Monetisation IoT through true life cases

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INTERNET OF THINGS Monetisation IoT through true life cases Bruno Mommens

Transcript of Monetisation IoT through true life cases

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INTERNET OF THINGS

Monetisation IoT through true life cases

Bruno Mommens

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Definition

The Internet of Things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.

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Sensors get more and more compact, sophisticated

with integrated logic.

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µprocessors get cheap & powerful. Fast

prototyping.

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IoT platforms are installed by all major players

Azure by Microsoft,HCP by SAP, AWS by Amazon GCP by

Google, HP IoT Platform, …

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Connectivity

Wifi, BlueTooth, 3G/4G(+)/(5G), GPRS, Lora, Sigfox, Nb-

IoT

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High level of standardization

High computing power and storage

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High level of standardization

High computing power and storage

User Experience

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In addition we notice…

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Disruptive decade

Disruptive decade

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Vision - ÜbereCommerce vs

Retail shopping

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Vision - Über

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Blockbuster ignores streaming

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2008: 1 App2015: 80 million reservations

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How to monetize?

Collaborative

Transactional

Basic AdvancedComplexity of IoT monetization model

Relationship with

Customer

Monetization model

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How to monetize?

Philips Hue App IFTT

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How to monetize?

Google Nest App Increased product range Data

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How to monetize?

Collaborative

Transactional

Basic AdvancedComplexity of IoT monetization model

Relationship with

CustomerHardware Premium

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How to monetize?

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How to monetize?

Collaborative

Transactional

Basic AdvancedComplexity of IoT monetization model

Relationship with

CustomerHardware Premium

Service Revenue

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How to monetize?

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How to monetize?

Google Nest Data

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How to monetize?

Collaborative

Transactional

Basic AdvancedComplexity of IoT monetization model

Relationship with

CustomerHardware Premium

Service Revenue

DataRevenue

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How to monetize?

Collaborative

Transactional

Basic AdvancedComplexity of IoT monetization model

Relationship with

CustomerHardware Premium

Service Revenue

DataRevenue

EcosystemBuilding

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Pay-For-Results

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Subscriptions

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Pay-as-you-go orNew business model. e.g. Samsung, Panasonic

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Pay-as-you-go pay-per-m³ compressed air

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Hamburg PortIoT – SAP connected logisticsConnecting the unconnected…

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Endless re-combinations through Big Data and analytics

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Endless re-combinations through Big Data and analytics

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Endless re-combinations through Big Data and analytics

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Endless re-combinations through Big Data and analytics

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Endless re-combinations through Big Data and analytics

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Endless re-combinations through Big Data and analytics

Process visualization and optimizationSmart energy

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Process visualization and optimization

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BeaconsHeatmaps

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Smart Warehouse

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DronesStock validation

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Tracking & tracingof Assets via LoRa/Sigfox

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Cold Chain on transport

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Finally….

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Design Thinking work shops

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Q&A

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Q&A

Bruno MommensKapel ter Bede 868500 Kortrijk+32/473/[email protected]