Nicki Minaj - Moment 4 Life

ft. Drake

Shriya Chandarana 4052

Age the targeted age range for this video is generated around the ages of 13-24. Initially, the

storyline behind the video is a fairytale coming to life which would usually be associated

with children of a young age. The motivational message throughout the music however

reassures the target audience is teenagers. Usually at this age range the young adults

have dreams that they wish to peruse in reality. The lyrics ‘Don’t worry about me and

who I fire, I get what I desire, it’s my empire’ can be related to by teenagers who dream

to get what they desire, whether that be to have their dream job, to have power or to

make money.

This is a statistic

I have gained

from YouTube

concerning the

age range of

viewers for this

particular music

video.

Target Audience

Gender The gender this video is aimed at females due to the fairytale scene emphasis.

Usually at a young age, the stereo typical female dresses up as a fairy or

princess who wishes to live in a castle waiting for her prince charming to

sweep her off her feet. This video appears to be a modern, less soppy version

of your typical Cinderella story. The typical characters and props are still

included; a fairy godmother, a princess, a prince charming and a glass slipper

as seen in Cinderella. This creates comfort for the audiences as they can relate

to something they know of from their childhood.

This is a statistic I have gained from YouTube concerning the

most popular gender of a viewer for this particular music video.

Interest The interest of the viewers is

gathered through the attitude

of both the lyrics and body

language of the characters.

The lyrics demonstrate the

aim to conquer and achieve

an ambition. This is shown

through the lyrics ‘I will

retire with the crown, yes’.

This will be at the interest of

a fraction of motivated 13-24

year olds. This will make the

audience feel powerful and

confident.

The body language through

sections of the video is

aggressive and forceful. This

appeals to people as it builds

the temp of the song and

makes them also feel

motivated.

Fans of the artists who

created the music will also

be interest in the video.

Location The strongest locations of viewers for this video is USA, Canada,

Australia and UK. I gained this static from YouTube however, other

websites may vary in results.

YouTube statics

I believe the most popular locations according to YouTube statics are English speaking

countries. This is firstly due to the musicians being English speakers and the music being in

English. The genre of this song is Hip Hop which is also popular in the countries above.

Ethnicity This music video is does not appear to have a specific ethnicity it is most

targeted towards. This is as the countries that it is most listened to are

highly multi cultural. For example, If the genre was bhangra, we could

conclude the viewers ethnicity was most likely to be Asian, specifically

from around South Asia.

Mise –en -scene & Actors Lighting This videos lighting is artificial

however, in the majority of

scenes it appears to be late

evening therefore the scenes

under a natural evening candle

light. This will make the

audience feel the mood is

romantic and calm. This changes

the way they felt from the start

of the video

Colours Royal colours have been used for the costumes,

props and most of the video. This demonstrates

class and riches. The viewer will finds this

relevant to the scenario of Cinderella going from

rages to riches. This symbolises interest for the

viewer as the visual elements excite them.

Props The glass slipper prop is a referral to

Cinderella. It represents magic and

connotes a fairytale. This symbolises

the familiar beginning of a fairytale

for the audience making them feel

comfortable.

The clock is a useful prop as it directly related back to the story of Cinderella. Cinderella is transformed

back to herself at midnight. The brown antique clock shows the time is 11:38pm. This means she has to

race against time to fulfil the dream . The prop excites the viewer as they hope she makes it in time. This

gets them involved. Towards the end of the video another clock appears with 11:59pm on it. This

represents the end of the night. Fire works are also shown and the princess and prince kiss at this

moment. This shows success of the dream being fulfilled. This gives the viewer a sense of happiness and

relief of the fairytale being as it was shown in the original Cinderella story. The means peace and a calm

feeling for the viewer.

Costume During the video there is a fairy god mother, a prince and a princess. The princess

changes her costume 3 times. The first costume is a blue evening gown which demonstrates a modern version of

the original Cinderella dress which was also blue however it was puffy. This princess in the music video also

has a glass slipper as seen in the original Cinderella story. She later changes into a green, crystallised body suit.

