Montgomery County, Maryland 1 Using Web 2.0 to Promote Participation and Collaboration Ivan Galic...

Montgomery County, Maryland

1

Using Web 2.0 to Promote Participation and Collaboration

Ivan Galic

Montgomery County, [email protected]

240-777-2898

May 7, 2008


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County Map


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• Quick Facts:

– Most populous jurisdiction in State of Maryland (~1MM residents)

– Diverse population:

• 35% language other than English spoken at home (2005 census)

• 35% households with foreign born head or spouse (2005 census)

– Nationally recognized public school system

– Strong local economy with low unemployment

– Median household income: $84,000 (2004 census)

• County Government:

– $4.3B+ annual operating budget

– ~10,000 employees

– ~40 operating departments

– County Executive is Mr. Isiah Leggett

– Legislative Branch: 9 Elected County Council members

County Overview


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• October, 1998 – Request to establish eCommerce program

• March, 2000 – eCommerce manager hired

• July, 2000 – www.emontgomery.org launched with 5 interactive applications– Property tax payment– Parking ticket payment– Purchase fare media (bus & rail fare)– Purchase County Code– Renew library books

• November, 2002 – launch of www.montgomerycountymd.gov

• January, 2007 – home page “re-fresh”

Website History


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In the Beginning . . .


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First Website (1995 – 1996)


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New & Improved (1996-2002)


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The Competition (2000-2002)


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1-Stop Portal (2002-2006)


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Today’s Home Page


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e-Payments

• Total Collected 2007: $47MM

• 17% increase vs. 2006

• Total # Transactions 2007: 18K+

• 6% increase vs. 2006

• Total Collected 2007: $17MM

• 8% decrease vs. 2006

• Total # Transactions 2007: 1,343

• 2% decrease vs. 2006

Real Property Tax On-Line Payments

0

5000

10000

15000

20000

1 2 3 4 5 6

Years 2002 - 2007

# of T

rans

actio

ns

$0.00

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

Amou

nt Co

llecte

d

# of Transactions Amount Collected

Hauler Billing On-Line Payments

1325

1350

1375

1 2 3 4 5 6

Years 2002-2007

# of

Tra

nsac

tions

$0.00

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

Amou

nt C

ollec

ted

# of Transactions Amount Collected


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Page Views

0

40,000,000

80,000,000

120,000,000

2004 2005 2006 2007

Calendar year

# o

f P

age

Vie

ws

Visits

0

5,000,000

10,000,000

15,000,000

20,000,000

2004 2005 2006 2007

Calendar year

# o

f V

isit

s

Hits

0

250,000,000

500,000,000

750,000,000

2004 2005 2006 2007

Calendar year

# of

Hits

Usage Trends

57% vs. 2004 58% vs. 2004

34% vs. 2004

Unique Visitors

0

2,000,000

4,000,000

6,000,000

8,000,000

2004 2005 2006 2007

Calendar year

# o

f U

niq

ue

Vis

ito

rs

28% vs. 2004


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Customer Satisfaction

High Level of Satisfaction with County Website

Satisfaction Measures (FY06 - FY08 YTD)

0%10%20%30%40%50%60%70%80%90%

100%

FY06 FY07 FY08 (YTD)

Fiscal Year

Pe

rce

nta

ge

Fa

vo

rab

le Positive Experience

Ease of Use

Useful Services

Appealing & Well-Designed


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Awards


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• What Is It*?

– Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users.

– Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site's owner could modify.

Web 2.0 Defined

* Source: Wikipedia


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Web 2.0 – Buzzwords & Technologies

• Common Terms:

– Blogs

– Mashups

– RSS

– SharePoint

– AJAX

– Web Services

– Wikis

– SOA

– Podcasts

– Rush


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County Blogs Implementation

• Blogs*: A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video.

* Source: Wikipedia


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County Mashup Implementation - Libraries

• Mashups*: A mashup is a web application that combines data from more than one source into a single integrated tool.

* Source: Wikipedia


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SaaS Mashup – Police (CrimeReports)

• CrimeReports.com is an online mapping and analysis service that combines police data with Google-based mapping and an analytics module so that members of the public can view police data in a map or summary descriptive format. The public may also sign up to receive free e-mail alerts.


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County RSS Feeds Implementation

• RSS*: Really Simple Syndication (RSS) is a family of Web feed formats used to publish frequently updated content. An RSS document contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner.

* Source: Wikipedia


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County SharePoint Implementation

• SharePoint*: SharePoint is a web-based collaboration and document management platform from Microsoft. It can be used to host web sites which can be used to access shared workspaces and documents, as well as specialized applications such as wikis, blogs and many other forms of applications, from within a browser.

* Source: Wikipedia


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County AJAX Implementation – Virtual Town Hall

• Ajax*: Ajax (Asynchronous JavaScript and XML), is a web development technique. A primary characteristic is the increased responsiveness of web pages achieved by exchanging small amounts of data with the server so that entire web pages do not have to be reloaded each time there is a need to fetch data from the server. This is intended to increase the web page's interactivity, speed, functionality and usability.

* Source: Wikipedia


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• Benefits:– Enhanced Constituent Participation– Improved Online Services / User Interfaces– Greater Information Accessibility / Institutional Knowledge

Sharing– Better Integration / Collaboration– Increased Employee Productivity / Efficiency– More Effective Enterprise Applications– Reduced Costs (SaaS model)

• Risks:– Privacy– Security– Trust / Certification

Benefits & Risks of Web 2.0


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• Leverage Web 2.0 Technologies

• Embrace Collaboration Tools & Methods

• Get out in Front, Before it’s Too Late!

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