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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    The Economist Guide to Business Planning

    Generic Business Model

    Coleago Consulting Ltd Version 1.0 - 25th September 2003www.coleago.com

    About the model Model set-up Operational forecasts Accounting

    Financial results

    http://www.coleago.com/http://www.coleago.com/
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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    About the model

    This model has been designed to be used in conjunction with The Economists Guide to Business Modelling. The model was developed byGraham Friend and remains the copyright of Profile Books. Neither Profile Books, The Economist or Coleago Consulting Ltd accpets anyresponsibility for any losses, accidents or events that occur directly or indirectly as a result of the use of the model.

    For further information on consulting, bespoke modelling and business modelling training courses please contact Graham Friend [email protected].

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Model set up

    Business name Newco Corp

    Currency $

    Units Thousands

    Years 1 2 3 4 5 6 7

    Your taskThe basis information required in this sheet will be used throughout the model. All cells with blue font are a required

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    Mobile Business Planning Model

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    Operational forecasts

    Revenue

    Operating costs

    Operational forecasts

    This section examines revenues, costs of sale and operating costs.

    Cost of sales

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    Mobile Business Planning Model

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    Revenue

    Newco CorpUnits as specified

    Year 1 2 3 4 5 6

    Revenue line 1

    Revenue description

    Opening customers - 000s

    Closing customers - 000s

    Sales of per customer

    Selling price $

    Average customers - - - - - -

    Total revenue 1 - - - - - -

    Revenue line 2

    Revenue description

    Opening customers - 000s

    Closing customers - 000s

    Sales of per customer

    Selling price $

    Average customers - - - - - -

    Total revenue 2 - - - - - -

    Your taskEnter the assumptions as indicated below to create a revenueforecast.

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    Mobile Business Planning Model

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    Cost of sales

    Newco CorpUnits as specified

    Year 1 2 3 4 5 6

    Cost of sales item 1

    Cost of sales description 1

    Quantity purchased - 000s

    Cost per unit of stock - - $

    Total cost of sales 1 - - - - - -

    Cost of sales item 2

    Cost of sales description 2

    Quantity purchased - 000s

    Cost per unit of stock - - $

    Total cost of sales 2 - - - - - -

    Your taskEnter the assumptions required below to generate a cost of salesforecast.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Operating costs

    Newco Corp$ Thousands

    Year 1 2 3 4 5 6

    Staff cost assumptions

    Headcount - - - - -

    Opening salary

    Salary growth

    Additional salary costs

    Staff numbers

    Opening staff -

    Closing number of staff 0 0 0 0 0 0

    Average number of staff 0 0 0 0 0 0

    Salary costs

    Salary levels 0 0 0 0 0 0

    Total salary costs 0 0 0 0 0 0

    Additional employment costs 0 0 0 0 0 0

    Total staff costs 0 0 0 0 0 0

    Operating costs - 000s

    Rent

    Light and heat

    Advertising

    Legal and professional

    Telephone, fax and IT

    Stationery

    Leasing of equipment

    Travel and subsistence

    Bad debt

    Bad debt rate

    Bad debt rate

    Bad debt 0 0 0 0 0 0

    Bad debt 0 0 0 0 0 0

    Total bad debt 0 0 0 0 0 0

    Your taskThis section examines staff costs, other operating costs and bad debt. Enterthe assumptions as indicated below.

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    Mobile Business Planning Model

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    Accounting

    Depreciation

    Working capital

    Accounting

    This section performs basic accounting operations necessary to produce the financial statements.

    Financing

    Amortisation

    Taxation

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    Mobile Business Planning Model

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    Depreciation

    Newco Corp

    $ Thousands

    Year 1 2 3 4 5 6

    Assumptions

    Capital expenditure

    Depreciation period

    Depreciation of opening gross capex

    Gross capex to date

    Accumulated depreciation to date

    Tangible fixed asset account

    Opening balance 0 0 0 0 0 0

    Capital expenditure 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Depreciation account

    Opening balance 0 0 0 0 0 0 Depreciation charge 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Tangible net book value 0 0 0 0 0 0

    Depreciation workings

    Opening fixed assets 0 0 0 0 0 0 0

    1 0

    2 0

    3 0

    4 0

    5 0

    6 0

    7 08 0

    9 0

    10 0

    0 0 0 0 0 0

    Your taskEnter the assumptions relating to capital expenditure and depreciation.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Amortisation

