Beyond Mobile, Beyond WebMobX 17 November 2012

@scottjensOnjenson.org

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Default Thinking

We look at the present through a rearview mirror ;we march backwards into the future

Marshall McLuhan

What keeps us from seeing the future?

1. Past models

2. Disruption

Perspective is worth 80 IQ points- Alan Kay

Perspective Shift #1

Apps are heavy

Value > PainValue

Value > PainPain

Value > Pain

Triumph of the Mundane

mobile apps must die

Perspective Shift #2

zombies

“Zombie Apocalypse of smart devices”

Smart devices are obvious

but what is their impact?

They all require ‘apps’

We’ve seen this before....

Indexing vs Ranking

Just-in-time interaction

Insanity is doing exactly the same thing....and expecting a different result.Einstein

Paradigm Shift

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

What is our model crisis?

Experience Discover Use Forget

Software Buy Install Reuse

Perspective Shift #3

ubiquity zero pain

It’s web + native

Next ‘Google’

Discovery Service

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

2:12 PM3G

1. Smart devices need web pages

2. Smart displays need a ‘discovery service’

This really isn’t that complicated

Micro Functionality

Question: But web apps suck...

Question: A smart toaster, really?

Liberated Interactivity

Question: Use my phone, really?

1. Discover

2. Interact

3. Offer

4. Organize

Wireless broadcast

HTML

RESTful

Mix open/closed

Question: No company will do this, no money...

1. Discover

2. Interact

3. Offer

4. Organize

Wireless broadcast

HTML

RESTful

Mix open/closed

Question: No company will do this, no money...

2:12 PM3G 2:12 PM3G

JIT ecosystem

What is our perspective shift?

1. Apps are heavy They prevent Just-in-time interaction

2. Our next “Model shift” From Software to Experience

3. We need an open discovery service Native plus Web

4.We are the next Apple Everything we need lying at our feet.

@scottjenson

scott@jenson.org

jenson.org