Module Specification - University of Leicester€¦ · 002 Summative essay 3500 words (Final) 100 0...

Module Specification

No. Assessment Description Weight % Qual Mark Exam Hours Ass't Group Alt Reass't

002 Summative essay 3500 words (Final) 100 0

Period: Semester 1Occurence: ACoordinator: Roger DickinsonMark Scheme: PGT Mark Scheme

Academic Year: 2016/7Module Level: PostgraduateScheme: PGDepartment: Media and CommunicationCredits: 20

Intended Learning OutcomesOn completing this module students will:a) have an appreciation of the topics that are prominent in the fields of media and communication research and the social,political, cultural and economic issues that underpin them.b) be able to identify and distinguish between the theoretical foundations of the differing traditions of media andcommunication research.c) be aware of the contrasts and tensions between different theoretical approaches and have the ability to critically evaluatetheir strengths and weaknesses.

Teaching and Learning MethodsLectures, Seminars, Tutorials, Formative essay of 1500 words

Assessment MethodsSummative essay of 3500 words (100%)

Pre-Requisites

Co-Requisites

Excluded Combinations-

Lectures 10Seminars 10

Practical Classes & WorkshopsTutorials

FieldworkProject Supervision

Guided Independent Study 130Demonstration

Supervised time in studio/workshopWork Based Learning

PlacementYear Abroad

Total Module Hours 150

Student Workload (hours)

MS7002 Mass Communication Theory

Last Published: 19 July 2018



001 One SPSS assignment 20 0002 One Group Assignment Report (Reassessed through assignment)

(Final)55

003 One Individual Reflective Report (Final) 25

Period: Semester 1Occurence: ACoordinator: Anders HansenMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of the course students will assess: the relationship between theory and method in the social sciences. The natureof research and the research process; the strengths and weaknesses of a broad range of approaches and methods foranalyzing media and communication processes; the implications of computers and new media for studying/ analyzingcommunication and social processes; how to identify, access and use information and communication resources in the socialsciences, and how to collect, manage, analyse and interpret social science research data

Teaching and Learning MethodsLectures, Seminars, Blackboard-based computing practicals, project supervision

Assessment MethodsComputing Assignment, Group Assignment Project (or alternative reassessment of Content Analysis Assignment), IndividualReflective Report

Pre-RequisitesNone

Co-RequisitesNone




Fieldwork 0Project Supervision 0






MS7004 Media and Communication Research Methods




001 One 2500 - 3000 word essay (Final) 100

Period: Semester 2Occurence: ACoordinator: Bernhard ForchtnerMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of this module, students will be able to demonstrate• An understanding of theories of cultural and political globalization and the ability to evaluate those theories• A critical understanding of the role different actors play in the global process (for example: nation states as well assupranational entities) and how communication is implicit in this.• An understanding of power-hierarchies entailed in international communications• An ability to explore the relevance of dominant and alternative theories of globalization and international communication in areal-life context.

Teaching and Learning MethodsLectures and seminars

Assessment MethodsEssay

Pre-Requisites

Co-Requisites










MS7006 Global Affairs: Actors, Communication and Culture




001 Summative 3000 word essay (Final) 100

Period: Semester 1Occurence: ACoordinator: Jonathan OngMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module, students should be able: 1) To provide an overview of media and cultural studies research on the fields of advertising, journalism, popular culture, andcreative labour 2) To present the central debates and issues that have shaped the historical development of these fields 3) To underscore the economic, political, cultural, and technological forces that shape the practices of each field in socialcontext

Teaching and Learning MethodsLectures and SeminarsOne Formative Essay

Assessment MethodsOne Summative Essay (3000 words)

Pre-Requisites

Co-Requisites










MS7009 Contemporary Issues in Media and Cultural Studies




001 Seminar Participation 10002 Critical Responses 10003 Re-written Critical Responses 20004 1000 word Analysis of a film theory (Final) 20005 1000 word Analysis of a scene (Final) 20006 1000 word Analysis of an aspect of film history or industry (Final) 20

Period: Semester 2Occurence: ACoordinator: Anna ClaydonMark Scheme: PGT Mark Scheme


Intended Learning OutcomesStudents would, by the end of the module:a) Be able to critically analyse film texts, theories, industry and methods for analysis.b) Demonstrate modalities in film analysis writing styles for different purposes.c) Be equipped with skills for film analysis research design which will contribute to wider programme skills.

Teaching and Learning MethodsLectureSeminar DiscussionOnline Discussion ForumPrivate StudyScreenings

Assessment MethodsSeminar Participation (10%)

Formative (initially) and Summative Critical Response Materials (30%)

Re-written Critical Responses, 1000 words in total (20%)

One portfolio (60%) of 3000 words:1. Analysis of a film theory (20%) - 1000 words2. Analysis of a scene (20%) - 1000 words3. Analysis of an aspect of film history or industry (20%) - 1000 words

Pre-Requisites

Co-Requisites



Practical Classes & Workshops 20Tutorials







MS7010 Film as Mass Communication



MS7010 Film as Mass Communication




001 Dissertation of 10,000 - 12,000 words 100

Period: Semester 2Occurence: A16Coordinator: Tracy SimmonsMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of this module all students should be able to::- Independently and critically delineate and assess a body of theory or research within the field of media and communication- Formulate relevant research questions and/or delineate a relevant area of debate and research for critical examination.- Apply key theoretical approaches and methods to the critical analysis of media and communication processes and issues.- Structure and articulate their investigation into a coherent argument.

Teaching and Learning MethodsThe dissertation involves guided independent study. All students are allocated a supervisor. Guidance is by face-to-facemeetings and email. Resources to assist students with dissertation planning, research ethics and writing are provided viaBlackboard

Assessment MethodsA dissertation of 10,000 - 12,000 words

Pre-Requisites

Co-Requisites



Practical Classes & Workshops 0Tutorials 0


Guided Independent Study 0Demonstration 0

Supervised time in studio/workshop 0Work Based Learning 0

Placement 0Year Abroad 0



MS7012 Dissertation




001 One 3000 word essay (Final) 100

Period: Semester 2Occurence: ACoordinator: Ranjana DasMark Scheme: PGT Mark Scheme


Intended Learning OutcomesIntended Learning OutcomesKnowledge and understanding - on successful completion of this module students will be expected to be able to demonstrate:1. Knowledge and understanding of a range of theoretical approaches to the study of media audiences;2. Knowledge and understanding of empirical research with the audiences of different media and an understanding of themethods using which audiences have been studied;3. An understanding of unanswered questions and challenges important for the future agenda of audience research.4. An understanding of the social/audience/research implications of new media and communication technologies Transferable skills - on successful completion of the module the students will be able to:1. Design their own research questions in relation to audience research, using relevant methodological techniques andtheoretical insights.2. Critically utilise primary and secondary sources for their research.

Teaching and Learning MethodsHour long Lectures, weeklyHour long Seminars, fortnightly

Assessment MethodsEssay 3000 words

Pre-Requisites

Co-Requisites




Fieldwork 0Project Supervision






MS7013 Approaches to Media Audiences




001 Discussion Board Activities 10002 One 2000 word research design and critique (Final) 50003 One 1500 word annotated bibliography (Final) 40

Period: Semester 2Occurence: ACoordinator:Mark Scheme: PGT Mark Scheme


Intended Learning OutcomesThe module is designed to prepare students for dissertation and to connect backwards to MS7004 (semester one ResearchMethods and Management module) and to develop specific further applied skills. This new module will also embed researchethics as a regular and automatic activity, providing futher embedded research ethic training on the route to final dissertationstudy. As such, the content of the module is based on application of theory and methods and students will be prepared fordissertation study with a focus on the development of their own research project design.

