MODESTY SPORTS

MODESTY SPORTS

MODESTY SPORTS

INTERNSHIP REPORT

Subject:

Internship program for 4th semester

Company:

Modesty sports

Class:

MBA

Internship ReportModesty sportsSialkot

Dedications:-I want to dedicate my work to my honorable parents and respectable teachers, whose prayers and efforts make me able to do this task. I dedicated my work to my family and my parents. Acknowledgement:- All the praise is for Allah, the most merciful and beneficent, who blessed me with the knowledge, gave me the courage and allowed me to accomplish this difficult task.

I am much thankful to the Allah who gives me patience and power to complete my internship and he gave me opportunity to learn much through my University.

I am heartedly thankful to my all teachers for giving me enough knowledge to be able to carry myself efficiently during my internship.

I would like to be thankful to our Course instructor who helped me to complete this project. I am also much thankful for my respectable teachers as well because, they provided me opportunity to have such nice experience.My period of internship in this organization was about six weeks and it was a very good experience. I would like to thanks Mr.Muhammad Jamil(General Manager sports Industry) Sialkot, who helped me a lot in internship and I gained much more than otherwise I would.

I am also especially thankful to Miss.Abeera Tahir (Office Assistant and Inventory Operator) for her valuable guidance throughout the Internship period.

Executive Summery

Modesty sports Industry (Pvt) Ltd needs no introduction in Pakistan because of its famous brands in sports goods and garments. Modesty group is situated in Sialkot. The Modesty factory is producing the famous brands in sports goods and garments, these may include football,basket ball,rugby ball,hand ball,soccer,jokgu,futsal,volley ball.

The departments which I have visited for my internship are main departments of this setup. This report covers their structure, working, functions, strategies and connection with other departments for the completion of their day to day activities. The Modesty group is involved in some other kinds of business but our focus remains to sports goods as it may exceed our scope otherwise. The organization holds good name into local market but it is also emerging in the Gulf market. Their Slogan is seen on different documents as The innovative edge. They have captured the most of the countries some of them may include England,Germany,Japan,Korea,France. It is to be note that they are exporting the goods with the name of their clients. Table of contents:-

PART ONE:-

1. Report introduction and internee work 101.1. Purpose 101.2. Scope 111.3. Objective 112. Overview of the organization 122.1. Brief history 132.2. Nature of the organization 13 2.3. Product lines 142.4. Brand portfolio 142.5. Strategies of branding 142.6. Main clients 142.7. Competitors 152.8. Brief introduction of the branch where I did internship 163. Organizational structure 173.1. Organizational hierarchy chart 18

3.1.1 Number of employees 183.1.2. Main offices 193.1.3Introduction of all departments 19

3.1.4. Marketing departments 193.1.5. Production planning and development department 193.2.1 Costing department 203.2.2 Purchase department 203.2.3 Production department 213.2.4 Finished goods godown 22

3.2.5 Accounts 24

3.3. IT department 243.3.1. Engineering departments 243.3.2. Drawing office 253.3.3.Sales department 25 PART TWO

4.Training programme 26

4.1. Description of task assigned to me 274.2. Description of project assigned to me 274.3. Structure of the MIS department 284.4. Department hierarchy 284.5. Major responsibilities of MIS department 294.6. About the department 314.7. Development 314.7. 1.Supporting other department 324.7.2. Web development 324.7.3. Structure of cromojet department 344.7.4. Structure of back coating department 35 PART THREE

5. Critical analysis 385.1. Comparison and evaluation of vision and mission statement 385.2. Comparison of theoretical concepts with current practices in various department 405.3. SWOT analysis 415.3.1. Strengths 415.3.2. Weakness 425.3.3. Opportunities 42 5.3.4Threats 435.4. Internal factor evaluation 435.4.1. External factor evaluation 445. TOWS method 476. Competitive profile matrix 506.1. Critical success factor 51 6.2. CPM of MODESTY industry 51 7. Porter five forces analysis 548. Ansoff matrix 568.1. Market penetration 578.2. Market development 578.3. Product development 578.4. Diversifications 57 PART FOUR

9. Conclusion 58 9.1.Recommendation 609.2. Suggestions 6110. References 62PART ONE 1.Report introduction and internee work

In MBA program under University Of Gujrat require six weeks internship in any recognized organization. The objective is to provide the students an opportunity to gain experience to work in the environment of that organization.

For this regard, when I had to choose an organization, I visited some companies. The reason to choose a Company is that, I have a wish to do job in Company. Among so many companies, I choose MODESTY Industry Limited at malky kalan road sialkot. The wonderful building, fully equipped, and have 300 employees. Here I learned a lot, and gain experience to work in the manufacturing environment. I worked there in IT Department and Production department. My internship report consists on introduction of MOdesty Industry Ltd. and its IT System's team.

The success of this effort of course goes to all staff members of the Company who cooperate with me fully, share insights, and convey me the knowledge regarding their work. Thanks to all.

1.1. Purpose:

The purpose to do the internship report was to explore the learning of my practical field. The main purposes are:

To know about the professional life in organizations.

To improve my personal skills in industrial sector.

To gain the experience that will be helpful for me in the future.

To apply the best methodology procedure.

To know what sort of changes IT brings in business activities.

And for gaining experience of managing time, things, and people.

1.2.Scope:

As an internee in Modesty industry the main focus of my study research was on basic concepts and procedures of running any business. These concepts include internal and external environment of business. Internally business activities were related to employees and management staff of Modesty industry. So this study from the relevant department will help me in my practical and professional life.

1.3.Objectives:

The object of this report is to know the maximum working of the Modesty industry which includes: To objectively observe the operations of Modesty Industries (pvt) Ltd.

To make recommendations or implementation plans for the improvement of the Operations of the Modesty industry.

To know who to deal with the customers and clients. To know that how the companies works in the competitive environment.

To learn the changing environment.

To gain the knowledge this will be helpful for me in the professional field.

To give the experienced services to every individuals.

To understand the customers needs and wants.

To convince the people for more relationship.

To run the business in the effective way and lower its cost.

To create and manage the value in customers mind.

1. Experience letter from Modesty Industry (pvt) Ltd. Malka kalan road Sialkot.2. Overview of the organization:The Modesty industry limited is a manufacturing entity. It is manufacturing sports and garments. It is producing football of many kinds and garments as a raw material for track suit,trouser.The nature of products of Modesty is consumer durables and interiors. It is a private limited company.

