MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE - Digital Experience Analytics | Customer … · 2016. 2....
Transcript of MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE - Digital Experience Analytics | Customer … · 2016. 2....
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MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE
With Adobe Analytics & Clicktale Integration - A Windstream Case Study
May 7th 2014
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• Send Questions via Chat /Questions Window
• Q&A at the end
• Slides will be available in a few days
Housekeeping
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Presenters
Simon Harris Business Development Manager at Clicktale
Jeffrey Franzetti Senior Consultant-Interactive Marketing at Windstream
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Understanding Digital Customer Experience
About ClickTale
Adobe Analytics & Clicktale Integration
Jeffrey Franzetti - Windstream Case Study
Conclusion: Creating a Revenue-Winning Customer Experience
Q&A
Agenda
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What does it take to optimize digital Customer Experience?
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How Do We Optimize Digital Customer Experience?
Quantitative Analysis (Pathing)
Qualitative Insights
(Interactions)
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SaaS
Qualitative Data &
Aggregation
Turn More Visits into Winning
Transactions
Specialized Expertise
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What content is leading or distracting visitors from conversion?
How do I prioritize my usability fixes?
How do I build and verify A/B testing hypotheses quickly and easily?
How does digital experience vary across different user segments on my website?
Clicktale Answers…
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Adobe Segments
Yael
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Adobe Analytics Segments in Clicktale
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Adobe Segments in Clicktale
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Session Recordings
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Windstream approach to validating a hypothesis prior to Clicktale & Adobe Integration
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Windstream Case Study #1
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Full Page Test resulting from validated hypothesis Control Experiment
Test has generated significant lift in both Shopping & Engagement
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Windstream Case Study #2
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Issue resolution based on Clicktale and Adobe insights
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Digital Customer
Experience is
THE competitive
differentor
For world class
DCX you need
both
and
data
To achieve a
revenue winning
experience you need
Data and Expertise
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Case Study:
British Gas leverages Adobe Analytics with Clicktale for 360° insights into consumer behaviour
Presenter: David Davidoff, Clicktale’s Chief Revenue Officer
When: Wednesday, May 14th, 2:30pm, Digital Analytics Track (CS Room 1)
Visit us at Adobe Summit, ICC ExCeL, London, UK - Booth #5
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THANK YOU