MONEY, MARKETING & MINDSET ‘BOOST’ 5 ......Money, Marketing & Mindset BOOST 5-Day Masterclass 6...

MONEY,MARKETING&MINDSET‘BOOST’5-DayMASTERCLASS

withAnnemarieCross

© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass

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ActionGuide

Welcome! I’mlookingforwardtomeetingyouandlearningmoreaboutyourbusinessduringour5-DayMasterclass!DuringourtimetogetherI’llbesharinglotsofinformation,sokeepthisActionGuidehandytotakelotsofnotes.PS.Whetheryou’vejuststartedyourbusiness,oryou’vebeeninbusinessforawhile(andyou’renotgeneratingtheresultsyouhopedandworkedsohardfor)thisMasterclassisforyou!Seeyousoon!PS.HaveyousubscribedtomyIndustryThoughtLeaderPodcast,yet?Goheretolistentomyepisodeaboutthe7Self-BeliefBarrierskeepingyoustuckfrombuildingthebusinessandbecomingknownasanIndustryThoughtLeader:bit.ly/SelfBeliefPodcast


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Session 1: CommonMoney,Marketing&MoneyMistakes:

…thatcancrippleyourbusinessgrowthandpreventyoufrombecomingasought-afterAuthorityinyourIndustry

MoneyMistakes:

No______________businessm________,IP,orsimple______________.

Workingonthe__________tacticsatthe__________time.

Puttingallofyour______in__________________.

MarketingMistakes:

Beingseenasa______of________________________anda____________________.

Marketingtothe________________.

ThinkingyouneedtobeeverywhereBUTyourmessageis___________________.UnhelpfulMindset:

Self-______________:Self-______________:Self-______________:


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Whichofthesemistakesdoyourecognise?

Whichdoyouneedtoworkon?

NextSession:MoneyBOOST:TheSystem&Modelthat’lltakeyoufromUnderpaidCommoditytoHighlyPaidAuthority


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Session 2: MoneyBOOST:TheSystem&Modelthat’lltakeyoufromUnderpaidCommoditytoHighly

PaidAuthorityCommonMistake1:Service-basedbusinesses___________________________.Instead,lookatcreatingyour________________________________________.Your_________________________________________.Whichcomesfromaculminationofyour:

• __________________________

• __________________________

• __________________________Example:MyPodcastProfitFrameworkPre-StepA:InvisiblePre-StepB:Influential(andProfitable)Step1:PurposeStep2:PlanStep3:ProduceStep4:PublishStep5:PromoteStep6:ProfitNowit’syourturn-considerthefollowingfirst:Pre-StepA:Pre-StepB:


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Now,considerthestepsyoutakeyouridealclientthroughtogetthemfromAtoB.Step1:Step2:Step3:Step4:Step5:Considerations:

• EachstepMUSThavean_______________anda_________________thatisrequiredBEFOREyoumoveontothenextstep.

• EachstepMUSTbe___________,_____________________and___________________________byyouridealcustomer.

• Don’thave______________stepsasitcanbecomeoverwhelming.

CommonMistake2:Nothavinga_____________/_____________.

Example:InmyCareerPracticepotentialclientscomparedmeto$25/hourTypists.Example:My90-Day‘IdeatoLaunch’YourThoughtLeaderPodcastImmersive


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ExampleofPackages/Programsyoucanconsider:

• __________________

• __________________

• __________________

• __________________

• __________________

Considerations:

• Avoidcreatingan_______________________BEFOREyou’vetestedthemarkettoseeifthereisademandANDwhetherpeoplewillpayforit.

• Takeafewclients________________________________________soyoucanrefineafteryoulearnwhatworksandwhatneedstobetweaked.

• It’snota___________and_______________.Remember:Every________________________becomesa_______________________.Whatprogram/packagewillyoucreatefirst?

