Monroe’s Motivated Monroe’s Motivated SequenceSequence

THE FIVE STEP THE FIVE STEP PROCESS:PROCESS:

1.1. AttentionAttention

2.2. NeedNeed

3.3. SatisfactionSatisfaction

4.4. VisualizatioVisualizationn

5.5. ActionAction

Step One: Attention Step

This step creates interest and desire in the audience. The Attention Step is used as the Attention-Getter in your speech.Examples: fact, story, quote, question, etc.

Step Two: Need StepStep Two: Need StepThis step develops that a need exists (i.e. something needs to be done) Prepare the audience for the problem.Use the following elements in the need step:• Statement – state the problem• Illustration – provide an example of the problem• Ramification – provide statistics and testimony to

show the seriousness of the problem• Pointing – make clear how the audience is directly

affected by the problem

• This is the step in which you provide your research to begin to convince the audience that not only do you know that you are knowledgeable, but that you are RIGHT!

Step Three: Satisfaction Step

In this step, present the solution to the problem…How will you satisfy the need?• Statement – state the solution• Explanation – explain how the solution works

(in detail)• Theoretical Demonstration – show reasoning

behind your solution• Reference to Practical Experience – show how

the solution has worked in the past

• Again, you use your research to show how your solution is the CORRECT one!

Step Four: Visualization Step

Positive Visualization:What will the world be like if this problem is solved?

Negative Visualization:What will the world be like if this

problem is not solved?

(Most likely, you will show your Visual Aid during this step)

Step Five: Action Step

Specifically, what do you want the audience to do TODAY before they leave the room?• Visit a website – address?• Donate money – how much? where?• Sign a petition – how?• Call a phone number – what number?• Pass out information/flyers/cards/etc.AFTER

YOUR SPEECH!

BE AS SPECIFIC AS POSSIBLE SO THE AUDIENCE HAS NO EXCUSES!

STEP FUNCTION IDEAL AUDIENCE RESPONSE

Attention to get audience to listen "I want to hear what you to you have to say.”

Need to get audience to feel a "I agree. I have that need/want same need/want”

Satisfaction to tell audience how to fill "I see your solution will work."

Visualization to get audience to see "This is a great idea!" benefits of solution

Action to get audience to take “I want it”, “I want to

action help”, ”I can do it too”