12

9

8

6

3

5

70

243

United Arab Emirates

China

India

Saudi Arabia

United Kingdom

United States

Egypt

Philippines

Germany

Jordan

Other Nationalities

Total

Chart Title 17-Jun 16-Jun

Other nationalities

Total

China

India

United Kingdom

United States

Egypt

Philippines

Jordan


2

Pakistan

Saudi Arabia

HOSPITALITY

SECTOR PERFORMANCE

KEY INDICATORS

1 2 3 4 5 6 7 8 9 10 11 12


500 527 506 520 408 273 - - - - - -

563 530 624 556 510 322 366 367 425 446 648 570

1 2 3 4 5 6 7 8 9 10 11 12


75% 77% 75% 76% 65% 52% - - - - - -

77% 77% 83% 77% 75% 54% 65% 70% 70% 73% 80% 75%

1 2 3 4 5 6 7 8 9 10 11 12


2.70 2.75 2.60 2.50 2.55 2.39 - - - - - -

2.82 2.80 2.84 2.73 2.64 2.86 2.48 2.67 2.48 2.82 2.78 2.68

1 2 3 4 5 6 7 8 9 10 11 12

287 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

282 349 272 287 199 144 - - - - - -

519 332 318 356 321 277 168 209 208 239 250 420 312

1 2 3 4 5 6 7 8 9 10 11 12


373 451 361 377 307 277 - - - - - -

432 411 430 416 369 310 323 297 342 345 525 416

1 2 3 4 5 6 7 8 9 10 11 12


30.2 30.5 30.6 31.0 31.2 29.4 - - - - - -

29.7 29.7 29.7 29.9 30.1 30.1 30.1 30.0 30.3 30.3 30.4 30.6


500 527 506 520 408 291 - - - - - -

563 530624 556 510

322 366 367 425 446

648570

2017 2016

2.70 2.75 2.60 2.50 2.55 2.35

2.82 2.80 2.84 2.73 2.64 2.862.48

2.672.48

2.82 2.78 2.68

- - - - - -

282 349 272 287 199 150 - - - - - -

332 318356

321277

168209 208 239 250

420

312

373 451 361 377 307 287 - - - - - -

432 411 430 416369

310 323 297342 345

525416

30.2 30.5 30.6 31.0 31.2 29.4 - - - - - -

29.7 29.7 29.7 29.9 30.1 30.1 30.1 30.0 30.3 30.3 30.4 30.6


75% 77% 75% 76% 65% 52% - - - - - -

77% 77%83% 77% 75%

54%65% 70% 70% 73%

80% 75%

3

Actual Guest 280,357 29%

Guest nights 672,503 8%

ALOS, days 2.44 -17%

Occupancy, % 54% -1%

Total revenues, M AED 262 -6%

ARR, AED 284 -4%

RevPAR, AED 155 -4%


Guest nights 55,537 23%

ALOS, days 1.98 -7%

Occupancy, % 42% -10%Total revenues, M AED 20 -19%

ARR, AED 289 -25%

RevPAR, AED 121 -32%


Guest nights 15,112 -40%




ARR, AED 415 -20%



HOSPITALITYSECTOR

PERFORMANCEKEY

INDICATORS BY REGION

Compared to June 2016

4

Al Dhafra Region

HOSPITALITY

SECTOR PERFORMANCEKEY INDICATORS PER HOTEL TYPE

Total room capacity 12,515

Occupancy 41%

ALOS 2.06 days

Number of Hotels: 44 RevPAR 166 AED

Top 5 Nationalities


Occupancy 57%

ALOS 1.68 days


Top 5 Nationalities


Occupancy 53%

ALOS 2.17 days


Top 5 Nationalities

Total room capacity 534

Occupancy 59%

ALOS 2.21 days


287 Top 5 Nationalities


Occupancy 60%

ALOS 2.05 days


Top 5 Nationalities

DELUXE Total room capacity 3,216

Occupancy 70%

ALOS 7.93 days

Number of Hotel 21 RevPAR 224 AED

Apartments: Top 5 Nationalities

SUPERIOR Total room capacity 2,003

Occupancy 64%

ALOS 6.73 days



STANDARD Total room capacity 709

Occupancy 64%

ALOS 4.38 days



Number of Hotels: 44



Number of Hotels: 6

Number of Hotels: 6

DELUXE

Number of Hotel Apartments: 19

STANDARDNumber of

Hotel Apartments:

