Molabtvx

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Hybrid Cloud Broadcast Demo by Molabtvx HD-MDN

Transcript of Molabtvx

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OperatorsDevice CEBroadcastersAdvertisers

Within the broadcasting & telecommunication sector includes:

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The Broadcaster Problem

●Digital Content & Devices are growing out of control●Consumers want TV to interconnect between devices●TV Subscriptions migrating to Online media●Audience data and analytic

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Today's Telco ChallengeThe challenge is optimizing multi-screen TV video delivery to expected performance levels for users on the operator's networks

The Issues1.Existing Internet Services does not deliver broadcast quality HDTV2. Existing Transport Protocols are not designed for Video 3. Today's Over The Top Video Services have severe limitations4. Delays are caused by high latency, buffering,, and packet loss

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Yet, as their brand is paramount to them-they resist selling a third party's branded coverage

Operators provides network users to access the global market of digital content

Broadcasters can expand their digital assets onto apps on mobile, TV, STB, & PS3

Utilizing Molabtvx's commercially proven scalable technology, Operators and Broadcasters can deliver content any device, any where, anytime

Most operators don't want to build their own network

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PAN-ASIA HD-MDNGlobal Media Interoperability Grid

MALAYSIA Integrated JUN2011

PLANS IN PROGRESS

AUG2011

2012

PAN-ASIA Media Grid initiativeA major new aimed at harmonizing the broadcast and

broadband delivery of entertainment to the end consumer through connected TVs, mobile and STB

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Simplified TV SolutionService : End to End• Increased interconnections between Pay TV Services, users, & devices• Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content• Package uncompressed or encoded content into CloudwiredTV transport packets• Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user• Secure broadcasts with authentication and content encryption

IP-based multi-media transport platform

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Content Provider:Broadcaster Fee

Content Provider License

Core Viewer Subscription

TVCloud VOD & Storage

Business ModelsPO: Platform Operator (IaaS)CV: Core Viewer (PaaS)CP: Content Provider (SaaS)TVCloud Vod&Storage

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Hybrid Cloud Broadcast InfrastructureMedia Grid Interorability -

PAN-ASIA (Power All Network) Deployed JUN2011Live TV Streaming 24/7 real-time streaming over IPTVCloud VOD & StorageMulti-Screen Device StreamingMolabtvx D3- PortalCustom Media PlayersAdvance Encoding

Dynamic Adaptive Encoding'On the Fly' URL Encode Push

HD-Quality up to 720PPryracy Encrypt* WIP-InStream Ad Live

Products&Services

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Guaranteed Delivery

There are several mechanisms to provide guaranteed high quality service to the customer base.

First, since the popular content will most likely be cached in Media Grid Engines located within the last mile, the content has fewer router hops to travel, so fewer places in which congestion may occur.

Secondly, we expect the last mile providers will be motivated to upgrade their infrastructure (or are already upgrading their infrastructure) in order to realize the incremental revenue described here.

Third, there is real incentive to prioritize these high-priority bits that will generate incremental revenue over those that are sold today as part of a best-effort Internet Service. We expect queue prioritization and similar solutions will be employed in hardware to maximize the likelihood of realizing the incremental revenue.

Finally, there are mechanisms within the Media Grid Engines to strategically time the injection of traffic such that it misses the encountered congestion along the path.

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CASE STUDY Telekom Malaysia TM

The operator is broadcasting in both DVB and NTSC delivering TV and Radio content, using a Hybrid Cloud Broadcast TVPush VOD Serviceswireless CATV transmission system with 100,000 subscribers using set-top boxes.

Content: Telco-Entertainent• OVer 250+ Licensed Network Broadcast Feeds & Content Available• Diversify entertainment channels portfolio• Live & On Demand content, exclusive to Hybrid Pay TV• Broad range of language content offering• Give new and existing customers new reasons to join, watch, & interact with HyppTV-Telekom Malaysia

Service : End to End• Increased interconnections between Pay TV Services, users, & devices• Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content• Package uncompressed or encoded content into CloudwiredTV transport packets• Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user• Secure broadcasts with authentication and content encryption

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The plan, over the short term, is to eventually bring down the cost of Internet protocol (IP) transit by buying international bandwidth in bulk. In the longer term, the goal is to be partners of submarine cable (one which is laid beneath the sea) networks that reach US and European shores.

IP transit cost makes up about 10%-40% of total Internet cost for a player. This is what players pay to buy capacity on submarine cables to enable customers to access sites, the bulk of which are located in the United States and Europe as well in India or Australia.

IP transit is in demand, given the rising demand for broadband services. For a small player, it can be a challenge to buy capacity at a cost that allows it to make a profit.

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Special Sauce

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Customer Acquisition

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PartnersACEVISION ASIA

Acevision would partner with startup transcoding company, Molabtvx HD-MDN, leveraging IP based technologies to deliver advance services quickly and cost-effectively.

The joint initiatvies would deploy a rights management engine to control access to content ased on a variety of business rules, including device attributes, content format, geo location, and subscriber tier of service

The deployment demonstrates the ability of a hybrid cloud broadcasat infrasturucture and the power of a broadcasting encoding software to delivery pay tv services on a vast scale with enterprise grade reliability

Molabtvx content is encoding in MPEG-4, which uses only half of the bandwidth of traditional MPEG3 encoding and allows the service provider to offer high impact HD Services

The solution offers advance video management capabilities together with efficent video distribution through a hybrid cloud content delivery network deployed by the service provider, offering content security and QOS found today on Tv set top boxes to a broader range of devices.

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Competion

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Team

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Current Status

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Fiancial Projection

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Funding Needs

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Exit stragte

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MOLABTVX-MDN