Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field.
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Monique GERRITSEN & Joëlle DANEELS present
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Transcript of Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field.
Monique GERRITSEN & Joëlle DANEELS
present
COMMUNICATION
in the Field
Modules
Communication Plan : preparation
Engli
sh
Briefing
The Communication Agency
The Brands
Communication Plan : realisation
Communication Plan : evaluation
Media-
planningbudget
GRP,
OTS …
Micro-projects
Advertising creation
ROI 15 000 € a
second
Psychology
New trends in communication
CASES :Integrated Communication Campaigns
WithAgency for a Sales Promotion Campaign
Client for a Direct Marketing Campaign
Thanks for listening ….Questions ?