Starting Year:

1994Founders & Chairman:

Mr. Muhammad Sarwar

Managing Director:

Mr.Muhammad Boota tahirGeneral Manager:

Mr.Muhammad JamilIT Manager: Malik Haroon ul Islam

Finance Manager: Malik Usman Monthly Production: Balls 15 LAC TO 18 LAC

Management of the company:

Its main office is in Sialkot.MODESTY SPORTS TECHNOLOGIES CORPORATION(PVT)LTD

Technology Drive,

Malkay Kalan road

Sialkot 51411,Pakistan

Tele:92.52.3559603,3550554Cell no: 92.52.3559604,3551881E mail: modesty@modesty.com.pkWebsite:modesty@gjr.paknet.com.pkBoard of Directors:

Chairman Mr.Muhammad SarwarManaging Director:

Mr. Muhammad Boota TahirDirector: Mr. Muhammad SaleemGeneral Manager:

Mr.Muhammad JamilFactory general manager Miss Usma JamilFactory Management: Mr. Muhammad Jamil

(General Manager)

2.1. Brief history:

Mr.Muhammad Sarwar is considered to be the founder of Modesty industry. It started its operations in 1994 at Sialkot. Established in 1994 and in the last15 years it has become the leading manufacturer of following products in Pakistan.After that they took the orders for making the sports goods on large scale and this contract gave them a new passion to become a well known organization in Pakistan.

Within the years of its establishment it started nourishing at a remarkable pace and started meeting the order of different companies.

Once the setup started increasing it was decided to open its retail outlet and wholesale depots through out the country. Now the company has more then 300 retail outlets, more than 1500 dealers and 10 wholesale depots all over the country.

The company then took another step and entered into the export market realizing that the country was in dine head of foreign exchange. The exports were made on international standard and right time delivery became the basis and the Hallmark of Modesty and the same trend continues.2.2. Nature of the organization:The Modesty Sports industry is producing the sports goods mainly meeting the demands of not only local market but also international markets. Modesty Industry is manufacturing concern and producing the consumer durables products. It is private limited company and it includes in the large scale organizations of Pakistan.

2.3.Product Lines:

The Modesty industry is running the following products: Soccer

Handball

Futsal

Volleyball

Rugby

Jokgu

2.4. Brand Portfolio:The brand portfolio of the Modesty Industry Limited Sialkot is as:

Modesty sports Industry Limited (Sialkot)dealing mainly with sports goods.2.5. Strategies of Branding:

The Modesty is using range brand strategy of its sports goods products.

The sports goods are used for playing football match,basket ball match. Rubber is used for all the sports goods as a raw material. Primary and secondary is used for the basic layer to make different kinds of design.Different chemicals are used for making the rubber sheets and bladder for complete covering of different balls.Electrical and gas boiler are used for melting the rubber which is used for making the bladder.

2.6. Main Clients:The main customer of the Modesty sports is Modesty Display. The Modesty Display purchases from the factory and sells in the market at its own. To sell in the market the Modesty Display has retail shops through out the country. It also sells to the stockiest; who sell different companies brands under one roof. Modesty Display also sells to the government institutes and firms outside the country.

Modesty customers are classified under two heads:

a) Local

b) Export

a) LOCAL:The local customers are as follows:

Mehmood sports Al razi sports

Shahid sports

Aslam sports

b) EXPORT:Export clients are: Frank (Paris)

Shemsy (germany)

Ogay (Ireland)

Fitnay (England)

Alpas (Germany)

Korea

2.7. Competitors:

Modesty sports is well organized industry in Sialkot.Sialkot is considered as the exporting city of Pakistan so it can develop many innovative ideas about sport goods. It has captured most of the market in Pakistan and it is working to go abroad with its local brands. It has numbers of the brands which are well recognized in the country. There are many competitors of sport goods in Sialkot but it maintain its quality to satisfy the customer needs and wants.There are many competitors in Pakistan of sports goods,some are given belowHowever we can include the following in our list:

A.D.I Traders Ali trading and company

Awan sports

Azlan sports

Albro industries

Abdullah industry

Absa international

Al hanan international Abid sports

2.8. Brief introduction of the branch where I did internshipModesty Industry was established in 1994 by Mr.Muhammad Sarwar.It is located in malka kalan road Silkot industrial area. About 300 people are related to this industry.

Initially it was just a small sports goods industry but with the passage of time it shows progress and becomes one of best industry of Pakistan. Key to success of this industry is quality products .In every department there is no compromise on quality.

Now Modesty sports industry in Sialkot has a great worth and reputation in Pakistan as well on international level among the best sports goods industry.

Factories own up to date and highly automated machines, which are mostly imported. There is a laboratory equipped with highly sensitive and modern technology along with highly qualified staff.

The Modesty sports industry is SA 8000:2008(Social accountability standard),IMS(International matchball standard) tested by PFI,FAIRTRADE International,IMAC(Independent monitoring association for child labor certified factory, manufacturing quality and famous brand.

There is a main office having different sporting departments like accounts, IT, costing and purchase along with the offices of resident director and general managers. The monthly production of the sport good factory is about Technologies and Machinery:The group has made great strides in developing products through improving production, enhancing quality and consumer oriented approach. This has made the group one of the biggest industrial group in these products, in the region

Electrical boiler Gas boiler

Cutting press

Sewing machine

Punching machine

Hand stich

3. Organizational Structure:There are two structure of organization that is hierarchal and flat structure. The Modesty industry limited Sialkot has hierarchal structure. It has large number of departments, each has good force and jobs are allocated to each department and independent and separately, headed by separate department head. There are very few cases at Modesty sports Industry Sialkot where two or more departments are being headed by a single person.

There is a long chain of command, each chain member having one or more sub-ordinates there are large number of level like resident director, general manager, managers, Assistant managers, staff/supervisor/foreman, and workers. A very short spans of control each member having.

3.1. Organizational hierarchy chart:

The highest authority at Modesty sports Industry Gujrat is Resident Director which is being followed by General Manger.

The Hierarchy chart of Modesty Sialkot is as:

3.1.1. Number of employees:

The Modesty sports was started with very little number of employees but now it is counted among large organizations of Pakistan. Modesty sports is operating two sport goods factories in Sialkot.The total number of employees with this sport goods is more than 400 employees.3.1.2. Main office:

Its main office is in Sialkot.MODESTY TECHNOLOGIES CORPORATION(PVT)LTD

Technology Drive,Malka Kalan road

Sialkot 51411,Pakistan

Tele:92.52.3559603,3550554Cell no: 92.52.3559604,3551881E mail: modesty@modesty.com.pkWebsite:modesty@gjr.paknet.com.pk3.1.3. Introduction of all departments:

It has number of departments being headed by departments head, which is mostly a manager. The Modesty sports industry have its HR, sales and product development department at Sialkot. These departments work in coordination so that output of the one department makes the input of the other and hence this process goes on until the completion of the process in unified way.

The functions of these departments are as follows, however these department work beyond this it is just their basis functions or working:3.1.4Marketing Department:

To generate the demand through different tools and to analyze the market trends and pass all the information to the related departments for the manufacturing of the final product according to the market demand is the responsibility of the Marketing department.

3.1.5Production Planning and Development Department:

Production planning and development is responsible to coordinate the activities of sample development section that is model room and mainly to allocate the activities to the production roles. It receives the demand form the marketing department in term of number of particular material required to make the goods. It then works to check the feasibility of the orders received from marketing department. It also check the availability of materials required for production. After all these process they develop the production plan and allocate the activities to the production units according to the capacity of unit.

