MODULE 3: ADVERTISING AND SALES - ISPRO...
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C1 20 hours In 2015, ISPRO created a new set of courses that consists of contents from the anual program, Business Benchmark Higher. Advanced level is the third and highest level in the BEC module courses that is part of the ISPRO program. These classes are geared towards professionals that can not make a yearly committment to an English course but still want to improve their professional English skills. For these module courses, it is important that a student has an intermediate level of C1. Students use the Business Benchmark Advanced Student’s Book as a guide and materials for the class. Therefore students are recei- ving the same training as professionals in the anual course but at a more comfortable pace for their professional lives. The ¨Advertising and Sales¨ module is a 20-hour course that consists of four topics: Advertising and Customers, Advertising and the Internet, Sales reports and The Sales Pitch. Students practice all language skills and learn how to market products and their own business idea. This course uses real-life scenarios where professionals can relate to their own lives and jobs. With up-to-date information and contents, students are motivated to learn more and further their professional training. The contents of this course teaches students the importance of advertising and how to do market research for a specific product or company. Specifically, students will understand the effectiveness of various advertising methods, how the internet has impacted the Marketing world, making and interpreting sales reports and making a sales pitch. All of these contents are taught in a practical manner so that students are motivated to improve their professional English skills. COURSE CONTENTS (20h) BLOCK 1: Advertising and Customers (5h) - Effectiveness of Advertising - Company Advertising - Types of Advertising BLOCK 2: Advertising and the Internet (5h) - Motoring Online - Internet Sales - Online Advertising BLOCK 3: Sales Reports (5h) - Reports on Sales events - Sales reports based on charts - Structuring reports BLOCK 4: The Sales Pitch (5h) - Cold-calling - Breaking into a new marketing - Making pitches on the phone www.isprosevilla.com MODULE 3: "ADVERTISING AND SALES" BUSINESS BENCHMARK, bec (HIGHER)
Transcript of MODULE 3: ADVERTISING AND SALES - ISPRO...
C120 hours
In 2015, ISPRO created a new set of courses that consists of contents from the anual program, Business Benchmark Higher. Advanced level is the third and highest level in the BEC module courses that is part of the ISPRO program. These classes are geared towards professionals that can not make a yearly committment to an English course but still want to improve their professional English skills. For these module courses, it is important that a student has an intermediate level of C1. Students use the Business Benchmark Advanced Student’s Book as a guide and materials for the class. Therefore students are recei-ving the same training as professionals in the anual course but at a more comfortable pace for their professional lives.
The ¨Advertising and Sales¨ module is a 20-hour course that consists of four topics: Advertising and Customers, Advertising and the Internet, Sales reports and The Sales Pitch. Students practice all language skills and learn how to market products and their own business idea. This course uses real-life scenarios where professionals can relate to their own lives and jobs. With up-to-date information and contents, students are motivated to learn more and further their professional training.
The contents of this course teaches students the importance of advertising and how to do market research for a specific product or company. Specifically, students will understand the effectiveness of various advertising methods, how the internet has impacted the Marketing world, making and interpreting sales reports and making a sales pitch. All of these contents are taught in a practical manner so that students are motivated to improve their professional English skills.
COURSE CONTENTS (20h)
BLOCK 1: Advertising and Customers (5h)
- Effectiveness of Advertising- Company Advertising- Types of Advertising
BLOCK 2: Advertising and the Internet (5h)
- Motoring Online- Internet Sales- Online Advertising
BLOCK 3: Sales Reports (5h)
- Reports on Sales events- Sales reports based on charts- Structuring reports
BLOCK 4: The Sales Pitch (5h)
- Cold-calling- Breaking into a new marketing- Making pitches on the phone
www.isprosevilla.com
MODULE 3: "ADVERTISING AND SALES"
BUSINESS BENCHMARK, bec (HIGHER)
