Carolina Garcia, CEO & Co-Founder carolina@modabound.com

a social marketplace for college students to shop from each other’s closets.

WHAT IS MODABOUND?

Young women always want more clothes but they can’t afford them.

spend most of their disposable income on clothes & don’t wear up to 80 % of what is in their closet.

They also…

So we built…

1 2 3Browse items Get in touch Meet up in person & buy

BROWSE ON THE APP AND MEET OR SHIP TO PURCHASE

OR

SHIP YOUR ITEM (Coming Soon)

HOW IT WORKS

0

150

300

450

600

Feb 3-Feb 9 Mar 3- Mar 9 Mar 31-April 6 April 28- May 4

Downloads Sign ups

50% of members use app weekly

30% weekly growth in sign ups

30% weekly growth in listings

20% of items sell monthly

Marketing:

Only through FB and Brand Ambassadors

SOME STATS:

SINCE LAUNCH ON JAN 15TH

Weekly Downloads & Sign Ups

25% of females at pilot school joined MB

25% adoption rate at pilot school

50% of total sign ups come from schools with ambassador program

2 student-run pop up shops/month~$1200 in sales at pop-up shops !100% of ambassadors remained with MB for the entire semester

RESULTS

MODA AMBASSADOR PROGRAM

Investment: $1000/active school Duration: 3 months

STRATEGY

Stage 1: Recruit ambassador managers

Stage 2: Ambassador team “activates” school by signing up 150 key founding members & plan off-line initiatives

Stage 3: Begin off-line marketing initiatives including pop up shops & partnerships with organizations

Stage 4: Accomplish 10% week over week growth at university. Aim for 25% adoption rate within 1-2 semesters (varies by school size)

GO TO MARKET MARKET SIZE MARKET POTENTIAL

OTHER MARKETPLACES

WHY FOCUS ON COLLEGES?

Marketing through colleges is affordable,

sticky and scalable

There are 20M college students in the US

alone

Young women shop 2X a month & will increase spending

with age

STAGE ACTIVATION ENGAGEMENT RETENTION

USERS 150 founding members

10% of female students

+25% of female students

STRATEGY

Assemble Student Ambassador Team of

6-10 girls

!Begin Facebook

Advertising

!Get featured in

college publications

Feature students on MB Social Media

weekly

!Host 2 Moda Pop-Up Shops per school per

month

!Establish partnerships

with student organizations

Launch loyalty rewards program

!Brands sponsor Moda

Pop Up Shops

!Establish partnerships

with

college-focused startups

COLLEGE EXPANSION PLAYBOOK

AFFILIATE MODELBRANDS AT POP-UP SHOPS

Shared revenue from “Moda Pop Up Shops” Brands selling through Modabound App:

The go-to shopping platform for affordable fashion

P2P TRANSACTIONS

Commission for transactions completed on the App

HOW WE MONETIZEPHASE 1

+

PHASE 2

VISION: COLLEGE FASHION HUB

Affordable fashion brands will want to sell on Modabound because:

1. The behavior of the college market: repeated purchases of low ticket price items

2. We know how to engage the market through COMMUNITY BUILDING (both online and offline)

+$10 BILLION MARKET20 MILLION STUDENTS

By capturing just 25% of the college niche, we’re penetrating a 1 Billion dollar market.

COLLEGE FASHION MARKETPLACE

MOBILE APP WHERE STUDENTS SHOP &

ENGAGE OVER FASHION ADOPTION RATE AT PILOT SCHOOLS

25% OF FEMALE STUDENTS

We will become the go to shopping platform for affordable fashion.

Background in Development Consulting Director of Marketing and Finance Columbia University Class of 2012

Background: Business Development at Tumblr Director of Product and Design Columbia University Class of 2012

Co-Founder & COOCo-Founder & CEO

Lead Ambassador & Student AnalystMarket Research and Campus Outreach Manager Mathematics & Econ Columbia 2015

Lead Developer (Outsourced)

iOS & Back-end Developer Based in CanDoIT, Argentina

Carolina Garcia

Sophie Mann Nicolas Gschwind

Alexa Varsavsky

THE TEAM

16 BRAND AMBASSADORS

Looking forward to hearing from you.Carolina Garcia, CEO & Co-Founder

carolina@modabound.com

ENGAGEMENT ON APP: LOVING

!1. One out of every 3 people who looks at an item hearts it !2. 30% of people who Love an item then Message

MESSAGING !

1. +300 messages are being sent weekly !2. On avg 70% of users who send a message come back week over week

BROWSING !

1. +5000 views on items per week

2. 50% of our users open the app every week

Loving items converts to salesMessaging keeps people on

Modabound.

Users are engaged and like the items for sale on the app

A LOT OF MESSAGING —> BUYING ON MODABOUND

2012 Developed Modabound website

Built first Student Ambassador Team

2013 Captured 25% of female undergrads at pilot school

Attended TechStars London

Developed iOS App & went mobile only

2014 Launched App at NYU & Columbia

Recruited 16 brand ambassadors

+3000 downloads in 2 months

OUR STORY

TESTIMONIALS

Aly Than

Hi Carolina,

This is such a great idea and has been the first user friendly and accessible way to sell great clothes to girls like myself. Thanks again, Aly

Hey!My name's Rosie, and I'm originally from New York, although I'm currently in school in israel. We here LOVE your app, and we're dying to have it available over here. Any plans to open it up to other schools internationally?

There are a bunch of us here at my college who'd love to join the community if it were made available.

Thanks! Much love, Rosie

Rosie Perper

Hi Alexa! !My sister and I go to different thrift stores in the city hoping that they would take our stuff, but they are extremely selective (seasonal items only) in exchange for little money. I actually looked on other platforms online/on the iphone appstore for more possibilities, but most of them require packaging (I don't really like sending mail out), and/or they are looking for luxurious brands. A week later, Modabound popped up on an ad on Facebook and I just had to check it out. If you have any questions from the user side of Modabound... I'll be glad to answer them!  Best, Jo 

Joanne Ho