Model Room:

To develop the sample of the goods is the responsibility of the model room. The customer asks for the sample of its order before bulk supply. It then develops the sample according to the specification given by the customer for his approval. In case he needs some modification he then sends back the sample and asks for that modification. Model room then redevelops the sample according to his instructions. If the sample is approved it develop the pattern of the materials used in the sample and sends to the production planning department for the bulk production.3.2.1Costing:To allocate the materials and their quantities to be required for the bulk production and the cost of each football role is the responsibility of the costing department. This department receives the number of the sports goods to be manufactured from the planning department and the material that are required in the production from model room which is called specification. Form these figures they come up with the nature and quantity of the materials required for bulk production.

Then they raise material estimate sheet which includes the material required it quantity and date when it is required. This estimate is handed over to the purchase department to purchase that material form the market. 3.2.2.Purchase department:

This department is furthered divided in two sections first is local purchase and other is foreign purchase.

This department receives estimate sheets from costing department and work on it. If the items are regular which are being purchased already it simply raise purchase order to the already settled vendor at settled rate. If there is new thing to be purchased, it asks the costing department to provide sample along with demand. Purchase department sends this sample to the relevant supplier and asks them to quote prices. Then they negotiate with the suitable supplier on settlement of the price and other term they raise purchase order to that supplier. Receiving Room:

All the materials or other things which comes in the factory go to receiving room first. All the vendors unload their material at receiving room except bulk material which is unloaded at their relevant stores.

The receiving rooms inspect the material to make insure that the material is according to documents enclosed which is called delivery challan. It only ensure the quantity but not quality.Raw Material Store:

The stores are divided according to the material they store. There are numbers of stores which include chemical store, technical store, primary store, packing store, bladder store,rubber sheets and secondary store.

The store receives the materials from the receiving room after it is passed. The store counts the materials and if found correct he generates the receiving report which assures that the material is taken on charge as stock in hand.

The store is also responsible to issue the materials to the production unit against indent.

3.2.3.Production Department:

The largest and the far most important department in any factory is always is production department. This department is divided according to their functions and they are in alien in such a way that output of the one is the input of the other.

Following are the sub production departments:

The first step in the production process is to issue bladder,chemicals and primary from the stores, the issued material is sent to machinery controllers and main production unit where it is made by different kinds of machineries and convert to football,basket ball,rugby ball etc.This process contains rubber sheet which is printed by different dyes and design.Then these sheets should provide a shape whick is used to made goods like football.After making raw material for good, these football goes to sewing department where it stiche the football as according to the requirement. Back coating department receives the polishing . This back coating material is manufacture inside the factory and also procure from outside. These are then sent to the over locking department. After the over locking the football is prepared.

Here the inspection is started and after the inspection the footballs are sent to the packing section where they are packed in the plastic sheets and then finally they are sent to the relevant god-owns for dispatch to the depots.

The factory is lead by the factory manger, who is as well the production manager. The production manger is further assisted by the assistants. There are numbers of foremen and supervisors with a large number of machines and workers who are caring daily production activities.

3.2.4.Finished Goods Godown:

The goods which are manufactured in the production unit are sent to the finished goods godown, where they are stored until they are dispatched to its destination. Before dispatching they are segregated according to the requirements of the depots and the retail outlet. There are four stores for the finished goods which are retail store, wholesale, export go down and export left over godown.

Claim and Return Goods:

The goods which are returned by the retailers and the customer being faulty are kept by the claim and return goods department. Returned goods may include football packed of the wrong size, design which was not required. While, claims goods include items which become defective within the guarantee period during its use by the customer. This department receives these goods and makes report of its defects and sends to the relevant persons to check whether the claim is justified or unjustified. If the claim is justified means that the customer is right to claim the defective is replaced with the new one and the measured are taken to rectify the error in future. If is not justified no replacement is made.

Security:

The security department is responsible to keep the law and order inside the factory.

This department is being run by the professional security guards in a much arranged manners. The security staff is appointed at gates and other important places inside the factory. There are also Hidden security cameras fixed in different locations of the factory, which cover all the activities and views inside the factory and these are monitored by the authorities in their offices.

Quality Assurance and Control Department:

Quality assurance department is responsible to maintain the quality of not only raw material but finished goods also up to mark.

This department is divided in to two section one section is responsible to check the quality of the incoming raw material and the other is responsible to check the quality of the goods in process and at final stage. The section who is at checking the acuity of incoming material receives the sample of incoming material along with the approval slip from the receiving room.

Human Resource Department:The human resource department is basically responsible for all the matters relating hiring and firing of employees.The HR department is responsible to provide the man power to the all other departments. This department also holds all the record of the employees which is presented when needed to general manger and other related authorities. It is also responsible to conduct the tests and interviews of the employees for hiring.

3.2.5.Accounts:

One manger along with the assistant manger is leading the accounts department. This department is dealing with salaries issues. This department performs the activities, which includes wages and salaries, provident fund, budgets, bill verification, payments to suppliers, accounts management, pensions, loans and different expenditures.

3.3.IT Department:

IT department is responsible to manage all the activities relating to computer systems and database. This department works as the system support department for all the other departments so that they can perform their activities in a better way.

They generate different reports in database on the requests of employees from different departments. This department holds the strength of nine employees which includes three programmers, three assistants and two hardware supervisors and one manger.3.3.1.Engineering and Maintenance Department:

This department is responsible to maintain all factory asset running smoothly if undertakes preplan maintenance of all the machinery after the specified period. There are number of mechanical and electronic engineer they keep the entire physical infrastructure of the entity in good condition.

Laboratory:

There is a huge laboratory at MODESTY SPORTS being headed by the chief technical manager and there are number of qualified technician are sporting him. The laboratory inspects the incoming material which required lab test that chemical and recording to their specification.

They also undertake any other test recommended by the quality department to check the material they also investigate the material during the process of production to know any effect of process on the sports goods during manufacturing.

3.3.2.Drawing Office:

Drawing office or department is responsible for the design of the footballs required or demanded by the client. It checks the feasibilities and possibilities of any of the design, which can be drawn on goods and garments.This department also suggests the material and machinery for the design required.

3.3.3.Sales Department:

As a sale department is situated at Modesty sports Display so this reports includes only those findings which were collected from different employees at Modesty factory. The sales department is headed by the country sales manager, who is answer able to the chief operating officer.

e. Organizational Management Analysis:

The Organizational Management Analysis is anessential element of organizational development. An OMA report presents a compilation of the information obtained from the individual Checkpoint results of a group of managers.The report provides a factual summary of the perceptions of a management group with input from the manager's bosses, peers and direct reports.