    Newco Corp

    $ Thousands

    Year 1 2 3 4 5 6

    Assumptions

    Intangible expenditure

    Amortisation period

    Amortisation of opening intangible spend

    Gross intangible expenditure to date

    Accumulated amortisation

    Intangible fixed asset account

    Opening balance 0 0 0 0 0 0

    Capital expenditure 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Amortisation account

    Opening balance 0 0 0 0 0 0 Amortisation charge 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Intangible net book value 0 0 0 0 0 0

    Amortisation workings

    Opening intangible assets 0 0 0 0 0 0 0

    1 0

    2 0

    3 0

    4 0

    5 0

    6 0

    7 08 0

    9 0

    10 0

    0 0 0 0 0 0

    Your taskEnter the assumptions relating to expenditure on intangible assets and theiramortisation.

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    Mobile Business Planning

    Confidential File Name: 38492903.xls Print D

    Working capital

    Newco Corp$ Thousands

    Year 1 2 3 4 5 6

    Debtors account

    Debtor daysOpening balance 0 0 0 0 0 0

    Sales in the period 0 0 0 0 0 0 Cash received 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Debtors account

    Debtor days

    Opening balance 0 0 0 0 0 0 Sales in the period 0 0 0 0 0 0

    Cash received 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Stock account

    Opening stock 0 0 0 0 0 0 Stock purchased 0 0 0 0 0 0

    Cost of goods sold 0 0 0 0 0 0

    Closing stock 0 0 0 0 0 0

    Creditors account

    Creditor daysOpening balance 0 0 0 0 0 0

    Costs in the period 0 0 0 0 0 0

    Cash paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Stock accountOpening stock 0 0 0 0 0 0

    Stock purchased 0 0 0 0 0 0

    Cost of goods sold 0 0 0 0 0 0

    Closing stock 0 0 0 0 0 0

    Creditors account

    Creditor days

    Opening balance 0 0 0 0 0 0 Costs in the period 0 0 0 0 0 0

    Cash paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Capital expenditure creditors account

    Capex creditor daysOpening balance 0 0 0 0 0 0

    Costs in the period 0 0 0 0 0 0

    Cash paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Intangible expenditure creditors account

    Intangible creditor days

    Opening balance 0 0 0 0 0 0

    Costs in the period 0 0 0 0 0 0 Cash paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Your taskEnter assumptions relating to debtor and creditor days.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Financing

    Newco Corp

    $ Thousands

    Year 1 2 3 4 5 6

    Financing sssumptions

    Equity issued

    Debt raised

    Debt repaid

    Interest rate on debt

    Interest rate on overdraft

    Interest on cash deposits

    Dividend proportion

    Equity account

    Opening balance 0 0 0 0 0 0

    Equity issued 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Debt account

    Opening balance 0 0 0 0 0 0

    Debt raised 0 0 0 0 0 0

    Debt repaid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Interest on debt account

    Interest charge 0 0 0 0 0 0

    Interest on cverdraft

    Interest charge 0 0 0 0 0 0

    Interest income on short term deposits

    Interest income 0 0 0 0 0 0

    Shares in issue

    Opening shares in issue - 0 0 0 0 0

    Shares issued during the year - - - - - -

    Shares repurchased during the year

    Closing shares in issue 0 0 0 0 0 0

    Average shares in the year - - - - - -

    Your taskEnter assumptions relating to the financing of the business.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Taxation

