Monopoly - University of California, Berkeley · Economics 2 Professor Christina Romer . Spring...
Transcript of Monopoly - University of California, Berkeley · Economics 2 Professor Christina Romer . Spring...
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Economics 2 Professor Christina Romer Spring 2018 Professor David Romer
LECTURE 9
MONOPOLY
February 13, 2018
I. OVERVIEW OF MARKET FAILURES
A. What are market failures and why do they matter?
B. Definition and source of monopoly
II. THE KEY FEATURE OF A MONOPOLIST: DECLINING MARGINAL REVENUE
A. Review of firm demand curve and marginal revenue under perfect competition
B. Demand curve facing a monopolist
C. Marginal revenue for a monopolist
1. Graphical derivation
2. Derivation using calculus
III. SHORT-RUN PROFIT MAXIMIZATION FOR A MONOPOLIST
A. MR = MC
B. Implications
IV. WELFARE ANALYSIS OF MONOPOLY
A. Allocative inefficiency
B. Distributional effects
V. LONG-RUN PROFIT MAXIMIZATION FOR A MONOPOLIST
A. Positive, negative, or zero economic profits
B. The possibility of persistent positive profits and long-run inefficiency
C. Example: An increase in demand
VI. GOVERNMENT RESPONSES TO MONOPOLY
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LECTURE 9 Monopoly
February 13, 2018
Economics 2 Christina Romer Spring 2018 David Romer
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Announcements
• Midterm 1 Logistics:
• Tuesday, February 20, 2:10–3:30
• If your GSI is Maxime Sauzet (Sections 103 & 104) or Wesley Huang (Sections 111 &112) go to 10 Evans.
• If your GSI is Todd Messer (Sections 107 & 108) go to 101 Life Sciences Addition
• Students with DSP accommodations should hear from Todd Messer about arrangements.
• Everyone else come to usual room.
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Announcements (continued)
• Midterm 1 Format:
• Sample midterm.
• Short-answer questions; problems; multiple choice.
• You do not need a bluebook.
• Midterm 1 Coverage:
• Everything up through lecture on Thursday, February 15 (Externalities).
• Lecture, section, textbook, and additional readings.
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Announcements (continued)
• Hints for Studying:
• Start now!
• Review lecture notes and slides; study problem set suggested answers.
• Pose yourself problems.
• Do the sample midterm by yourself.
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Announcements (continued)
• Places to Get Help:
• Professor and GSI office hours.
• Review session: Friday, February 16, 4-6 p.m. in 2050 VLSB.
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I. INTRODUCTION TO MARKET FAILURES
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Overview
• So far we have been talking about well-functioning markets (lots of competition, no external effects).
• In this case, the market outcome maximizes the total surplus.
• Now we are going to think about market failures (when markets don’t function well).
• Will show that market outcomes in these cases do not maximize the total surplus.
• Government intervention can make things better (reduce the deadweight loss).
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Monopoly
• There is only one supplier of a good.
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Barriers to Entry
• A barrier to entry is any force that prevents firms from entering a market.
• Main types of barriers to entry:
• Patents and other legal protections.
• High fixed costs.
• Anti-competitive practices.
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II. KEY FEATURE OF A MONOPOLIST: DECLINING
MARGINAL REVENUE
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Perfect Competition
Profit maximization: P=mr=mc
mc1 P
Q
Market
P
q
Individual Firm
δ1, mr1
D1
S1
P1
q1
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Marginal Revenue
• The additional revenue associated with producing and selling one more unit.
• The change in total revenue when one more unit is produced and sold.
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Marginal Revenue for a Competitive Firm
a
q
P
δ P1
q1q1+1
b
Marginal revenue from q1 to q1+1: (a+b) − (a) = b = P1. Marginal revenue is the same at every quantity (and equal to P1).
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Monopoly
Q
P
D,δ
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Q
P
D
Marginal Revenue (MR) for a Monopolist
Marginal revenue from 0 to 1: a. = P1.