Students would, by the end of the module: 1.Be able to formulate research questions, conceptualise research problems and evaluate research design, enabling them todesign and analyse the strengths and weaknesses of a research project design.2.Be able to select, access resources and assess the qualities of literature upon a specific methodology.3.Know how to administer and analyse and apply a range of methods4. Be able to critically examine the contribution of a range of approaches to methods to their own research project(dissertation) including ethical considerations.

Teaching and Learning MethodsLectures, seminars will be utilised for face to face contact. Students' learning will be also be guided by engaging with weeklyonline (Blackboard) discussion exercises learning will be maintained outside of class. This also provides a formative space inwhich students can try out ideas. Lecturers will read and respond to ideas and draw out aspects which will then projectforward into the seminars ensuring that all components of the module are connected facilitating a depth of engagment.Seminars will include group work, pair work and close work with methodology theory and practice.

Futher to this, students reading will be guided and extra online or email communications used for further support to studentteaching and learning. Students will have access to tutorials during standard office hours. If multiple parallel seminars areheld, consistency of content will be assured by the Module Leader.

Assessment MethodsThree types of assessment: weekly online participation in activities directly connected to in-class activities and researchdesign critique (10%); this will produce a bridge between formative activity and summative assessment. In addition, one 2000word research design and critique (50%) and annotated bibliography (40%) will be used to ensure links are made goingforward to coming dissertation study.

Pre-Requisites

Co-Requisites









MS7015 Research Design and Research Practice




MS7015 Research Design and Research Practice




001 Portfolio (Final) 50003 Dissertation Proposal of 1500-2000 words (Final) 50

Period: Semester 2Occurence: ACoordinator: Jessica BainMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThis module aims to develop students’ research design and communication skills in advance of them undertaking theirdissertations.Students successfully completing this module will have:- Developed skills in formulating appropriate research questions, linking these to project methodology and design- Demonstrated an ability to effectively search for literature and relevant research information both via traditional library searchmethods, and through online research.- Demonstrated a critical understanding of the online research environment, and be able to determine the authority andreliability of information located online- Demonstrated the ability to effectively communicate research results through written presentation- Put into practice the research design skills learnt through the course in a formal research proposal

Teaching and Learning MethodsLectures

Assessment MethodsPortfolio (including a web research report of 1000 words, a developing keywords assignment, and research 'results' writingexercise of 800-1000 words);Dissertation Research Proposal Dissertation proposal of between 1500-2000 words (to be submitted as a formativeassessment at beginning of module, and finally as a revised summative assessment at end of module)

Pre-Requisites

Co-Requisites


Lectures 10Seminars








MS7024 Research Design and Communication




001 One 2000-2500 word essay (Final) 100

Period: Semester 2Occurence: ACoordinator: Jingrong TongMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of this module all students should have an understanding of:- technological factors which are intrinsic to contemporary cultural processes.- the role of the Internet in the changing communications environment.- technological patterns shaping state and market power in the global system.- key technological dimensions of globalization including in relation to production and consumption.

Teaching and Learning MethodsThe course is taught on a multi-media basis drawing on academic literature, documentary and entertainment film and othermedia, including Internet, sources. The pattern of teaching will vary each week with tutor and students taking the lead inpresenting material. It is essential for all students to prepare in advance for the seminars by reading relevant material andthinking through issues and points to raise in group discussion.

Assessment MethodsStudents complete one 2,500-3,000 word essay for this module.

Pre-Requisites

Co-Requisites










MS7028 Technology, Culture and Power: Global Perspectives





Period: Semester 2Occurence: ACoordinator: Peter LuntMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of this module students should be able to know appropriate detail of the historical development and definingcharacteristics of consumer culture; to apply historical and theoretical models of analysis to the study of consumers,consumption and consumer culture; to understand and critically assess consumption’s role in organising the symbolicenvironment, shaping social relations and the production of identities; demonstrate through appropriate assessmentmechanisms an appropriate level of knowledge of the key debates and issues pertaining to the critical study of consumerculture.

Teaching and Learning MethodsLectures, SeminarsIndependent Study


Pre-Requisites

Co-Requisites










MS7030 Critical Approaches to Consumer Culture





Period: Semester 2Occurence: ACoordinator: Vincent CampbellMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completion of this module, demonstrated through assessed work, students will have developed:• A knowledge of the actors, institutions and key issues in communication of politics and how they pertain to the internationalcontext• The ability to critically evaluate this information, formulate their views and present information in a concise and clear manner.



Pre-Requisites

Co-Requisites


LecturesSeminars 10








MS7034 International Political Communication




001 Electronic Portfolio of 2500-3000 words 100

Period: Semester 2Occurence: ACoordinator: Kostas SaltzisMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of this module, students should be able to:

- Critically discuss the various transformations in the profession of journalism in the digital age, including the rise of onlinenews, media convergence, new business models in the news industry, news blogs & citizen journalism, multimedia newsproduction & multiskilling.- Evaluate and assess the impact of these changes on the role of journalism in society.- Articulate in writing key research approaches to digital journalism.- Retrieve and analyse research on digital journalism and digital news.- Demonstrate a critical awareness of the issues involved in the study of new media and journalism.- Locate and use appropriate library and internet/online resources.- Present analysis clearly and effectively.

Teaching and Learning MethodsLectures, seminars and guided independent study

Assessment Methods

Pre-Requisites

Co-Requisites

Excluded Combinations









MS7036 Digital Journalism




001 Research Project Proposal (Final) 50002 Multiple Choice Quiz 50 1

Period: Semester 2Occurence: ACoordinator: Ranjana DasMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn succesful competion of this module students will be expected to be able to:1. Demonstrate a critical awarenss of a range of research methods tailored to study the internet and new media;2. Demonstrate a critical comprehension of the stages involved in designing and conducting research projects using thesemethods;3. Demonstrate critical comprehension of key areas of empirical research with new media; 4. Reflect critically on the ethical implications of this type of research.

Transferable skills - on succesful completion of the module the students will be able to:

1. Design their own research questions and conduct their own research projects in relation to the internet and new media,using relevant methodological techniques and theoretical insights. 2. Critically utilise primary and secondary sources for their research. 3. Improve their oral and written communication4. Improve team working capabilities (through the group research project).

Teaching and Learning MethodsLectures, Seminars, Group project supervision

Assessment Methods1. Essay (2000-3000 words) counts for 70% of final module grade2. Group Presentation counts for 20% of final module grade3. Blog Assignments counts for 10% of final module grade

Pre-Requisites

Co-Requisites










MS7042 Research Methods for the Online world




001 Essay (Final) 100

Period: Semester 2Occurence: ACoordinator: Jonathan OngMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module students should be able: - to demonstrate an understanding of the key theories and concepts in the study of digital media;- to evaluate the consequences of new communication technologies in the context of everyday life; - to critically assess recent empirical research on the social consequences of new communication technologies;- to analyse the relationship between digital media developments and their consumption.

Teaching and Learning Methods5 x 2 hour lectures involving creative ways to engage with students using audio-visual media and interactive digital platformsthat are also integral to classroom discussions (eg. Blackboard, Twitter, Instagram).Students will be expected to be prepared to critically discuss and evaluate assigned readings as well as online media. Themodule will also use Blackboard to disseminate teaching materials with students encouraged to use the dicussion board tofurther their understanding of key concepts and empirical case studies. Students will also have exercises on Instagram.

Assessment MethodsOne assessed essay of 3000 words.

Pre-Requisites

Co-Requisites


Lectures 10Seminars








MS7043 Digital Media in Everyday Life




001 1000 word analysis of a music theory (Final) 30002 1000 word analysis of song lyrics (Final) 30003 1000 word analysis of a piece of music (Final) 30004 Weekly discussion board participation 10

Period: Semester 2Occurence: ACoordinator: Anna ClaydonMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAs a result of this module, students will develop and be able to demonstrate the ability to:a) present a critical analysis of key theories of music as communication;b) conduct technical analyses of music and lyrics; c) critically engage with discursive methods of media analysis.

