Mon Am Session1 Updated
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Transcript of Mon Am Session1 Updated
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Communication enabler: Communication enabler: Creating dialogue with Creating dialogue with technologytechnology
The value of talking to your customers + Product Development
Industry examples
What could go wrong….
© Dillon Lee – Temasek Polytechnic 2009
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How do you solicit REAL How do you solicit REAL feedback?feedback?
© Dillon Lee – Temasek Polytechnic 2009
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Source : pleaseenjoy.com© Dillon Lee – Temasek Polytechnic 2009
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Conversations are becoming increasing distributed…
© Dillon Lee – Temasek Polytechnic 2009
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>75,000 employees globally2nd largest computer –sales globally as a brandDiversified (PC, laptop, servers, software, switches)
© Dillon Lee – Temasek Polytechnic 2009
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© Dillon Lee – Temasek Polytechnic 2009
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“Interacting directly with customers, through blogs and other online venues, can have two payoffs for a company. One, it is a market research tool; you can tap into your customers and find out what their concerns and objectives are. Two, you can profile your company as one that is working with customers, not just one that is only trying to influence their purchasing decisions."
Prof Christopher Van den Bulte, Wharton
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Dell’s CEO: Michael Dell
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Vida Killian, Manager IDEASTORM
EmployeeSTORM© Dillon Lee – Temasek Polytechnic 2009
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Ideastorm: Intro
© Dillon Lee – Temasek Polytechnic 2009
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http://www.ideastorm.com/
http://studiodell.com/
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www.facebook.com/dellsocialmedia
Social Media Guide for Small Businesses
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Dell Swarm
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Image/Video/Audio Sharing
Social Networking
Publishing
Microblogs
Collaborative Tools
© Dillon Lee – Temasek Polytechnic 2009
http://blogs.starbucks.com
http://mystarbucksidea.force.com/
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Publishing
Collaborative Tools
© Dillon Lee – Temasek Polytechnic 2009
http://blogs.starbucks.com
http://mystarbucksidea.force.com/
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>388,000 employees globallyMost profitable IT company globallySells hardware & software
© Dillon Lee – Temasek Polytechnic 2009
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Key findings Employees use the internal social network to get to know
colleagues better on a personal level and to check out new people.
Employees use Beehive to connect with people they don't know. On Facebook, people connect with "friends" they already know or may have met.
Employees use the internal social network to find out about
career opportunities. Employees use the network to get other people interested in
their ideas and projects.
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What about the company? Employees who are more actively engaged care more about
the company More willing to contribute to the company More willing to meet new people & expand their network Easier for employees to access expertise
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Things do not always go right…
April 2009
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“The videos were wrong. You were right to tell us so, and we’re sorry.”
-Katie Malone, Dir of CommunicationsLangham Palace, HK
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© Dillon Lee – Temasek Polytechnic 2009
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© Dillon Lee – Temasek Polytechnic 2009
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CheapAwfulAverageBadBlandCrapDisgustingFlavorless
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Group Activity…Group Activity…Choose an area from the following:
Bedroom
Living room
Kitchen
Bathroom
Garage
Your group is a new company that is lookingto sell & market your space.
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Group Activity….Group Activity….
ParametersGroup size 4 paxMay use any marketing medium/mediaReasonable & realistic budget => Maximise
budget $Primary objective is to create
awareness of offering & company. Secondary objective is to sell, sell, sell!
© Dillon Lee – Temasek Polytechnic 2009