Modernism vs Postmodernism

Modernism

• Structure and Order• Efficiency and Productivity• Science and Technology• http://

www.youtube.com/watch?v=tfw0KapQ3qw• Charlie Chaplin – Modern Times

Key Figure – Henry Ford

• Founder of the Ford car • Factory System• Development of the Production line• Standardisation of production• De- skilling of the work force• "Any customer can have a car painted any colour that he wants so long as it is black".

These ideas fed into Media

• http://www.youtube.com/watch?v=KsZRpPsZ9zE

• Seven Dwarfs working in the mine – factory production

But not all saw this as a good way of life

• http://www.youtube.com/watch?v=6P2iUJucbk4

So Why Did it Changed?

• World War Two• The Cold War and M.A.D• Social Housing

• Modernism (and it’s ideas taken to their extreme) led the world to a place that people did not like

World War Two

• Hitler – Modernism at its worst• Order – Use of the army for control• Confirmative – anyone ‘different’ was removed• Efficiency and Productivity – Concentration

Camps and 6 million Jews (used a production line to kill)

• Science used to justify the genocide and don’t forget the scientific experiments

• Weapons Technology

The Cold War and M.A.D

• Science and Technology at its worst

Social Housing

• How does Social Housing reflex the ideas of Modernism?

• What are the problems associated with Social Housing?

Social Housing elsewhere

• What is different?

Activity – Master Chef

• Analyse the following clips from Masterchef and Julia Child

• One is modern (traditional) and one is postmodern

• Consider the following– Average shot length and camera work– Representation and Target audience– Mise en scene and music– Narrative– Ideology etc

How do these clips represent the time they were made in?

• http://www.youtube.com/watch?v=zA2ys8C-lNk

• http://www.youtube.com/watch?v=fusZBQYVNIk

• 2-3 paragraphs