Mock File 2011 Global Toy Market Estimates Report

Global Toy Market Estimates

2011 Edition

Released June 2011

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Copyright 2011. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential: All materials are the property of The NPD Group, Inc. and its affiliates, are provided for the confidential use of NPD clients

MOCK REPORT

Methodology Page 3

2007-2010 Global Results Page 4

Top 20 Page 6

Country Charts

1 - Country Name Page 7













14 - Country Name 0







Summary - NPD tracked countries Page 27

Appendices

Appendix A: Country Population by Age

Appendix B: Gross Domestic Product per Capita

Table of Contents

MethodologyNPD is currently operating toy tracking services in 11 markets (listed in descending size) and actual market size data was used in this estimation:

US, UK, France, Germany, Australia, Italy, Spain, Belgium, Poland, Austria, Portugal.

Models were developed to estimate market size for countries where NPD doesn’t operate. The concept behind the estimation models is that the primary factors which drive toy and game market consumption include child population and GDP per capita.

- The richer the county the higher the average expenditure in Toys per child. - The richer the country, the higher the proportion of consumers age 15 and older per country.

Therefore changes in population (by age groups) and changes in GDP per capita will drive changes in market size factors that drive the changes in consumption.

The market size estimates included in this report were based on data provided by the following international bodies:

-Population trends from the US Census Bureau International Database (extraction Feb. 2011) -GDP figures from the IMF, World Economic Outlook (extraction March 2011)

Exchange rates were used as of December 31st.

2011 Global Toy Market Estimates Report

Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value

World Toy Market

Africa

Eastern Africa

Middle Africa

Northern Africa

Southern Africa

South Africa

Western Africa

Nigeria

Asia

Eastern Asia

China

Hong Kong SAR

Japan

Korea, South

Taiwan

South-central Asia

India

South-eastern Asia

Indonesia

Western Asia

Israel

Saudi Arabia

Turkey

United Arab Emirates

Europe

Eastern Europe

Poland

Russia

Northern Europe

Denmark

Finland

Ireland

Norway

Sweden

United Kingdom

2007-2010 GLOBAL RESULT

2010 vs.

2009

2007 20082008 vs.

2007

20092009 vs.

2008

2010


Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value

2007-2010 GLOBAL RESULT

2010 vs.

2009

2007 20082008 vs.

2007

20092009 vs.

2008

2010

Southern Europe

Italy

Portugal

Spain

Western Europe

Austria

Belgium

France

Germany

Netherlands

Switzerland

Latin America and the Caribbean

Central America

Mexico

South America

Argentina

Brazil

Colombia

Venezuela

Northern America

Canada

United States of America

Oceania

Australia/New Zealand

Australia

New Zealand

Melanesia

Micronesia

Polynesia

Exchange Rates are as of December 31st of the year


2009 2010

1 Country Name 5% 5%




















TOP 10 50% 50%

TOP 20 60% 60%

Top 20 CountriesRanked by $ Share

2007 2008 2009 2010 2011 (est.)

$300 $400 $500 $600 $700

Projections* 2009 2010 2011* 2012* 2013* 2014*

GDP per capita $4,000 $4,500 $5,000 $5,500 $6,000 $6,500

Population by age (MM)

0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8

5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8

10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8

2009 2010

Toy market (MM) $500 $600

% in world toy market 50.0% 50.0% 50.0%

$ per kid $37 $46

Total population (MM) 49 49

Kids population (MM) 14 14

Kids in total population 28.9% 28.6%

Toy market by age and gender % $ % $

Boys 0-4 years old 14.0% $100 14.0% $100

Boys 5-9 years old 14.0% $200 14.0% $200

Boys 10-14 years old 14.0% $100 14.0% $100

Girls 0-4 years old 14.0% $200 14.0% $200

Girls 5-9 years old 14.0% $100 14.0% $100

Girls 10-14 years old 14.0% $200 14.0% $200

15 years old and over 14.0% $100 14.0% $100Toy Expenditure per kid Boys Girls Boys Girls

0-14 years old $40 $40 $40 $40

0-4 years old $50 $50 $50 $50

5-9 years old $60 $60 $60 $60

10-14 years old $70 $70 $70 $70

Country Name Toy Market Size Estimate (MM)

2009 2010 2011* 2012* 2013* 2014*

0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8

5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8

10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8

4.5

4.6

4.6

4.7

4.7

4.8

4.8

4.9

Po

pu

lati

on

(M

M)

Population by age

$300

$400

$500

$600

$700

2007 2008 2009 2010 2011 (est.)