12

SUPERIORNumber of

Hotel Apartments: 19

5

Hotel Guests 2,281,405 7%

vs YTD June 2016

Top 5 Nationalities

321United Arab Emirates 699,605

China 183,972

India 164,288

United Kingdom 117,008 81%Philippines 89,124 2.22

280

351

Occupancy rate 70% -5%

2.6 -7%

Nights

257 -13%

AED

2.771 -11%

Billion AED


ABU DHABI HOTEL

GUESTS

HOSPITALITY SECTOR

PERFORMANCE

Average length of stay

Revenue per available

room

Hotel revenues

MONTHLY

SUMMARYAbu Dhabi Emirate

YTD June, 2017701,668

185,541

164,684

117,645

89,276

1

2

3

4

5

6

HOTEL GUESTS

1 2 3 4 5 6 7 8 9 10 11 12


397 749 1,164 1,601 1,965 2,272 - - - - - -

369 709 1115 1494 1884 2127 2510 2889 3286 3641 4022 4440

414

321 -1%

HOTEL GUESTS BY NATIONALITY (Thousand)

ALOS

1 United Arab Emirates 700 685 2.5

2 China 184 119 1.4 2.1

3 India 164 153 2.8

4 United Kingdom 117 116 3.7 1.4

5 Philippines 89 81 1.8

6 Egypt 77 76 2.7 2.8

7 United States 76 73 3.7

8 Saudi Arabia 69 65 2.3 3.7

9 Germany 65 71 4.7

10 Jordan 53 55 2.6 1.8

11 Other Nationalities 678 634 2.9

12 Total 2,272 2,128 2.6 2.7

3.7

2.3

4.7

2.5

2.480 2.9

2.6


186

165

89

77

77

70

65

53

119

152

116

81

76

73

65

71

55


China

India

Saudi Arabia

United Kingdom

United States

Egypt

Philippines

Germany

Jordan

Other Nationalities

Total

Chart Title YTD 17-June YTD 16-June

Other nationalities

Total

118

397 749 1,164 1,601 1,965 2,281 - - - - - -369

7091.115

1.4971.884 2.128

2.5102.889

3.2863.641

4.0224.440


YTD 2017 YTD 2016

ABU DHABI HOTEL GUESTS

China

India

Saudi Arabia

United Kingdom

United States

Egypt

Philippines

Germany

Jordan


7

Thousand

Million

2,281

702

685

680

634

2,128

HOSPITALITY SECTOR PERFORMANCE

1 2 3 4 5 6 7 8 9 10 11 12


500 1,032 1,545 2,069 2,480 2,753 - - - - - -

563 1,092 1,719 2,276 2,786 3,110 3,475 3,841 4,275 4,732 5,438 6,028

414

321 -1%

1 81% 3 4 5 7 8 9 10 11 12


75% 76% 76% 76% 74% 70% - - - - - - -

77% 77% 79% 79% 78% 74% 73% 72% 72% 72% 73% 73%

351

1 2 3 4 5 6 7 8 9 10 11 12

Jan Feb Mar Apr May Jun Jul Aug Sep oct Nov Dec

2.70 2.72 2.68 2.63 2.62 2.58 - - - - - -

2.82 2.81 2.82 2.80 2.77 2.78 2.73 2.72 2.69 2.71 2.71 2.71

351

1 2 3 4 5 6 7 8 9 10 11 12


282 315 302 298 278 256 - - - - - -

2.480 332 325 336 332 321 296 284 274 271 269 287 290

1 2 3 4 5 6 7 8 9 10 11 12


373 413 397 392 377 365 - - - - - -

432 421 425 423 412 401 391 379 376 374 394 397

79%

7.12

285

1 2 3 4 5 6 7 8 9 10 11 12


30.2 30.3 30.4 30.4 30.6 30.4 - - - - - -

29.5 29.5 29.5 29.5 29.6 29.5 29.7 29.6 29.7 29.7 29.7 29.8

500 1,032 1,545 2,069 2,480 2,771

- - - - - -563

1,0921,719

2,2762,786 3,110

3,4753,841

4,2754,732

5,438 6,028

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2.70 2.72 2.68 2.63 2.62 2.58