Teaching and Learning MethodsClasses will combine different teaching methods such as directed listening, lectures, group work, seminar discussions andshort screenings. Learning will be achieved through group work, listening, reading, writing regularly and contributing to theWeekly Discussion Board topic.

Each lecture shall focus on a different concept (e.g. 'Music and the Mind' will enable an examination of psychoanalytical andcognitive approaches to music as communications; 'Lyrics as Discourse' will examine linguistic approaches.

Assessment MethodsThe three 1000 word assignments (worth 30% each) will be submitted as an electronic portfolio after the module hasconcluded and the weekly discussion board participation (10%) will be assessed in terms of evidence of participation andengagement (a student who participates and engages in 3 Blackboard discussions will get 60% for this component, forexample).

Pre-RequisitesNone

Co-RequisitesNone










MS7046 Musical Communication




001 A 3000 word (+/-10%) Critical Analysis of an advertising campaign 100

Period: Semester 1Occurence: ACoordinator: Giovanna PuppinMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completion of the module, successful students should demonstrate: 1. an ability to assess the key theories relevant to advertising's role as a complex and crucial cultural phenomenon;2. knowledge and ability to critically assess the main issues surrounding advertising in contemporary societies;3. methodological skills (deriving from social semiotics and multimodal analysis) applied in the critical analysis of concreteexamples of advertising texts and campaigns;4. an ability to contribute in an informed way to existing public and academic debates about advertising in a globalperspective;5. ability to carry out high-quality research on a variety of advertising-related topics, that meets academic standards.

Teaching and Learning MethodsLectures (more academic and theory-oriented), seminars (with group activities and discussions), learning blog on Blackboard(used for away activities and formative assessments), analysis of case studies; reading and studying of relevant books andacademic articles.

Assessment MethodsA 3000-word (+/- 10%) critical analysis of an advertising campaign (100%).

Pre-Requisites

Co-Requisites










MS7047 Introduction to Advertising and Media





Period: Semester 2Occurence: ACoordinator: Jingrong TongMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThis module will introduce students to the key theoretical issues and debates surrounding Chinese media (especially from thepolitical-economy perspective and taking a comparative approach). By the end of this module, students should be able to 1)outline the changing media landscape in China in the post-reform and new media era; 2) apply theories to critically analysethe role of contextual factors (especially the State, the market, and journalism culture) in shaping China's media system andjournalism; 3) identify and critically discuss the implications of new media technologies for Chinese mainstream news mediaand society; and 4) identify and evaluate the key debates surrounding the influences of global capitalism and nationalregulation on Chinese media.


Assessment MethodsStudents complete one 2,500-3,000 word essay for this module.

Pre-RequisitesNone

Co-RequisitesNone










MS7052 Chinese Media in a Global Context





Period: Semester 2Occurence: ACoordinator: Tracy SimmonsMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completion of this module will be aware of the key theortical debates concerning the globalization of sexuality, in terms ofLGBTQ activism and NGOs at the national, transnational level, flow of information and representation of non-heterosexualsacross the globe, and will be able to apply this in order to analyse critically the contribution that western and non-westernresearch is making to the academic study of sexuality.

Teaching and Learning Methods5 lectures5 Seminars

Assessment MethodsOne 2,500-3000-word essay

Pre-RequisitesNone

Co-RequisitesNone










MS7056 Globalization of Sexuality: Culture and Media




001 Essay 4000 words (Final) 100

Period: Semester 1Occurence: ACoordinator: Panayiota TsatsouMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module students should be able to:1) demonstrate a comprehension of the key sociological theories of new media2) engage critically with key theorists and the related debates that surround new media and society 3) Present to a seminargroup a s summary of a key theorists and start a debate on the theorist

Teaching and Learning MethodsLectureSeminarPresentation

Assessment MethodsA 4000 word essay. This is to be supported by a formative essay and essay plan of 2000 words and a formative presentation

Pre-Requisites

Co-Requisites










MS7060 The Sociology of New Media




001 Essay 3000 - 3500 words (Final) 100

Period: Semester 1Occurence: ACoordinator: Athina KaratzogianniMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of this module, typical students should be able to:*Discuss the main theoretical and empirical debates that surround new media. This includes debates about the allegedrevolutionary impact of new media, theories of technology, the politics of new media, regulation of new media and the digitaldivide.*Evaluate and assess different approaches to undestanding the impact(s) of new technology.*Articulate in writing key theoretical constructs and empirical analyses of new media.*Retrieve and analyse theoretical and empirical texts on the new media.*Demonstrate a critical understanding of the issues involved in the study of the new technology.*Locate and use appropriate library and internet/online resources.*Present analysis clearly and effectively.*Present clearly and concisely to a group (formative presentation).*Use social media to collate a group bibliography on a set topic* Make best use of private study.

Teaching and Learning MethodsLectureSeminar DiscussionPresentationPrivate StudyScreeningSocial media co-ordination

Assessment Methods3000 - 3500 word essay. This will be supported by a formative essay and essay plan of 2,000 words and an individualpresentation in seminars.

Pre-Requisites

Co-Requisites





Guided Independent Study 92.5Demonstration



Total Module Hours112.5


MS7061 The Politics of Digital Media




001 Essay (Final) 70002 Critical Reading 30

Period: Semester 1Occurence: ACoordinator: Scott DavidsonMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of the module, students will be able to assess and explain:

The origins, history and definitions of public relations The operation of public relations in culture and society, including an assessment of its wider impact on democracySocial and cultural critique of public relations and public relations practiceThe academic context of public relationsThe application of social and cultural theory in analysing public relations

Teaching and Learning MethodsLectures, discussion seminars and a practice oriented workshop.

Assessment MethodsIndividual essay 3,000 words (70%)Critical reading and evaluation of an academic text 2,000 words (30%)

Pre-Requisites

Co-Requisites










MS7078 Public Relations, Culture and Society




001 Essay 100



Intended Learning OutcomesAt the end of the module, students will have developed and be able to manifest a critical understanding of:

1) The overall structural relationships between public relations and the media, and the more specific relationships betweenpublic relations practitioners and journalists.2) The trends in practice and theoretical frameworks in regard to the involvement of PR practitioners in online communitiesand digital forms of deliberation and civic participation.3) The impact of networked media and convergence cultures on PR's relationships with the producers of media content.4) The civic implications of the recent growth in citizen journalism and social news.

Teaching and Learning MethodsLectures and discussion based seminars

Assessment Methods3000 word essay

Pre-Requisites

Co-Requisites





Guided Independent Study 99.5Demonstration





MS7079 PR, Journalism and Networked Media




001 Essay 3500-4000 words (Final) 80002 Critical reading exercise: 500 words 10003 Attendance and participation in seminar discussion activities 10



Intended Learning OutcomesAt the end of this module students will analyse the relationship between communication and development both in national andglobal contexts and be able to discuss critically several differing theoretical conceptualisations of this relationship and thetheoretical and methodological approaches that have been adopted to studying it. They will have also enhanced their criticalreading and writing skills through the various forms of assessment.

Teaching and Learning MethodsLectures/seminar discussions/online discussion boards

Assessment Methods3500-4000 word essayCritical writing exercise: Students will be required to submit one 500 word piece of critical reflection on a core reading (of theirchoice from any reading across the course). This will be a pass/fail assignment and will be an opportunity for students toreceive feedback/feed-forward prior to the major summative assessmentClass participation – students will be required to attend seminars and participate in the group work activity each week as wellas in-class discussions. Students who attend 80% of class and who contribute to the discussion as outlined above will receivethe 10% credit. Students who complete only part of this, will receive half the allotted % and those who do not participate willnot receive any of the % allocation. Group work activity (ungraded/formative): students will be assigned to a group during the module, and each week, the groupswill be asked to work together on a short discussion-based task for the seminars. These will vary according to the weeklyclass topics. Each week one group will be designated as the ‘respondent’ group – whose task it will be to ask questions ofother groups and to lead the discussion.