Toy Market Size Estimate (MM)

15%

15%

14%

14%

14%

14%

14%

2010 Toy market by age and gender

Boys 0-4 years old

Boys 5-9 years old

Boys 10-14 years old

Girls 0-4 years old

Girls 5-9 years old

Girls 10-14 years old

15 years old and over

$40

$50

$60

$70

$40

$50

$60

$70

$0

$10

$20

$30

$40

$50

$60

$70

$80

0-14 years old 0-4 years old 5-9 years old 10-14 years old

2010 Toy expenditure/kid

Boys

Girls

50%50%

% in world toy

market

MOCK DATA

- Prioprietary Confidential


Source Currency

2007 2008 2009 2010 2007 2008 2009 2010

Australia CST AUD

Austria PoS EuroBelgium PoS EuroFrance Consumer EuroGermany Consumer EuroItaly Consumer EuroPoland PoS ZlotyPortugal PoS EuroSpain Consumer EuroUK Consumer PoundUSA Consumer USD

Source

2007 2008 2009 2010 2007 2008 2009 2010

Australia CST

Austria PoSBelgium PoSFrance ConsumerGermany ConsumerItaly ConsumerPoland PoSPortugal PoSSpain ConsumerUK ConsumerUSA Consumer

Source

Country Market Size

(USD) - Constant 2009

ER

% NPD countries % NPD countries % NPD countries % Chg % Chg % Chg

2007 2008 2009 2010 '07 v. '08 '08 v. '09 '09 v. '10

Australia CST

Austria PoSBelgium PoSFrance ConsumerGermany ConsumerItaly ConsumerPoland PoSPortugal PoSSpain ConsumerUK ConsumerUSA Consumer

Exchange RateCountry Market Size (LC)

SUMMARY of NPD TRACKED COUNTRIES

Tracked Market Size (LC) Coverage


2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

Afghanistan, Rep. of.

Albania

Algeria

American Samoa

Andorra

Angola

Anguilla

Antigua and Barbuda

Argentina

Armenia

Aruba

Australia

Austria

Azerbaijan

Bahamas, The

Bahrain

Bangladesh

Barbados

Belarus

Belgium

Belize

Benin

Bermuda

Bhutan

Bolivia

Bosnia and Herzegovina

Botswana

Brazil

Brunei Darussalam

Bulgaria

Burkina Faso

Burma

Burundi

Cambodia

Cameroon

Canada

Cape Verde

Cayman Islands

Central African Republic

Chad

Chile

China

Colombia

Comoros

Congo, Republic of

Congo, Democratic Republic of

Cook Islands

Costa Rica

Côte d’Ivoire

Croatia

Cuba

Cyprus

Czech Republic

Denmark

Djibouti

Dominica

Dominican Republic

Ecuador

Egypt

El Salvador

Equatorial Guinea

Eritrea

Estonia

Ethiopia

Faroe Islands

Fiji

Finland

France

French Polynesia

Gabon

Gambia, The

Gaza Strip

Georgia

Germany

Ghana

Gibraltar

Greece

Greenland

Grenada

0- 4 year olds 5- 9 year olds 10-14 year olds

POPULATION BY AGEwithout gender distinction

Appendix A


2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012



Guam

Guatemala

Guernsey

Guinea

Guinea-Bissau

Guyana

Haiti

Honduras

Hong Kong SAR

Hungary

Iceland

India

Indonesia

Iran, Islamic Republic of

Iraq

Ireland

Isle of Man

Israel

Italy

Jamaica

Japan

Jersey

Jordan

Kazakhstan

Kenya

Kiribati

Korea, North

Korea, South

Kosovo

Kuwait

Kyrgyz Republic

Lao People's Democratic Republic

Latvia

Lebanon

Lesotho

Liberia

Libya

Liechtenstein

Lithuania

Luxembourg

China, Macao SAR

Macedonia, Former Yugoslav Republic of

Madagascar

Malawi

Malaysia

Maldives

Mali

Malta

Marshall Islands

Mauritania

Mauritius

Mayotte

Mexico

Micronesia (Federated States of)

