Moët & Chandon Social Media Analysis Q4 2015
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Moët & Chandon on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Moët & Chandon Twitter
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Transcript of Moët & Chandon Social Media Analysis Q4 2015
Moët & Chandon
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Moët & Chandon Twitter
Moët & Chandon: Social Media Report
This report looks at how
Moët & Chandonperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Moët & Chandon USAFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
137,826 3,871 2.89% United States
Moët & Chandon USA
Engagement Score
575
Total Posts
86
Total Likes
38,294
Total Comments
771
Total Shares
5,150
BRAND POSTS
Brand Overview
132K
133K
134K
135K
136K
137K
138K
139K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
137,826
New Fans
3,871
Engagement
0
250
500
750
1,000
1,250
Moët & Chandon USA had an average engagement score of 575 and a highest of 954.
Community Analysis
Moët & Chandon USA fans are largely from United States followed by Mexico.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K
United States
Mexico
Brazil
Italy
France
Spain
United Kingdom
Argentina
Germany
Georgia
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
MoetMoment 28
OPENTHENOW 14
Comment 12
Times Square 12
New York City 10
5%
95%
Brand Participation Brand Non Participation
85%
1%14%
Posititve Negative Neutral
Brand Posts - Engagement
Moët & Chandon USA responded to 4 conversations generated
by the 86 Posts they published.
Moët & Chandon USA receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
02-DEC-15, WED 2:00PM
Who do you want to be with when the ball
drops & the confetti falls? Share their
photo and tell us w ..
30-DEC-15, WED 1:00PM
It's a rosé kind of day. #MoetMoment
#OPENTHENOW
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
930 1,215 67 184 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
928 1,258 25 201 Positive
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Moët & ChandonTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
47,780 1,186 2.55% United States
Moët & Chandon@MoetUSA
Engagement Score
499
Total Proactive Tweets
106
Retweets Total
4
Replies Total
17
Favorites Total
4,675
Total Mention
1,549
Total Retweets
3,459
Response Rate (%)
1.03%
Average Reply Time (mins)
1839
BRAND TWEETS USER TWEETS
Brand Overview
46K
46K
46K
47K
47K
47K
47K
47K
48K
48K
48K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
47,780
New Followers
1,186
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
674
Engagement
0
250
500
750
1,000
1,250
Moët & Chandon had an average engagement score of 499 and a highest of 1,000.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
106 4
It's a rosé kind of day. #MoetMoment
#OPENTHENOW
https://t.co/nftLqc1Up3
30-Dec-15, Wed 02:02PM
ENGMT. FAV. REPLIES RETWEETS
1,000 1,164 29 520
Top Engaging Tweets
#DidYouKnow?
Don't forget the "T" when you ask for
Moët. #WineWednesday
https://t.co/qMEIm8YQE3
RT if you’re excited for #NYE2016 and
the official #MoetMoment2015
toast happening in
@TimesSquareN..
04-Nov-15, Wed 03:00PM
ENGMT. FAV. REPLIES RETWEETS
1,000 368 32 936
31-Dec-15, Thu 05:16PM
ENGMT. FAV. REPLIES RETWEETS
879 128 4 102
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 100 200 300 400 500 600
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 200 400 600 800 1000 1200 1400
#moetmoment*
#openthenow*
#moetmoment2015*
#nye*
#bgb2015*
#winewednesday*
#didyouknow*
#champagne*
#newyears*
#nye2016*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
moetmoment openthenow moetmoment2015 nye bgb2015
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#moetmoment2015*
#newyears*
#champagne*
#moetmoment*
#winewednesday*
#nye*
#didyouknow*
#openthenow*
#nye2016*
#bgb2015*
Engagement Score
Hashtags - Engagement
Average Response Rate : 1.03%
0
20
40
60
80
100
120
140
160
180
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
16
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
50
100
150
200
250
300
350
400
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
20
40
60
80
100
120
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 3,459
-200
0
200
400
600
800
1,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 1,549
-20
0
20
40
60
80
100
120
140
160
180
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
MarQuis Trill 4,217,892 1
NYSE 1,417,079 4
Jimena Sanchez 1,238,637 1
Dazed 1,009,753 1
Golden Globe Awards 686,522 1
TOP 5 INFLUENCERS
