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MONDAY, NOVEMBER 14, 2016 STIA Ratepayers Annual Meeting · 11/14/2016 · $1.0 $0.0 $30.0 $26.0...
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STIA Ratepayers Annual Meeting MONDAY, NOVEMBER 14, 2016
Transcript of MONDAY, NOVEMBER 14, 2016 STIA Ratepayers Annual Meeting · 11/14/2016 · $1.0 $0.0 $30.0 $26.0...
STIA Ratepayers Annual Meeting
MONDAY, NOVEMBER 14, 2016
Welcome Introduction & Updates TOM NORWALK
New Visit Seattle
Team Members Marcus Carney Tourism Manager,
China & Korea
Alisa Carroll Director, Public Relations
Nick Hawley Director, Marketing
Heather Moreno Senior Coordinator,
Sales & Marketing
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Nashville Austin San Diego Los Angeles Denver San Francisco Portland Vancouver Seattle
TIA/TID/TMD
2016 DMO Comp Set Budget Comparison
DMO BUDGETS (IN MILLIONS)
Greg Duff GARVEY SCHUBERT BARER
Board Governance DIANE HOLLIDAY GERMAIN
2016 Advisory Board DIANE HOLLIDAY GERMAIN
2016 Advisory
Board Kyle Asher At-Large
The Paramount Hotel Seattle
Ilse Harley Four Seasons Hotel Seattle
David Dolquist Vice-Chair
Seattle Marriott Waterfront
Chauncey DeVitis Silver Cloud Hotel –
Seattle Broadway
Sam Johnson Pan Pacific Hotel Seattle
Rene Neidhart Renaissance Hotel Seattle
Kevin Scott Hotel Max
Marcus
Treppenhauer Fairmont Olympic Hotel
Diane Holliday
Germain Chair | The Westin Seattle
Ben Thiele The Palladian Hotel
Amanda Parsons Thompson Hotel Seattle
Ratepayers Annual Meeting Minutes Approval 11/09/15 DIANE HOLLIDAY GERMAIN
Introductions 2017 New Advisory Board Members DIANE HOLLIDAY GERMAIN
2017 New
Advisory Board
Members Howard Cohen Clise Properties
Shannon Sheron Motif Seattle
Pritpal Singh Hotel 1000
Frank Finneran III Springhill Suites
Seattle Downtown
Richard Hill W Hotel Seattle
2016 STIA Review ALI DANIELS | JOHN BOESCHE
Leisure Campaign Overview ALI DANIELS
VISITSEATTLE.tv Campaign Recap Update | September 2015 – October 2016
61 million minutes
116 years
VISITSEATTLE.tv
VISITSEATTLE.tv
BEEN THERE, MADE THAT.
VISITSEATTLE.tv
BEEN THERE, MADE THAT.