Moldova

Monaco

Mongolia

Montenegro

Montserrat

Morocco

Mozambique

Namibia

Nauru

Nepal

Netherlands

Netherlands Antilles

New Caledonia

New Zealand

Nicaragua

Niger

Nigeria

Northern Mariana Islands

Norway

Oman

Pakistan

Palau

Panama

Papua New Guinea

Appendix A


2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012



Paraguay

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Romania

Russia

Rwanda

Saint Barthelemy

St. Helena

St. Kitts and Nevis

St. Lucia

Saint Martin

Saint-Pierre-et-Miquelon

St. Vincent and the Grenadines

Samoa

San Marino

Sao Tome and Principe

Saudi Arabia

Senegal

Serbia

Seychelles

Sierra Leone

Singapore

Slovak Republic

Slovenia

Solomon Islands

Somalia

South Africa

Spain

Sri Lanka

Sudan

Suriname

Swaziland

Sweden

Switzerland

Syrian Arab Republic

Taiwan

Tajikistan

Tanzania

Thailand

Timor-Leste, Dem. Rep. of

Togo

Tonga

Trinidad and Tobago

Tunisia

Turkey

Turkmenistan

Turks and Caicos Islands

Tuvalu

Uganda

Ukraine

United Arab Emirates

United Kingdom

United States

Uruguay

Uzbekistan

Vanuatu

Venezuela

Vietnam

British Virgin Islands

United States Virgin Islands

Wallis and Futuna Islands

West Bank

Western Sahara

Yemen, Republic of

Zambia

Zimbabwe

Grand Total

Appendix A


Units 2009 2010 2011 2012 2013 2014 Units 2009 2010 2011 2012 2013 2014

Afghanistan, Rep. of. U.S. Dollars Latvia U.S. Dollars

Albania U.S. Dollars Lebanon U.S. Dollars

Algeria U.S. Dollars Lesotho U.S. Dollars

Angola U.S. Dollars Liberia U.S. Dollars

Antigua and Barbuda U.S. Dollars Libya U.S. Dollars

Argentina U.S. Dollars Lithuania U.S. Dollars

Armenia U.S. Dollars Luxembourg U.S. Dollars

Australia U.S. Dollars Macedonia, Former Yugoslav Republic of U.S. Dollars

Austria U.S. Dollars Madagascar U.S. Dollars

Azerbaijan U.S. Dollars Malawi U.S. Dollars

Bahamas, The U.S. Dollars Malaysia U.S. Dollars

Bahrain U.S. Dollars Maldives U.S. Dollars

Bangladesh U.S. Dollars Mali U.S. Dollars

Barbados U.S. Dollars Malta U.S. Dollars

Belarus U.S. Dollars Mauritania U.S. Dollars

Belgium U.S. Dollars Mauritius U.S. Dollars

Belize U.S. Dollars Mexico U.S. Dollars

Benin U.S. Dollars Moldova U.S. Dollars

Bhutan U.S. Dollars Mongolia U.S. Dollars

Bolivia U.S. Dollars Montenegro U.S. Dollars

Bosnia and Herzegovina U.S. Dollars Morocco U.S. Dollars

Botswana U.S. Dollars Mozambique U.S. Dollars

Brazil U.S. Dollars Burma U.S. Dollars

Brunei Darussalam U.S. Dollars Namibia U.S. Dollars

Bulgaria U.S. Dollars Nepal U.S. Dollars

Burkina Faso U.S. Dollars Netherlands U.S. Dollars

Burundi U.S. Dollars New Zealand U.S. Dollars

Cambodia U.S. Dollars Nicaragua U.S. Dollars

Cameroon U.S. Dollars Niger U.S. Dollars

Canada U.S. Dollars Nigeria U.S. Dollars

Cape Verde U.S. Dollars Norway U.S. Dollars

Central African Republic U.S. Dollars Oman U.S. Dollars

Chad U.S. Dollars Pakistan U.S. Dollars

Chile U.S. Dollars Panama U.S. Dollars

China U.S. Dollars Papua New Guinea U.S. Dollars

Colombia U.S. Dollars Paraguay U.S. Dollars

Comoros U.S. Dollars Peru U.S. Dollars

