Building Mobile Apps on the Salesforce.com Platform

Ryan UptonAndroid Evangelist@ryanjupton

Safe harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Device Growth Is Exploding, Driven By Consumers

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

Info Workers Use Many Devices For Work & Personal

52% of information workers use 3 or more devices

60% of these devices are used for both work and personal use

Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012

Touch Revolution

4x* comScore Mobile Metrix (March 2012)

Mobile app users are

more engaged*

Where Are All the Enterprise Mobile Apps?

?

??

Building Mobile Apps With Legacy Platforms Is Difficult

Idea

Buy & Setup

Hardware

Install Complex Software

Define User

Access

Build & Test

Security

Make It Mobile &

Social

Setup Reporting & Analytics

Build App with Legacy

Frameworks

Months to Years

MobileApp

Salesforce1 Platform to the Rescue

Salesforce1 AppConfigurable by Admins out of the box

Custom Mobile AppsBuilt by Developers with our Mobile Services

For employee facing apps For customer-facing experiences

All built on the Salesforce1 Platform

Point and click APIs to access customer data

Configurable Business Logic

Request Approval Approve

Send to Accounting

Yes

Send Back

No Action For 2 Days

Escalate

No

Approve

Formulas

Data Validation Rules

Real-Time Workflow

Approvals

Programmatic Business Logic

• Object Oriented• Tight binding with your

Salesforce data model • Simple data manipulation

calls• Annotations & keywords –

webservice, @isTest, @RestResource, etc.

OAuth

An open protocol to allow secure authorization in a simple

and standard method from web, mobile and desktop

applications.

Oauth simplifies working with protected data.

Think valet key.

RemoteApplication

SalesforcePlatform

Sends App Credentials

Tokens sent to callback

API call with access token

Data

Maintain session with

refresh token

User logs in

Force.com REST API

The Force.com REST API lets you integrate with

Force.com applications using simple HTTP methods, in

either XML or JSON formats, making this an ideal API for

developing mobile applications or external clients.

1. Data

2. Meta Data

MobileApplication

SalesforcePlatform

login.salesforce.com

1. Authenticate

/services/data/query?SELECT ID FROM ACCOUNT

2. Access API

{“sObject”: “Account”,“id” : “oax02fdr756aFdad”}

3. Get JSON or XML

Salesforce1 App Gives Customers 1 Unified Experience

Chatter MobileFeedsPeople & GroupsFilesNative phone features

Salesforce ClassicCRM dataAnalyticsTasks & eventsNative phone features

Salesforce TouchCRM accessCustom apps

HTML5

Logger & Forcepad

Sales productivity tools

Task managementCall logging

Salesforce1 App

All Your CRM

All Your Apps

Multi-device Support

All Your Customizations

Every custom app you’ve built, now ready to go.

Sales, service & marketing re-imagined for mobile

Instantly make it your own with custom fields, objects and more

Be ready for a BYOD world with support for iOS, Android and more

All Your AppExchangeTap into thousands of apps that power every

industry

Notifications Center

Custom Business Actions

Feed First

Put the feed to work with custom actions relevant for your business

Connect with your team and your data, all in 1 app

Real-time business updates, all in 1 place

Hybrid UIThe perfect match of performance and flexibility

Core Salesforce Functionality Brought to Any Device

Demo

Salesforce Platform Mobile Services

Three Mobile Development Options

Mobile SDK 2.1

• Build Native, Hybrid or HTML5 apps for iOS and Android

• Faster and more modularized architecture

• New entity frameworks for easy data access and offline storage

OAuth2Secure authentication and refresh token management

API WrappersInteract with Salesforce REST APIs  with popular mobile platform languagesApp ContainerEmbed HTML5 apps inside a container to access powerful native device functionalitySecure Offline DatabaseStore business data on a device with enterprise-class security

Push NotificationsDispatch real-time alerts directly to mobile devices

http://developer.force.com/mobileSDK

SmartStore for Offline

Mobile Packs

• Jumpstart web and hybrid mobile

development

• Focus on modern JavaScript frameworks

• Simplify Salesforce data access

• Deploy on the Force.com platform or

elsewhere (e.g. Heroku)

• JavaScript based

• Quick Starts and tutorials

Current Mobile Packs

• First of many mobile packs and samples

• Open-source and community driven

Demo

A mobile development platform that

developers love

Questions?@forcedotcom@ryanjupton