Mobile Search Moments Study : Creating moments-that-matter research-studies
Moments that Matter
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MOMENTS THAT MATTER
description
Google presents at CES 2015
Transcript of Moments that Matter
42%use mobile specifically
to do research for
business purchases
Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014
Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014
Contacted the
retailer/manufacturer
25%
Compared
features
42%
Read
product info
43%
Compared
prices
48%