Monmouth Nature & History TV Program MEDIA KIT

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Imagine . . . MEDIA KIT

Transcript of Monmouth Nature & History TV Program MEDIA KIT

Page 1: Monmouth Nature & History TV Program MEDIA KIT

Imagine . . .

MEDIA KIT

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Produced & distributed by Greener New Jersey Productions

Walnford Historic Site

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GREENER NEW JERSEY

PRODUCTIONS

Turns the camera on the parks,

forests, rivers, streams, ocean, bays

and history in Monmouth County in

a half-hour video for TV, web and

social media for spring 2016

– the second episode in the

Open Spaces & Historic Places series!

Turkey Swamp Park

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WHY PRODUCE A VIDEO ON

OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY?

Huber Woods Park

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BECAUSE SOMETIMES WE DON’T KNOW WHAT WE’VE GOT

Through the power of locally produced media, GNJP turns the spotlight on some of the best of New

Jersey, showing the richness and accessibility of the greener side of the state that many have forgot

existed or never knew was there.

•Film inviting places to visit with a wide range of

appeal to all ages, abilities and interests

•Highlight health and spiritual benefits as an antidote

to stressful lifestyles

•Show the critical importance of nature and the

stewardship of our water, land, air and history

•Recognize the local heroes of land conservation and

historic preservation

•Support the local economy

•Inspire folks to “GET OUT”!

How we hope to help change that . . .

Manasquan River Trail

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GREEN TIME OVER SCREEN TIME

Middle schoolers at Sandy Hook,

Gateway National Recreation

Area as part of the Real World

Science in Your Backyard project

sponsored by the National

Science Foundation

•Busy and overscheduled lifestyles

•A lack of knowledge of where to go, what to do, how to do it

•No access to outdoor gear and places to use it

•The siren song of TV and the internet, which accounts for

more than half of Americans’ use of free time

•Concerns with safety and crime

•Being unaware of places accessible for people with

disabilities, seniors and families with young children

Don't let our appreciation of the outdoors and

our historic legacy lose value because of . . .

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VISUAL TOUR OF MONMOUTH

Gateway National Recreation Area – Sandy Hook Lighthouse

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A H

ALF

-HO

UR

VID

EO

•GNJP seeks to develop and produce a half-hour video for online and TV in 2016.

•This will be the second in a series on parks and other green and historic places in New Jersey.

•We're striving to engage new and hard-to-reach audiences. FO

CU

S O

N M

ON

MO

UTH

•The first episode in the series Open Spaces & Historic Places in Morris County was produced and broadcast in spring 2014 and continues to air on NJTV.

•The second in the series will be Open Spaces & Historic Places in Monmouth County.

KEE

PIN

G IT

LO

CA

L •We are traveling through Monmouth County to collect stories, learn about the natural habitat, hike the trails, explore the shore, enjoy the activities, tour the gardens, and meet the stewards of the green spaces and historic sites.

THE PROJECT

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PRODUCTION PROCESS Watch the Morris County video online anytime at greenernewjersey.org. GNJP is the

only nonprofit in NJ working to promote the parks through videos for TV & web.

DEVELOPMENT & PRE-PRODUCTION

Concept development

Research topic and subjects

Secure fundraising

Continuous social media presence

PRODUCTION & POST-PRODUCTION

Write scripts

Develop storyboard

Shoot footage

Music & graphics

Develop website

Produce & deliver half-hour program and promos for TV

DISTRIBUTION & MARKETING

Continuous presence on social media

Contract with broadcasters

Provide online with upload capability

Market & promote

Premiere

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2014 to 2015

Pre-production

Secure financing

Develop story line

Research topics

Continuous social media presence

JUNE 2015 TO FEBRUARY 2016

Film from June through December

2015

Editing & post-production January and February 2016

SPRING 2016

Continuous social media presence

Promotion begins March 2016

April 2016 premiere

Beginning May 2016: ongoing broadcast

PRODUCTION SCHEDULE Film in 2015, edit and complete for broadcast in spring 2016.

