Modern Day Technologies: Changing the Way Millennials Consume Television

Photo: Jens KreuterBy Emily Maniquet

Millennials are not viewing television like the older generations

Today’s young people simply do not watch sports like their parents do (10)

“Raised in the Internet era of multitasking, they will often stop watching a game and catch up later by

watching highlights on YouTube, Twitter or Vine” (10)

Photo: Chari Ot

Photo: https://www.flickr.com/photos/23963573@N08/3606295240/in/photolist-6uFcW9-9xnfZx as1FeL-9TpeQh-dPFaKn-dPFaMt-8qdZAo-akVbJ8-aNJvwk-dPLMHG-s7SFvu-acQr6H-qTVJvS-4TovJc-hAyJHz-9qfmeK-bqa9ec-9TQaQc-4u1sP8-4zjQwa-nwRgX9-b4eo9X-8EZAXi-aNJvVT-bJiBEM-85ApB6-aNJvEe-dBVGw4-dgDoTf-oD2Y4-aFgu5T-RjrhP-k78av-axDyJ1-9JwBid-9SmgrU-pDPtd-9fbRZZ-br7KsD-6He8Vi-6oCXBK-n77Ndj-7xUcFA-5swtC9-betUET-5XR9yM-7YYgdq-6rv1Q9-8jErbT-aVnU66

Photo: Wilfred Iven

“It was little bit weird, when I walk into a dorm room and see one, my first thought is, it’s unnecessary, almost a waste of space.” (12)

Millennials are buying less televisions

Photo: Sven Scheuermeier

Netflix Takeover In the future, Netflix will know exactly what you want to watch, even before you do. You won’t have to spend all that time browsing through endless lists of shows on your television (3)

Photo: Ryan McGuire

The way shows are becoming popular

are changing radically!

Shows need to be worthy of being found, networks need to make them as accessible across multiple platforms as easy and frictionless as possible (9)

Photo: Wilfred Iven

Recently, Millennials have been moving away from TV and have been viewing

shows online

“In recent years, the television

industry has seen viewers

increasingly gravitate towards online streaming

video services and shunning

pricier cable and satellite

subscription” (7)

Photo: Sebastiaan ter Burg

Now in order to receive what show you want, you have to bundle

with different servers

Photo: Ryan McGuire

“If you want to get access to a lot of content you're going to have to pay for several services. You'll choose between

Netflix, HBO, Amazon Prime, basic cable, Hulu or Showtime. Or maybe

you'll just get all of them” (5)

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Television providers are becoming concerned with Cord-Cutters

Photo: Miguel A. Amutio

“Cutting the cord means a consumer no longer has pay-TV. They have decided the cost is

no longer worth it” (9)

“Driving the cord-cutting phenomenon is a host of factors, from rising cable subscription costs to innovative consumer electronic devices that deliver the Internet to television and television

to the Internet” (11)

Cord Shaving

“Cord-shavers have had pay TV, but they have decided to go down

to a much more basic package. They may just pay for a channel

like HBO, but they no longer want ESPN” (9)

Photo: Leery

“Cord-neverers are generally millennials who have moved

out of their parents' house, but who have never paid for cable. There is no value to them to

pay for TV.” (9)

Photo: Binyamin Mellish

Cord Nerves

“The Internet has created television's

scariest generation - a generation of viewers beyond the control of

the incumbent industry giants, disdainful of

copyright, enabled by digital plenitude,

unwilling to pay for bundled content

packages, and highly adept at finding

alternative sources of visual

entertainment” (11) Photo: Ryan McGuire

Another reason Millennials are not watching TV in the traditional sense is because of the cost.

Photo: Fabian Blank

“If you look at what the pay-TV bundle costs nowadays, it is $70 to $90 a month compared with the content costs of the

bundle, which are around $45” (2)

Photo: Vitaly Taranov

Millennials rather use services such as Netflix because of its accessibility and convenience

Photo: Anieto2k

“Younger viewers are also far more impatient when it comes to accessing their content…

54% of the millennials will stop watching a show because it

was too burdensome to access” (1)

Photo: Daniel Nanescu

Binge Watching

“Entertainment is fast

becoming an all-you-can-eat buffet. Call it the Netflix effect”(6)

Photo: Ryan McGuire

“Video on demand, or the Netflix effect, is ushering in a mediated culture of instant gratification, infinite

entertainment choices, and immersive experiences in televisual fantasies that combine drama and realism in

irresistibly fascinating and spectacular ways”(6)

Photo: Thomas Leuthard

“Changing technological paradigms are altering customer preferences. Consumers have embraced smartphones, laptops, tablets, and different forms of wireless internet. In turn they are

adopting an anywhere, anytime, any device lifestyle and increasingly demand this access from all of their service

providers” (12)

Photo: Vadim

Sherbakov

T H E F U T U R E O F T V

The television industry is now under intense pressure to maintain its revenue streams and margins in the face of

internet-based competition (8)Photo: Bridget Braun

• Smaller pay TV content bundles • Increased overall video consumption, but at lower

average unit price • Anywhere, anytime, any device • TV and video subscriptions move from household to

individual based accounts (7) Photo: Viktor Hanacek

T H E F U T U R E O F T V

Works Cited1.Franklin, Garth. "Millennials Abandon Difficult To Access Shows - Dark Horizons".

Darkhorizons.com. N.p., 2016. Web. 23 Oct. 2016.2.Gimpel, Gregory. "Five Pressing Issues Shaping The Future Of TV & Video". The MIT

Centre for Digital Buisness (2013): n. pag. Web. 23 Oct. 2016.3.Lapowsky, Issie. "What Television Will Look Like In 2025, According To Netflix". Wired

(2014): n. pag. Web. 23 Oct. 2016.4.Macker, Neil. "Cutting The Cord: How Will Media Companies Adapt?". Morningstar (2016):

n. pag. Web. 23 Oct. 2016.5.Manjoo, Farhad. "Why Movie Streaming Sites So Fail To Satisfy". The New York Times

(2014): n. pag. Web. 23 Oct. 2016.6.Matrix, Sidneyeve. "The Netflix Effect: Teens, Binge Watching, And Ondemand Digital

Media Trends". Research Gate (2014): n. pag. Web. 23 Oct. 2016.7.Reuters. "More People Are Subscribing To Multiple Video Streaming Services". Fortune

(2016): n. pag. Web. 23 Oct. 2016.8.Pisharody, Aditya. "The Future Of Television: Will Broadcast And Cable Television Networks

Survive The Emergence Of Online Streaming?". (2013): n. pag. Web. 23 Oct. 2016.9.Sapan, Josh. "Outside Voices: The Death Of Indifferent TV Viewing". The Wall Street

Journal (2015): n. pag. Web. 23 Oct. 2016.10.Shoalts, David. "Viewing Sports On Television In Decline Among Younger Fans, Study

Finds". The Globe and Mail (2015): n. pag. Web. 23 Oct. 2016.11.Strangelove, Michael. "Television's Scariest Generation: Cord Cutters And Cord Nevers".

Web. 23 Oct. 2016.12.Williams, Alex. "For Millennials, The End Of The TV Viewing Party". The New York Times

(2014): n. pag. Web. 23 Oct. 2016.