Monster Webinar: Four Steps to a Successful Employment Brand
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Transcript of Monster Webinar: Four Steps to a Successful Employment Brand
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Four Steps to a Successful Employment Brand
H it a Recruiting H ome Run
If you cannot hear the presentation through your speakers, please dial 800-584-2088 to listen through your phone line.
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About the Presenter:
Roberta Matuson is the author of the international bestseller, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top-5 Business Book for Leaders, and the forthcoming book, Talent Magnetism (Nicholas Brealey, September 2013). Roberta is the President of Matuson Consulting, a firm that helps organizations achieve dramatic growth and market leadership through the maximization of talent.
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In this webinar:
Covering your bases:
‣ Why employment brand is so important to your small business
‣ Evaluate it objectively
‣ Improve it without breaking the bank
‣ Maintain it going forward
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"If you build it, he will come..."
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What exactly is an employment brand?
Presents a picture of your company to:
‣ Prospective candidates
‣ Current and past employees
Forms a collective history of your company
Including people who were or may someday be your customers.
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The difference between recruitment and employment brand
Recruiting is tactical
‣ Speaks to active job seekers
An employment brand speaks to both active and passive seekers
‣ Creates an emotional connection
‣ Addresses their “wants”
Be sure to incorporate your employment brand into collateral
‣ Offer letters
‣ Job descriptions
‣ Career page
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Is employment branding important for small companies?
The answer is yes!
‣ Maximizes your recruitment costs
‣ Saves you valuable time and effort
‣ Enables you to level the playing field
‣ Broadcasts your job opportunities
‣ Conveys your company culture
More Time + More Money = Success
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A GREAT employment brand drives engagement
Tell your company’s story in a compelling way
Draws the right candidates toward you
Creates an emotional connection with active and passive job seekers
Help you increase the number of accepted offers
Reinforces your marketing brand
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Job seekers tend to be “me-centric”
What exactly does this company have to offer to me?
What does the leadership team look like?
What can I expect in terms of interesting work?
How will you invest in me?
‣ Looking for benefits that go beyond the norm
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While salary counts - it’s not #1
Workforce Talent: Job Seeker Survey – a survey of 6,000 Monster job seekers conducted January – February 2013
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What do candidates value in a company?
Reputation
Purpose
Opportunity
Culture
‣ Co-workers they can relate to
‣ Great work atmosphere
‣ Competitive pay
‣ Job stability
‣ Workplace flexibility
These four points define your employment brand
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Don’t overlook the four laws of mutual attraction
Beauty is in the eye of the candidate
Beauty comes from within your company’s essence
Looks are paramount
Attraction must be mutual
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Download the complete webinar, Four Steps to a Successful Employment Brand. Visit the Monster Resource Center: http://hiring.monster.com/hr/hr-best-practices/small-business/archived-webinars/monster-employment-brand-webinar.aspx