01
a
P1
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Q
P
D
Marginal Revenue for a Monopolist
Marginal revenue from Q2 to Q2+1: (c+d) − (c+b) = d − b < P3.
b
c d
Q2Q2+1
P2 P3
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Q
P
D
Marginal Revenue for a Monopolist
Marginal revenue from Q4 to Q4+1: (f+g) − (f+e) = g − e << P5.
e
f g
Q4Q4+1
P4 P5
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The Marginal Revenue Curve of a Monopolist
Q
P
D
MR
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Relationship between Total Revenue and Marginal Revenue for a Monopolist
• Suppose the demand curve is: P = α − βQ
• Then total revenue as a function of Q is: TR = P Q
= (α − βQ) Q = αQ − βQ2
• Thus, marginal revenue is:
MR = dTRdQ
= α − 2βQ
•
•
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Relationship between Total Revenue and Marginal Revenue for an Individual Competitive Firm
• Suppose the demand curve is: P = α
• Then total revenue as a function of q is: TR = P q
= αq
• Thus, marginal revenue is:
MR = dTRdq
= α
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III. SHORT-RUN PROFIT MAXIMIZATION
FOR A MONOPOLIST
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Profit Maximization for a Monopolist
Profit Maximization: MR = MC Q1 Q
P
D
MR
P1
MC
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Implications of Monopoly
• A monopolist is doesn’t take the price as given.
• However, the monopolist is constrained by the demand curve.
• A monopolist doesn’t have a supply curve.
• For a given demand curve, there is just one quantity the monopolist is willing to supply.
• A monopolist doesn’t produce where MC = P.
• As a result, a monopolist doesn’t produce where MC = MB.
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IV. WELFARE ANALYSIS OF MONOPOLY
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Comparison with Perfect Competition
Q1 Q
P
D,MB
MR
P1
Pc
Qc
MC
Q1 is the monopoly outcome; Qc is what would occur under perfect competition.
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Welfare Comparison with Perfect Competition
Competition (Qc) Monopoly (Q1) Consumer Surplus a+b+c+d+e a+b Producer Surplus f+g+h c+d+f+g Total Surplus a+b+c+d+e+f+g+h a+b+c+d+f+g Deadweight Loss e+h
Q
P
D,MB
MR
P1
Q1
Pc
Qc
a
e
b
f h
c d
g
MC
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Distributional Effects of Monopoly
Area c+d is consumer surplus under perfect competition, but producer surplus under monopoly.
Q
P
D,MB
MR
P1
Q1
Pc
Qc
a
e
b
f h
c d
g
MC
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V. LONG-RUN PROFIT MAXIMIZATION
FOR A MONOPOLIST
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Positive Economic Profits
Q1 Q
P
D
MR
P1
ATC
MC
ATC1
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Negative Economic Profits
MC
Q
P
D
MR
P1
Q1
ATC ATC1
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Zero Economic Profits
MC
Q
P
D
MR
ATC1, P1
Q1
ATC
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How Does a Monopolist Respond to Profits?
• If it is making negative profits, the monopolist will want to leave the industry.
• If it is making zero profits, it will be covering all of its opportunity costs.
• A monopolist can make positive economic profits in the long run.
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Increasing Prevalence of Food Allergies
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Increasing Prevalence of Food Allergies
RealClear Health, August 21, 2017
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Example: Increase in Demand
Q
P
D1
MR1
P1
Q1
MC1
MR2
D2
P2
Q2
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VI. GOVERNMENT RESPONSES TO MONOPOLY
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Policies to Deal with Monopoly
• Antitrust laws – laws designed to promote competition and prevent monopolization.
• Regulation.
• Limits on patents and other legal protections.
• Moral suasion.
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Mylan CEO Heather Bresch is sworn in before testifying in front of the House oversight committee hearing on EpiPen price increases.AP
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Activists protesting the cost of medication outside Mylan’s offices in New York New York Times, June 4, 2017