From Mocks to Rabbits & more…….

Who is Lara Solomon?

• Owner of the Mocks brandwww.MyMocks.com

• Author of Brand New Day – The Highs & Lows of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social Rabbitwww.SocialRabbit.net

• Big Foot at Steps Online Facebook Training

www.StepsLearning.com

• Winner of Telstra NSW Micro Business Award 2008

• Finalist in Telstra Young Businesswoman Award in 2005 and 2008

• Blogger for www.SmartCompany.com.au, www.Socialnomics.net, www.Flyingsolo.com.au

1. The Mocks Journey2. Your online reputation

The Range

www.MyMocks.com www.Facebook.com/MyMocks become a fan!

The Mocks Story

Born January 2010

What would You find on Google?

Who is Looking?

• Potential clients looking for more information• Potential employers trying to find out about you• Potential suppliers looking for information on you• Recruitment agencies making checks• Media outlets searching for background information on you

FACT: 70 percent of HR workers admitted to rejecting a candidate because of his or

her Internet use.

Source: http://studentbranding.com/employers-will-check-your-online-identity/

Where are People looking?

Source: http://studentbranding.com/employers-will-check-your-online-identity/

Recruiters and HR professionals use online tools as a background check - • Search engines: 78%• Social networking sites: 63%• Photo and video sharing sites: 59%• Professional and business networking sites: 57%• Personal Web sites: 48%• Blogs: 46%• News sharing sites (Twitter): 41%• Online forums and communities: 34%• Virtual world sites: 32%• Web sites that aggregate personal information:  32%• Online gaming sites: 27%• Professional background checking services: 27%• Classifieds and auction sites: 25%• None of these: 2%

Get On Social Networks

Source: http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx?r=1

34% of hiring managers who screened job candidates via social networking profiles, reported they found content that caused them to dismiss the candidate from consideration

Social networking profiles gave some job seekers an edge over the competition

24% of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate

What is LinkedIn?

• Professional social network with 120 million members• 2m in Australia• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers• A place to promote events

Why use LinkedIn?

Brand = Your name & your reputation

Revenue = Your salary

USP = Your skills & experience

Business Listing = Your online profile

R&D, sales & marketing departments = Your network

Why use LinkedIn?

- Build relationships- Make new connections- Grow your business- Find out information

WHAT IS YOUR REASON?You need to decide…..You need a purpose, this helps you to focus

e.g. Lara’s purpose of using LI is to build her network and relationships within it and position herself as an expert in the social media & SME space.

You don’t want to use this as another TIME WASTER you need to be productive!

Your LinkedIn Profile

FILL IT IN!

Your Professional Headline

This is what shows up under your name.

Use it to tell people HOW you can help them

Your LinkedIn Profile

Your LinkedIn Profile

Connect with People

Make it personal – start building the relationship from day 1

Recommendations

1) Give recommendations

2) If you have worked with someone ask for a recommendation

3) DO NOT ask people who you haven’t worked with or met!!!

You get to approve all recommendations before they go on your profile

Groups – Join

There are literally 55000+ groups, search for what interests you

Groups – Interact

Why bother?- Credibility- Be seen (each time you answer a

question it appears in the updates feed)

- Interact with people- Add value- Contribute- Get ‘best answers’

Answers – Answering Questions

Answers – Asking a Question

Use them for:- Research for

presentations, proposals etc.

- Market information- New ideas- Bounce ideas- Get opinions- Interact- A way to be seen

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www.SocialRabbit.net

www.Facebook.com/SocialRabbit

www.Twitter.com/LaRoo

http://au.linkedin.com/in/larasolomon