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EXPENDITURES - PRODUCTION Expenses

VIDEO PRODUCTION 70,000$

Executive producer

Producer

Videographer and audio

Script writer and research

Editor

Host

Distribution & packaging for tv

American Public TV broadcast/presentation fees

Closed captioning for web, TV and DVD

Music composition; broadcast, web & DVD royalty fees

Photography

Graphics/animation/maps, royalty fees

Liability, Errors & Omissions Insurance

PROMOTION & WEB 20,000$

Marketing/Public Relations/Social Media

Web development and content

DVD duplication and distribution

TOTAL 90,000$

OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY VIDEO

2015-2016 PRODUCTION BUDGET

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SOME MONMOUTH COUNTY STATISTICS*

*County Community Fact Book Monmouth County Edition 2104; NJDEP Land Use/Land Cover 2012

Monmouth County population

in July 2012: 630,000

Monmouth County Acres:

310,840

MC Per Capita Personal Income:

$61,000

MC Preserved Acres: 61,000

MC Developed Acres: 150,000

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VIDEO SYNOPSIS

Manasquan Reservoir

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Huber Woods Park

SYNOPSIS WHAT A half-hour video for TV and web, plus short video

pieces for the web and a promotional trailer

WHERE County, municipal, state and federal parks and

historic sites in Monmouth County, New Jersey

SCHEDULE May through December 2015

PREMIERE April 2016 in Monmouth County venue

BROADCAST Spring 2016 - repeat broadcasts for 5 years

THE TEAM Experienced production crew with producer/editor

Bob Szuter, videographer Joe Conlon, executive

producer JoAnne Ruscio, and hands-on advisers who

know the topics and sites well (bios at end of booklet)

DISTRIBUTION Public television, online, cable stations

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Film crew at Deep Cut Gardens (top);

Sunnyside Recreation Area (bottom)

FORMAT

Length: 24-26 minutes

•Megan Gunning takes viewers on an active on-the-site tour of Monmouth County, walking the trails, visiting villages, horseback riding, sailing, climbing to the top of Sandy Hook Lighthouse, and trying her luck at fishing.

HIKING, CANOEING & MORE

•We start with a birds-eye view of the county from a helicopter and an introduction of where we're taking the viewer.

AN AERIAL PERSPECTIVE

•Megan will ride with a child perfecting her equestrian skills at Sunnyside with the SPUR program, hang out with people sailing and fishing, and talk with the folks behind the preservation and stewardship of Monmouth County's natural and historic treasures plus much more.

PRESERVATION, STEWARDSHIP & KIDS ON HORSEBACK

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THE PLACES WE PLAN TO FILM

The Furnace at Allaire State Park

•Allaire State Park

•Crosswicks Creek

•Hartshorne Woods

•Henry Hudson Trail

•Historic Walnford

•Holmdel Park & Historic Longstreet Farm

•Mt Mitchell Scenic Overlook

•Perrineville Lake Park

•Sandy Hook - Gateway National Recreation Area

•Seven Presidents Park

•Sunnyside Equestrian Center & Special People

United to Ride

•Union Transportation Trail

Sites being considered for inclusion

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SPONSORSHIP OPPORTUNITIES

Manasquan Reservoir

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BECOME A SPONSOR

REACH 50,000+ VIEWERS

Manasquan Reservoir

Attract an upscale, well-educated and diverse

audience of all ages from individuals and families in their 20s to 40s to baby

boomers and grandparents.

Cultivate an engaged, civic-minded audience while

showing your support for the Garden State.

Support the local economy by building awareness of the

natural and historic treasures in Monmouth County through

a statewide, regional and national visual reach.

Contribute to the community's quality of life

and general wellness by encouraging outdoor

exercise.

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INVEST WHERE YOU LIVE, WORK & PLAY

•Listing on website as supporter

$500

•Listing on website & online promotion as supporter

$1,000

•Inclusion in broadcast credits, on website & online promotion as funder

$2,500

•Listed as funder in all printed materials, web & broadcast credits

$5,000

•Listed as major funder in all printed materials, web, & broadcast credits; one 30-second ad provided by funder to be include in video online

$10,000

•JoAnne Ruscio, Executive Producer

•(609) 397-2138 or email [email protected]

CONTACT:

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COMMENTS ON THE FIRST VIDEO IN THE SERIES

OPEN SPACES & HISTORIC PLACES IN

MORRIS COUNTY

What a spectacular film!

