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MONTCLAIR STATE UNIVERSITY
Kathleen Ragan Associate Vice President for Division Administration Office of Student Development and Campus Life
Edward Chapel Vice President for Information Technology
EDUCAUSE Dallas, Texas October 11, 2006
Montclair State University Unplugged:Replacing Landlines with a Cellular Information Device
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About Montclair State About Montclair State UniversityUniversity• New Jersey’s 2nd largest & fastest growing
• 16,076 students enrolled rising to 18,000+ by fall of 2008, MSU’s centennial
• Mostly undergraduate with 3400 living in residence
• Carnegie II Comprehensive Master Degree – 4 Doctoral Programs
• MSU offers 250 degree and certificate programs
MONTCLAIR STATE UNIVERSITY
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The Challenge• Leverage pervasive mobile phones to
enrich the Montclair State University experience– Upgrade traditional landline services– Improve communication with students– Create stronger sense of community– Improve academic use of latest technologies– Enhance public safety
MONTCLAIR STATE UNIVERSITY
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Decision Drivers• I’m paying a lot for landlines that my
students don’t use…
• I’ve lost my long distance revenue stream…
• My phone system isn’t useful for anything other than voice…
• My students all have mobile phones, but I have no way to reach them…
• My students use their personal phones, email and Facebook more than campus-provided services…
MONTCLAIR STATE UNIVERSITY
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• Student Development & Campus Life wanted it in 2002
• Not feasible originally– No number portability– E-911 not working– Not enough coverage
• Complex issues to navigate - need for vendor management partner
Evolution of the Program
MONTCLAIR STATE UNIVERSITY
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MONTCLAIR STATE UNIVERSITY
Solution Definition Process• Requirements Gathering
– Student surveys & Focus groups (students, faculty & staff)
• Requirements Definition
– Complete on-campus coverage; high-quality off-campus
– 911 emergency response must work
– Valued applications; not just voice
– Capacity for over 5000 with high quality of service
• Controlled implementation
– Validate applications and value
– Validate performance of network (coverage and capacity)
– 100 students for a semester-long proof of concept
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MSU Solution
Requirements SolutionInfrastructure
Device
-Complete campus coverage-Landline quality service
-3 Temp towers on campus-Permanent build-out in progress-CDMA coming soon
-Student focused phones -Nextel i870, i860, i850; -Samsung A900; Sanyo 7500
-Data, TXT, Pics, Voice-Options for inexpensive thru high-end
-University Liable model-Pooling and re-packaging into customized plans
-Low maintenance, easily extended-Must meet admin, student, parent and faculty constituents
-University bought access to Rave hosted service -Communication, Community, Academic and Safety applications
Plans
Applications
-On-campus service and support-Outsourced billing-Easy management of plans by students
-Rave managed services-Use of existing billing partner -Self-service web portal (Rave)
Service & Support
Requirement Solution
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From Landline to Mobile Communicator
Landline PhoneLandline Phone Mobile CommunicatorMobile Communicator
Voice ServicesCalling
Voice ServicesCalling
VoicemailConferencing
SafetyE911
Broadcast SMS AlertsLocation-Based Safety
AcademicsCourse Mgmt
In-class assessmentPodcasts/MP3’s
SafetyE911
CommunityPhone DirectoryCampus Events
Group CollaborationEntourage
Student ServicesCampus Bus Location
Dining MenusNJ Transit, Admin svcs
Creating a mobile network that delivers community and
services anywhere.
Creating a mobile network that delivers community and
services anywhere.
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Academics
Safety
Community
CampusConnect
Transitions
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Connecting To Tools For Academic Success
• In-class Assessments– What should be covered
in more detail ?
• Blackboard Access– Class announcement
– Grades
– Assignments
• Email Access• Professor Access
12
5
22
45
3
0
5
10
15
20
25
1 2 3 4 5 6 7
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Emergency Numbers
MobileGuardian
Panic Call
Safety & Wellness Connections
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Stay connected to friends, recreation, study groups, clubs & campus events
Campus Groups
Community Connections
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Connections To Help With Transition
Who’s Who? What’s What?– University Directory
How Do I Get There?– Shuttle Bus Locator– NJ Transit Schedule
What’s Urgent?– Alerts & Notifications
What’s My Mailbox?– mail.montclair.edu
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Phased Implementation
• Pilot Test (Go or no go?)
