Money Mailer & Welcome Wagon®Over 100 Years of Combined Direct Marketing Experience

Targeting the New and Affluent Homeowner

Welcome Wagon® Snapshot Trusted and recognized by consumers Mailed to new homeowners with unique attributes

– Hyper Spend: Spends more within 6 months of move than established residents will spend in two years

– New Loyalties: New relationships are established with local businesses Connects millions of new homeowners with local businesses Mailed offers and community information to new homeowners Selected new homeowners from County Deed filings

– Average 65 movers per month in each book– Atlanta 71 books Charlotte 22 books

Creditworthy consumers History of success since 1928 Advertiser exclusivity in business categories Advertising offer delivered to the highest Lifetime Value Consumer

2Source: Epsilon, Master Files, Mover Benchmark

Mail Is A Key Source Helping New Homeowners Find Businesses in Their New Communities

3Source: Epsilon

Mail at 55% is the number one source New Homeowners utilize to find new businesses, followed by 39% Ads in Local Newspapers, and 23% Email

Additionally, new homeowners discover local businesses from people in their new community, friends & family, realtor, internet, and magazines

All new moversWithin the same

town or cityTo a different town/ city in the same state

To a different state

Mail 55% 56% 53% 55%

Consumers who moved…

Homeowners “The Best of the Movers” More than 4 million Americans buy homes each year

– Searching for new local businesses to replace severed relationships– Spends more within 6 months of move than established residents will spend in two years

New Homeowners– Hyper spend: on specific purchase needs– New loyalties created: retail and local businesses– Open to direct mail– Above-average income– Ideal prospect– Highly responsive

Lifetime Value is highest with the New Homeowner – Creditworthy: Very recent and exhaustive credit screening– Customer for the next 5-7 years (average length of homeownership) – Out spends the average consumer– Shows loyalty to businesses who first reach out to them– New homeowner’s develop lasting relationships with first business visited over 85% of the time

4Source: Epsilon, Master Files, Mover Benchmark

The Products: Gift BookWelcome Wagon® Gift Book – What we are known for!Mailed dailyNew homeowners selected from County Deed filingsAll materials are personalized to the new homeowner vs. occupantKeeping your message/offer in the home so that it is seen repeatedly2-page Exclusive Display Ad and Listing on the IndexAdvertiser’s invitation to the new homeownerAddress book and personal resourcesCobranding with the trusted name of Welcome Wagon®Exclusivity options in the business categories

5

Envelope

Gift Book

Gift Book Open

The Products: Especially for You

Especially For You – A set of gift certificatesSent 90 days after the Gift Book is mailed*An additional reminder for the Advertiser’s business once the families have settled in

6* New advertisers will appear first month in existing EFY Books

EFY Book – Tabbed on 3 Sides

EFY Book Open

The Products: Website & AppWelcomeWagon.comAdvertiser’s color logo and printable special offers are featured online to encourage repeat visitsLink to the Advertiser’s websiteMap to the Advertiser’s location is especially important for new movers to the community!Mobile AppBusiness listing and offerDirect Link To client websiteOne-Touch call featureMap and directionsNew Homeowner On-The-Go AccessLimited to single offer redemption

7

Exclusivity by Category Exclusivity is a premier

advertiser benefit Exclusivity locks out your

competition Categories are compliant with

Standard Industrial Classification (SIC) Codes

Two Nonexclusive categories– Restaurants– Entertainment

8

DENTIST - COSMETIC 7153DENTIST - ENDODONTICS 7154

DENTIST - FAMILY 7155DENTIST - ORAL SURGERY 7151

DENTIST - ORTHODONTICS 7157DENTIST - PEDIATRIC 7158

DENTIST - PROSTHODONTIST 7160

ANIMAL HOSPITAL 7588ANIMAL HUMANE SOCIETY 7949

DOG DAY CARE 8369DOG TRAINING 7555PET BOARDING 7557

PET FOOD & SUPPLIES 7560PET GROOMING 7561

PET SHOP 7558PET SITTING SERVICE 7559

VETERINARIAN EMERGENCY SERVICE 8100VETERINARIAN 7356

HEALTH & MEDICINE

PETS

Source: 2013 DMA, Mover Benchmark

Invest 1/3 the Lifetime Value of a New Homeowner to Acquire$150/book per month-Annual Commitment

Best offer available to convert this consumerLow volume only 3-4% of market will receive offerPremium consumerAverage length of homeownership 5-7 yrs.

9

New Homeowner Spend Dry Cleaner1st Year $1,1002-6 Year $4,500

New Homeowners Reached 780

Assume New Customers 6

Retail Sales $33,600

Profit Margin or LTV $16,800

Program Investment $1,800

Actual LTV Spend to Acquire 11%

Number of Customers to Break Even 0.6

Market to new homeowners for their Lifetime Value

SummaryA consumer move is a trigger event

– Hyper spending– New loyalties

New homeowners represent “The Best of the Movers”Acquire New Homeowners for their Lifetime Value

– Premium consumer– Live in new home for six years

New homeowners are “Key Targets” for local advertisersSpending and loyalties continue to develop over timeGetting to a new homeowner first is an advantageDirect mail will influence spending and retail loyalty

Next StepsDetermine Book(s) for marketing areaIdentify Category for ExclusivityPlace order with billing option

