Money Helps Create the Wave

Cases in Congressional Campaigns, Second Edition: Riding the Wave

Money Helps Create the Wave

The 7th District of Michigan The Candidates The Campaign The Results

Cases in Congressional Campaigns, Second Edition: Riding the Wave

The 7th District of Michigan

Race/Ethnicity 89.6% White 5.6% Black 1.2% Asian 3.8% Hispanic

Occupation 44.5% Blue Collar

55.5% White Collar

Median Income $50.1k in state $51.4k in U.S.

Partisanship R +2, PVI

’08 Presidential Vote

Obama, +6%

Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Incumbent: Democrat Mark Schauer

Occupation Public Administrator

Political Experience

Minority Leader, Michigan State Senate, 2007-08

Majority Leader, Michigan State Senate, 2003-06

Michigan State Senate, 2003-08

Michigan House of Representatives, 1997-2003

First Elected

• 2008

Committees

• Agriculture• Transportation and Infrastructure

Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Challenger: Republican Tim Walberg

Occupation

Clergy, Administration

Political Experience

U.S. House of Representatives, 2007-09

Michigan House of Representatives, 1983-1998

Table 13.1 Campaign Finance Data for Michigan’s 7th District, 2006–10

Table 13.2 Receipts and Disbursements by Reporting Period, 2009–10

Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: The Polls

January August October0

10

20

30

40

50

60

Tim Walberg Mark Schauer

Table 13.3 Mark Schauer Vote Percentages by County, 2008 & 2010

Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Schauer ad at the lunch counter

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Schauer ad on outsourcing and Social Security

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Schauer ad on Social Security

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Schauer’s final ad of the campaign

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Walberg primary ad

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Walberg’s ad with his mom

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Walberg’s “Change for the Better”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Walberg’s “Our Children”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: DCCC’s “Michigan Can’t Afford Congressman Walberg”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: DCCC ad on trade and outsourcing

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: DCCC ad on NAFTA

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: DCCC ad on Social Security using Walberg’s words against him

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: NRCC ad on Schauer’s votes

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: NRCC ad using footage of Schauer at the lunch counter

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: NRCC’s “Put the Breaks on Mark Schauer”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: NRCC ad on Schauer votes on Medicare

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: MI GOP ad on health care, the stimulus, and energy

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Communications Workers’ “Rehire”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: AFSCME ad on Social Security

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: SEIU ad on Walberg’s skipped vote

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: AFSCME ad defending the stimulus

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: AFSCME’s “Burned”

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Blue Green Alliance and LCV movie poster ad

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Sierra Club ad on taxes and jobs

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: American Future Fund ad on health care and energy

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: American Future Fund ad featuring Speaker Pelosi

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Americans for Prosperity adfeaturing Speaker Pelosi

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: Americans for Prosperity adon spending

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Cases in Congressional Campaigns, Second Edition: Riding the Wave

The Campaign: American Action Network ad on health care

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The Results

Series10

25,000

50,000

75,000

100,000

125,000

150,000

113,185 102,402

Tim Walberg Mark Schauer