– Leslie Bensley, Executive Director, Morris County

Tourism Bureau

Always on the lookout for fresh inspiration and

information, here's one you don't want to miss - Greener

New Jersey Productions' newest program: Open Spaces &

Historic Places, airing on NJTV . . .

– Edible Jersey

The video lovingly captures the beauty of the Morristown

Green, Jockey Hollow, Patriots Path, the Great Swamp

National Wildlife Refuge and Willowwood Arboretum,

along with some history at Morristown's Historic

Speedwell, birthplace of the telegraph.

– Kevin Coughlin, MorristownGreen.com

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DEMOGRAPHICS & DISTRIBUTION

Deep Cut Gardens

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Morristown Freewheelers Bicycle Club at Jockey Hollow, Morristown National Historical Park

THE AUDIENCE

•High school, vocational school, college graduates and advanced degrees

•Average household income: $35,000 to $250,000

•Age: 25+ with diverse ethnic backgrounds

•Interests: community oriented, families, seniors especially with grandchildren,

singles, outdoor enthusiasts, individuals who appreciate open space, small business

owners, day trippers, history and antique lovers, gardeners, and hospitality industry

•Local, statewide and national reach through web and television

Targeted demographics

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WEBSITE DEMOGRAPHICS (Google Analytics)

GENDER: 46% female; 54% male

•5.49% - active, sports, running, walking

•3.94% - computers and electronics

•3.05% - individual sports, cycling

•2.96% - food and drink, cooking, recipes

•2.45% - travel and tourism

INTERESTS

• 27.5% - ages 18 - 24

• 33.5% - ages 25 - 34

• 15.5% - ages 35 - 44

• 12.5% - ages 45-54

• 5.5% - ages 55 - 64

• 5.5% - ages 65+

AGES

• Total GNJP Vimeo Viewers (all videos) as of April 10, 2015: 161,000

VIMEO VIEWERS: 60,000+ as of April 10, 2015

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•Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County

video - probably higher as there is a denser population in Monmouth County; goal is: 10,000 weekly.

•Embedded on Greener NJ Productions website plus available to all participating organizations including

Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of

Tourism, funders and advertisers websites and others. Also offered on social media.

ONLINE - Website/Social Media - Reach 100,000 viewers

•Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots

reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV.

•NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast

schedule that combines acclaimed national PBS programs with local programming on air and online.

NJTV Public Broadcasting

•Through APT, if accepted, GNJP will offer both programs to public TV stations nationally in spring of 2016

- Open Spaces & Historic Places in Morris County and Monmouth County - reaching tens of thousands of

viewers.

•A leading distributor of top-rated programs to public TV, APT has distributed approximately half of the

top 100 highest-rated public television titles since 2004.

American Public Television

DISTRIBUTION HIGHLIGHTS

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DISTRIBUTION

NJTV Broadc ast Program available to NJTV May 2016, airs year

round in primetime, overnight and early

morning slots reaching 1,000s of viewers per

showing; the first segment about Morris

County has aired for over a year on NJTV,

reaching a wide audience.

NJTV brings high-quality public TV programs to New

Jersey and its tristate neighbors with a broadcast

schedule that combines acclaimed national PBS

programs with local programming on air and online.

ONL I NE - W ebsit e/Vim eo -

reac h 5 0 , 0 0 0 p lus v iew ers

in fir st year w it h

c om bined broadc ast and

on line v iew ing

Estimated 3,000 to 5,000 viewers per week for

five years based on current numbers for Morris

County video - probably higher as there is a

denser population in Monmouth County; goal

is to reach 10,000 a week.

Embedded on Greener NJ website plus available to all

participating organizations including Monmouth

County Park System, Friends of the Parks, Monmouth

Conservation Foundation, MC Office of Tourism,

funders websites and others.