– Auto Charge Credit/Debit/ACH– Check

Provide artwork and LogoDevelop best offer available

10

Appendix

Top 30 Categories & Offers

12

Category Offers Descriptive Copy

Hair SalonFREE Hair Cut & Style Dry 50% OFF Any Service Full Service Salon – Hairstyling & Coloring

Health Club/Fitness CenterFREE Month!/Complimentary Two-Week Pass

Total Body Fitness – Aerobics –FREE Weights; Personal Trainer Available

Home Improvements

$250 OFF Any Purchase or Service (of $1,000 or More)/FREE Gift with Purchase Everything For Your Home Improvement Needs

Furniture $100 OFF Purchase of $500 or More Quality Furniture – Top Brand Names

Interior Decorating/DesignFREE In-Home Consultation ($150 Value) Let Us Help Design The Home Of Your Dreams

RestaurantsFREE Lunch or Dinner $20 Gift Certificate The Best Restaurant in Town

Physicians FREE First VisitMedical Care For The Whole Family Board Certified Physicians

Dentist

$100 OFF Any Service FREE Exam and X-Rays FREE Whitening/FREE Exam and Cleaning

Complete Dental Care For The Entire Family/We Will Give You The Beautiful Smile You Always Wanted

Dry Cleaner$10 OFF First, Second And Third Dry Cleaning

Quality Dry Cleaning At Reasonable Prices – Same Day Service Available

Child Care FREE Registration One Month FREESafe, Secure, Quality Child Care – We Will Treat Your Child Like Our Own

Top 30 Categories & Offers (continued)

13

Category Offers Descriptive CopyPizza One FREE Large Pizza Stop In For The Best Pizza In Town!

Chiropractor

FREE Exam and X-Rays First Service FREE/FREE 30 Minute Massage & Chiropractic Consultation

Caring Professional Staff – Let Us Relieve All Of Your Pain

Church Welcome to the Neighborhood!Friendly, Warm Atmosphere – Daily Services – Sunday School

Synagogue Welcome to the Neighborhood! Friendly Atmosphere -Services - Classes

Financial ServicesFREE Initial Consultation with Planning Guide

Financial Planning For Retirement, Education, Estates – We’re The Financial Experts

Floor Coverings $50 Gift Certificate Free Welcome Mat Complete Line Of Quality Floor Coverings

Accountant$50 OFF First Tax Return/FREE Calculator

Let Us Handle All Of Your Accounting Needs – Personalized Service

Air Conditioning & Heating

$50 OFF Service Call/FREE 1-Year Service Agreement With New A/C or Heating System

Complete Line Of High Effi ciency Air Conditioning And Heating Systems – Financing Available

Animal Hospital

FREE First Visit/Free 6-Month Supply of Flea/Tick Protection/One Free Night of Boarding We Care For Your Pets Like They Are Ours

Auto - Repair & Service$100 Gift Certificate Toward Auto Repair/25% OFF Auto Repair

All Repairs – Large And Small – Quality Work Guaranteed

Top 30 Categories & Offers (continued)

14

Category Offers Descriptive Copy

Bank

$50 DEPOSIT Into New Checking or Savings Account/FREE Gift When You Open a New Account/FREE Checks For All Of Your Banking Needs

FloristFREE Welcome Bouquet of Flowers FREE Delivery on First Order

Beautiful Flower Arrangements For Every Occasion – Same Day Delivery

Plumbing Contractor $25 OFF First Service CallLicensed & Insured – Prompt & Reliable – Emergency Service

Electrical Contractor $25 OFF First Service CallLicensed & Insured – Prompt & Reliable – Emergency Service

InsuranceWelcome to the Neighborhood! FREE Gift Upon Signing

Low Rates – Full Coverage For Life, Health And Auto – Business And Residential

Newspaper First Month FREE With Subscription Stay Ahead – Read Every Day

Optometrist

25% OFF Any Pair Of Eyeglasses OR Contact Lenses/FREE Scratch Resistant Lens Upgrade

Full Line Of The Latest Designer Eyewear And Contact Lenses

Pharmacy25% OFF First Purchase $10 OFF Any Prescription

Full Service Pharmacy – We Have Everything To Meet Your Health Needs

Liquor Store $10 OFF Any Purchase of $25 or More Been in Business since _____Cosmetics FREE Facial/Makeover FREE Gift Enhance Your Natural Beauty With Our Products

Sample Offers

15

Poor Offer Strong Offer

Sample Offers

16

Poor Offer Strong Offer

Sample Offers

17

Poor Offer Strong Offer

Sample Offers

18

Strong OfferPoor Offer

Specifications

19

Invitation Front and Back utilized for Especially For You 90-day follow-up Mailing

20Source: Mover Benchmark, DMA

Acquire a New Homeowner at 1/3 the Lifetime

Program investment is less than 1/3 lifetime value to acquireGet the best offer available!

Pizza, give a free premium pizzaBakery, give away a $50 gift certificate

Pizza New Homeowner Spend Bakery/Coffee$700 1st Year $600

$3,000 2-6 Year $2,500

780 New Homeowners Reached 780

10 Assume New Customers 10

$37,000 Retail Sales $31,000

$18,500 Profit Margin or LTV $15,500

$1,800 Program Investment $1,800

10% Actual LTV Spend to Acquire 12%

1.0 Number of Customers to Breakeven 1.2