Monetization Strategies in SEA

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Transcript of Monetization Strategies in SEA

Page 1: Monetization Strategies in SEA
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Monetization Strategies in Southeast Asia

Preecha P.Co-CEO : MOL Global, Inc.July 9, 2015

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SEA Market

Local languages: 8Total gaming revenue: US $1.1 billion (2014), expected to double by 2017*, and surpass US $7 billion by 2019**

Major Gaming Mkt.

Population (m)

GDP per Capita

Internet Users (%)

Mobile Phone (%)

Smartphone (%)

Gaming Revenue (m)

Indonesia 254 $3,514 15% 85% 43% $181

Malaysia 30 $10,829 67% 96% 71% $214

Philippines 107 $2,843 35% 87% 55% $97

Singapore 6 $56,286 72% 96% 88% $201

Thailand 67 $5,560 37% 96% 64% $230

Vietnam 93 $2,052 38% 93% 55% $156

*Source: Newzoo Report**Source: Frost & Sullivan

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Monetization – Publisher Approach

AwarenessDownload/Install

Play Pay

Target/Media/CPI File Size/Stability Content/Community Design/Payment

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Monetization – Content Owner Approach

Content Good content/Game Play/Stability/File Size/Monetization Design

PublishingSelf Publishing/Local PublisherRegion-Global PublisherTarget/CPI

PaymentCoverage/Fee/Trust Worthy

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Payment options in SEA

1. Credit Card

Selected Market 2013(%)

2014F(%)

2015F(%)

Indonesia 2.6 2.7 2.8

Malaysia 16.7 17.3 17.9

Philippines 5.0 5.1 5.7

Singapore 55.2 57.5 59.6

Thailand 7.8 8.1 8.5

Vietnam 1.5 2.0 2.3

Source: The Frost & Sullivan report. Note: Percentages reflect the numbers of unique users of credit cards during the specified periods as a percentage of the total adult population as of the end of such periods.

Credit Card Ownership in Selected Markets

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2. Prepaid Cards - Types

o game / company’s card -

o local third party card –

o multi-country card -

Payment options in SEA

(Games can use Mobile Topup Card to topup games)

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2. Prepaid Cards - Consideration Points

o Card distribution coverage

o Taxation

o Local Regulation

Payment options in SEA

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3. Mobile Payment - Types

o Premium SMS

o Direct Carrier Billing

Payment options in SEA

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Easy2Pay covers Thailand, Singapore, Indonesia, Philippines, Vietnam, and MENA

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4. Online Banking – Types

o Direct to the Bank

o PSP

Payment options in SEA

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Example) In Vietnam, Nganluong connected to 24 banks and provides all 4 types of payment option.

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Payment options in SEA

How to select the right payment in SEA

Coverage

Reasonable Fee

Comply with local regulations

Good Credentials

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MOL in SEA Market

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From startup to market leader

2008

Singapore, MOLReloadsin 7-Eleven Malaysia

2009

Thailand

2010

Facebookpartnership

2001

MOLPointsMalaysia

2000

Founded2011

Philippines & Indonesia, MOLPay

USA, Australia, Brazil, New Zealand

2012

Turkey, Vietnam & Taiwan

2013

USD400+ mm volumes

Note: Volumes represent total volumes for all products.

USD300+ mm volumes

USD 500+ mm volumes

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Q&A

Preecha P.

Email: [email protected]/Wechat/KakaoTalk: popidols