MODERN CHANNEL OF

DISTRIBUTION

MISSY DESMALAYODIE ERLANGGA ABDULAH ISNAINM.RIZKY

 According to Kotler (1991: 279) distribution channel is a group

company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer.

According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users

WHAT IS DISTRIBUTION CHANNEL ?

Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat”

factor of distribution channelsProducerProductintermediaries

(warehouse transportation, distributor, retail)

Management sytem

Manajemen pemasaran kotler

Function of Distribution Channel

Information Promotion Ordering Payment Title. Physical Possesion, Financing Risk Taking

Kotler (1997 : 531-532)

Acording to Philip Kotler (1997 : 531-532), in a distribution channel, distribution channel members perform multiple functions

Manajemen pemasaran kotler

Modern distribution channel

Modern distribution channels, is a new way to distribute goods through retail stores are modern and comfortable.

providing service and good quality goods to consumers,,provide added value in shopping for consumers,,

http://oluwabamidele.blogspot.com/ & manajemen pemasaran kotler

retail management

retail business is covering all activities in direct sales to consumer end, for personal needs , not business..

Acording, kotler (2001;56)

Manajemen pemasaran kotler

Retail store

MinimarketSupermarketHypermarketConvenince storegrosir

retail store is companies whose

primary function sells products to consumers

end for personal use

Manajemen pemasaran kotler & manajemen distribusi teori dan prakterk “david sukardi kodrat”

Minimarket a modern grocery storesmall-sized (100m2 s / d 999m2)implement self-service systemdaily needs

supermarketfull and varied productsHave parking areamedium-sized (1.000m2 s / d 4.999m2)

hypermarketfull and varied productsHave parking areaFull facilitiesHave parking area

Convenience storeConvenience stores are retail like a mini,

but more selling food and drinks ready meals and is open 24 hours. comfortable waiting facilities,, Convenience stores usually can be found in crowded places, gas stations, and other public spaces

wholesaleHere all the items available.loading and unloading in the wholesaleHave parking area5000 m2 areacheaper price

Marketing mix

Acording to Philip Kotler (1997 : 531-532),

positive impact of retail storesabsorb labor

increased consumer satisfaction

Asosiasi perusahaan retail indonesia(Aprindo),

negative impact of retail storesthreat to traditional marketsthreat to the micro sectorpoor distribution of income in society

Source: ac nielson,appsi,kompas

Distribution in SCM

Indrajit and Djokopranoto (2005) "supply chain" is a series of relationships between companies or activities that carry out the distribution of supplies of goods or services involving a continuous relationship of goods, money and information from the place of origin to the buyer or customer, either from upstream to downstream or otherwise

According Winardi (1989:299) is the distribution channel is an intermediate group closely related to each other and distribute the products to the buyer.

Chopra and Meindl (2001) that there are five main actors IN SCM

SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL

CUSTOMER

CONCLUTIONis modern distribution channels is a new way

of delivering goods to consumers using intermediaries modern retail stores, including mini market, supermarket, hypermarket, grocery and convenience stores,

thank you