GAME FREAK inc.

Company Report

Mohammed Joy

Product

Develop video games primarily for Nintendo

CEO Satoshi Tajiricreated Pokemon

Pokemon brand

Finances

● Earned $50.13 billion in revenue

● Earned $1.5 billion in 2013

● Sold 13.29 million units sold in 2013, giving

Nintendo peak stock boost

History

● Video game magazine in 1980’s

● Tajiri published first game in 1989

● Began working for Nintendo

● Pitched “Capsule Monsters” in 1990

● First Pokemon games were a six year project

● Release in Feb 27, 1996- overnight success

What’s Hot?

Secret Sauce

Adaptability while maintaining brand.

Story Time

Competition- 2nd place (260m)

● Any Nintendo handheld game developer

● Mario is the best-selling video game franchise (497m)

● Grand Theft Auto (185m), The Sims (175m), Need for Speed (150m)

Buy or Sell?!...

Hold .-.● In the midst of a big release

● Few weeks off

● Wait for a better time to buy