    Newco Corp$ Thousands

    Year 1 2 3 4 5 6

    Taxation assumptions

    Tax rate

    Tax creditor daysProfit adjustments

    Profit and loss taxation workings

    Profits / (loss) before tax 0 0 0 0 0 0

    Profits before losses 0 0 0 0 0 0

    Losses carried forward 0 0 0 0 0 0 Other adjustments 0 0 0 0 0 0

    Profits liable to corporation tax 0 0 0 0 0 0

    Corporation tax 0 0 0 0 0 0

    Corporation tax accountOpening balance 0 0 0 0 0 0

    Tax charge in the period 0 0 0 0 0 0

    Tax paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Losses account

    Opening losses - 0 0 0 0 0

    Increase in losses in the period 0 0 0 0 0 0 Losses utilised 0 0 0 0 0 0

    Closing losses 0 0 0 0 0 0

    Valuation taxation workings

    Profit before interest and tax 0 0 0 0 0 0

    Profits before losses 0 0 0 0 0 0 Losses carried forward 0 0 0 0 0 0

    Other adjustments 0 0 0 0 0 0 Profits liable to corporation tax 0 0 0 0 0 0

    Corporation tax 0 0 0 0 0 0

    Corporation tax account

    Opening balance 0 0 0 0 0 0

    Tax charge in the period 0 0 0 0 0 0

    Tax paid 0 0 0 0 0 0

    Closing balance 0 0 0 0 0 0

    Losses account

    Opening losses - 0 0 0 0 0

    Increase in losses in the period 0 0 0 0 0 0 Losses utilised 0 0 0 0 0 0

    Closing losses 0 0 0 0 0 0

    Your taskEnter the tax rate, tax creditor days and any adjustments to profits liable tocorporation tax in the "Profit Adjustments" row.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Financial results

    Profit and loss

    Cash flow statement

    Financial results

    This chapter contains the financial results from the model.

    Balance sheet

    Ratios

    Valuation

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    Mobile Business Planning Model

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    Profit and loss

    Newco Corp$ Thousands

    Year 1 2 3 4 5 6

    0 0 0 0 0 0 0

    Total revenue 0 0 0 0 0 0

    0 0 0 0 0 0 0

    Total cost of sales 0 0 0 0 0 0

    Gross profit 0 0 0 0 0 0

    Bad debt 0 0 0 0 0 0

    Staff dosts 0 0 0 0 0 0

    Rent 0 0 0 0 0 0

    Light and heat 0 0 0 0 0 0

    Advertising 0 0 0 0 0 0

    Legal and professional 0 0 0 0 0 0

    Telephone, fax and IT 0 0 0 0 0 0

    Stationery 0 0 0 0 0 0

    Leasing of equipment 0 0 0 0 0 0

    Travel and subsistence 0 0 0 0 0 0

    Total operating costs 0 0 0 0 0 0

    Operating profit 0 0 0 0 0 0

    Depreciation 0 0 0 0 0 0

    Amortisation 0 0 0 0 0 0

    Profits before interest and tax 0 0 0 0 0 0

    Interest paid on debt 0 0 0 0 0 0

    Interest paid on overdrafts 0 0 0 0 0 0 Interest received on cash deposits 0 0 0 0 0 0

    Profit before tax 0 0 0 0 0 0

    Taxation 0 0 0 0 0 0

    Profit after tax 0 0 0 0 0 0

    Dividends declared 0 0 0 0 0 0

    Retained profit for the year 0 0 0 0 0 0

    Information onlyNo inputs are required in this section.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Balance sheet

    Newco Corp$ Thousands

    Year 1 2 3 4 5 6

    Tangible fixed assets 0 0 0 0 0 0 0

    Intangible fixed assets 0 0 0 0 0 0 0 Total fixed assets 0 0 0 0 0 0 0

    Debtors 0 0 0 0 0 0 0

    Debtors 0 0 0 0 0 0 0

    Stock 0 0 0 0 0 0 0

    Stock 0 0 0 0 0 0 0

    Cash at bank 0 0 0 0 0 0 0

    Total current assets 0 0 0 0 0 0 0

    Creditors 0 0 0 0 0 0 0

    Creditors 0 0 0 0 0 0 0

    Capital expenditure creditor 0 0 0 0 0 0 0

    Intangible expenditure creditor 0 0 0 0 0 0 0 Taxation creditor 0 0 0 0 0 0 0

    Overdraft 0 0 0 0 0 0 0

    Total current liabilities 0 0 0 0 0 0 0

    Net current assets 0 0 0 0 0 0 0

    Total assets less current liabilities 0 0 0 0 0 0 0

    Equity 0 0 0 0 0 0 0

    Retained profits 0 0 0 0 0 0 0

    Debt 0 0 0 0 0 0 0

    Total capital employed 0 0 0 0 0 0 0

    Check 0 0 0 0 0 0 0

    Information onlyNo inputs are required in this section.