Pre-Requisites

Co-Requisites










MS7082 Global Communications and Development




001 Essay 2500-3000 words (Final) 100



Intended Learning OutcomesThis module allows students to analyse and assess the development of global economic processes, including modes ofproduction, markets and consumption, the increasing importance of the 'cultural' as an area of production and consumption.

Teaching and Learning MethodsLectures


Pre-Requisites

Co-Requisites


Lectures 10Seminars



Guided Independent Study102.5Demonstration





MS7083 Theories of Globalization and New Media




001 Group Presentation 15002 Journal 40003 Essay 45

Period: Semester 1Occurence: ACoordinator: Kostas SaltzisMark Scheme: PGT Mark Scheme


Intended Learning OutcomesUpon successful completion of this module students should be able to:• Identify and discuss theories and approaches to the role of journalism in contemporary society.• Evaluate and assess contemporary approaches to theorising the study journalism such as the sociology of news production,the political economy of news, public sphere and mediation.• Apply theoretical approaches in journalism studies to a particular case study.• Discuss key research approaches to journalism studies.• Analyse and critique the constraining influences (economic, ideological, professional and practical) on journalism and newsproduction.• Critically evaluate and debate notions of professionalism and occupational ideology and the impact of emerging technologieson contemporary journalism.• Conduct an analysis of a chosen aspect of the journalism industry/profession

Teaching and Learning MethodsLectures.

Seminars: The topics introduced during lectures will be discussed further in an attempt to analyse and debate theoreticalapproaches to journalism and apply these to particular case studies. The group presentations will also take place duringseminars.

Visit to a news organisation: Students are required to arrange a visit to a news organisation to establish contact withjournalists and to collect material for their assignments. This element is shared with 'Approaches to Journalism Practice'. For'Theoretical Concepts in Journalism Studies' the visits will be used to collect material for the Journal assignment. Individualguidance will be provided to faciliate these visits.

Assessment Methods- Group Debate (seminar presentation): Students will prepare a group presentation for seminar debate and peer evaluation.- Individual Journal on a news organisation (2000 words): Students will write a journal based on a news organisation of theirchoice. The journal will include: (i) overview of relevant theories for understanding a trend in the news industry/journalism (ii)exploration of the effect of the trend on the organisation (iii) exploration of journalists' experience of the trend and change inthe industry. This assignment is linked to the Observation Report for the module 'Approaches to Journalism Practice'.Students will be expected to write the journal on the same organisation that they have selected for that module. - Essay (2500 words)



FieldworkProject Supervision 3






MS7090 Theoretical Concepts in Journalism Studies



Pre-Requisites

Co-Requisites


MS7090 Theoretical Concepts in Journalism Studies




001 Portfolio 40002 Observation Report 60

Period: Semester 1Occurence: ACoordinator: Bianca ReisdorfMark Scheme: PGT Mark Scheme


Intended Learning OutcomesUpon successful completion of this module students should be able to:1) Identify and discuss different approaches to journalistic news-work2) Apply theories of news production and journalistic responsibility in the analysis of news practices in particular case studies3) Evaluate various types of news production routines, practices, and news formats in contemporary journalism4) Establish and maintain contacts with professional journalists

Teaching and Learning MethodsUpon successful completion of this module students should be able to:1) Identify and discuss different approaches to journalistic news-work2) Apply theories of news production and journalistic responsibility in the analysis of news practices in particular case studies3) Evaluate various types of news production routines, practices, and news formats in contemporary journalism4) Establish and maintain contacts with professional journalists

Assessment MethodsPortfolio: Students will prepare a portfolio of 2x500-word entries in which they summarize the issues discussed in eachworkshop and critically evaluate and reflect on the approaches used in each case.

News Production Observation Report (2000 words). Students will 'shadow' a journalist for a period of time and will write areport reflecting on their observation experience and analysing aspects of news production and professional practice.Students will be expected to establish a contact with a local news organisation and arrange the observation during themodule.

Pre-Requisites

Co-Requisites










MS7091 Approaches to Journalistic Practice




001 Outline plan 0002 Brifing Document 100



Intended Learning OutcomesOn completing this module, students will be able :

1.Demonstrate critical awareness of the relationship between the journalistic field and the nation state 2.Articulate the significance of different contexts (political, economic and cultural) for journalism and trends observed inprofessional work practices 3. Identify and analyze trends in a country’s use (i) of news agencies and (ii) the uptake and implementation of technology inits news organizations 4. Recognize and critically discuss trends in the reporting of domestic and foreign policy issues and how these reflectparticular news practices and power relations in a country.

Teaching and Learning MethodsLecturesSeminarsSuperivsionWeb based exercises (students are to complete 10 x 60 min exercises )

Assessment MethodsAssessment for this module includes a formative plan and a summative briefing document.

1.Students will produce an outline plan for the production of their 'Briefing Document'. This 500 word plan will introduce andjustify the selection of their case study, explain the academic sources and data sources that will be required and how thesewill be used and offer a basic timeline and outline for the production of their briefing document. Staff will provide feedback onthe plans that students can use to enhance their research and presentation of their work.

2. As part of the assessment, students will produce a briefing document (4000 words). They will be required to devise andwrite a report that speaks to the interests of non-governmental organizations. As such, this will provide an detailed overviewof a particular journalist field within a non –UK media region. The report will analyse its: (i) historical development, (ii) presenttrends and (iii) those future issues that will influence its development.

Pre-Requisites

Co-Requisites






Supervised time in studio/workshopWork Based Learning 10




MS7095 Comparative Journalism



MS7095 Comparative Journalism




001 Outline Plan (formative) 0002 Journalism Analysis Document (summative) 100



Intended Learning OutcomesOn completing this module, students will be able to:

-Identify and express the contribution of the cultural approach to the study of journalism

-Articulate in writing those theories that explain the interrelationship between journalism and culture, including journalism'sinteraction with cultures found at the local, national and global level.

-Demonstrate an ability to apply concepts to analyse the patterning in journalism culture including those worldviews, practices,forms and representations found in journalism

-Express an understanding of journalism as a form of popular consumption and a topic within popular media culture

Teaching and Learning MethodsLecturesSeminarsSupervision Tutorials

Assessment MethodsThe assessment for the module will include formative and summative aspects.

1. Outline plan (formative - 500 words)

First, students will be asked to provide an outline plan for journalism analysis. This formative assignment will provide themodule tutor with an insight into the appropriateness and thought given to the student’s proposed analysis. Feedback on theplan will provided to each student and allow them to strengthen their ideas and in turn their assignment.

2. Journalism analysis document (summative -3000 words):

The journalism analysis document is divided into three parts. Part one requires a written overview of the theories appropriateto explain the content and forms of journalistic products. Part two involves the analysis of the features (discourse, form/genrecharacteristics) found in three chosen journalistic outputs (a news item; interview and review of a cultural product). Part threemust contain reflections on the findings from the analysis of the chosen outputs.

Pre-Requisites









MS7097 Journalism and Culture



Co-Requisites


MS7097 Journalism and Culture




001 Contextual Analysis Part 1 30002 Contextual Analysis Part 2 70

Period: Semester 2Occurence: ACoordinator: Vincent CampbellMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completing this module, students will be able to demonstrate:

- a critical engagement with competing normative theories of citizenship in historical and contemporary journalistic contexts- a capacity to critique and analyse underlying conceptions of citizenship in journalistic principles and practices within bothtraditional journalism, approaches such as public/civic journalism, and new forms like citizen journalism- an ability to apply normative theories of journalism and citizenship to analysis of practices of news consumption and“prosumption” in the contemporary journalism environment.

