monday presentation
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Transcript of monday presentation
FULL SERVICE INTERACTIVE AGENCY
TRADITIONAL COMMUNICATION
NEW TIMES
traditionally communication is directed from the brand to the consumer. there is no dialogue. communication uni-directional.
we live in an era of excess of offer.excess of competition and of information.
FULL SERVICE INTERACTIVE AGENCY
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THE CURRENT CONSUMER
NEW ENVIRONMENT
the current consumer is an unpredicatble dictator.
he is proactive and in control in the search for information.he worries solely about himself and his individuality.the new brands and the new trends in traditional brands reflect this fact, in their name and or attitude.
in this new environment it is ever more difficult to stand out from the noise.shouting louder and louder is increasinglyexpensive and in turn less effective.
FULL SERVICE INTERACTIVE AGENCY
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THE PORTUGUESE USE THE INTERNET MASSIVELY!there are more than 3,9 million internet users in portugal373 thousand use mobile connections
AND WHAT DO THEY DO?7 out of 10 consumers admit that they search for information on the web before buying a product! 8 out of 10 have already bought something onlineMSN, Google and Hi5 are the most visited websites
MOBILE PHONES ARE AN INCONTROVERTIBLE REALITYmore than 12 million subscribers in Portugal, of which5,7 million send 10 sms per week1,8 million use mmsand 1,7 million use advanced technologies such as bluetooth.
source: Marktest, 2007 e 2008
source: Nielsen e Alexa, 2008
source: Anacom e Marktest, 2007
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FULL SERVICE INTERACTIVE AGENCY
Os Portugueses são duas vezes mais dominados pela Publicidade online do que os restantes Europeus.
Nos meios digitaiso consumo é de 16horas por semanae na televisão de 13horas (dos18 aos54 anos).
Diário de Notícias, Economia, 02jan2007
Diário de Notícias
Nielsen, 2008
Diário Económico,05dec2006
FULL SERVICE INTERACTIVE AGENCY
OUR METHODOLOGY
ATTRACTTHE CLIENT
CREATESTRONG
CONNECTIONS
UNDERSTINGTHE BRAND
DEVELOPTHE MARKET
TARGET PLACEMENT
PERCEPTION
HELP HIM
REWARD HIM
MARKETING MIX
COMPETITON
MISSION
DEEPEN
RAPPORT
NETWORK
KNOW HOW
PERSONALISE
RELATE
CONTACT
CONFORT
TRUST
INVOLVE HIMGENERATESALES
FULL SERVICE INTERACTIVE AGENCY
website
strategic marketing
operational marketing media
point of sale
search engine
mobile
games
interactivity
design optimization
viral
r&d
above the line
events
database
below the line
development
OUR SERVICES
FULL SERVICE INTERACTIVE AGENCY
WHY MONDAY
we are passionate about creativityand use it to diffuse your messages.
our obsession is your resultsand we treat your brand as if it was our own.
we work with you to assure we meet your deadlines and milestones, leaving you free to focus on your objectives.
we love marketing and technology and believe in their power at the service of the brand.
with dozens of campaigns implemented, our team has the know-how and the multi-disciplinarity necessary to best benefit from the bridges between the real and virtual worlds, taking your brand to a new dimension.
FULL SERVICE INTERACTIVE AGENCY
SOME OF OUR CLIENTS
FULL SERVICE INTERACTIVE AGENCY
CHALLENGE
VIEW PROJECT
To launch the new m&m’s website, presenting it to the target market and simultaneously reinforcing the brands message friends&fun, establishing a connection with the above the line campaign.
SOLUTIONDevelopment of an m&m’s pokermania action. It was based in a campaign microsite (http://www.m-mspokermania.com.pt) and a strong online banner cam-paign, with 11 rich-media formats, in websites such as Sapo, hi5 and msn messenger. There was also in-store communication, Tv and street marketing interventions.
RESULTSThe campaign had a very strong impact. In only six weeks it generated more than one hundred thousand visits and a participants database with more than 10 thousand con-tacts, placing the new brand website on the portuguese monitors.
m&ms
FULL SERVICE INTERACTIVE AGENCY
CHALLENGE
VIEW PROJECT
The active mticker is a mobile application from mobicomp that works as a news ticker helping operators to commu-nicate their contents to their clients without making them search for it. Our challenge was to optimize the applica-tion navigation so as to overcome terminal limitations, taking maximum advantage of its graphic capacities.
SOLUTIONAfter analysing the best international cases and conside-ring our vast experience in the mobile area, monday pre-sented a navigation optimization plan for the software and a new graphic interface that minimizes the size of the images and maximizes attractiveness and ergonomics.
RESULTSThe active mticker version 2.0 was presented at the gsm world in Barcelona. Feedback was excellent. The software received the best compliments
MOBICOMP ACTIVE MTICKER
FULL SERVICE INTERACTIVE AGENCY
CHALLENGE
VIEW PROJECT
Take national and international visitors to the parks (Pena, Mouros, Monserrate & Capuchos) and create suc-cessful relationships with all the stakeholders – visitors, locals, shareholders and others.
SOLUTIONWith the strategic analysis of the parks it was possible to identify different target groups with different needs. We developed a website where the visitor is guided and advi-sed, with different mechanisms to develop the relationship between the visitors and the parks – virtual visits to the parks, sending of postcards, a blog, mailing-lists and a quiz.
RESULTSThe website is global with visitors from all over the world. Anyone who visits the parks can now remember and share what they saw. Those that did not visit can prepare their visit. All can virtually visit the parks.
PARQUES DE SINTRA
FULL SERVICE INTERACTIVE AGENCY
CHALLENGE
VIEW PROJECT
Different and new ways to communicate with different targets – doctors,chemists and end consumers.
SOLUTIONDevelopment of a set of multimedia solutions to communi-cate different products. For Aseptal a viral site was develo-ped. For Lamisil a cd with an interactive presentation for chemists. For Benefibra a private site for doctors. We also developed an application for kiosks communicating all the brands.
RESULTSNovartis has now a set of interactive platforms to commu-nicate with stakeholders. This allows it to have a segmen-ted database of consumers and doctors and consequently a strong sales force.
NOVARTIS
FULL SERVICE INTERACTIVE AGENCY
CHALLENGE
VIEW PROJECT
Create an innovative web campaign supporting the laun-ching of the movie Disturbia. Disturbia is a teen suspense movie, based on hitchcok’s “rear window”.
SOLUTIONA 2.0 web campaign based on a totally interactive website. By rolling the mouse users can stroll around the Disturbia neighbourhood and share their stories about mysterious neighbors leaving their testimony in the creepy quarter.
RESULTSThe target strongly hold the creative concept and share stories about suspicious neighbors. Thousands of friends were invited to enter the Disturbia neighborhood.
LUSOMUNDO
FULL SERVICE INTERACTIVE AGENCY