Am er ic an P ub lic

Telev ision - nat ional

d ist r ibut ion t o pub lic TV

st at ions

If accepted, APT will offer both programs to

public TV stations nationally in spring of 2016 -

Open Spaces & Historic Places in Morris County

and Monmouth County - reaching tens of

thousands of viewers.

A leading distributor of top-rated programs to public

TV, APT has distributed approximately half of the top

100 highest-rated public television titles since 2004.

Ot her Cab le St at ions Offered at no charge.

L oc al Organ izat ions -

availab le for free

sc reen ings

Reach thousands of Monmouth County

residents as well as NJ residents.

Available to schools and other organizations for special

viewings and embedding on web at no charge.

P rem iere - Apr il 2 0 1 6 # guests dependent on venue - invites to

funders, individuals in the video, public &

officials.

Reception & screening at site in Monmouth County - no

charge.

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MARKETING STRATEGY

Premiere of Open Spaces & Historic Places in Morris County

at the Morris Museum spring 2014

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•Further develop brand and customize message

for Monmouth County program focused on getting

viewers out into nature.

•Brand statement will highlight the incredible

resources for outdoor activities, the health and

spiritual benefits, the rich historic legacy, the

invaluable environmental benefits of clean water

and open space, and the accessibility of these sites

in Monmouth County.

•Create dynamic advertising and promotions for

video.

•Ongoing social media presence during filming and

after production is complete on Facebook,

Instagram, Twitter, Linked-in, Google+, Instagram,

Pinterest, Tumblr, Vimeo, SlideShare and other

venues.

•Email updates to targeted audiences.

BUILDING AN EFFECTIVE BRAND

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•Distribute media releases to local, statewide and

national media and interested organizations and

businesses.

•Ads in five local media outlets for first broadcast.

•Schedule interviews with targeted media.

•Promos and other short videos for TV and social

media.

•Distribute to NJTV, APT, cable and other

organizations.

•Post complete video and short videos on GNJP

website, affiliated websites, YouTube and Vimeo.

•Offer video download to schools, organizations,

businesses and government agencies.

•Premiere: screening and reception.

MARKETING & PROMOTION

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Outdoor recreation creates jobs, supports communities and the

economy, and generates tax revenue.

Green, blue and historic places attract and sustain families, individuals and

businesses, create strong communities and a

healthy environment, and support a high quality of

life.

In New Jersey*, outdoor recreation generates:

•$17.8 billion in consumer spending

•$6.1 billion in wages and salaries

Your support of this video will also support the

environment, quality of life, historic resources and the

local economy.

$17.8 BILLION IN CONSUMER SPENDING** Outdoor recreation is essential to the American economy

**Outdoor Industry Association’s 2012 Recreation Economy Report

Hartshorne Woods on the Navesink River

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CONTINUOUS PROMOTION ON SOCIAL MEDIA

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THE PRODUCTION TEAM

Production crew at the Wick House at Jockey Hollow, Morristown National Historical Park

Huber Woods Park

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MEGAN GUNNING Series Host

Megan Gunning is a spokesperson and television

personality who has worked for various networks including

Discovery Communications, Viacom, News Corporation,

Tribune, NBC, Fox, Turner Broadcasting and CBS.

She was the original host of NJ FRESH!, a five-episode series

broadcast on NJN. Megan has participated in the

Worldwide Opportunities on Organic Farms program in the

US and Ireland and is an advocate of sustainable agriculture

and the farm-to-table movement. In 2013 and 2014, Megan

hosted GNJP's pilot for FRESH! and OPEN SPACES &

HISTORIC PLACES IN MORRIS COUNTY.

She is a graduate of University of Vermont's Institute of

Artisan Cheese, studied Dairy Foods through Cornell's

Extension Program, is a certified artisan cheesemaker and

completed the NJ Agriculture Society's Leadership

Development Program.

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BOB SZUTER Producer/Editor

Bob Szuter, writer-producer and editor, worked

in short video and documentary programming at

NJN for over twenty years.