In Modesty there, highest authority is the Chairman of the company. Under whose chairmanship there is wide span of control. Chief Executive Officer and Managing Director is also considerable authorities are over there.OMA reports guide to future development based on statistically accurate data. Here human capital has a vital importance with physical capital. The manager, bosses, groups and peers are working together with the best co-ordination and cooperation. Manager performs their duties by planning, organizing and controlling. They are not only passing their orders to employees but they also have a strong understanding with them. The groups of workers are working together is also a good mutual intention. These kind of work environment have a consequence to decrease in conflict and increase in work efficiency. Managers have a view to divide some of the authorities to subordinates to make them confident and to get good results. PART TWO

4. TRAINING PROGRAM:a- Plan of Internship program:

Plan of internship program is given below in tabular form:

Sr. No.Starting DateEnding DateName of DepartmentDuration

(In days)

115/7/201320/08/2013finance38

STARING & ENDING DATES OF INTERNSHIPStarting date: 15-07-2013Ending date:20-08-2013Duration: The tenure is about 6 weeks

Department where I worked:

Internship was my first step in practical life, through which I learnt a lot and it has aided me in being well equipped with valuable experience that would help me once I enter the professional life after the completion of my studies.

During the period of 15 july to 20 august 2013, I worked in Modesty sports Industry as an internee.

My association with this company was being a part of the MIS Department. It was a great experience for me and it helped me in realizing where my potential lies. What I learnt at Modesty over the weeks was how to get along with the people that I have to work with everyday, building confidence and improving my skills. This internship has also prepared me for my future career in MIS so this internship has helped me a great deal.

The experience has taught me responsibility, teamwork and how to handle problems occurring. Even though the nature of work was quite basic as an internee, nevertheless I got to see what practical life is. This internship overall has been a great experience. This report gives a profile of Modesty sports and garments Industry and an insight into the IT department where I was assigned to work.

This report also reflects my learning and experiences at Modesty along with my responsibilities and the tasks that I performed. Last part of the report consists of some recommendations and suggestions that I have given.

4.1. Description of the task assigned to me:

I was appointed as an internee at in Modesty Industry of Sialkot .Besides working on 4 department of the company, manager also assigned an important task to work

I have to record all the material transactions occurred among their different departments on the Financial Database system.

Besides it, to improve the skills of learning database system Inventory manager assigned me to open the new codes of their new brands and design. 4.2. Description of the project assigned to me: Inventory and IT Manager under whose kind jurisdiction, I completed my internship at Modesty Industry Sialkot, assigned me a task to develop a local area network in their department and sub offices. There are four computer systems in a single room but in different cabins. First of all he assigned me to develop a LAN and after that I was assigned to develop a Wide area network.

So first I create a local area network with the help of my respected Guide and Sir Haroon and then a wide area network among all computer systems in a single building. It includes the system from reception up to the computer system in resident director's office.

It was my first experience to develop such kind of networking; I was not expert or have not done any practice so he helps me a lot to complete this project.4.3. Structure of the MIS/IT department:

Short for Management Information System and pronounced as separate letters, MIS refers broadly to a computer-based system that provides managers with the tools for organizing, evaluating and efficiently running their departments. In order to provide past, present and prediction information, an MIS can include software that helps in decision making, data resources such as databases, the hardware resources of a system, decision support systems, people management and project management applications, and any computerized processes that enable the department to run efficiently.Within companies and large organizations, the department responsible for computer systems is sometimes called the MIS department. Other names for MIS include IS (Information Services) and IT (Information Technology).4.4. Department Hierarchy:

The IT department is situated at Modesty and works under the direct super vision of chief operating officer followed by IT manager with the team of one assistant manager, three executives' officers and three officers. The hierarchy chart of IT department at Modesty Industry Sialkot is as follows:

b. Number of employee:

The IT department has nine employees, responsible for different duties assigned to them which include three programmers, three assistants and two hardware supervisors and one manger named as Mr.Haroon ul Islam..4.5- Major Responsibilities & Functions of IT/MIS Department:

The Management Information System department serves as an internal reporting unit of the organization. MIS enables consistent and reliable flow of information about all the programs even from the remote areas on monthly basis. This facilitates flexibility and adjustment of any deviation from the planned activities. The department is responsible to report in quantitative as well as qualitative terms and has an extensive database of the existing organizational activities. MIS department at Modesty Industry Sialkot performs various tasks which includes the following: Generation of incentive sheets

Preparation of monthly/ Quarterly statistical report

Managing accounts on database

Conduct different surveys and monitoring different ongoing projects

Development of monitoring tools and designing the formats and procedure for operational monitoring

To facilitate the regular field visits meetings in order to reflect on project activities and gather opinion on future development for positive feedback to management

Planning and Coordinating for conducting specific studies when needed.

Evaluation report at the end of the project

Deal in all related IT works i.e. Networking, Web designing, Trouble shooting etc.

Direct the operations of computer and related equipment, including telecommunications and data networks

Develop transitional plans for acquisitions and installation of equipment

Assist program/ department directors in the selection and setup of MIS equipment and applications

Keep abreast of new developments and trends and make recommendations to management on desirable additions or replacements

Advise managers concerning IT trends, technical problems, need for equipment, need for software upgrades and priorities

Manages interface throughout the Modesty Industry with the Internet

Responsible for IT equipment, network system and telecommunication activities within the Modesty Industry Sialkot Provide educational opportunities for Town employees

Evaluate new technologies for possible implementation

Maintain the inter department's Internet presence

Provide efficient and reliable operation of all departments' hardware and software

Centralize purchasing of computer hardware and software for all departments

4.6.About the Department

The Information Technology Department provides a variety of services relating to computer and telecommunications services, application software development, design and production services, and software training to all internal departments. These services encompass personal computers, networks, printers, servers, and more. The IT Department is an innovator in the field of information technology management, using a combination of management solutions that maximize effectiveness and minimize cost. The IT Department also consults with other departments to analyze and select proper IT solutions for specific applications, provides internet access, computer training and support, and mobile computing solutions for other departments.

4.7Development:

Provides design, development, implementation services and continued support of special data, and databases

Web Development:

The IT Department designs, develops, implements and maintains the Modesty's Key website.

Information technology changes rapidly and new systems and technology are continually being implemented and installed. The IT Department strives to translate this technology into higher productivity for departments, and higher quality output for reduced costs of operations.4.7.1- Support to other Departments:

MIS stands for Management Information System, the system that provides information to the management about a given project or program. IT department is responsible to manage all the activities relating to computer systems and database. This department works as the system support department for all the other departments so that they can perform their activities in a better way.

They generate different reports in database on the requests of employees from different departments. System and Network Support

Development and maintenance of the departments' communication infrastructure and wide area network

Maintain file and application servers and network security management, software distribution, and technical support for hardware and software.

2. B. Structure of Tufted Department:

Modesty sports is the manufacturer of sports goods in Pakistan and many other countries. It has the widest range of machinery to manufacture most of the products liked by the customers worldwide The group is manufacturing in sports goods and garments like track suit,trousers,jackets,footballs,basket balls,rugby ball,hand ball,soccer.a. Department Hierarchy:

b. Number of employee:

In tufted department more than 100 employees working here. This department is directly under the control and management of general manager. Mr. Muhammad Jamil is the incharge of this department as a foreman, under his there are two assistants with two technicians and five workers. These assistants do their job in different timings but both have to answer Mr.Muhammad Jamil.c. Major responsibilities and functions:

Major responsibility of the department is to produce raw sports goods in time, besides it is also the responsible for the material taken from the store for production process and after completing its task it have to return the remaining material to the store. Tufted department include 70 machines for the different design of the goods. And it is also responsible to complete its function on time. 4.7.3. Structure of Cromojet department:

The evolution of technology, a revolution inn expression What inspire you? Color? Texture? Art? Architecture?Design?Whatever you can imaging.