VIDEO
CULTURE TRIPPERS
VISITSEATTLE.tv
VISITSEATTLE.tv UPCOMING
VISITSEATTLE.tv UPCOMING
VISITSEATTLE.tv UPCOMING
UPCOMING
TASTE
UPCOMING
TASTE
International/Overseas Overview JOHN BOESCHE
Tourism Development: Inbound Travel
Tourism Development: Inbound Travel
Media Value Report
$12,469,158
$10,618,932
$1,796,086 $1,702,629 $1,670,215 $334,981
$1,363,947
$29,955,948
$11,482,585
$2,641,086
$4,397,210 $3,244,970
$4,033,443
$959,495
$3,117,000
$29,875,789
China Japan Germany France UnitedKingdom
Korea OtherCountries
TOTAL YTD
2015
2016
2015 VS. 2016 YTD MEDIA VALUES
JAN. – OCT. | USD
rev. 11/07/2016
Tourism Development: Outbound Travel
Tourism Development: Outbound Travel
Source: Office of Travel and Tourism, December 2015 | rev. 06/28/2016
Arrivals with First Intended Address of Washington State 2013-2015 YOY Data
COUNTRY 2015 2014 2015 v. 2014
(YOY comparison) 2013
2014 v. 2013 (YOY comparison)
China 114,926 104,297 10% No data No data
United Kingdom 87,126 70,913 23% 77,523 -9%
Japan 64,718 54,893 18% 59,902 -8%
Korea 57,641 50,979 13% 57,729 -12%
Germany 55,528 42,307 31% 47,071 -10%
India 43,257 44,112 -2% No data No data
Australia 32,743 27,973 17% 29,259 -4%
Mexico** 28,597 26,718 7% 22,818 17%
France 25,676 20,041 28% 22,719 37%
Hong Kong 7,170 8,326 -14% No data No data
**Excludes entry by land
Market Share: Overseas Visitation to the United States
2015
Rank City Visitation
2014
Market
Share
2014
Visitation
(000)
2015
Market
Share
2015
Visitation
(000)
Volume
Change
(%)
1 New York City 28.3% 9,891 26.4% 10,132 2%
2 Miami 14.1% 4,933 14.4% 5,509 12%
3 Los Angeles 12.8% 4,472 12.7% 4,857 9%
4 Orlando 12.0% 4,203 12.3% 4,718 12%
5 San Francisco 9.1% 3,179 9.5% 3,632 14%
11 San Diego 3.0% 1,041 3.0% 1,159 11%
15 Seattle 1.7% 587 2.0% 783 33%
18 Florida Keys/Key West 1.5% 507 1.7% 637 26%
21 Dallas 1.2% 409 1.4% 545 33%
22 San Jose 1.2% 423 1.3% 499 18%
23 New Orleans 1.0% 342 1.2% 468 37%
Source: National Travel and Tourism Office | rev. 08/11/2016
International Rebranding
2017 Workplan & Budget TOM NORWALK | ALI DANIELS
Administrative Expenses 6%
Estimated $509,000
Marketing Expenses 91%
Advertising
Public Relations
Intl Fam, Site Inspect & Press Trips
Intl Client Events & Sales Missions
Intl Marketing Partnerships
Special Events
Photography & Videography
Market Research
Marketing Opportunity Fund _
Estimated $7,495,714
Administrative Expenses 9%
Estimated $647,122
Marketing Expenses 98%
Advertising
Public Relations
Intl Fam, Site Inspect & Press Trips
Intl Client Events & Sales Missions
Intl Marketing Partnerships
Special Events
Photography & Videography
Market Research
Marketing Opportunity Fund _
Estimated $6,975,878
Total Expenses $8,004,736
Revenue $7,262,286
Total Expenses $7,623,000
Revenue $7,123,000
2016 Forecast 2017 Budget
2017 Budget
International FAMs, Site Inspections, Press
Trips, Marketing Partnerships, Client Events &
Missions
$850,000
Special Events $435,000
Photography $65,000
Public Relations $125,000
Research $113,800
Advertising $5,387,078
Operating Expenses $647,122
Total Expenses $7,623,000
Revenue $7,123,000
Fund Balance $2,000,544
2017 Workplan & Budget Discussion & Vote DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST
Thank You 2016 Outgoing Advisory Board Members TOM NORWALK
2016 Outgoing
Advisory Board
Members
Kyle Asher The Paramount Hotel Seattle
Chauncey DeVitis Silver Cloud Hotel – Seattle Broadway
Diane Holliday Germain The Westin Seattle
New Board Officers DIANE HOLLIDAY GERMAIN
2017 Advisory Board
Officers
David Dolquist Chair | Seattle Marriott Waterfront
Rene Neidhart At-Large | Renaissance Seattle Hotels
Amanda Parsons Vice-Chair | Thompson Seattle
Passing of the Gavel to David Dolquist DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST
Thank You & Reception TOM NORWALK
One Convention Place | 701 Pike Street, Suite 800 | Seattle, WA 98191
(206) 461.5800 | fax (206) 461.5855
visitseattle.org
