Modes of Persuasion

Ethos, Pathos, Logos

Ethos(Credibility)

• Ethos is an argument based on character. The speaker tries to gain the audience’s trust.

• Speaker gets the audience to respect him/her as a figure of authority on the subject(expert or knowledgeble on the subject)

• “I am an ethical expert, so believe what I say.”

Ethos

Pathos(emotion)• Pathos = argument based on

feelings

• Speaker tries to drive an emotion from the reader or audience

Pathos

Logos(logic)Logos is an argument based on facts,

evidence and reason.

Using logos means appealing to the readers’ sense of what is logical.

Logos

ETHOS, PATHOS, OR LOGOS??

Ethos or Logos• Evidence

• Ethos-Using super man-authority figure on strength

• Logos-Milk makes bones grow strong

ETHOS, PATHOS, OR LOGOS

Pathos• Evidence:

• Using sad looking puppy

• Giving statements about a dogs life in the pound and the dog’s desire to have a home.

ETHOS, PATHOS, OR LOGOS

Ethos• Evidence:

• Sharing the personal experience of someone who actually lost weight eating subs.

• Jared-Authority figure/representative for Subway

ETHOS, PATHOS, OR LOGOS?

Pathos• Evidence:

• Using a sad child with a severe injury to the head

EHTOS, PATHOS, OR LOGOS?

Logos• Evidence:

• Gives information about Sylvan learning center

• States a fact about how much knowledge children lose over the summer.

Ethos• Using an authority figure to

represent(sports)-Kobe

• Try it, it worked for Kobe –Personal Experience-Kobe drinks vitamin water, wins championships.

Ethos, Pathos, or Logos?

Hi I’m Walter Coleman, and I spent 30 years of my life smoking. Take it from me, smoking negatively effects your life Smoking causes your lungs to be coated in a black tar. It causes your lungs to shrink in capacity to hold air. Smoking is the number one cause of lung cancer. Smoking costs an average of $130.00 a month to keep up with the habit! I have spent many years fighting lung cancer and recommend you don’t start smoking.

Ethos or Logos!• Evidence:• Using a actual long-term smoker, as

spokesperson

• Take it from me - Opinions/belief

• I have spent years fighting lung cancer-personal experience

Ethos, Pathos, or Logos?

When it comes to saying no to drugs, we don’t need to worry about our youth as much as we think. Most young people disapprove of their friends using marijuana. The 2010 National Survey on Drug Use and Health showed that 83.3% of teens (4 out of 5) disapprove of their friends using marijuana. The majority of young people believe there is a great risk in smoking marijuana. Also, the 2008 National Survey on Drug Use and Health showed that more than half of all young people surveyed reported a great risk of using marijuana once or twice a week.

Logos!• Evidence:• The 2010 National Survey on Drug Use and

Health showed that 83.3% of teens (4 out of 5) disapprove of their friends using marijuana.

• Also, the 2008 National Survey on Drug Use and Health showed that more than half of all young people surveyed reported a great risk of using marijuana once or twice a week.

Ethos, Pathos, or Logos?

“ Hi, I am James Warren. I live in a small town in Russia. I am an orphan. I lost my parents at the age of 5. I sleep in a small room with 10 other children. Our room is heated by a small fire place. We sleep on the floor with one wool blanket. I would like to go to school one day to become a doctor.”

By donating to the Russian Children’s Foundation you can help James - and other children like him - have a brighter future. Please call 1-800-2587 today.

Pathos!• Pathos:• Using a child figure

• Mentioning poor living conditions

• Mentioning child’s hopes and dreams