Cromojet imaging technology makes possible.

By every measure, Cromojet provides the most highly evolved goods and garments pattern capability available, allowing quick production of both custom and standard patterns.

Custom designs do the best job of expressing a unique image. And with Cromojet imaging, creating a custom design is simple Cromojet design professionals can guide you through an un complicated process in which you'll work with a state-of-the-art Cromojet design computer system to create and visualize your design

a. Department Hierarchy:

b. Number of employee:

In cromojet department 50 employees are working here. Mr. Muhammad Boota Tahir is the manager of this department as a foreman, under his there are two assistants with two technicians and seven workers. This department does their task with the coordination of Laboratory workers and expertise. c. Major responsibilities and functions:

Tufted department make raw material by using chemicals, rubber sheet and primary as a base. After making raw material of goods tufted department send this output to cromojet department which process on it to convert it into final goods. Cromojet department is responsible to make the cutting of rubber sheets,stiching of footballs and garments designed. It is the main responsibility of the department to design the sports goods and garments as according to the demand. Expertise from the laboratory is consistently with coordination of this department because of the color mixing and designs.

4.7.4. Structure of back coating department:

Modesty group is manufacturing different kinds of balls. Back coating department prevents the balls and garments.a. Department Hierarchy:

b. Number of employee:

In back coating department 40 employees are working here. Mr. AMJAD is the incharge of this department as a foreman, under his there is one assistant with one chemist and ten workers.

c. Major responsibilities and functions:

Back coating department recives the goods and covers the goods from back with secondary, felt and some other chemicals, which prevents the goods. This back coating material is manufacture inside the factory and also procure from outside. These are then sent to the over locking department. After the over locking the goods are prepared.

2. C. Feasibility report of computerizing the functions

I worked in IT department and sub departments of the production department. During my internship I came to know the different steps and procedure methods of production. Besides IT department I just go through the production process, here I am giving a report which covers the feasibility to convert the system on the computerized base.

Feasibility Report for a Computerized System

Purpose

The purpose of the new system that Modesty Industry should develop is to improve on the existing paper system. The original system is time consuming and is inadequate for the production process. As details have to be regularly updated and altered, the new system will be computerized. The system will allow its user to: -

Add new Inventory to the system

Keep the inventory issue records

Printout hard copy of all kind of documents

Keep a record of all the transactions preformed.

a. Hardware and software requirements:

To continue the production process in a very mannered and symmetric way, we can use the computer base technology.

Hardware Requirements of the system is not much as it needs maximum of 256 MB of ram with around 1GB of free disk space, having a 32 bit Processor.b. System design:

The design of the system must not be complex, so that further editing in it can be easily done. The software must be flexible for other technical development.

Software Requirements

For the development of the proposed system we need visual basic 6.0 or VB.NET and MS Access or Oracle for development and database. Visual basic is easy to use and oracle gives high flexibility and security to the database.

c. Implementation or execution of the system:

Implementation and execution of the hardware and software required for the computerization of the production system depends upon the way of working on this.

In production process we can implement the computerized system through automated machinery which starts working just by giving instruction from the system designed for this purpose.

d. Evaluation process:

The purpose of the feasibility is to examine how the original system compares with the new one. This report will also help to conclude whether it is necessary to computerize or improve the present system.PART THREE5.1. Critical analysis:

a. Comparison and evaluation of current strategies with mission and vision statement.

Our vision statement is our inspiration, the framework for all your strategic planning.

The vision statement answers the question, Where do we want to go?

Whereas, a mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?"

Our Vision:

To ensure the future of the company and the employees through customer satisfaction by producing quality sports goods, providing a reliable, durable and affordable goods for operating the organization safely, efficiently, and profitably through continuous improvement.

Mission Statement:

Our mission is to provide high product quality. Understanding our customers requirements and delivering it continuously. Encourage innovation/creativity to expand and continually improve utilizing quality practices for the production of goods industry, both in the domestic and international markets.

Current Strategies:

Strategy is the field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of company in their external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.Modesty Sialkot is committing its mission and vision in the sense of quality. No doubt there is no compromise in goods quality. Modesty Sialkot is doing successful efforts to gain its objectives, to continue its mission and to broad its vision.

They are committing their clear view regarding quality product. They are providing durable, reliable and affordable quality product as according to the demand of their customers. They are satisfying the customers by fulfilling their desired design, color, size and quality. On time product delivery is a plus point for in local as well in international market. Modesty is industry doing their best to utilize the sources in a best way to accomplish their goals.According to their strategy regarding design is also very consistent. As their mission is "To encourage the innovation" So I found them to following strictly this point. They are doing new experiences to broad the concept of goods design.

There is a point in vision statement, "To ensure the future of the company & the employees through customer's satisfaction" But I found that company is doing very well and countless efforts to ensure the company's future.5.2. Comparison of theoretical concepts with the current practices in various departments.

Theoretical concepts are those concepts which we studied in the books during our studies. We listen and understand these concepts for improving our knowledge and mental skills. We learn these concepts from our teachers, professors and instructors in the educational institutes. We discuss the matters and problems with our class mates and other students to resolve them. And at the end, we practice all these concepts in practical field, during internship, job or business.Sometimes theoretical concepts can not implement exactly in all kind of organizations because of different nature, structure, design and methods. It also depends on organization's size and business volume.

During my internship, I observed so many theories implemented as according to the book reference like hierarchy structure, work division, organizing, planning, leading, controlling, costing, accounting producing and storing. In planning all the strategies and long term projects are designed by the higher management, operational or middle managers are responsible to conduct the plans and lower level management have to complete the assigned task.Besides it all other departments are performing their functions very well due to qualified and skilled staff. We have studied the concepts just by words, but in real life I experienced "The dreams come true" how the book references and theoretical concepts are being really met to the current business conditions. In MIS department I observed the project manager performing their tasks in very efficient manners.

In production department there is a large amount of work, factory machines didn't stop even after a week. They work 24 hours properly while during production process.

As we studied different procedure of production process and costing, delivering, storing, issuance and so many other issues of a manufacturing concern. I found Modesty very close to that theoretical concept. Each and every calculation, operation and different strategies are very close to facts and accuracy. Costing department use so many formulas and spread sheets to calculate sensitive amounts, store acquires and issue material as according to the rules mentioned. Production department do its job success fully. Although there is always a need to improve, and to flourish the business in a better way, but the Modesty Industry is conducting the best policies and strategies to accomplish the production task.Some of the departments are lacked by the most important facilities, departments like MIS/IT have very low facilitation to do their job on computerized manners.5.3. SWOT Analysis:

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey. In order to take the in depth view of Modesty Industry we must do a SWOT Analysis.

