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Building Mobile Apps on the Salesforce.com Platform
Ryan UptonAndroid Evangelist@ryanjupton
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Device Growth Is Exploding, Driven By Consumers
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Info Workers Use Many Devices For Work & Personal
52% of information workers use 3 or more devices
60% of these devices are used for both work and personal use
Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012
Touch Revolution
4x* comScore Mobile Metrix (March 2012)
Mobile app users are
more engaged*
Where Are All the Enterprise Mobile Apps?
?
??
Building Mobile Apps With Legacy Platforms Is Difficult
Idea
Buy & Setup
Hardware
Install Complex Software
Define User
Access
Build & Test
Security
Make It Mobile &
Social
Setup Reporting & Analytics
Build App with Legacy
Frameworks
Months to Years
MobileApp
Salesforce1 Platform to the Rescue
Salesforce1 AppConfigurable by Admins out of the box
Custom Mobile AppsBuilt by Developers with our Mobile Services
For employee facing apps For customer-facing experiences
All built on the Salesforce1 Platform
Point and click APIs to access customer data
Configurable Business Logic
Request Approval Approve
Send to Accounting
Yes
Send Back
No Action For 2 Days
Escalate
No
Approve
Formulas
Data Validation Rules
Real-Time Workflow
Approvals
Programmatic Business Logic
• Object Oriented• Tight binding with your
Salesforce data model • Simple data manipulation
calls• Annotations & keywords –
webservice, @isTest, @RestResource, etc.
OAuth
An open protocol to allow secure authorization in a simple
and standard method from web, mobile and desktop
applications.
Oauth simplifies working with protected data.
Think valet key.
RemoteApplication
SalesforcePlatform
Sends App Credentials
Tokens sent to callback
API call with access token
Data
Maintain session with
refresh token
User logs in
Force.com REST API
The Force.com REST API lets you integrate with
Force.com applications using simple HTTP methods, in
either XML or JSON formats, making this an ideal API for
developing mobile applications or external clients.
1. Data
2. Meta Data
MobileApplication
SalesforcePlatform
login.salesforce.com
1. Authenticate
/services/data/query?SELECT ID FROM ACCOUNT
2. Access API
{“sObject”: “Account”,“id” : “oax02fdr756aFdad”}
3. Get JSON or XML
Salesforce1 App Gives Customers 1 Unified Experience
Chatter MobileFeedsPeople & GroupsFilesNative phone features
Salesforce ClassicCRM dataAnalyticsTasks & eventsNative phone features
Salesforce TouchCRM accessCustom apps
HTML5
Logger & Forcepad
Sales productivity tools
Task managementCall logging
Salesforce1 App
All Your CRM
All Your Apps
Multi-device Support
All Your Customizations
Every custom app you’ve built, now ready to go.
Sales, service & marketing re-imagined for mobile
Instantly make it your own with custom fields, objects and more
Be ready for a BYOD world with support for iOS, Android and more
All Your AppExchangeTap into thousands of apps that power every
industry
Notifications Center
Custom Business Actions
Feed First
Put the feed to work with custom actions relevant for your business
Connect with your team and your data, all in 1 app
Real-time business updates, all in 1 place
Hybrid UIThe perfect match of performance and flexibility
Core Salesforce Functionality Brought to Any Device
Demo
Salesforce Platform Mobile Services
Three Mobile Development Options
Mobile SDK 2.1
• Build Native, Hybrid or HTML5 apps for iOS and Android
• Faster and more modularized architecture
• New entity frameworks for easy data access and offline storage
OAuth2Secure authentication and refresh token management
API WrappersInteract with Salesforce REST APIs with popular mobile platform languagesApp ContainerEmbed HTML5 apps inside a container to access powerful native device functionalitySecure Offline DatabaseStore business data on a device with enterprise-class security
Push NotificationsDispatch real-time alerts directly to mobile devices
http://developer.force.com/mobileSDK
SmartStore for Offline
Mobile Packs
• Jumpstart web and hybrid mobile
development
• Focus on modern JavaScript frameworks
• Simplify Salesforce data access
• Deploy on the Force.com platform or
elsewhere (e.g. Heroku)
• JavaScript based
• Quick Starts and tutorials
Current Mobile Packs
• First of many mobile packs and samples
• Open-source and community driven
Demo
A mobile development platform that
developers love
Questions?@forcedotcom@ryanjupton