He has written, produced and edited programs

on New Jersey's history and environment with

shows airing nationally on PBS, including

Morristown: Where America Survived. His last

documentary for NJN, The Power of the

Governor, won the 2012 New York Regional

Emmy for Best Politics Program.

Bob is an independent writer-producer and

editor on broadcast and online media. He

produced and edited GNJP's Open Spaces &

Historic Places in Morris County and The Duke

Dialogues in 2014 and Real World Science in

Your Backyard in 2013.

JOE CONLON Videographer

Joe Conlon is the owner/operator of Conlon

Video Works and is Director of Photography for

Colameco's Food Show, State of the Arts and Due

Process, and provides high quality camera,

lighting, sound and engineering services for a

wide range of broadcast and corporate clients

including GNJP.

He handles documentary, news, sports and

magazine format single camera shoots. Joe has

received 14 Emmy nominations and 5 Emmys in

just under 3 years.

Joe was videographer for GNJP's Open Spaces &

Historic Places in Morris County and coordinated

the production of Framing Climate Change - part

of the Duke Dialogues.

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The GNJP Board Advisors and Production Team

JOANNE RUSCIO Executive Producer

As president and executive producer of GNJP,

JoAnne has produced five programs for TV and

web in the two-and-a- half years GNJP has

existed. She is the founder of GNJP.

Previously, she developed, raised funds for and

served as co-executive producer of NJ Fresh!, a

five-part series on NJ agriculture that aired on

NJN. JoAnne was marketing director of NJN for

more than ten years and served as

communications director for NJ state parks and

forests for over a decade.

JoAnne founded Greener New Jersey

Productions because of her love for New Jersey's

natural world and historic legacy, much of which

seems to be unknown to many people in and out

of the Garden State.

CONTENT ADVISORS GNJP Board and Local Advisors

Environment: Michael Catania, GNJP Board Chair

Parks: Greg Marshall, GNJP Board

Secretary/Treasurer

Monmouth County Park System: Jim Truncer,

Secretary/Director; Karen Livingstone

Friends of the Parks: Maria Wojciechowski

Monmouth Conservation Foundation: William D.

Kastning

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Holmdel Park, Thompson Park,

Bayshore Waterfront Park,

Historic Longstreet

GREENER NEW JERSEY PRODUCTIONS We're walking, hiking and sampling fresh produce and cheeses in the Garden State.

We're listening to land and water stewards, farmers, historians and outdoor enthusiasts.

And we're turning their stories and our travels into video for the web and TV.

MISSION

GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on

farming, open spaces and historic places in New Jersey for television

and web. Through the power of locally produced media, GNJP turns

the spotlight on some of the best of New Jersey, encouraging support

of, participation in and dialog about the greener side of the Garden

State. GNJP has produced five programs for TV and web since its

inception in 2012.

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Sunnyside Equestrian Center –

Special People United to Ride

GNJP BOARD OF TRUSTEES Michael Catania, Chair, and Executive Director, Duke Farms Art Brown, Former NJ Secretary of Agriculture, Owner, B&B Farms Joann DelVescio, Vice Chair, and Executive Director, NJ Campground Owners Association Greta Kiernan, Creative Consultant and former Assemblywoman Greg Marshall, Secretary/Treasurer, and Former Director, NJ Division of Parks & Forestry Bob Prewitt, President, Dana Communications Governor Christine Todd Whitman, President, The Whitman Strategy Group

HONORARY BOARD MEMBERS Governor Brendan Byrne and Ruthi Zinn Byrne REFERENCES: The Benefits of Physical Activity Provided by Park and Recreation Services: The Scientific Evidence by Geoffrey Godbey and Andrew Mowen for the National Recreation and Park Association 2010; and Outdoor Recreation, Health, and Wellness – Understanding and Enhancing the Relationship by Geoffrey Godbey, prepared for the Outdoor Resources Review Group

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PO Box 14, Stockton, NJ 08559

PHONE: (609) 397-2138

EMAIL: [email protected]

Visit us at greenernewjersey.org

The Mill at Historic Walnford

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Coastal wetlands