5.3.1. Strengths:

Modesty sports goods Industry is well known and established manufacturing entity recognized by its quality products with a large variety. By reviewing their strengths, I analyze their "Product" as the biggest power they have with "Leading sports" on a "Large Scale of Production" controlled by "Strong Management", "Expertise", "Qualified Staff".Modesty as a "Customer based" organization has a "Strong Market Position" with a number of "Sales Channels" not only in Pakistan but also on international level.

Modesty is a "Fasting Growing" organization with "Sound Financial Resources", "Technological Skills" and a key factor known as "Customer's Loyalty".5.3.2. Weaknesses:

Weaknesses are those internal elements which cause to a deficiency in all kinds of operations including production, planning, organizing, working and running of a business.

All the organizations must have the weakness with the internal strength of the organization, sometimes it happens that a factor which is considered to be strength may also falls in the category of a weakness. Like wise in Vision, I found its "financial resources", "staff" and "market position" as a weakness with the entity of strength. Because there is always a possibility to decrease in financial resources which may results in inconsistent market position. Modesty have not arranged "training programs for the employees" to create an awareness about the latest trends, business rules, current policies so it is also an internal weakness of the Modesty to "loose the key staff", who have a strong hold or grip on the organization in all departments.5.3.3. Opportunities:

The term opportunity is usually used to have a chance to get a benefit for the organization from external environment. Opportunities bring the positive change which are the most beneficial and valued for the firm.Modesty also have the external opportunities to avail for their betterment and fast growth. They have the opportunity to "expand" their business by availing the "funds" from the different financial institutes, by "acquiring" the other firms and by having the "vendors" who are willing to invest their capital. The greatest opportunity for the firm is to "sale" out its own product through "new distribution channels" with "low personal taxes". As it is stronger and established name in the production of sports goods, it is also an external opportunity for the business that it's "competitors have low power to compete".

5.3.4. Threats:

External threats make a firm weak in decision making process. It is most risky to make decision in uncertain and threatening environment. Threats are most harmful for business even sometimes firms came to shut down conditions due to these threats.

Modesty industry is also facing so many external threats. In Pakistan it is much harder to establish a strong business entity in such a "fluctuating economy".

Inconsistent economy makes the market so risky for investment so it is also a hard task to avail "external source of finance".

"Negative cash flow" is also a threat for the business which results in low amount of liquid assets. "New technologies" with day to day changes are not easy to acquire and implement. As today the world is so fast and more competitive so the threat of "more competition" is also faced by the Modesty and this completion can make the volume of sales lower and "low sales volume" means "low profit".Political instability results in new "governmental regulations and policies" in trade are also threatening. It can also provide a possibility to "close a geographic market". The most biggest and recent threat is "power supply". A manufacturing firm which has a number of machinery and plants can be badly affected by this threat.5.4.. Internal factor evaluation matrix:

Internal Factor Evaluation (IFE) matrix is a strategic management tool for auditing or evaluating major strengths and weaknesses in functional areas of a business.

IFE matrix also provides a basis for identifying and evaluating relationships among those areas. The Internal Factor Evaluation matrix or short IFE matrix is used in strategy formulation. The IFE Matrix together with the EFE matrix is a strategy-formulation tool that can be utilized to evaluate how a company is performing in regards to identified internal strengths and weaknesses of a company. The IFE matrix method conceptually relates to the Balanced Scorecard method in some aspects.

IFE Matrix of Modesty Industry Sialkot:

Internal StrengthWeightRatingWeighted Score

1. Staff3%30.09

2. Customer base2%30.06

3.Market Position7%30.21

4.Financial Resources5%30.15

5. Sales Channels4%30.12

6. Product6%40.24

7. Growing5%30.15

8. Expertise7%40.28

9. Technological Skills5%40.2

10. Leading Brands8%40.32

11.Customer Loyalty2%30.06

12. Production Scale4%40.16

13. Management8%40.32

Internal Weaknesses

1. Staff2%10.02

2. Financial Resources5%10.05

3. Market Position2%20.04

4. Lack of new product7%20.14

5. Customer Dissatisfaction4%20.08

6. Low customer Retention3%10.03

7. Dependence on central server5%20.1

8. Training of Staff6%20.12

Major Weakness (1), Minor Weakness (2), Minor Strength (3), Major Strength (4)

Total Weighted Score100%2.94

Weights are Industry based, and Ratings are Company based.

In IFE Matrix average score is 2.5, so if total weighted scores will below average point then it will show the company is weak internally. But here weighted points are more than average point so it is showing that company is internally strong.

*Note:

When a key internal factor is both strength and a weakness, then it must include twice in the IFE Matrix. The same factor is treated as two independent factors in this case. It has to assign weight and also rating to both factors.5.4.1. External factor evaluation matrix:

External Factor Evaluation (EFE) matrix method is a strategic-management tool often used for assessment of current business conditions. The EFE matrix is a good tool to visualize and prioritize the opportunities and threats that a business is facing.

The EFE matrix is very similar to the IFE matrix. The major difference between the EFE matrix and the IFE matrix is the type of factors that are included in the model. While the IFE matrix deals with internal factors, the EFE matrix is concerned solely with external factors. External factors assessed in the EFE matrix are the ones that are subjected to the will of social, economic, political, legal, and other external forces.

External factors are extracted after deep analysis of external environment. Obviously there are some good and some bad for the company in the external environment. Thats the reason external factors are divided into two categories opportunities and threats.

EFE Matrix of Modesty Industry Sialkot:

External OpportunitiesWeightRatingWeighted Score

1. Strategic Alliances3%30.09

2. Funding5%40.2

3. Sales Product6%40.24

4. Acquisition4%30.12

5. Lower Personal Taxes6%40.24

6. New Distribution Channels3%30.09

7. Market Poised for Growth2%30.06

8. Competition Weaknesses7%40.28

9. Vendors3%40.12

10. Expansion6%40.24

External Threats

1. Economy6%20.12

2. Lose of key staff2%10.02

3. Lack of financial resources3%20.06

4. Cash Flow3%20.06

5. New Technology4%20.08

6. Increased Competition4%10.04

7. New Government Regulation5%10.05

8. Decreasing Profit2%20.04

9. Failing sales2%20.04

10. Closing of Geographic Market4%20.08

11. Tax Increases9%10.09

12. Power supply11%10.11

Major Threats (1), Minor Threats (2), Minor Opportunities (3), Major Opportunities (4)

Total Weighted Score100%2.47

Weights are Industry based, and Ratings are Company based.

In EFE Matrix average score is 2.5, so if total weighted scores will below average point then it will show the company has external threats. But here weighted points are more than average point so it is showing that company has external opportunities more than threats.

5. Threats opportunities weaknesses Strengths matrix (TOWS):

SWOT analysis, method, or model is a way to analyze competitive position of the company. SWOT analysis uses so-called SWOT matrix to assess both internal and external aspects of doing business. The SWOT framework is a tool for auditing an organization and its environment.

The concept of determining strengths, weaknesses, threats, and opportunities is the fundamental idea behind the SWOT model. To present the model in a more understandable way, scholars came up with so-called SWOT matrix. SWOT matrix is only a graphical representation of the SWOT framework.