• Students In Residence (fall ’05)
• All Incoming Students (fall ’06)
MONTCLAIR STATE UNIVERSITY
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Economics of Program• University Liable Accounts
– Allows for pooling of minutes (bulk purchase power)– Allows MSU to purchase fewer minutes than will be sold – Enables all students to qualify for phone regardless of credit
history or lack thereof
• Students Have Flexibility– Basic plan included in MSU Telecom Fee; students have
option to upgrade phone and/or plan– Can port in existing mobile number– Can change plans at any time– Can keep the phone when they graduate
MONTCLAIR STATE UNIVERSITY
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Base Phone Included in MSU Telecom Fee
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Base Plan Included in MSU Telecom Fee
Rave Wireless helps each client select the optimal mix of plans and
devices to meet student needs
Rave Wireless helps each client select the optimal mix of plans and
devices to meet student needs
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Student Can Upgrade Phone
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Student Can Upgrade Plan
Students can upgrade/downgrade
at will, anytime
Students can upgrade/downgrade
at will, anytime
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Students Register via Web
Rave Wireless provides custom,
university-branded online ordering and
CRM system
Rave Wireless provides custom,
university-branded online ordering and
CRM system
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Students Choose Phone and Plan
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Campus Connect – Student Web View
• Manage profile• Update personal
status• View groups• Choose
applications and content for your mobile phone
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Campus Connect – Student Phone ViewHome Page
Campus Directory
Broadcast Alerts
Groups & messaging
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Academic: Course Alerts
• Blackboard LMS Integration
– Alerts for class cancellations, homework updates, etc.
– Mobile access to assignments, grades, course schedules
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Rave Guardian – Student View
• Students activate Rave Guardian from their phone when uncomfortable, or have special needs requirements
• Important to note this is student-activated only
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Transportation Student View• Shuttle bus tracker
based on GPS-enabled handsets
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MSU Administration Console
• Send broadcast alerts
• Publish content• Designate
applications• Manage admin
permissions• View usage
reports
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Guardian – Campus Police View
• Campus police are able to immediately investigate cases with location and profile information
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Operations and Management • Plan packaging and optimization• Hardware selection (Rave certification of handsets)• Activation / Distribution• Billing• Customer support
– Bill reconciliation
– Upgrades, downgrades, other plan changes
– Hardware replacements
– Application set-up and support
– Online and in-person support
• Retail store management
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Results to Date• 1,400 University liable
subscribers in first year• 2,030 additional
mandatory, and 300 voluntary activations in second year (this year)
• CNS build-out with 4-year commitment
• MSU wins Clery Award for Campus Safety
"We wanted to take this generation's preferred use of technology to enhance the learning environment and students' sense of community," - Susan A. Cole, President of Montclair State quoted in Chronicle of Higher Education, 11/11/05
"We wanted to take this generation's preferred use of technology to enhance the learning environment and students' sense of community," - Susan A. Cole, President of Montclair State quoted in Chronicle of Higher Education, 11/11/05
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Typical Student Usage• Morning
– Plan day: Blackboard, meals, events
• Afternoon– Utilities: Bus, Email, Blackboard
• Evening– Entertainment, catch up on news,
check group notices
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MSU Next Steps• WiFi dual mode devices
(disruptive technology)• Rave Extender development
toolkit• CDMA – rich media• Student services
– 612 capability for account monitoring
– Couponing
– Campus-related advertising for revenue streams
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Additional Features & Functions
• Additional Applications– Goal Quest for student engagement
– Lecture 123
– Pod casting
– Real time classroom assessment
– Cell phone as access control, ID card & one card
• Administrative Applications Development
MONTCLAIR STATE UNIVERSITY
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Lessons Learned and Useful Tips
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Tips: Choosing a Carrier
• Need coverage and capacity across campus• Need commitment to build out coverage and
capacity if necessary• MSU wanted Location Based Services (LBS)
capabilities for Rave Guardian• Consider where your students will be using
the phones off-campus• Rave Wireless provides negotiating leverage
and vendor management
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Seamless operation for users off campus
Great coverage and capacity for users on campus
In-building signal enhancement
T-1
Choose a Carrier Who Will Commit to Coverage and Capacity
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Tips: Mandatory or Voluntary?• MSU Chose to Make
Campus Connect Program Mandatory for 3 Reasons
1.Common tools ensure universal learning experience for all students
2.Certified handsets required for Rave Guardian safety application
3.Economies of scale provide deeper discounts to students
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Tips: Get Started Early• Coverage build-out (if necessary)
takes time• Allow time to include key
constituents (e.g., student affairs, housing, academic computing)
• Market program to students early in matriculation process
• Ensure support processes are solid (recommend premium turnkey solution based on MSU experience)
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Tips: Pitch It Right to Key Constituents
• Parents: It’s not just a phone, it’s a mobile device helping to educate, keep students safe, and improve the college experience
• Students: Compelling applications and financially acceptable programs
• Faculty and Administration: Improve the ability to communicate with students, make mobile phone useful inside and outside the classroom, forego unnecessary telecom expenses
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Questions?
Edward Chapel, Ph.D.Vice President for Information
TechnologyMontclair State [email protected]: 973-655-7026
Kathleen Ragan
Associate Vice President for Division Administration – Student Development & Campus Life
Montclair State University
w: 973.655.3450