Modernizing Your Ethics Program: The Living Code of Conduct
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© 2015 NAVEX Global, Inc. All Rights Reserved.
www.navexglobal.com© 2015 NAVEX Global, Inc. All Rights Reserved.
www.navexglobal.com© 2015 NAVEX Global, Inc. All Rights Reserved.
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Modernizing Your Ethics Program: The Living Code of Conduct
December 1, 2015
© 2015 NAVEX Global, Inc. All Rights Reserved.
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P R E S E N T E D B Y
Vice President,Product (Training)
NAVEX Global
Ingrid Fredeen, J.D.
Vice President,Online Learning Content
NAVEX Global
Rob Strulowitz
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Agenda
• Today’s Workplace and the Pressure to Get out of a Program Rut
• Modernizing Your Code and Re-Engaging Your Workforce
• How Truly Effective Training Can Help Drive Culture Change
• NAVEX Global’s Approach to Code Training
• Q&A
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M O D E R N I Z I N G Y O U R E T H I C S P R O G R A M
Today’s Workplace: The Pressure to Improve
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Top Training Program Objective:Culture Change
Source: NAVEX Global's 2015 Ethics and Compliance Training Benchmark Report
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Building a Strong Culture & Legal Defense
• Increasing pressure on E&C programs to demonstrate the value of every dollar they spend
• A compliance program can be seen as a “nice to have,” it is essential.
• Training is a critical part of the compliance program:
Your workforce is changing and your training must evolve too
Quality of training is vital to its success
• It can be difficult to demonstrate the ROI
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Understanding the Generational Workforce
GENERATION NICKNAMEBIRTH DATE
RANGEAGE
RANGESTEREOTYPES
EST. % IN 2020 WORKFORCE
Baby Boomers The Post-War Generation 1945-1964 51-70Optimism, innovation, achievement, individualism
22%
Generation X Gen X 1961-1981 34-54Autonomy, productivity, recognition, adaptability
20%
Generation Y Millennials 1975-1995 20-40Self-expression, comfort w/change, resilience, global awareness, connected
50%
Generation ZNet Generation/Digital Natives
1995-2015 0-20Technologically savvy, fast-paced, socially connected, creative, collaboration
7%
Sources: http://info.hoganassessments.com/blog/bid/171186/The-Generational-Workforce-of-the-Future , http://www.careerplanner.com/Career-Articles/Generations.cfm
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New Trends Include Adapting Programs for Millennials & Creating Multi-Year Plans
Source: NAVEX Global's 2015 Ethics and Compliance Training Benchmark Report
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Higher Quality, Shorter & On-Demand Training are Top Strategies for Engaging Millennials
Source: NAVEX Global's 2015 Ethics and Compliance Training Benchmark Report
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Learning Preferences
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Number of Program Elements Plays a Role
Source: *Exploring Millennials, Journal of Academic and Business Ethics Volume 9 December 2014, p. 4 and ** Miesing and Preble, 1985, p. 470
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M O D E R N I Z I N G Y O U R E T H I C S P R O G R A M
Modernizing Your Code of Conduct to Drive Organizational Culture
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The Next Generation of the Code of Conduct
Interactive PDF Code Agile Code
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Why Go Web-Based?
• Information consumption and dissemination has changed dramatically
• Organizations have begun to leverage documents that used to be “internal only” to increase client trust and bolster their brand images
• Case in point: annual reports that have moved from paper to digital
• Visibility into the use of the code with web analytics
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Web-Based Annual Report Example: Vodafone
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Web-Based Annual Report Example: Yahoo!
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Interactive PDF + Agile Code of Conduct
+
Interactive PDF Code Agile Code
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Growing Pressure on Today’s Codes to Cover More Information…
Broader Information
Help employees
connect the dots
Cover more topics
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…While Also Providing More Granular Information…
Deeper Information
Help employees
connect the dots
Cover more topics
What does this really mean?
Can I find the answer I need?
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Static Documents Cannot Meet These Growing Expectations
PDF Technology
Help employees
connect the dots
Cover more topics
What does this really mean?
Can I find the answer I need?