What is the difference between SWOT and TOWS?

TOWS analysis is very similar to the SWOT method. TOWS are simply looks at the negative factors first in order to turn them into positive factors.

TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats.

By analyzing the external environment (threats and opportunities), and internal environment (weaknesses and strengths), we can use these techniques to think about the strategy of our whole organization, a department or a team. We can also use them to think about a process, a marketing campaign, or even our own skills and experience.

We look at how we can extend our use of SWOT and TOWS to think in detail about the strategic options open to us. While this approach can be used just as well with SWOT as TOWS, its most often associated with TOWS.

Identifying Strategic Options:

SWOT or TOWS analysis helps us to get a better understanding of the strategic choices that we face. (Remembering this "strategy" is the art of determining how we'll "win" in business and life.) It helps us ask, and answer, the following questions: How do we:

Make the most of our strengths?

Circumvent our weaknesses?

Capitalize on our opportunities?

Manage our threats?

TOWS Matrix of Modesty Industry Sialkot:

External Opportunities

1. Expansion

2. Vendors

3. Competition Weaknesses

4. Market Poised for Growth

5. New Distribution Channels

6. Lower Personal Taxes

7. Acquisition

8. Sales Product

9. Funding

10. Strategic Alliances

External Threats

1. Power supply

2. Tax Increases

3. Closing of Geographic Market

4. Decreasing Profit

5. Failing sales

6. New Government Regulation

7. Increased Competition

8. New Technology

9. Cash Flow

10. Lack of financial resources

11. Lose of key staff

12. Economy

Internal Strengths

1. Staff

2. Customer base

3. Market Position

4. Financial Sources

5. Sales Channels

6. Product

7. Growing

8. Expertise with Authentication

9. Technological skills

10. Leading Brands

11. Customer Loyalty

12. Production Scale

13. Management

SO: Strategies that use strengths to maximize opportunities.1. Through Financial Resources company can expand itself. (S4,O1)2. New distribution channels and acquisition help the company to grow. (S7,O5,O7)3. Production Scale and Leading Brand make the competition tougher. (S12,S10,O3)4. Product is strength which surely its sales. (S6,O8)5. Strong Market position attracts the vendors for investment and help to fund rising. (S3,O2,O9)ST: Strategies that use strengths to minimize threats.

1. Financial Sources and Technological skills are helpful to avoid Power supply and Cash Flow threats. (S4,S9,T1,T9)2. Through Sales Channels it is possible to stop the Closing of Geographic Market. (S5,T3)3. Long run Production Scale can stop Decrease in Profit. (S12,T4)4. Strong Market Position can eliminate Lack of financial resources. (S3,T10)5. Expertise with Authentication and Good Management can stop Losing of key staff. (S8,S13,T11)6. Quality Product can make Competition tough. (S6,T7)

Internal Weaknesses

1. Staff

2. Financial Resources

3. Market Position

4. Lack of new Product

5. Low customer Retention

6. Customer Dissatisfaction with Design

7. Dependence on central Server

8. Training of staff

WO: Strategies that minimize weaknesses by taking advantage of opportunities.

1. Funding can increase the Financial Resources. (W2,O9) 2. Through Expansion of the business weakness of Lacking of new Product can be eliminate. (W4,O1) 3. Market Position is helpful to avail Market Poised for Growth. (W3,O4) 4. To Sale the Product on a large scale can be cause to decrease the weakness of Low customer Retention. (W5,O8) WT: Strategies that minimize weaknesses and avoid threats.

1. Market Position can reduce the threat of unstable Economy (W3,T12) 2. Training of staff will be helpful to avoid Lose of key staff. (W8,T11)

6. Competitive profile matrix (CPM):

Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes our firm and also facilitates to add other competitors make easier the comparative analysis.

IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM include both internal and external factors to evaluate overall position of the firm with respective to their major competitors.

The competitive profile matrix consists of following attributes mentioned below.

6.1.Critical Success Factors:

Critical success factors are extracted after deep analysis of external and internal environment of the firm. Obviously there are some good and some bad for the company in the external environment and internal environment. The higher rating show that firm strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor.

Rating in CPM represents the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor.

There are some important points related to rating in CPM.

Rating is applied to each factor.

The response is poor represented by 1.0

The response is average is represented by 2.0

The response is above average represented by 3.0

The response is superior represented by 4.0

6.2.Competitive Profile Matrix of Modesty Industry Sialkot:

Critical

Success

FactorModesty sports goodsAwan sportsAli trading

WeightsRatingWeighted ScoresRatingWeighted ScoresRatingWeighted Scores

Advertising

Product Quality

Price

Competitiveness

Management

Financial Position

Customer Loyalty3%

15%

8%

10%

15%

10%

18%

15%

6%3

4

2

3

4

3

3

3

20.09

0.60

0.16

0.30

0.60

0.30

0.54

0.45

0.123

3

2

2

3

2

2

3

20.09

0.45

0.16

0.20

0.45

0.20

0.36

0.45

0.122

3

2

2

3

2

2

2

20.06

0.45

0.16

0.20

0.45

0.20

0.36

0.30

0.12

Total100%3.162.482.30

7. BCG Growth-Share Matrix

The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name "growth-share". Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability.

Since, year 2012 has been closed and all financial data have been consolidated.

Following is the information about the 4 Divisions and I categorize and identify each Division into BCG Matrix

DivisionRevenues%RevenueProfits% Profits% Market

Share% Growth

Rate

1Rs. 3000007039000600.8012.3

2100002316400250.659.6

3211057600120.27-6.2

4890216030.11-17.5

Total

BCG Matrix of Modesty Industry Sialkot:

Relative Market Share Position

INDUSTRY SALES GROWYH RATE

(Percentage)

High

Medium

Low

Growth rate is -17.5 and relative market share is 0.11SBU # 4: SBU No.4 is running in total loss as per statistics give because the market share and growth rate percentage is very low. The management should sell the SBU to prevent more losses because it has no generation and neither there is a possibility that it will generate in future. So it is better to sell it out.

Growth rate is - 6.2 and relative market share is 0.27SBU # 3: SBU No.3 has some better market share and growth rate than SBU 4. So it can be kept under through observation if there is some betterment, more investment can be made there to gain more generation and revenue. But more investment should be made according to the situation analysis.

Growth rate is 9.6 and relative market share is 0.65SBU # 2: The SBU is generating most of the revenue and the position should remain maintained for the efficient and smooth running of the business. It has almost monopoly in the market so; there is no threat of competition. There are more chances of betterment and higher profit.

Growth rate is 12.3 and relative market share is 0.8SBU # 1: The SBU has acquired the highest market share and growth rate but to maintain the position is a difficult task because there is a lot of competition. So the company should remain no stone unturned to maintain the position as it is in the best interest of the business.

7. Porter five forces analysis:

The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps us understand both the strength of our current competitive position, and the strength of a position we're considering moving into.