Teaching and Learning MethodsLectures (weekly, 1 hr per week)Seminars (fortnightly, 1hr per fortnight)Tutorials (4 x 15 minute individual tutorials across the semester)

Assessment MethodsThe module is assessed by a two part ‘Contextual Analysis’.

In Part 1, students will produce a 750-1,000 word case study that identifies a particular example of journalistic content thataddresses an issue of civic importance, and explain how and in what ways this engages with normative notions of thefunctions of journalism with regard to citizenship.

In Part 2, the student will produce a 2000-2,500 word critical analysis. This will offer an evaluative discussion of competingnormative theories of the relationship between journalism and citizenship and use the example identified in Part 1 as thestarting point for its commentary.

Pre-Requisites

Co-Requisites



Practical Classes & WorkshopsTutorials 1







MS7098 Journalism and Citizenship




001 Project design report 10002 Oral presentation 10003 Report on a chosen aspect of the news industry 80

Period: Summer TermOccurence: ACoordinator:Mark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of this module all students should be able to:- Independently identify and assess a body of theory or research within the field of journalism studies.- Formulate relevant research questions and/or delineate a relevant area of debate and research for critical examination.- Apply appropriate theoretical approaches and methods to the critical analysis of social processes and issues relating to thenews industry and contemporary journalism in an extended engagement with these issues.- Be aware of the real-world implications of their findings through their engagement with the news industry- Structure and articulate their investigation into a coherent argument in a sustained piece of writing.- Present orally key findings from their investigation to an academic and industry audience.

Teaching and Learning MethodsThe Extended Report involves guided independent study. All students are allocated a supervisor. Guidance is by scheduledface-to-face Project Supervision meetings (up to five, one-hour meetings) and three one-hour sessions involving all studentsin the cohort in which students can exchange ideas and experiences and discuss solutions to problems encountered.Students will be encouraged to use their contacts with the news industry established in earlier modules to identify andaddress real-world news industry issues. Additional support will be available through unscheduled and informal email contact.Resources to assist students with planning, research ethics and writing will be provided via Blackboard.

Assessment MethodsA project design report detailing a plan for the collection of evidence and a schedule for project completion.An oral presentationA report of 14000 words

Pre-RequisitesSatisfactory completion of all taught elements in MA Journalism Studies

Co-Requisites


LecturesSeminars








MS7099 Extended Report




001 Reflective Essay 2000 words (Final) 50002 Analysis of Celebrity Text 1000 words (Final) 50

Period: Semester 2Occurence: ACoordinator: Natasha WhitemanMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module students will:

1. Be able to display knowledge of key theories pertaining to the study of celebrity.

2. Be able to demonstrate an awareness of the social, cultural and economic function of celebrities.

3. Be able to demonstrate the ability to critically reflect on their own personal interest in celebrity culture.

4. Be able to demonstrate the ability to produce an analysis of the construction of a celebrity text.

Teaching and Learning MethodsLectures, Seminars, Independent Study

Assessment MethodsSeminars for this module will involve in-depth discussion of a series of object texts – key readings which will be selected tointroduce students to a range of theoretical approaches to celebrity culture. Seminar activities based around these readingswill be used to encourage the development of students’ critical reading and analysis skills. During the teaching sessions,students will also be encouraged to relate these object texts to their own experiences as media consumers, and to differentempirical examples of celebrity culture especially in the context of new media.

Pre-Requisites

Co-Requisites










MS7100 Critical Approaches to Celebrity Culture




001 Computer-based Assignmsnt 40002 Essay (2000 words) (Final) 60

Period: Semester 2Occurence: ACoordinator: Stefania VicariMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of this module all students should be able to:

- Critically discuss the concept of social network with a specific focus on information and protest networks. - Critically evaluate the concepts of virtual public sphere, digital public sphere, and networked public sphere. - Chronologically assess the role of mass and new media for public reasoning on social contention (and master the conceptsof mediation, remediation and mediatization)- Assess the changing role of new media in social movement networks since the 1990s.- Assess the media ecology of contemporary examples of mobilization in both democratic and non-democratic contexts - Develop an explorative observation of a contemporary protest on a social media platform.

Teaching and Learning MethodsFive 2-hour seminars. The first part of the seminar will be functional to cover theory. The second part will be devoted to thediscussion of contemporary examples of protest via online observation.

Assessment Methods- One computer-based assignment. Students will have to choose an example of contemporary protest and conduct an onlineobservation (via three time points) on Twitter, Facebook or on that protest's blogosphere. They will have to produce a 1000word analytical report of their observation.- One essay. Guided by a provided essay question, students will have to produce a theorically informed discussion of theironline observation. The essay length will be 2000 words. (Final)

Pre-Requisites

Co-Requisites










MS7102 Protest and Publics in the Network Society




001 Presentation 25 0002 Essay 75003 Essay 100 0 Y

Period: Semester 1Occurence: ACoordinator: Christian MorgnerMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module successful students will be able to: 1. posses the knowlegde and understand the key theoretical terms and approaches that define the field of global mediacommunication from an arts and humanities perspective;2. obtain the analytic skills to engage thenature of theories and ideologies in a reflexive way;explain the historical development, cultural dynamics and transnational trends of media and communication systems acrossthe world;3. define and explain the structures of production of transnational media systems;4. explain and evaluate the ongoing transformations in cultural meaning brought about by processes of globalisation; 5. seek out relevant scholarly and primary sources and synthesise these in the production of original argumentation;6. engage in critical reasoning and debate;7. communicate their knowledge of this subject matter effectively in writing of an appropriately academic style.

Teaching and Learning MethodsIntroductory lectures providing key concepts and frame and seminars focusing on the analytical discussion of guided readingand viewingTwo one-to-one tutorial sessions to discuss cousework preparationPrivate study comprising: guided reading and preparation associated with classes; student self-directed reading; research,preparation and production of assessed work.

(Apart from readings, video, audio and other materials are used for illustration.)

Assessment MethodsAn assessed presentation (15-20 minutes) examining understanding of conceptual issues in the study of internationalcommunication and cultures (25%) (ILOs 1,3,4,7)

One essay of 2500-3000 words applying the theoretical and analytical vocabulary by researching a particular case study, forinstance global events, global icons and symbols, mediaflows, transnational programmes and copycats (75%) (ILOs1,2,3,4,5,6,7)

Pre-Requisites









MS7120 Transnational Flows, Mediascapes and Global Meaning-Making in InterculturalContexts



Co-Requisites


MS7120 Transnational Flows, Mediascapes and Global Meaning-Making in InterculturalContexts







Intended Learning OutcomesOn successful completion of the module, students will be able to:

1. recognise the historical trajectories and analytical concerns of different theoretical approaches to the study of images andfilm as well as language, texts and discourse;2. connect these theories with key methodologies;3. define and explain the theoretical and practical issues guiding research design; 4. develop independent research projects that are responsive to specific research requirements;5. characterise the theoretical and methodological challenges involved in undertaking intercultural and cross-culturalcommunication research;6. apply key methodologies with regard to pictorial or textual material.

Teaching and Learning MethodsWeekly two-hour practical classes and workshops combining methods and their application;Private study comprising: guided reading and preparation associated with classes; student self-directed reading; preparationand production of assessed work.

(Apart from selected readings, video, audio and other materials are used for illustration.)