This demonstrates a modern twist to the story and attracts people to watch it as its not a imitate recreation of

the original even. Her hair colour changes to pink which shows confidence and power. The viewer icons this and

feels they wish to be in a position where they are also able to wear such a rick, embroidered outfit with

confidence Finally, the costume is a white wedding dress which represents the success of her dream and it being

put to life. This makes to viewer relieved and happy that finally the dream has come true this motivates people

to dream big and not let their present or past stop them or discourage them as at first Cinderella was a poor,

unloved child who lived with her wicked step mother and two sisters.

The prince remains in the colour black which people associate as smart. This first has a

black shirt and suit on which people would associate with evening wear. Later on he

changes to a black suit, white shirt and bow tie. This represents a new beginning for the

viewers.

The fairy god mother

traditionally is

wearing a puffy

pink dress with

wings and holds a

wand . This

symbolises assistance

to the characters

dreams coming true

to the viewer. This

also makes the

audience feel relief

and their inner child.

Body Language

The body language through sections of the video is aggressive and forceful.

This will interest people who may not physically be fighters however,

mentally fight to achieve their dreams/ fairytale ending. This symbolises

aggression and force for the viewer.

Location The location is inside the building shown on

the left. We are shown rooms and halls it

contains. The contributes to the viewers view

of a fairytale happy ending as the expect

spectacular due to the fact it’s a fairytale and a

positional dream coming true. The location

successfully does this. This makes the viewer

feel comfort and excitement.

Camera language Close up shot

Two Shot

A close up shot is used to show

the facial expression of the

character. This means the audience

can understand how the person is

feeling. This draws the audience

to a certain area of the face and

features eg; eyes and lips. The eyes

demonstrate struggle and anger.

For the viewer Although this is

not the characters aim, this shot

demonstrates how a close up can

create denotation to the

persecution viewers.

A two shot is used to show two

people in one frame. The space

between both people usually

explains their relationship. In

this image both characters

relationship seem serious through

the women's face and cheeky

through the mans face. This

allows the audience to make their

mind up about the relationship

both characters share.

Long shot

A long shot is used so the

viewer is able to see the

environment. It is also used

so the whole character is on

show and this allows the

body language to be

interpreted by viewers. I

this shot the women has

her fists clenched

representing angry and

strength. The set is rich and

the passage is wide which

makes the viewer feel space

and freedom.

Low angle shot High angle shot

A low angle shot is used during

the video whilst the princess is

looking at the prince. This can

also intimidate the audience

and cause suspense. This is

frequently used with building

shots. This means the audience

feel venerable.

A high angle shot is used to

make someone look venerable.

This usually makes the audience

feel bigger as they are viewing

something from above which

makes it seem smaller. In this

case it is the princess and the

others below with her. In this

shot it makes the prince look

powerful and have more

spectrum.

Camera Movement

A movement shot is used for this scene. We are firstly shown the front of the character

walking through the door then the back of the character from behind from the same

position she was at the front. This is used to show the same movement but from various

angles of the characters. This gives the audience more focus on the character. The audience

are more likely to feel more part of the view and action happening. This makes them feel

more involved.

A pan is used here. This is as firstly we view

the bottom of the character. The camera then

raises revealing more of the character. This

feature means the audience get to see more of

what is initially shown. This causes a fuller

image and a clearer message of what is

happening. The audience feel more involved

and excited as they are viewing bit by bit of

the main character, this makes you wonder

why he is standing where he is and what he is

planning to do. This is exciting.

The pace of editing The pace of the editing during this video

varies. At some points it is faster than others. Some shots are slowly

paced in order for the viewer to inhale more information through

visuals. On the other hand some scenes where paced faster in which

viewers have less time to absorb what is happening. Most of the

lyrics relate to the current scene showed whilst they are being

presented. There are many cuts and fades which speed the video up.

The fade outs that are occasionally used demonstrate time passing

and the characters moving from their previous shot to a new area.

The End…