2.82 2.81 2.82 2.80 2.77 2.78 2.73 2.72 2.69 2.71 2.71 2.71

282 315 302 298 278 257 - - - - - -

332 325 336 332 321 296 284 274 271 269 287 290

373 413 397 392 377 366 - - - - -

432 421 425 423 412 401 391 379 376 374 394 397

75% 76% 76% 76% 74% 70% - - - - - -

77% 77% 79% 79% 78% 74% 73% 72% 72% 72% 73% 73%

30.2 30.3 30.4 30.4 30.6 30.4 - - - - - -

29.5 29.5 29.5 29.5 29.6 29.5 29.7 29.6 29.7 29.7 29.7 29.8


Million

- - - - - - -

Actual Guest Arrivals 2,012,003 8%

Guest nights 5,314,344 0%

ALOS, days 2.64 -7%


Total revenues,M AED 2,494 -10%

ARR, AED 362 -7%


Actual Guest Arrivals 203,507 0%


ALOS, days 1.97 -4%

Occupancy, % 58% -12%Total revenues, M AED 164 -13%

ARR, AED 333 -13%


Actual Guest Arrivals 65,895 -2%





ARR, AED 568 -18%


2.480


HOSPITALITYSECTOR

PERFORMANCEKEY

INDICATORS BY REGION

Compared to YTD June 2016

9

Al Dhafra Region

HOSPITALITY

SECTOR PERFORMANCEKEY INDICATORS PER HOTEL TYPE


Occupancy 65%

ALOS 2.43 days


414 Top 5 Nationalities


Occupancy 74%

ALOS 2.00 days


Top 5 Nationalities

351


Occupancy 70%

ALOS 2.28 days


Top 5 Nationalities


Occupancy 78%

ALOS 2.34 days


Top 5 Nationalities


Occupancy 74%

ALOS 1.56 days


Top 5 Nationalities

DELUXE Total room capacity 3,216

Occupancy 77%

ALOS 6.91 days



SUPERIOR Total room capacity 2,003

Occupancy 74%

ALOS 5.43 days



STANDARD Total room capacity 709

Occupancy 72%

ALOS 3.88 days






Number of Hotels: 6

Number of Hotels: 6

DELUXE

Number of Hotel Apartments: 19

STANDARDNumber of

Hotel Apartments:

12

SUPERIORNumber of

Hotel Apartments: 19

10

UPCOMINGEVENTS

Aug2017

Sep2017

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

2 31

4 9 108

11

5 6 7

20 21 22

12 1513 14 16 17

18

27 2826 29

23 24

25

19

30

2

3

1

4 9

10

8

11

5 6 7

16

17

15

18

12 13 14

23

24

22

25

19 20 21

2627 28 3029

11

Start daySep 12 to Sep 16, 2017

Al Ain Cultural Art Programme

Abu Dhabi

Abu Dhabi Summer Season 2017

Emirate Wide

Shabab Al Dar

FDF Center

The Abaya & Jalabiya Exhibition (AJEX)Abu Dhabi National Exhibition Centre

The International Festival of Falconry

Promote the Active Involvement of Men in Family life Program2017

Abu Dhabi

300m Sniper Rifle Competition

Abu Dhabi

Abu Dhabi International Hunting and Equestrian Exhibition 2017

Start daySep 4 to Sep 9,2017

Start daySep 1 to Sep 30,2017

Abu Dhabi

TCA ABU DHABI NEWS

Stars of South Indian cinema took to the red carpet and descended on Abu Dhabi for the

prestigious annual South Indian International Movie Awards, the first

time to be held in the UAE capital.

12

Yas Island, the UAE’s premier entertainmentdestination, achieved an extraordinarily

successful Eid-Al-Fitr festive period with

a record-total of 500,000 local visitors andinternational tourists to the island. The week-long Eid celebrations also saw demand foraccommodation across the emirate soar withmany three and four star properties benefittingfrom average occupancies in excess of 90%,higher than the seasonal average.

The wide selection of cultural experiences for the

inaugural edition of the Manarat Al SaadiyatRamadan Evenings concluded and is set to return

next year as an ongoing annual event. The eveningsencouraged visitors to celebrate Ramadan through avibrant expression of Emirati culture, offering acontemporary Iftar experience, engaging workshops,creative activities, retail experiences and captivating liveperformances.

Abu Dhabi SummerSeason which is set to run to

August 20th has added anumber of new shows. Joiningthe extended schedule isMasha and the Bear on Ice, on28-29th July at Zayed SportsCity Ice Rink in Abu Dhabi;Bollywood melodies ofNamaste Abu Dhabi atEmirates Palace on August 18th;and Saudi Arabian masterillusionist Ahmed El Bayed atthe Al Raha Beach Theatrefrom 3rd-5th August.

GLOSSARY

13

Disclaimer:All rights reserved. Report content is based on available information at the time of publishing and is subject to change without notice when more accurate or complete data is available

Guest arrivalsNumber of registered guest arrivals (check-ins) including those who occupied complimentary or non-revenue generating rooms either for day-stay or overnight stay

Guest nightsNumber of night guests spent in the hotel regardless of the type of rooms they occupy

Available rooms

Number of rooms available during the month covered by the report excluding out-of-order (a room status term indicating that a room is scheduled for maintenance, refurbishment, deep cleaning, etc.,)

Occupied roomsNumber of rooms used daily, including complimentary and house use

Average Length of StayALOS

Average number of nights guests spent in a single stay, calculated by dividing guest nights by guest arrivals

Total revenuesRevenue generated by hotels from all their operations, including service charge and taxes

Average room (daily) rateARR/ADR

A ratio that indicates average room rate and to what extent rooms are being up-sold or discounted; calculated by dividing room revenue by the number of occupied rooms.(Note: Based on paid rooms only, excluding complimentary and house use but service charge)

Revenue per available roomRevPAR

Revenue per Available rooms, calculated by dividing the total revenues by total rooms in hotel minus out-of-service rooms

Occupancy rate, %Occupancy is the percentage of available rooms that are occupied, calculated by dividing the number of occupied rooms by the available rooms

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