Assessment MethodsAn assessed presentation (15-20 minutes) of a particular methodology and related empirical material (25%) (ILOs 1 and 2)

2500-3000-word analysis for an empirical piece of intercultural or cross-cultural communication material (images or texts)(75%) (ILOs 2, 3, 4, 5 and 6)

2500 word analysis for an empirical piece of intercultural or cross cultural communication material (images or texts) (70%)(ILOs 2, 3,4, 5 and 6)

Pre-Requisites

Co-Requisites

LecturesSeminars








MS7121 Analysing Transnational and Intercultural Meaning: Images and Film / Language,Texts and Discourse




MS7121 Analysing Transnational and Intercultural Meaning: Images and Film / Language,Texts and Discourse







Intended Learning OutcomesBy the end of the module successful students will be able to: 1. possess the knowledge and understand the key theoretical terms and approaches that define the field of global mediaevents, festivals and conferences;2. obtain the analytic skills to engage the nature of theories and ideologies in a reflexive way;3. explain the relationship of global events and the formation of world culture including the rise and decline of cultural norms,cultural conflicts and questions of global translation and embedding of cultural issues;4. define and explain the structures of production of transnational events;4. explain and evaluate the ongoing transformations in cultural meaning brought about by the impact of global events; 5. seek out relevant scholarly and primary sources and synthesise these in the production of original argumentation;6. engage in critical reasoning and debate;7. communicate their knowledge of this subject matter effectively in writing of an appropriately academic style.

Teaching and Learning MethodsWeekly seminar sessions to discuss concepts and case studiesPrivate study comprising: guided reading and preparation associated with classes; student self-directed reading; research,preparation and production of assessed work.

(Apart from readings, video, audio and other materials are used for illustration.)

Assessment MethodsAssessed presentation on a particular global event examining the global role of these events in international communicationand cultures (25%) (ILOs 1,3,4,7)One essay of 2500-3000 words applying the theoretical and analytical vocabulary by researching a particular case study, forinstance UN conferences, global rituals, conflicts or catastrophes (75%) (ILOs 1,2,3,4,5,6,7)

Pre-Requisites

Co-Requisites


LecturesSeminars 20








MS7123 Global Media Events: Spectacles, Festivals and Conferences




001 Exhibition Proposal (Group Assessment) 40 0002 Workbook (Individual Assesement) 30003 Written Reflection on Practice (Individual Assessment) 30



Intended Learning OutcomesOn successful completion of the module, students will be able to:1. recognise and explain the significance of attending to cultural norms for effective representation and communication;2. identify the reasons why inter-cultural competence informs curatorial practice and how such ideas can be translated into anexhibition;3. critically evalute their own inter-cultural competences as communicators and cultural practitioners; 4. apply inter-cultural knowledge and research skills to the development of effective curatorial content and successful projectmanagement; 6. develop clear and relevant exhibition proposals and demonstrate the skills required to translate an idea to a particularaudience; 7. work effectively in groups 8. engage in effective problem solving9. communicate ideas effectively in oral and written form

Teaching and Learning MethodsIntroductory lectures at the beginning of the course, followed by practical classes and workshops (exhibition display andarrangment) and project supervision for the development of a group project. Fieldwork and guided independent study for thecollection of material, data and reading.

Assessment MethodsStudents work in small groups (two people) to develop an idea for a documentary film that clearly demonstrates inter-culturalcompetence. Students are assessed in groups on the basis of: - quality of the exhibition proposal (40%) (ILOs 1,2,4,5,6,7,8).

Individual assessment based on the student's workbook, which should reflect their creative engagement, participation andcontribution to the project (30%) (ILOs 1,3,7,9).Individual assessment via a 1000 word piece of reflective writing evaluating their own performance in, and contribution to, thegroup task (30%) (ILOs 3,9 ).

Pre-Requisites

Co-Requisites

Lectures 5Seminars





PlacementYear Abroad 0



MS7124 Representing Intercultural Meaning: Exhibition Making




MS7124 Representing Intercultural Meaning: Exhibition Making




001 Presentation 20002 Report/Project Proposal 50003 Reflective Commentary 30101 100 Y



Intended Learning OutcomesThis module examines the roles played by cultural meaning (organisational and social) in determining linguistic, paralinguisticand kinesic behaviour between people with different cultural identities. The notion of successful negotion across cultures willbe explored and students will be given opportunity through different forms of interaction, case studies and role play to developsuccessful strategies for sharing and presenting information in cross-cultural encounters (face-to-face communication,conference settings, business negotiations, customer care).

On successful completion of this module students will be able to:

1. understand how culture impacts cognition and communication;2. develop an awareness of how cultural differences influence problem-solving and negotiation;3. develop cultural intelligence in applying appropriate strategies for communication and negotiation of meaning;4. view communication as an interaction of culture-specific and universal behaviours;5. autonomously select appropriate examples illustrating the impact of culture on negotiation, and present cogent analyses ofthem in both oral and written formats using appropriately academic language and employing proper referencing conventions;6. demonstrate both individual and group working transferable skills.

Teaching and Learning MethodsLectures introducing key issues and concepts, split across the topics of the module, followed by weekly seminars based ondiscussion of set reading, the examination of a variety of discourses, and analysis of how meaning is negotiated in relevantsettings. Practical classes in the form of simulated events (conferences, negotiations, customer relations, conferences) where studentsare given the opportunity to apply the knowledge gained in the lectures and seminars. One personal tutoring session whereindividual problems are practised and discussed. Guided independent study for reading and practical rehearsal.

Assessment MethodsFormative assessment is provided on an on-going basis and it includes a strong component of peer assessment. Summativeassessment includes the following three components: a 15-20 minute long presentation (20%); a 1500-word long report on acase study on a topic chosen by the student in consultation with the module tutor (50%); and critical self-evaluation ofstudent's performance in simulated events provided in the form of a voice-over-video commentary (30%).

Pre-Requisites









MS7125 Media Production Across Cultures and Organisations



Co-Requisites


MS7125 Media Production Across Cultures and Organisations




001 Dissertation 100

Period: Summer TermOccurence: A16Coordinator:Mark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of this module, the successful student will be able to: 1. demonstrate the ability to undertake sustained research in the area of international communication and cultures; 2. identify and respond to gaps in disciplinary knowledge; 3. formulate an hypothesis or a research question (or a set of hypotheses and research questions);4. identify relevant methods for pursuing answers to these questions;5. demonstrate critcial engagement with literature and research materials;6. draw out conclusions and implications on the basis of their findings;7. communicate their responses to the research questions devised in appropriately academic written language and using theproper referencing conventions.

Teaching and Learning MethodsIndividual supervision by a designated dissertation tutor.

Assessment MethodsA dissertation of between 12,000 and 15,000 words examining some aspect of intercultural communication, transnationalmedia or global cultural practices.

Pre-Requisites

Co-Requisites


LecturesSeminars





PlacementYear Abroad 0



MS7126 International Communication and Cultures Research Dissertation




001 Critical Review - 1000 words 25002 Essay - 3000 words (Final) 75

Period: Semester 2Occurence: ACoordinator: Mark BanksMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThis module will examine the role of the cultural, media and creative industries in the contemporary UK and internationalcontexts. Examining the historical development and genealogy of the idea of 'cultural industry', from its Frankfurt Schoolorigins, through to its purposeful re-evaluation as the 'cultural industries' of late-modern economies, this module explores thechanging politics and economics of the organized production of media, music, fashion and design. More recenttransformations, that have seen the cultural industries re-branded and re-imagined as 'creative industries', and absorbed intothe broader logic of the 'creative economy', are also addressed. The politics of management, work and labour will alsofeature prominently.

