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Mom Central Consulting Capabilities
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Transcript of Mom Central Consulting Capabilities
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Ignite Mom Influencers Capabilities Highlights
www.MomCentralConsulting.com
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• Specialize in Marketing to Moms
• CEO Stacy DeBroff is nationally recognized parenting expert and author. In 2009 Nielsen recognized Stacy within the “Mom Power Pack” of “Momfluentials”
• Help companies develop meaningful conversations, connections, and communities with Moms
• Reach Moms and engage them in powerful word-of-mouth Programs: Mom Ambassador, viral marketing across SM platforms, geo-targeted events
• Moms take action and recommend your brand, fueling brand awareness, engagement, product trial,
and sales
• Work with over 200 national brands
• Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands
• Offices in US and Canada
Mom Central Consulting
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Why Mom Word-of-Mouth Programs work
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Beverages
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Food
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Consumer Packaged Goods
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Technology, Financial Services, Consumer Appliances
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Toys and kids entertainment
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How Word-of-Mouth differs from AdvertisingAdvertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say.
Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers.
Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
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MCC Mom Ambassador Case Study: Feld Entertainment
Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program
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Case Study: Feld Entertainment• Engage passionate influencers as Ambassadors
• Geo-targeted events
• Ongoing online efforts
• Strong and sustained retail lift
• Year-long, multi-tiered social media “Feld Family Activators” (FFAs) Program for Ringling Bros. and Barnum & Bailey and Disney on Ice
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Find and Ignite Enthusiasts: 750 Mom Ambassadors across 20 markets.
Change Perception of Events: 40 city live Mom Influencer national events.
Negate Detractors: Online positive sentiment for Ringling Bros. increased from 8% to 63%.
Achieve Drive to Retail: • Mom coupon code on ticketmaster tracks significant ticket sales.
• 70% of ticket sales have been first time Disney On Ice/Ringling Bros. customers – not cannibalizing existing customer base.
SOI in Action: Year-Long Campaign
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MOM CENTRAL CONSULTING
77 Chapel StreetNewton, MA 02458
www.MomCentralConsulting.com617- 244-3002