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    Mobile Business Planning Model

    Confidential File Name: 38492903.xls Print Date: 08/15/2010

    Cash flow statement

    Newco Corp

    $ Thousands

    Year 1 2 3 4 5 6

    Operating profit / (loss) 0 0 0 0 0 0

    Debtors 0 0 0 0 0 0

    Debtors 0 0 0 0 0 0

    Stock 0 0 0 0 0 0

    Stock 0 0 0 0 0 0 Creditors 0 0 0 0 0 0

    Creditors 0 0 0 0 0 0

    Movement in working capital 0 0 0 0 0 0

    Cashflow from operating activities 0 0 0 0 0 0

    Tangible capital expenditure 0 0 0 0 0 0

    Intangible capital expenditure 0 0 0 0 0 0

    Tax paid 0 0 0 0 0 0

    Cashflow before financial cashflows 0 0 0 0 0 0

    Interest paid on debt 0 0 0 0 0 0

    Interest paid on overdrafts 0 0 0 0 0 0 Interest received on cash deposits 0 0 0 0 0 0

    Cashflow before financing 0 0 0 0 0 0

    Equity issued 0 0 0 0 0 0 Debt issued 0 0 0 0 0 0

    Debt repaid 0 0 0 0 0 0

    Cashflow for the period before dividends 0 0 0 0 0 0

    Dividends paid 0 0 0 0 0 0

    Cashflow for the period 0 0 0 0 0 0

    Cash account

    Opening cash balance 0 0 0 0 0 0

    Cash movement in the year 0 0 0 0 0 0

    Closing cash balance 0 0 0 0 0 0

    Information onlyNo inputs are required in this section.

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    Mobile Business Planning Model

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    Ratios

    Newco Corp

    Year 1 2 3 4 5 6 7

    Profitability

    Gross profit margin 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Operating profit margin (EBITDA margin) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Profit before tax margin (PBT margin) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Earnings Per Share (EPS) 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Liquidity and the Balance Sheet

    Current ratio 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Quick ratio 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Net book value of assets 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Capital expenditure to depreciation 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Asset turnover 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Debtor days 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Creditor days 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Stock turnover days 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Returns

    Return on average capital employed (ROACE) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Return on total average assets (ROTAA) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Return on equity (ROE) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Dividend cover 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Financial

    Gearing 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Debt - equity ratio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Interest cover 0.0 0.0 0.0 0.0 0.0 0.0 0.0

    Information onlyNo user inputs are required in this section.

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    Mobile Business Plan

    Confidential File Name: 38492903.xls Pri

    Valuation

    Newco Corp$ Thousands

    Year 1 2 3 4 5

    Valuation assumptions

    Discount rate Discount_Rate

    Terminal value growth rate Terminal_Value_Rate

    EBITDA exit multiple EBITDA_Exit_Multiple

    Prospective Newco Corp company comparable valuation metrics

    2

    PE Ratio PE_Ratio

    EV / EBITDA EV_EBITDA

    EV / SALES EV_Sales

    EV / Customer EV_Customer

    Free cash flow

    Operating cash flow 0 0 0 0 0 Capital expenditure 0 0 0 0 0

    Intangibles expenditure 0 0 0 0 0

    Cash taxes 0 0 0 0 0

    Free cash flow 0 0 0 0 0

    Discount factor

    Discount factor 1.00 1.00 1.00 1.00 1.00

    NPV of free cash flow

    NPV of free cash flow 0 0 0 0 0

    Total NPV of free cash flow 0

    Terminal valueMethod 1: Terminal value growth rate Method 2: EBITDA exit multiple

    Final year cash flow 0 Final year EBITDA

    Final year cash grown 1 year by growth rate 0 Final year company value

    Perpetuity calculation 0

    NPV of final sash flow to perpetuity 0

    Terminal value - method 1 0 Terminal value - method 2

    Terminal value EBITDA

    DCF based company valuation growth rate exit multiple

    Forecast cash flows 0 0

    Terminal value 0 0

    Enterprise value 0 0

    Less: net debt 0 0

    Equity value 0 0

    Comparable company valuations

    Enterprise Net

    value debt

    PE Ratio

    EV / EBITDA 0 0

    EV / SALES 0 0

    EV / Customer 0 0

    Your taskNormalise the final year cash flow if required. Select the basis for va