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Marketing for the Finance sector

QUALCO is a Debt Collection & Recovery So"ware company that combines advanced technology solutions and human expertise to improve credit management, end-to-end.

Between April 2014 and August 2015 I was Executive Creative Director, reporting directly to the CEO.

I was responsible for:Repositioning and rebranding. Producing marketing content for Europe, Latin America, and the Middle East.Applying creative methods to solve strategic and operational issues, Online B2B marketing initiatives that produced new leads, more than doubled the number of followers, and enhanced site traffic by over 400%.

Below are a few examples of content created in that time...

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Before anything, SHOW THE NUMBERS!

Conference Banners, Qualco 2014

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Case Studies, Qualco 2014

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Case Studies, Qualco 2014

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Case Studies, Qualco 2014

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Case Studies, Qualco 2014

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Case Studies, Qualco 2014

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Infographics, Qualco 2014

The European Central Bank’s Stress Test

illustrated

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page 1

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page 2

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page 3

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page 4

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If you’re selling technology, SHOW HOW IT WORKS

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Visual representation ofQualco’s main tech product, page 1

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page 2

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TVC’s

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Gamification

In the spring of 2011 I had worked with Upstream Senior VP of Innovation Guy Krief, to creatively solve the problem of sorting through 10,000 job applications for the position of Campaign Manager.

We devised an online test that would screen applicants and rank them according to a set of gamified challenges that would reveal a contestant’s relevant skills.

We called it the Upstream Challenge.

This was the opening online page.

Upstream Challenge 2011

Screens 1- 4

Closing page, Upstream Challenge 2011

Fortune.com article, April 10, 2012

The response was big. It attracted attention from major publications like Fortune magazine.

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Gamification

When the opportunity presented itself, I did the same thing for Qualco.

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Gamification

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Finally, oddly enough, BROCHURES STILL MATTER

Corporate Brochure Layout, Qualco 2014

Corporate Brochure Layout, Qualco 2014