Monogram Credentials
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![Page 1: Monogram Credentials](https://reader034.fdocuments.in/reader034/viewer/2022052507/55904d761a28ab520e8b4695/html5/thumbnails/1.jpg)
The Monogram GroupChicago and Charlotte
Credentials Overview
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Monogram specializes in creating and repositioning brands, then successfullytaking them to market.
For companies facing substantial growth opportunities or wanting to break out of a commoditized category, we offer a powerful blend of high-level strategic thinking and creative execution.
We excel at developing brands that project a larger, more sophisticated image ahead of the client’s current situation.
Founded in 1990 by our President, Scott Markman.
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Our development process combines brand consulting and ad agency skill sets.
Brand Consultancy Advertising Agency
WE START HERE
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The benefits of our approach are both immediate and sustainable.
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Our integrated expertise is perfectly suited to address a broad range of brand and go-to-market challenges.
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Market research:– quantitative studies– qualitative studies– executive interviewsBrand strategy and conceptingPositioning and messagingMarketing strategy and planningMarketing program development– integrated campaigns– promotionsSocial media programsGuerrilla marketingInternal communications
Advertising:– TV– radio– print– outdoor– onlineMedia planningand placementBrand identity systemsMarketing collateralEnvironmental graphicsTrade show booths
Direct:– email– printWeb site developmentVideos
We have deep experience in developing content for virtually any media and delivering smart, multichannel programs.
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Our clients include many leading consumer and B2B brands, many of them global...
™
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...and several of Chicago’s most established civic and retail organizations.
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We are also the leader in enabling Chinese manufacturers to penetrate the US market under their own brand.
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Monogram has been featured in the media worldwide for our unique China practice.
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Our senior creative team also has deep experience across a range of categories.
AssociationsAlternative energyBanking/financial servicesBeer, wine & spiritsBeverages (non-alcoholic)Business servicesConsumer packaged goodsCredit cardsEyecare, opticalFast foodGarden equipmentGolf coursesGovernmentHardware
HealthcareHigher educationHome furnishingsHome improvementHotel, lodgingInvestmentsLaw & legalLuxury itemsMgmt. consultingMuseumsNon-profitOffice suppliesPackaged goodsPrivate equity/venture capital
PublishersReal estateRecreational equipmentRecreation & entertainmentRetail stores & chainsShopping centers & mallsSnacks & confectionsSporting goodsTelecomTheatersTradeTourismToys & games
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The Monogram management team.
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Scott Markman, President
30 years of brand building and corporate design experience.
Media coverage: Wall Street Journal, Industry Week, Chicago Tribune, Chicago Sun-Times, AdAge, ARD German TV.
Speaking engagements: US-China Global Brand Summit, Asia-Pacific Chamber (Shanghai), National Venture Capital Assn., U of Chicago Booth School, Northwestern Kellogg Marketing Scholars and the British-American Business Council.
Responsibilities: Strategy and planning, business development, creative presentations, quality control
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Harold Woodridge, Partner/Creative Director
30-year career with JWT, BBDO DDB and Monogram (since 2002).
Key clients (prior to Monogram): McDonald's, Kraft, Oscar Mayer, RCA, Wilson, Jim Beam, Wrigley and Fisher-Price.
Awards: Cannes Film Festival, Clios, Addys, NY & London Festivals, Mobius Awards, Effie Awards, Creativity Awards and Business Marketing Ass’n Awards.
Responsibilities: Strategy and planning, conceptual development, creative direction, creative presentations
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Jackie Short, Partner/Director of Research
30-year career includes 11 years at Ameritech as Director of Market Research, 5 years at First Chicago in Consumer Credit.
Clients: Auntie Anne’s Pretzels, Fiskars Brands, University of Chicago, Wachovia Bank, Wal-Mart Portrait Studios, Union League Club of Chicago, Chicago Community Trust.
Responsibilities: Market research, strategy and planning, positioning and message development
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Thank you for your time.The Monogram GroupWillis (Sears) Tower
233 S. Wacker Drive, Suite 410Chicago, Illinois 60606 USA
Tel: +1 312-726-4300Fax: +1 312-726-4308
www.monogramgroup.comwww.monogramgroup.com.cn
Scott Markman, [email protected]