MODULAR PHONE’S

(a phone worth keeping)

CONTENTS….. INTRODUCTION. DEFINITION. CONCEPT. PURPOSE. SWOT ANALYSIS. CURRENT RESEARCH. PROJECT ARA. ADVANTAGES. DIS ADVANTAGES. CONCLUSION.

INTRODUCTION Modular phone’s (or) phone block’s is an

innovative idea put forward by the Dutch designer DAVID HAKKENS.

It is simple yet innovative Concept which is similar to Desk-Top available in the market.

CONTD……. For instance if we have low memory on our

phone we can simply upgrade the specific memory component instead of buying new device.

Simply we can say this concept provides much functionality and flexibility for its end user.

This leads to the reduction of e-waste

DEFINITIONo Phone blocks (or) modular phones comprised of

two words 1.)phone 2.)module (or) block

o A phone is generally used to communicate with others using wire less communication.

o Module (or) block are the components which are used for a specific purpose.

CONCEPT It employs a smart base that is compatible

with detachable block’s.

Every hard ware component is Called as block.

Base . base is like the spinal card in human

being.

It is responsible for connecting one blockto all the remaining Block’s.

Block . These blocks are inserted into base with the

help of pin’s to communicate all other hardware with the help of base.

PURPOSE To reduce electronic waste

Customizable mobile phone

Modular technology

SWOT ANALYSIS….STRENGTH’S Highly customizable. Strong partners. Green and sustainable product.

WEAKNESS. software compatibility. Necessity to develop cross-functional

software that is compatible to modular components.

OPPORTUNITIE’S. Always up-to-date technology. Friendly to upcoming technology. Open source tech. Points of difference to present day device’s.

Block store and global delivery system.

THREATS Design attractiveness. Threat of substitutes

CURRENT RESEARCH … Motorola unveiled a new project with a

motto “To give you the power to decide what your phone does, how it look’s ,how much it cost’s, and how long you’ll keep it.

This project is named as “project ARA” .

“PROJECT ARA” The head of project ara is PAUL

EREMENKO. He is “chief technology officer” of AIR

BUSGroup.

A company called Libertyville which is owned by GOOGLE. INC . Along with MOTOROLA is working on project ARA.

It is Motorola's most ambitious effort. Along with these tech giants the DAVE

HAKKENS is also making his efforts to make this as reality with in no time.

And the great news about it is this is an open

source project i.e. any one can develop their modules and put forward in the market.

ADVANTAGE’S…… Customer empowerment. Highly customizable. Flexibility in price. Strong partners. Innovative product. Green and sustainable product. Never be out dated.

DIS ADVANTAGE’S…. Software compatibility.-need to develop cross functional software. Low brand awareness.-many Smartphone users are not aware of

phone block’s. Financial and legal stability. -protection hurdles with existing patents. Economies of scale and scope.-Phone block’s is a start up company starting

in a highly competitive industry.

CONCLUSION….. Good way to prevent e-waste. Provides much functionality and flexibility than

legacy phone’s.

Multiple companies work on single product unlike single company working on multiple products and hence deliver the purest product.

want to know more … then just Google it.

REFERENCE’S…. www.phoneblocks.com www.projectara.com

A PRESENTATION BY SRIBABU

NAGULAPALLI.