NextSession:MarketingBOOST:Must-DoStrategiestoStandOut,BeHeardANDBecomeanIndustryThoughtLeader


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Session 3: MarketingBOOST:Must-DoStrategiestoStandOut,BeHeardANDBecomeanIndustry

ThoughtLeader

Myth:Marketto______________,youmarketto________________.ThequickestwaytobuildyourThoughtLeadershipANDyourbusinessresultsistobecomeknownasanAuthoritytoa_____________________that:

• ______________________________

• Is____________________forsomeonewithyourexpertise.

• Is_______________to____________________________________________.

And,you__________________workingwiththem.

Examples:

Youcanoffera___________ofservicestoa_________________industry,suchas:_______________________________andbecomeknowntospecialiseinthat__________.

Youcan_________inanareaof____________/____________offeringi.e._______________tohelppeoplebecomeknownas___________________in____________________.


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Firstly,whatarethebenefitsofbeingseenasanIndustryThoughtLeader?Edelman-Linkedin2019B2BThoughtLeadershipImpactstudyshowedthat:

• ____%ofdecisionmakerssaybuildingThoughtLeadershipbuildstrust.

• ____%ofdecisionmakerssaybuildingThoughtLeaderenhancesyourreputation.

• ____%ofdecisionmakerssaytheywouldchooseabusinessbecauseoftheirThoughtLeadership.

• ____%ofdecisionmakerssaytheyarewillingtopaypremiumpricestoworkwithabrandthatarticulatesaclearvisionthroughtheirThoughtLeadership.

BuildTRUSTandyourREPUTATION,beCHOSENand,bepaidPREMIUMPRICESforyourThoughtLeadership.

WorrythereareMANYpeopleareworkinginthesamefieldasyouandHOWareyougoingtoStandOut?

IntroducingtheDistinctionTriad:

TheDistinctionTriad


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Your Thought Leader Brand:

Aptitude:K_________,S_________,S___________

Approach(Style):BrandArchetypes:V________|I_______________E_______________

Attitude(Character):M________________&Q______________/U________________

WhichimportantelementswillyouincorporateintoyourbrandtodevelopitintoaThoughtLeaderBrand?

Your Thought Leader Message:• Howareyou__________________________________?

• Whatareyoudoingthat’s_______________________________________?

• Your_____________________?

• Your__________________?

HowyouweavetheabovetogetherisYOURmessage.

NextSession:MindsetBOOST:3CrucialShiftstogofromInvisibletoInfluential(andProfitable)tofinallyhavethebusiness,lifestyleANDfreedomyou’vebeenworkingSOhard

for!


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Session 4: MindsetBOOST:3CrucialShiftstogofromInvisibletoInfluential(andProfitable)tofinallyhavethebusiness,lifestyleANDfreedomyou’vebeenworkingSOhardfor!

• Self-________________________:

Youthink:I’m__________________________________________.

• Self-________________:

Youthink:Others____________________butI_________________.

• Self-________________________:

Youthink:I’ve____________________________

Stepstotransformingyourself-belief:

1. Get________________________.

2. Get________________________.

3. Getinto________________action.

NextSession:PuttingitAllTogetherforSustainable&ScalableBusinessGrowth


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Session 5: PuttingitAllTogetherforSustainable&ScalableBusinessGrowth

Didyouknowthat…….?

ThereareTHREEstagesoftheBuyersJourney:

Stage1:A________________

Stage2:C________________

Stage3:D________________

ThereisonlyaSMALLpercentageofpeoplebuying:

____%ofpeopleareunaware

____%ofpeopleareaware

____%ofpeopleareindecisionmakingmode

____%ofpeoplearebuying.AND,onlyaSMALLpercentageoftheseareyouidealclients

Whatstepswillyouputintoplacetoensureyouareabletonurtureyouridealclients(whoareready)intoleadsandultimatelypayingcustomers?

MONEY, MARKETING & MINDSET ‘BOOST’ 5 ......Money, Marketing & Mindset BOOST 5-Day Masterclass 6...

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