The five forces that Porter suggests drive competition are:

1) Supplier Power: Here we assess how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the uniqueness of their product, their strength and control over us, the cost of switching from one to another, and so on. The fewer the supplier choices we have, and the more we need suppliers' help, the more powerful our suppliers are.

2) Buyer Power: Here we ask ourselves how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to our business, the cost to them of switching from our products to those of someone else, and so on. If we deal with few, powerful buyers, then they are often able to dictate terms to us.

3) Competitive Rivalry: What is important here is the number and capability of our competitors. If we have many competitors, and they offer equally attractive products and Vision, then we'll most likely have little power in the situation, because suppliers and buyers will go elsewhere if they don't get a good deal from us. On the other hand, if no-one else can do what we do, then we can often have tremendous strength.

4) Threat of Substitution: This is affected by the ability of our customers to find a different way of doing what we do for example, if we supply a unique software product that automates an important process, people may substitute by doing the process manually or by outsourcing it. If substitution is easy and substitution is viable, then this weakens our power.

5) Threat of New Entry: Power is also affected by the ability of people to enter our market. If it costs little in time or money to enter our market and compete effectively, if there are few economies of scale in place, or if we have little protection for our key technologies, then new competitors can quickly enter our market and weaken our position. If we have strong and durable barriers to entry, then we can preserve a favorable position and take fair advantage of it.

Porter's Five Forces Analysis of Modesty Industry Sialkot:

8. Ansoff Growth Matrix:

The Ansoff Growth matrix is a tool that helps businesses decides their product and market growth strategy. Ansoff product/market growth matrix suggests that a business attempts to grow depend on whether it markets new or existing products in new or existing markets.

Successful businesspeople spend a lot of time thinking about how they can increase profits. Theyll typically have hundreds of ideas about things they could do, including developing new products, opening up new markets and new channels, and launching new marketing campaigns.a. Market penetration:

Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets.

Market penetration seeks to achieve four main objectives:

1) Maintain or increase the market share of current products

2) Secure dominance of growth markets

3) Restructure a mature market by driving out competitors

4) Increase usage by existing customers

b. Market development:

Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets.

There are many possible ways of approaching this strategy, including:

1) New geographical markets

2) New product dimensions or packaging

3) New distribution channels

4) Different pricing policies to attract different customers or create new market segments.

c. Product development:

Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.

d. Diversification:

Diversification is the name given to the growth strategy where a business markets new products in new markets.

PART FOUR9. Conclusion:

In the light of organizational analysis, during my internship I concluded the organization doing their best. They are following their mission, vision statement, objectives and goals. They are not only making the profit and securing the future of the company but they are also participating in the foreign earnings.

They are providing best quality product and with good reputation in the market they can compete their competitors. The quality should not be compromised at any cost and payment system to the vendor should be as per agreed means there must be no delay in the payment to the vendors. They have long term future plans. The manager of Modesty is very hardworking, they are not only making their present secure but also doing efforts to bright up their future. Modesty have strong chain of command on all over the firm's operations coordination of all departments results in splendid products. Working of all departments is appreciable on individual levels. Groups and peers make their work easier by creating a healthy environment. The higher management is quite satisfied with this but there is always need to improve. Some of the workers on lower level are not much qualified but they are skilled and attached with Modesty. They know the tools and techniques of their work; they are like expertise in their relevant fields. It was also observed that distribution of work load was no proper. Some employees are not satisfied and they found complains regarding the access of work while some are very relaxing and saying they have not much to do.Modesty have a large scale of production which fulfills the demand of their customers at the right time and proper delivery which generate the Good will for the company. They are providing employment to a number of people.

In respect of MIS department, I found that there is much limited number of persons doing work over there, who have no wide knowledge about information system. MIS provides the IT services to all the departments.It is very appreciable for the management team of the branch that they gave their precious time to me and teach me in best possible way. It is difficult to do both works at the same time, to do their routine work, and to guide me. But they all did it very well9.1. Recommendations:Modesty Industry Limited has best quality in the sports goods and garments in market. Following are the recommendations keeping in view the critical and SWOT analyses of the organization.1. Modesty Company has to increase their strength and overcome the internal weaknesses by taking proper and suitable measures.2. Modesty should be more competitive and strong to be the leader in market.3. Modesty should take the opportunities prevailing in external environment to get the good results.4. Modesty have to protect itself from external threat like inconsistent economic condition and new technology.

5. Modesty should keep the mission and vision statement in view while planning, making strategies and taking decisions.6. There must be job rotation. One thing I noticed that if one officer is working in tufted department, he has been doing it from start of his job. There must be job rotation department wise.

7. There must be performance based reward system. Salary and rewards must be on performance base.

8. There must be permanent job for employees, because it creates loyalty and sense of belongingness in employees. This thing can't possible in contract base job.

9. There must be some recreating activities for employees for refreshment.

10. The top management should bring changes in the system of all the branches.

9.2.Suggestions regarding MIS department:

1. Modesty Industry Sialkot has to improve in Information system to be more competitive in coming days.

2. Here, it is strongly needed a fast and accurate computerized network.

3. There is also a need to develop its personal software to protect and secure the data.

4. Modesty head office should have a proper Server System, because sometime due to failing in connection with server daily recontinue work of IT department goes into pending on next day. It creates the problem to keep up to date their work as well a burden for the employees.

5. As Modesty doesn't up to date its website from a long time to attract the customer and their timely feedback, as most of the good firms keep their web well organized.10.REFERENCE:

Michelet, W. (2007). Terrain de lute Womens Football and Feminism inLes annes folles. French Cultural Studies, 18(3), 259276. Stevenson, T. B., & Alaug, A.-K. (1997). Football in Yemen Rituals of Resistance, Integration and Identity. International Review for the Sociology of Sport, 32(3), 251265.

Toffoletti, K. (2012). Iranian Womens Sports Fandom: Gender, Resistance, and Identity in the Football Movie Offside.

Elendu, I. C. (2012). Nigerias Debased Values System at the Modern Era: Implications for Sports Development. Journal of Education and Practice, 3(3), 4853.

Parry, J. (2008). 3. Ethics in youth sport in the UK. The example of the Football Association ethics strategy group. In Ethic and sport. Youth and manager-Etica e sport. Giovani e manager. Proceedings of the XVI Congress of Panathlon International (Antwerp, 22-24 November 2007) (p. 40). Retrieved from

Resident Director

General/ Production Manger

Technical

Manager

Manager

Inventory

Manager Purchase

Manager Costing

Manager Accounts

Assistant Manager

Assistant Manager

Assistant Manager

Assistant Manager

Assistant Manager

Assistant Manager

Assistant Technical

Assistant Inventory

Assistant Purchase

Foreman / Supervisor

Assistant Costing

Assistant Accounts

Workers

IT Manager

Hardware supervisors

Hardware supervisors

Programmers

Programmers

Programmers

Assistant

Assistant

Assistant

Manager

Foreman

Assistant

Night

Assistant Day

Technician

Worker

Worker

Technician

Manager

Assistant

Assistant

Technician

Worker

Worker

Technician

Foreman

Assistant Day

Worker

Chemist

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