Classical Music Live Streaming & VOD OverviewRob Overman, CEO, MonteVerdiJanuary 2009

Live Streaming: how it works

RegistrationPost Production

Encoding

Archive

StreamingWM / Flash / Silverlight

Narrow CastingDigital TV

DVDMobile

Satellite

Internet

Live Streaming & VOD New distribution channels for Classical Music January 2007: Live Streaming & VOD non-existent 2007-2008: Several pioneers opening the market

Classic Live MonteVerdi Medici Classics 24 Metropolitan Opera

January 2009: Launch Berlin Philharmonic: Digital Concert Hall Launch Classical TV

Rumours about: iXlassix.tv (former Classics 24) Naxos.com

And…. all the others I am not aware of

Showcase 1 – ClassicLive.com

Showcase 1 – ClassicLive.com

Showcase 1– ClassicLive.com Company: Saltarello (<>Lahti Symphony Orchestra, Finland) Launched: August 2007 Technique: Flash Live Streaming and Re-live (sometimes VOD to fill agenda) Content: Lahti Symphony Live + additional on short term (incl. VOD) Business Model:

Live Streaming: € 5.00 (24h) Subscription:

€ 9 (7 d)

€ 17.00 (30 d)

€ 44.00 (90 d)

€ 80.00 (180 d)

No download Advertising

Live streaming calendar average : 6 per month

Showcase 2 – MonteVerdi.tv

Showcase 2 – MonteVerdi.tv

Showcase 2 – MonteVerdi.tv

Company: CommuniServe BV Launched: March 2008 Technique: Microsoft Silverlight (1.7 Mb stream) Live Streaming and VOD Content: Live Concertgebouw, VOD various content owners Business Model:

Subscription VOD + 1 Live Stream: € 9.99 per month Live Streaming: € 6.99 VOD: Transactional streaming: € 2.99 - € 5,99 (length depend) No download Advertising

Live streaming calendar average : 1 per month (growing nr.)

Showcase 3– Medici.tv

Showcase 3– Medici.tv

Showcase 3 – Medici.tv

Company: Medici Arts Launched: 30 April 2008 Technique: Flash Live Streaming and VOD Content: Medici Live productions, VOD Medici Business Model:

Live Streaming: free VOD: Streaming subscriptions: € 5 (24h), € 25 (1m), € 50 (6 m)

(new pricing policy coming soon) VOD: Download: € 5 - € 9 per film No advertising

Live streaming calendar average 2-3 cc per month

Showcase 4 – Classics 24

Showcase 4 – Classics 24

Showcase 4 – Classics24.tv

Company: Classics 24 Launched: 2007? Technique: Flash VOD Content: several content owners Business Model:

Subscription VOD : $ 7.99 per month Pay per view: buy credits Live Streaming: ?? No download No advertising

Service has stopped (iclassix.tv soon to come?)

Showcase 5 – Metropolitan Opera

Showcase 5 – Metropolitan Opera

Showcase 5 – metoperafamily.org Company: Metropolitan Opera Launched: October 2008 Technique: Flash VOD only Catalogue: 150 MET opera titles Business Model:

VOD Subscription: $ 149.99 (year)

$ 14.99 (month)

VOD Transactional: $ 3.99 (SD), $ 4.99 (HD) No download No Advertising

No Live Streaming Internet (only cinema)

Showcase 6 – Berlin Philharmonic

Showcase 6 – Berlin Philharmonic

Showcase 6 – dch.berliner-philharmoniker.de

Company: Berlin Philharmonic Orchestra Launched: January 2009 Technique: Flash Live Streaming and Re-Live (VOD soon to come) Content: Berlin Philharmonic Live and VOD Business Model:

Subscription: € 89.00 (half year) Live Streaming: € 9.90 Re-Live Streaming: € 9.90 No download No advertising

Live streaming calendar : 30 concerts per year

Showcase 7 – Classical TV

Showcase 7 – Classicaltv.com

Company: Classical TV Launched: February 2 2009 Technique: Flash Live Streaming and VOD Content: Live partners + DCD Media Business Model:

No Subscription Live Streaming: $ 9.90 VOD: free No download Advertising

Live streaming calendar : 2-4 per month

Live Streaming/VOD – Learning areas

Usability Accessibility Reach Content Revenue models

The consumer gets…

The Digital Concert Hall Live concert / opera / festival broadcast direct to your PC: from

anywhere in the world Access to great VOD catalogues High Quality sound & vision (1.7MB)

Artist & Promoter benefits

Digital Concert Hall: expand capacity of the hall Image: enhances your new media profile Marketing: new pr, marketing and promotions channels Innovation: new way of distributing Service: international fans Reach: gain new fans online Dream scenario: new source of revenue

NEVER

Who will dominate the market?

Around 50% of VOD content is in the hands of 5 companies Around 50% of VOD content is somewhere out there Every opera house, orchestra, festival and artist is eager to jump into the live

streaming market There are at least 250 top quality opera houses, orchestras, festivals and

artists with potential high live streaming audiences Few will do it themselves such as Berlin Philharmonic It’s out of the question that the current producers and aggregators can serve

them all So there is room for at least 10 major players in online distribution of the live

classical market Nobody knows what will happen. Next year we’ll know more…..

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About MonteVerdiBeta launched in 2008, MonteVerdi.TV - Worlds of Classical Music – is a multimedia classical music site offering a range of services to classical music lovers.

MonteVerdi.tv offers live streaming concerts from the world’s leading classical artists in high quality (1.7MB) as well as a comprehensive video-on-demand catalogue for monthly subscriptions, and pay-per-view.

MonteVerdi.tv also offers high quality audio downloads (320kbps), breaking classical news, extensive artist and composer information, mail order web-shops, over 15.000 classical music links, a multimedia classical music quiz.

For more information contact Steve Seager on +31 (0) 20 661 5735 or email pr@monteverdi.tv

Thank you for listening

If you wish to use any part of this p r e s e n t a t i o n , p l e a s e c o n t a c t pr@monteverdi.tv for more information