Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian...
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Andrew MillerChief Executive Officer, Guardian Media Group
theguardian
55k
contributions via GuardianWitness since launch in April 2013
1m comments made on our content in January 2014
Source: Adobe Omniture Jan 2014
Source: Adobe Omniture Jan 2014
40m monthly unique visitors
4.3m registered users
1.1m signed in users
95k paying digital subscribers
28.10 mins average dwell time on edition apps
14.52 mins average dwell time on live apps
Source: Adobe Omniture Jan 2014
19.6m views referred by Facebook
10.9m page views from Twitter
2.4m shares of our content on Twitter
Source: Peer Index Jan 2014 / Adobe Omniture Jan 2014
121k721k1m90m
Gro
wth
- u
sers
380+ PVpU120+ PVpU40+ PVpU< 40 PVpU
Engagem
ent - page views
Web Web signed-in Live apps Edition apps
Source: January 2014 Omniture
Global audience of 90m uniques
Source: Digital ABC Jan 2014
Global audience of 90m uniques
Source: Digital ABC Jan 2014
23m from
the US
Global audience of 90m uniques
23m from
the US
3.8m in Australia
Source: Digital ABC Jan 2014
Source: Digital ABC Jan 2014
Growing global revenues in the current financial year
Growing global revenues in the current financial year
Digital revenues
up by 20%+
Growing global revenues in the current financial year
GNM net revenues
up by 5%+
Digital revenues
up by 20%+
Fast-changing macro environmentYou can’t stand still if you want to survive
90 million monthly unique browsers
5%+net revenue growth – a revenue-led turnaround
20%+ digital revenue growth to c.£70m
£850m+ in cash and investments
CP Scott’s vision is secure
Thank you