Monica Hamburg - How Tweet It Is: Creating a Following on Twitter
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How Tweet it is: Creating a Following on Twitter
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Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about: - Getting started on Twitter - How to build and keep a list of followers - Twitter etiquette - Case studies and success stories – how other charities and non-profits are benefiting from Twitter
Transcript of Monica Hamburg - How Tweet It Is: Creating a Following on Twitter
How Tweet it is: Creating a Following on Twitter
What is it?
What is it?
http://www.wired.com/techbiz/media/magazine/15-07/st_thompson
IT SOUNDS:
a.SILLY!
b.WASTE OF TIME
c.BORING
Photo credit: bitzcelt
What do you think?
Because
there’s
MORE.
Photo credit: Gaetan Lee
EVEN
Photo credit: Gaetan Lee
Photo credit: chingers7
Photo credit: theapplicant.com
Photo credit: loop_oh
And have others rebroadcast it:
Ask for advice:
Discover
Discover
Build
“One of the strengths of non-profit organizations is access to bipartisan statistics, in-depth studies and content-rich research on their particular subject that the average user may not have access to or know how to find. Highlight new, pertinent information.”
As you can see, it’s a collaborative effort
So power & empower your supporters
Photo credit: Gaetan Lee
Examples
Examples
Examples
Examples
Examples
Examples?
Stamp Out Hunger
Phones for Fearless
Photo credit: Philip Jeffrey (tyfn)
Directory
http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html
#daniela
Getting Started
Your first tweets shouldn’t contain:
Picture
Picture
Bio
Don’t toss out grammar
Link/Sidebar
Backgrounds
Background
Background
Find/Follow/Search
Find your contacts
Find someone by name
List yourself & Find
You can subscribe to all:Then follow w/Autopack
Directories
Directory
Directory
Directory
Find /Follow /Search
Find /Follow /Search
Recommendation Tools
Recommendation Tools
Recommendation Tools
Search for Information
Search for keyword
Other Tools
Thread your conversations
Or “digest” them
Poll
Twitterfall
Back up
Don’ts
Nothing is Private
Don’t: slag
Photo credit: minipixel
Photo credit: MichaelMarlatt
Be Safe
Be Safe
Photo credit: Digital Terrorist
Bots/Spammers
[INSERT ]Follow Ratio
Get caught up in the game:
Dos
Lend a Hand
Photo credit: Eduardo Deboni
Participate
Photo credit: Kris Krug
Be Unboring
Photo credit: John Biehler
Spread the Joy
Learn
Photo credit: Chris LeMay
Be Personal
Photo credit: Philip Jeffrey (tyfn)
Photo credit: World of Oddy
http://www.slideshare.net/oreillymedia/the-twitter-book-a-sneak-preview
Remember: it takes work
And onto the voting:
New Poll:
And the results are:
Photo credit: futurowoman
Photo credit: _________ Photo credit: -akane+ 茜茜 =
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Thank you to these great folks on Flickr:
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Thank you to these great folks on Flickr:
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Find Articles, Notes & Resources
http://delicious.com/mhamburg/twitter+nonprofits
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Contact Me
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Contact Me