On completion of this module, students will be able to:

Identify and critically evaluate key social and cultural theories pertaining to the cultural, media and creative industriesOutline and critically evaluate a range of economic and cultural policies relevant to the topic in question Identify and critically evaluate the ways different management, work and labour issues underpin the operation of the culturalindustries


Assessment MethodsCritical Review 25% (1000 words)Essay 75% (3000 words)

Pre-Requisites

Co-Requisites










MS7211 The Cultural Industries: Theory, Policy and Practice




001 Essay 40002 Independent case study project (Final) 60

Period: Semester 2Occurence: ACoordinator: Helen WoodMark Scheme: PGT Mark Scheme


Intended Learning OutcomesUpon successful completion of this module students should be able to:1. Define and explain different genealogies of feminist theory relevant to the analysis of contemporary media.2. Discuss the gender politics presented by a range of media including film, television and social media.3. Independently identify key areas of concern for the ongoing analysis of gender politics in the media. 3. Apply contemporary feminist theories such as those around the commercialisation of feminism, the politics of emotion, thesexualisation of public culture, and related areas of intersectionality, to a particular case study from the media.


Assessment Methods1. Essay (1000 words) which evaluates and critiques contemporary feminist theory.2. Independent Case Study (3000 words). Students choose a case study from contemporary media and research and analyseit in relation to contemporary feminist theory.

Pre-Requisites

Co-Requisites










MS7214 Gender Politics in Contemporary Media




001 Summative research essay 100

Period: Semester 2Occurence: ACoordinator: Maria RoviscoMark Scheme: PGT Mark Scheme


Intended Learning OutcomesBy the end of the module students should be able:- to articulate the diverse ethical consequences and challenges raised by technological communication insofar as public lifeand relationships with diverse others are increasingly mediated;- to evaluate the ways in which national and global media promote or inhabit cosmopolitan imagination and sociality;- to analyse how media culture is involved in processes of othering and exclusion on one hand, but also empowerment andinclusion on the other hand;- to demonstrate how popular media are involved in critical issues involving human rights and humanitarianism.

Teaching and Learning Methods10 x 2 hour lectures involving creative ways to engage with students using audio-visual media and interactive digital plat-forms that are also integral to classroom discussions (eg. Blackboard, Twitter, Instragram, etc).Students will be expected to be prepared to critically discuss and evaluate assigned readings as well as online media. Themodule will also use Blackboard to disseminate teaching materials with students encouraged to use the discussion board tofurther their understanding of key concepts and empirical case studies.

Assessment MethodsOne assessed essay of 3000 words.

Pre-Requisites

Co-Requisites


Lectures20.00Seminars



Guided Independent Study130.0Demonstration





MS7221 Media Solidarities and Human Rights




001 Research Essay Proposal and Annotated Bibliography 40002 Research Essay 60

Period: Semester 2Occurence: ACoordinator: Alison HarveyMark Scheme: PGT Mark Scheme


Intended Learning Outcomes• Define and apply a number of key terms related to the social and technical analysis of digital games• Discuss and analyze a range of concepts as they relate to digital games, including inclusion, ideology, and ethics• Examine the the social role of digital games in contemporary culture• Situate questions of the expressive potential of digital games from the perspectives of art, ethics, political critique, andeducation• Articulate the meaningful and expressive significance of games while mobilizing the interdisciplinary, theoretical concepts ofgame studies

Teaching and Learning Methods1 hour lectures focusing on the theoretical material from the readings, 2 hour seminars intended for students to engage withcritical concepts through group activities, and guided independent study of relevant game media and scholarship inpreparation for each lecture, seminar, and the written assignments

Assessment MethodsResearch Essay Proposal and Annotated Bibliography, valued at 40%

In this assignment students will propose a topic for their final research essay, including a research question, a thesisstatement, an overview of the significance of the topic, and a set of 5 bibliographical entries with annotations noting theirmethods, key points, and contribution to the research paper. The total word count should not exceed 1000 words (75 wordsfor each bibilographic entry, 625 words for the proposal).

Final Research PaperValue: 60%In this research paper of 2500-3000 words, students will critically evaluate digital games as a social and technical form, usingan example from serious games, including 1) games as art 2) games as modes of political or social critique 3) interventionsfor inclusivity in games or 4) games as ideological tools

Pre-Requisites

Co-Requisites










MS7222 Critical Game Studies




001 Critical Repsonses (five 200 word critical responses submittedtogether part way through the module)

20

002 One 3000 word essay 80

Period: Semester 2Occurence: ACoordinator: Jack NewsingerMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThis module will provide opportunities for students to examine and reflect upon the disputes and debates over method andtheory that have arisen in this module’s core subject matter and will encourage students to address these in their written work.The module will give students the opportunity to learn about key topics, debates and approaches to the study of the cinema.It will enable students who are new to film study the space in which they can learn not only about the content and theory offilm but also the ways of analysing and writing about film. The module examines these issues with the objectives of bothbuilding M level film study skills and preparing students for M level dissertation work on film and the film industry.By the end of the module students should be able to:a) Critically analyse a range of film texts;b) Critically evaluate and apply a range of theoretical approaches to film texts; c) Demonstrate an understanding of the relative efficacy of different approaches to the study of the cinema – including text,context and reception.

Teaching and Learning MethodsLectures, screenings, seminars, group work and online (Blackboard) discussion exercises.

* Please note that screenings are listed in Practical Classes and Workshops. Online activities and reading are included inGuided Independent Study.

Assessment MethodsShort critical responses to readings and screenings during the first weeks of the module (which combined form 20% ofavailable marks) are intended to develop film analysis skills and explore theoretical approaches. The final assessment is a 3000 word essay (80%). These assessments are structured in order to develop skills in filmanalysis and research.

Pre-Requisites

Co-Requisites










MS7223 Studying Film




001 Portfolio 30002 Research Essay 70

Period: Semester 2Occurence: ACoordinator: Giuseppe VeltriMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThrough successful completion of this module, students will be able to:-Be aware of the main principles of persuasion that operate online-Comprehend the mechanisms of social influence that operate on different online platforms -A firm grasp of the online interfaces' role in shaping human behaviour -Apply the theoretical concepts to a real-life case

Teaching and Learning Methods2 hours lectures throughout ten weeks

Assessment MethodsThe module is assessed by coursework (100%)-A 1000 word portfolio of 2 online tolls that employ persuasive strategies (30%)-A 2500 word essay (70%)

Pre-Requisites

Co-Requisites


Lectures 20Seminars








MS7224 New Media, Online Persuasion and Behavioural Change




001 Group Project (Final) 80002 Individual Reflective Account 20

Period: Semester 2Occurence: ACoordinator: Giovanna PuppinMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completion of the module, successful students should be able to demonstrate that they:

1. know how the advertising industry works, its structure and the roles of professionals working in it, as well as assess theimportance of research in relation to advertising effectiveness;2. can critically assess both the client brief and the creative brief and how they might influence the techniques, approaches,and strategies used in advertising campaigns and media planning;3. are capable of identifying the different advertising research methods (primary and secondary; quantitative and qualitative)at disposal and to select the most appropriate ones to meet specific needs and purposes; 4. know how to apply and use a specific research method (surveys, content analysis, focus groups, interviews, etc.) or acombination of different research methods;5. have the ability to develop an advertising-related research project.

Teaching and Learning MethodsLectures and seminars (with activities and simulations of what happens in advertising agencies, such as role games,brainstorming sessions, etc. and application of research methods via practical exercises); learning through case studies;formative assessments; reading and studying of relevant academic and industry publications and websites.

Assessment MethodsGroup research project; 3000 words (+/- 10%)Individual reflective account about the group project; 800 words (+/- 10%)

Pre-Requisites

Co-Requisites










MS7306 Advertising Research Methods




001 3000 word Essay (Final) 100

Period: Semester 2Occurence: ACoordinator: Ian SomervilleMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn completion of this module, typical students will be able to demonstrate:1. A critical engagement with the ways in which the key promotions; industries (PR and Advertising) reflect wider socio-cultural changes.2. Evaluative knowledge of key socio-cultural approaches to analysing promotional activities.3. A development of the analytic skills introduced in Semester 1 modules, and apply them to case studies in PR andAdvertising4. A critical appraisal of the effect of promotional cultures on audiences.

