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The experts in Global Multiplatforms Strategy

Octobre 2011Julien CoulonCo-Founder

@juliencoulon

[email protected]

+ 33 6 07 13 68 56@cedexis

mailto:[email protected]

About Cedexis

• Founded in 2009 by former Akamai Executives

• Based in Portland, Oregon and Paris France and funded by Madrona Venture Group an Advanced Technology Ventures

• Locations in Portland, San Francisco, Chicago, Paris, London, and Thailand

• 250+ customers in 7 countries

Internet traffic is exploding

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Internet Users (B) 0.6 0.7 0.8 1.0 1.1 1.3 1.6 1.8 2.0 2.3

Exabytes/Month 0.4 0.8 1.5 2.4 4.0 6.4 9.9 14.4 20.2 27.5

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1 exabyte = 1 billion gigabytes of data

And Expanding Globally

Web Performance Matters

Percentage of internet users who abandon a page when a video fails to start immediately

Yahoo! study’s conclusion of lost sales attributable to a 400ms delay in page load time

Drop in Google traffic attributable to a 500 ms slowdown

Drop in Amazon sales attributable to a 100 ms slowdown

81%

4.9%

20%

1%

But Varies Dramatically by Location

HTTP Response Time \ ms

0 to 300 (20%)

300 to 400 (25%)

400 to 500 (13%)

500 to 750 (21%)

> 750 (21%)

c

In 2002, the Solution was Unique Content Delivery Networks

But the Internet is Immense and Complex

Countries

Networks

218

32k+

And Even the Largest Providers Cover Only a Small %

Akamai Technologies: The $6.6B Market Leader in CDN

Performance is Dependent on Networks

Vendor performance varies by network

Provider 1:

Provider 2:

Provider 3:

Cedexis “Rides the Peaks”

Provider 1:

Provider 2:

Provider 3:

Our Thesis

No single platform can provide great performance everywhere…but there are great local providers

32k networks worldwide

and performance varies

widely for users

!

Maximizing global performance requires a diversified portfolio

Our Thesis

Multi-Cloud is the only way to

deliver optimal performance to

global users.

!

Story n°1 : Cloud AvailabilityHow reliably reachable is Google App Engine

from countries/networks around the world?

Cloud – Hybride-Could – Multi-Cloud – Multi-CDN

Story n°2 : Cloud Performance

Why should I deploy my applications

across multiple Azure or EC2 regions?

Story n°3 : Blending cloudsWhat combination of providers will deliver the

best overall performance in the United States?

Google App Engine: 20 May 201290th Percentile Response Times

AVOID SINGLE-VENDOR DEPENDENCIES

Conclusion:

Amazon EC2 : Asia North-Est (Tokyo)

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Split of Amazon EC2 based on performance Best 90th Percentile Response Times

Cedexis Multi-Cloud EC2 focus Performance

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WINDOWS AZURE

Azure Asie South Est

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Azure US South

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Split of Azure Cloud based on performanceBest 90th Percentile Response Times

Cedexis Multi-Cloud Azure focus on Performance

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CDN - DELIVERY NETWORKS

Cloudfront

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Akamai

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Limelight

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Cedexis : Multi-CDN blend focus on performance

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1 Clouds

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Amazon EC2US East

VoxCloudNew York

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VoxCloudNew York

RackspaceCloudServers

4 Clouds

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VoxCloudNew York


AzureUS North

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VoxCloudNew York


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Historical Latency-Based Routing

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Amazon EC2US East

VoxCloudNew York


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AzureUS South

Real-time Data-Driven Routing

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Round Robin Historical Latency Based Routing Real-time Data-Driven Routing

Amazon EC2US East

VoxCloudNew York


AzureUS North

AzureUS South

NOT ALL BLENDS ARE CREATED EQUAL

Conclusion:

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Round Robin Historical Latency Based Routing Real-time Data-Driven Routing

Amazon EC2US East

VoxCloudNew York


AzureUS North

AzureUS South

Cases Studies

What’s the impact for your Business?

Case Study: Euronews

• 60% reduction in page load times

• 94% cost reduction

• Elimination of single-vendor lock-in

• Dramatic improvements in SEO

Akamai Level 3 + CDNetworks

China USA Brazil Thailand Australia France Canada Germany

Single-Source 18.6 9.0 8.0 7.7 6.6 4.7 4.7 3.9

Multi-Source 6.8 4.2 4.8 3.5 4.1 3.2 2.8 2.9

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2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

Seco

nd

es

Direct impacts

Page Loading Time par pays

APDEX threshold4.8 seconds

5,5 secondes per page improvment

Luxury Website : 1CDN to 4 CDN/Cloud

Bounce rate-25%

Page view/visit+9%

Session time+20%

-22%

+15%

+16%

Rest of the world China

Case Study: MassMotion spreads global HD

• 4 seconds buffering time reduction

• 5,5% HD video increase on local market

• Cost reduction optimization

• Elimination of single-vendor lock-in

Certified by IP Label : agent at Orange focus on last mile

Akamai

+27%

Akamai + L3 + Cotendo

20 Minutes : regional focus

1 CDN + 2 hosting facilities 3 CDN + 2 Hosting facilities

Case Study: eYeka

Performance improvements certified by Website Pulse

Audience X 6 in 1 week.

So, what have we learned today?

• Single-platform strategies are dangerous

• Effective multi-cloud strategies can be hugely beneficial for reaching a global audience

• Applying real-time telemetry to routing decisions unlocks the enormous benefits of hybrid cloud or multi-cloud strategies

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What We Want

To make the web fasterfor every user on the

planet.

Disaster Recovery: Ensure 100% availability of your

private clouds and increase performance

Community MeasurementsHow to collect a billion measurements a day

1. Publish content and applications on 200+ public and private clouds

Public IaaS & PaaSPlatforms

Virtualized Datacenters

Global & RegionalDelivery Networks

2. Deploy javascript tag on 250+ community-member websites

3. Collect end-user telemetry from 34k networks across 230+ countries

4. Use the data to tell stories…

• How reliable is a single Cloud-CDN-Data Center platform?

• Why deploy across multiple cloud-CDN-Data Center regions?

• What combination of providers will deliver the best performance?

6

7

Certified by Mercury : Performance X 6

1 CDN2 CDN

1 CDN2 CDN

Case Study: Accor

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