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Our Solution: Agile Code of Conduct
• Hosted, web-based, responsive design
• Marketing platform for employee engagement
• Rapid content updates
• Seamless integration with web reporting, policy management, eLearning and other resources
• Web analytics reporting
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Rich Media and Interactive Content
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FAQ Knowledge Base
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Search, Share, Ask Questions
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Metrics Drive Insight On Engagement
Common Search Terms• Reveal risks; update FAQs
Page Views• Reveal risks; drive content
& communications
Time on Site• Identify engagement levels
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M O D E R N I Z I N G Y O U R E T H I C S P R O G R A M
How Truly Effective Training Can Help Drive Culture Change
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Top Three E&C Training Topics Remain the Same Year Over Year
Source: NAVEX Global's 2015 Ethics and Compliance Training Benchmark Report
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Quality of Training Drives Cultural Health
High Quality Drives Positive Impact
• Reflects your commitment to ethics and compliance
• Uses employee seat time effectively and respectfully
• Reinforces the values that drive better decision-making
• Helps employees understand their role in establishing a culture of ethics and respect
Poor Quality Drives Negative Impact
• Breeds and fosters employee cynicism about E&C messages
• Causes employees to “tune out” and miss key messaging altogether
• Doesn’t set expectations around culture and values
• Reflects poorly on your organization and its commitment to ethics and compliance
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Training is the Cornerstone of Your Ethics & Compliance Program• Code training should be the crown jewel of your E&C program.
Content is deployed to all employees and managers—so the investment is already high
Training should be top-notch quality—and a good use of their time
Content should be refreshed regularly
• At NAVEX Global, this is the approach we take for our clients:
We take our 18+ years of experience in the space
Apply our knowledge and expertise to each new course we release
Innovate to reflect contemporary trends and emerging topics
Regularly release new courses
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Trend Alert
Organizations are increasingly
deploying 30-minute courses,
even for their code, but it’s
still very common to deploy a
45 minute code course.
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Increase Engagement, Expand Reach.
Contemporary, engaging content that powers program effectiveness
Vivid, real-world scenarios retain interest and inspire ethical behavior
Flexible options meet your strategic and budgetary goals:
• Multiple course lengths
• Mobile and bandwidth-friendly formats
• High quality translations and experience for global learners
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M O D E R N I Z I N G Y O U R E T H I C S P R O G R A M
ECOC5 Compliance Training
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Ethics and Code of Conduct 5
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Designed To Deliver Your Message
Sample Topics FCPA
Insider Trading
Export Controls
Info Security
Reporting
Comp. & Bonuses
Reporting
Sarbanes-Oxley
Health & Safety
Harass. & Discrim.
Fin. Integrity
Gov’t Contracts
Intellect. Property
Asset Protection
Antitrust
Privacy
Record Keeping
Pretexting
3rd Party Mgmt.
Technology Use
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Designed To Deliver Your Message
• Choose the topics that matter to your organization
• Map to your code
• Most organizations select 6-8 topics
FCPA
Insider Trading
Export Controls
Info Security
Reporting
Comp. & Bonuses
Reporting
Sarbanes-Oxley
Health & Safety
Harass. & Discrim.
Fin. Integrity
Gov’t Contracts
Intellect. Property
Asset Protection
Antitrust
Privacy
Record Keeping
Pretexting
3rd Party Mgmt.
Technology Use
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Key Take-Away: Organizations Must Innovate & Evolve Their Programs
• As organizations seek to change culture through their Codes of Conduct, it is vital to carefully consider the impact of product selection decisions.
• The Code is your cornerstone document
• Make it great
• Consider a web-based delivery format
• Training must drive culture change and risk mitigation
• Don’t depend on cheap, low-quality training
• Strive for the best training experience you can afford
• Spend budget dollars wisely on most critical topics (make them great)
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Questions
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Subscribe to Ethics & Compliance MattersTM
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Thank You for Joining Us!
Ingrid Fredeen VP, Online Learning Content, NAVEX [email protected]
Rob StrulowitzVP, Product, Online Training, NAVEX [email protected]