Teaching and Learning MethodsLecturesSeminarsTutorials

Assessment Methods3000 word Essay

Pre-RequisitesNone

Co-RequisitesNone





Guided Independent Study 130Demonstration 0

Supervised time in studio/workshop 0Work Based Learning 0

Placement 0Year Abroad 0



MS7307 Promotional Cultures




001 4000 word Case Study Report and Analysis 100



Intended Learning OutcomesAt the end of the module, students will have developed, and be able to manifest an ability to, or critical understanding of: 1) The importance of applied research methods and evaluation in planned public relations and strategy development2) How PR scholarship can be used to assess social impacts and ethical dimensions to trends in modern communicationsmanagement3) How crisis communication situations can be identified and the ability to critically analyse a crisis situation and itscommunication needs using appropriate methods and theories. 4) Sector specific knowledge of techniques and mechanisms for crisis communication. 5) The PR functions in communications management within organisational settings and critically explore trends in areas suchas public affairs/lobbying, issues management, stakeholder relations, reputation management and corporate socialresponsibility.

Teaching and Learning MethodsTeaching and learning will be facilitated through lectures and seminars

Assessment MethodsCase Study Report and Analysis - 4000 words (100%)

Pre-Requisites

Co-Requisites










MS7310 Strategic Communications Management




001 Presentation 50002 Portfolio (2,700 words total) 50

Period: Semester 1Occurence: ACoordinator: Monica WhittyMark Scheme: PGT Mark Scheme


Intended Learning OutcomesUpon successful completion of this module students should be able to:1) Identify and discuss contemporary issues in media and communication2) Evaluate various types of research methods in media and communication3) Outline research questions for different issues in media and communication4) Choose appropriate research methods for different issues in media and communication and justify their choice

Teaching and Learning Methods10 1h30m Lectures10 1h SeminarsStudent presentations

Assessment MethodsPresentation: Students will prepare a (group) presentation designing their own research project and describing the basics anduse of one of the research methods that will be discussed during the semester. In the presentation students will relaterelevant theories to their chosen methods in reference to the topic of their research project.Portfolio: Students will prepare a portfolio of 9x300-word entries in which they summarize the issues discussed each weekand critically evaluate the research method that was used in the case study used during that class.

Pre-Requisites

Co-Requisites










MS7332 Real World Research




001 Research reflection report(1000 words) 35002 Research design exercise (2000-2500 words) 65

Period: Semester 1Occurence: ACoordinator: Kaitlynn MendesMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThe module aims to provide students with a range of skills and knowledge required at Masters level in social science subjectsfor quantitative and qualitative research design, data collection, management and analysis. The module seeks to enablestudents to become familiar with the epistemological and practical differences between diverse forms of research, providingguidance as to the appropriateness of certain methodologies in differing research scenarios.

On completion of this module, students will have demonstrated an awareness of:

a) the nature of research and the research processb) basic concepts widely used in the research processc) the ways research paradigms and epistemologies impact researchb) the principles of research ethics as they apply to media and communication research contextsd) how to collect, manage, analyse and interpret social science research data

Teaching and Learning MethodsLectures, workshops

Assessment MethodsRESEARCH REFLECTION REPORT: Students will be asked to provide short answers to a number of questions about thenature of research, research processes, design and ethics. The assignment is worth 35% of the final mark and is limited to1,000 words.

RESEARCH DESIGN EXERCISE

NB: Students studying for the MA Journalism Studies will be required to design and conduct an interview with a practicingjournalist. Students must devise interview questions that will elicit details about the professional history of the journalist andtheir thoughts and opinions on the professionalism and the professional values that shape the work of journalists in theirindustry. In the process, they will also analyse the interview data generated and reflect on the benefits and drawbacks of theinterview method and the potential ethical implications that arise from research of this type. The assignment is worth 65% ofthe students' final mark and is limited to 2,500 words.

Pre-Requisites

Lectures 10Seminars








MS7400 Media Research Methods



Co-Requisites


MS7400 Media Research Methods




001 Assignment 100 50

Period: Semester 1Occurence: ACoordinator: Athina KaratzogianniMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn successful completion of this module you should be able to:1. articulate what it means to undertake an arts and humanities PhD project in the UK 2. formulate a researchable problem, using relevant literature sourcing and review skills and deploying extant theoryappropriately 3. describe the principles of clear and effective academic writing4. identify the issues involved in the selection of research methodology and of appropriate methods 5. produce robust probationary review documentation and orally defend it 6. explain the varied skills required in engaging with different audiences for your research 7. reflect on the complex terrain of research ethics in the arts and humanities 8. plan your PhD project and demonstrate an awareness of the importance of contingency arrangements in this regard9. prepare for the realities of academic life in UK universities and begin to consider career options, including outsideacademia, on that basis.

Teaching and Learning MethodsLectures and group-based exercises and discussions

Assessment Methods3,500 (min) – 4,000 (max) word assignment

Pre-Requisites

Co-RequisitesSS7200 Research Philosophy


Lectures 10Seminars








SS7100 Research Design and Practice





Period: Semester 2Occurence: ACoordinator: Emma SmithMark Scheme: PGT Mark Scheme


Intended Learning OutcomesThis module aims to prepare students for using quantitative methods in doctoral research. It is intended to help in the designand analysis of a study that uses numerical data either as the main method or in combination with other approaches. On successful completion of this module students should be able to:1. Identify how numbers are used and misused in the social sciences2. Articulate the principles of robust design in quantitative research3. Organise and analyse quantitative data using SPSS4. Identify the central issues in designing an effective questionnaire to gather quantitative data5. Demonstrate an awareness of the difference between populations and samples, and the key decisions involved andstrategies used when identifying a sampling technique and conducting sampling itself6. Identify and apply the predominant techniques in the analysis of categorical quantitative data7. Identify and apply the predominant techniques in the use of inferential statistics8. Demonstrate an awareness of how to model relationships when analysing quantitative data 9. Understand the basic concepts of linear regression and undertake simple analysis

Teaching and Learning MethodsLectures, interactive seminar style sessions, directed reading, computer-aided learning

Assessment Methods3500-4000 word assignment

Pre-Requisites

Co-Requisites


Lectures 20Seminars








SS7300 Quantitative Research Methods





Period: Semester 2Occurence: ACoordinator: Dr Edmund Chattoe-BrownMark Scheme: PGT Mark Scheme


Intended Learning OutcomesTo be able to 1. Explain the logic of qualitative research design and data collection and distinguish it clearly from thecorresponding logics of quantitative methods in the analysis of specific research, 2. Identify and justify effective qualitativeresearch designs for specific research questions, 3. Explain and justify the value of a range of qualitative research methods(which may include interviewing, ethnography and observation, focus groups, mixed methods and vignettes) to specificresearch questions, 4. Explain the challenges of effective qualitative elicitation and justify solutions in the context of specificresearch questions, 5. Explain the logic of qualitative data analysis and critically evaluate specific examples of researchanalyses, 6. Use "CAQDAS" software to organise and interrogate qualitative data in the form of interview transcripts, imagesand sound files, 7. Through critiques of published research to display practical knowledge of appropriate qualitative styles ofwriting, argument, evidence and evaluation

Teaching and Learning MethodsLectures, interactive seminar style sessions, directed reading, computer-aided learning

Assessment Methods3500-4000 word assignment

Pre-Requisites

Co-Requisites


Lectures 30Seminars








SS7400 Qualitative Research


Module Specification - University of Leicester€¦ · 002 Summative essay 3500 words (Final) 100 0...

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