Congo, Democratic Republic of U.S. Dollars Philippines U.S. Dollars

Congo, Republic of U.S. Dollars Poland U.S. Dollars

Costa Rica U.S. Dollars Portugal U.S. Dollars

Côte d’Ivoire U.S. Dollars Qatar U.S. Dollars

Croatia U.S. Dollars Romania U.S. Dollars

Cyprus U.S. Dollars Russia U.S. Dollars

Czech Republic U.S. Dollars Rwanda U.S. Dollars

Denmark U.S. Dollars Samoa U.S. Dollars

Djibouti U.S. Dollars Sao Tome and Principe U.S. Dollars

Dominica U.S. Dollars Saudi Arabia U.S. Dollars

Dominican Republic U.S. Dollars Senegal U.S. Dollars

Ecuador U.S. Dollars Serbia U.S. Dollars

Egypt U.S. Dollars Seychelles U.S. Dollars

El Salvador U.S. Dollars Sierra Leone U.S. Dollars

Equatorial Guinea U.S. Dollars Singapore U.S. Dollars

Eritrea U.S. Dollars Slovak Republic U.S. Dollars

Estonia U.S. Dollars Slovenia U.S. Dollars

Ethiopia U.S. Dollars Solomon Islands U.S. Dollars

Fiji U.S. Dollars South Africa U.S. Dollars

Finland U.S. Dollars Spain U.S. Dollars

France U.S. Dollars Sri Lanka U.S. Dollars

Gabon U.S. Dollars St. Kitts and Nevis U.S. Dollars

Gambia, The U.S. Dollars St. Lucia U.S. Dollars

Georgia U.S. Dollars St. Vincent and the Grenadines U.S. Dollars

Germany U.S. Dollars Sudan U.S. Dollars

Ghana U.S. Dollars Suriname U.S. Dollars

Greece U.S. Dollars Swaziland U.S. Dollars

Grenada U.S. Dollars Sweden U.S. Dollars

Guatemala U.S. Dollars Switzerland U.S. Dollars

Guinea U.S. Dollars Syrian Arab Republic U.S. Dollars

Guinea-Bissau U.S. Dollars Taiwan U.S. Dollars

Guyana U.S. Dollars Tajikistan U.S. Dollars

Haiti U.S. Dollars Tanzania U.S. Dollars

Honduras U.S. Dollars Thailand U.S. Dollars

Hong Kong SAR U.S. Dollars Timor-Leste, Dem. Rep. of U.S. Dollars

Hungary U.S. Dollars Togo U.S. Dollars

Iceland U.S. Dollars Tonga U.S. Dollars

India U.S. Dollars Trinidad and Tobago U.S. Dollars

Indonesia U.S. Dollars Tunisia U.S. Dollars

Iran, Islamic Republic of U.S. Dollars Turkey U.S. Dollars

Iraq U.S. Dollars Turkmenistan U.S. Dollars

Ireland U.S. Dollars Uganda U.S. Dollars

Israel U.S. Dollars Ukraine U.S. Dollars

Italy U.S. Dollars United Arab Emirates U.S. Dollars

Jamaica U.S. Dollars United Kingdom U.S. Dollars

Japan U.S. Dollars United States U.S. Dollars

Jordan U.S. Dollars Uruguay U.S. Dollars

Kazakhstan U.S. Dollars Uzbekistan U.S. Dollars

Kenya U.S. Dollars Vanuatu U.S. Dollars

Kiribati U.S. Dollars Venezuela U.S. Dollars

Korea, South U.S. Dollars Vietnam U.S. Dollars

Kuwait U.S. Dollars Yemen, Republic of U.S. Dollars

Kyrgyz Republic U.S. Dollars Zambia U.S. Dollars

Lao People's Democratic Republic U.S. Dollars Zimbabwe U.S. Dollars

Gross domestic product per capita, current prices

GDP is expressed in current U.S. dollars per person. Data are derived by first converting GDP in national currency to U.S. dollars and then dividing it by total population.

GROSS DOMESTIC PRODUCT PER CAPITA Current Prices

Appendix B

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Copyright 2011. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and

may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

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