OPERA ON THE MALLHD

Broadcasts of

Opening Night

Increased Civic

Footprint

Attracting New

Audiences

EXPERIENCE IN SAN FRANCISCO INDICATE

BENEFITS OF FREE BROADCASTS

From 2007-2011, added 48,542 new households of potential buyers

More than 4,000 of these new patrons purchased $1.4 million in tickets through

onsite and follow-up offers

Opera Philadelphia plan seeks to add 5000 new households a year to fuel new patron

ticket sales

Data provided by San Francisco Opera

RANDOM ACTS OF CULTURE

80 Random Acts in 2

Years

14 Million Views

RANDOM ACTS OF CULTURE

12.7 million views in 227 countries

9 million views in USA

Economic Impact in

Philadelphia:

Spurred $500,000 in Donations